Brian Cliette

ActiveCampaign Pricing: What to Expect in 2023

Deciding on the right email marketing tool can be a game-changer for your business, and ActiveCampaign’s powerful features have probably caught your eye. But let’s face it, price is a huge factor when it comes to choosing a service. I’m diving into the nitty-gritty of ActiveCampaign’s pricing to help you figure out if it fits your budget.

With a range of plans tailored to different needs, understanding ActiveCampaign’s cost structure is key to making an informed decision. I’ll break down each plan and give you insights into what you’re getting for your money, so you can invest in your marketing efforts wisely. Keep reading to uncover the details that’ll help you decide if ActiveCampaign is the smart choice for your business.

ActiveCampaign Pricing Plans

Understanding ActiveCampaign’s pricing structure is key when weighing its substantial benefits against its cost. I’ve taken a close look at the range of plans they offer to help you navigate what can sometimes be a confusing array of options.

Lite Plan

Starting with the Lite Plan, it’s designed for small businesses or startups looking to dip their toes into the vast world of email marketing. The plan comes with essential features such as email marketing, newsletter sending, and marketing automation. What’s appealing is the user-friendliness that doesn’t compromise on functionality, even at the entry-level. The Lite Plan starts at:

Number of Contacts Monthly Price
Up to 500 $9
Up to 1000 $29
Up to 2500 $49

Plus Plan

Moving up, the Plus Plan includes everything from the Lite Plan and introduces more advanced features such as CRM functionalities, lead and contact scoring, and deep data integrations. These features are perfect for businesses that are scaling and require a more robust system. The Plus Plan begins at:

Number of Contacts Monthly Price
Up to 1000 $49
Up to 2500 $125
Up to 5000 $169

Professional Plan

For those in need of even more sophistication, ActiveCampaign’s Professional Plan takes it up a notch with features designed for a growing business. These include site messaging, attribution reporting, and predictive sending. It’s an ideal choice for businesses that are expanding their reach and want to utilize sophisticated marketing techniques. The Professional Plan’s pricing looks like this:

Number of Contacts Monthly Price
Up to 2500 $159
Up to 5000 $239
Up to 10,000 $349

Enterprise Plan

Finally, the Enterprise Plan is the cream of the crop in terms of features and customization. This plan is tailored to large organizations with complex needs, offering custom reporting, custom mailserver domain, and dedicated account representation among others. The plan’s pricing is customized based on individual business needs and is available upon request.

1. Lite Plan

When you’re beginning to dip your toes in the world of email marketing and automation, ActiveCampaign’s Lite Plan fits the bill perfectly. I’ve found it’s not only affordable for small businesses and startups with tight budgets but also offers all the essential features necessary to kick-start your marketing efforts.

Priced at just $9 per month for up to 500 contacts when billed annually, it’s a modest investment considering the plan’s offerings. On a month-to-month basis, the cost is slightly higher, which incentivizes longer-term commitments. The Lite Plan’s pricing structure is straightforward and scales up based on the number of contacts in your list. Here is a quick breakdown of the monthly costs when billed annually:

Number of Contacts Monthly Cost (Billed Annually)
Up to 500 $9
Up to 1,000 $29
Up to 2,500 $49
Up to 5,000 $89
Up to 10,000 $139

With the Lite Plan, you get unlimited sending, which means there’s no cap on the number of emails you can send to your subscribers each month, a crucial feature that I consider a major draw for those who are just starting out and need to reach their audience without limitations.

Some of the standout features in this plan include email marketing, newsletter sending, marketing automation, and a chat and email support that’s quite responsive based on my interactions. Also, it comes with CRM functionality to help manage customer data, a gallery of email templates, and the ability to build custom forms for your website or landing pages.

Users also gain access to ActiveCampaign’s extensive knowledge base and training resources, which I’ve personally used to get past the learning curve quickly. These help you utilize the tool effectively and efficiently without needing to upgrade to a more advanced plan right away.

2. Plus Plan

When your business outgrows the basics and you’re ready to ramp up your marketing efforts, the ActiveCampaign Plus Plan is the next logical step. With this plan, I’ve noticed a significant leap in functionality that caters well to growing companies needing more than just the fundamentals.

Sales automation takes a front seat with the Plus plan incorporating features such as CRM with sales automation, which allows for a more streamlined sales process. Contact and lead scoring become invaluable as they provide insights into which prospects are hot and ready to convert. Custom User Permissions ensure that the right team members have the necessary access levels to perform their tasks effectively.

Let’s delve into the pricing. ActiveCampaign’s Plus Plan starts at a monthly rate for 500 contacts, with costs incrementally increasing as you add more contacts to your database. Here’s a quick breakdown of how the pricing scales:

Number of Contacts Monthly Rate
Up to 1,000 $49
Up to 2,500 $99
Up to 5,000 $135
Up to 10,000 $199

Remember, these prices are based on an annual subscription, and opting for monthly billing will slightly increase the cost.

Key features that I’ve found to be game-changers include one on one training sessions and the custom domain to unify brand presence. With the Plus Plan, users also gain access to SMS marketing, which can be a powerful tool to engage with customers directly.

The integration of Facebook Custom Audiences lets you synchronize your marketing efforts across email and social media, creating a cohesive customer journey. Additionally, the Plus plan grants up to 25 user accounts, which is plenty for most mid-sized businesses.

With the Plus Plan, you’re certainly getting a suite of advanced features that are well-suited to a dynamic business environment, positioning you to better cater to your customers’ needs and scale your marketing initiatives effectively.

3. Professional Plan

With growing needs come more robust solutions, and the Professional Plan by ActiveCampaign is tailored precisely for businesses reaching new heights. This mid-tier option builds upon what the Plus Plan offers by adding even more sophisticated marketing and automation features. I’ve discovered that high-volume email campaigns and complex automation sequences are handled with ease under this plan, making it ideal for medium to large-size businesses aiming to refine their marketing strategies.

The Professional Plan introduces machine learning for predictive content, predictive sending, and win probability, which can have a substantial impact on audience engagement and sales conversions. You won’t just send emails; you’re sending targeted communications at the optimal moment for each contact. Coupling these predictive features with split automation testing allows you to evaluate different approaches and implement the most effective tactics.

Another game-changing aspect of the Professional Plan is the inclusion of site messaging and attribution reporting. With site messages, your ability to interact with prospects and customers becomes more dynamic, directly on your website. Attribution reporting, on the other hand, shines a light on the effectiveness of each of your campaigns, giving credit where it’s due and offering insights into your marketing ROI.

Pricing for the Professional Plan, just like the plans before it, varies based on the number of contacts in your database. The starting price is often seen as an investment into the growth and sophistication of a business’s outreach and automation capabilities.

Here’s a snapshot of what the Professional Plan costs at various contact tiers:

Number of Contacts Monthly Pricing
Up to 2,500 $159
Up to 5,000 $239
Up to 10,000 $349
Up to 25,000 Call for quote

These figures show a clear scaling approach. As your database grows, the value you receive from ActiveCampaign’s advanced features continues to be a powerful tool for your business. Keep in mind that all pricing is subject to change, and it’s best to check directly with ActiveCampaign for the most current rates.

I can’t stress enough the importance of aligning the plan you choose with the marketing goals and the size of your business. With the Professional Plan, you’re not just paying for services; you’re investing in a platform that enhances customer experiences, leverages data-driven strategies, and optimizes your overall marketing performance.

4. Enterprise Plan

When your business demands the highest level of service and functionality, ActiveCampaign’s Enterprise Plan is the go-to choice. Designed for large businesses or those with complex marketing needs, this plan offers a suite of advanced features and bespoke solutions to handle extensive customer databases and sophisticated marketing strategies with ease.

With the Enterprise Plan, I get unparalleled access to personalized support including a dedicated account representative to ensure all my marketing campaigns run smoothly. Custom reporting capabilities allow me to dive deep into analytics and transform data into actionable insights, essential for scaling my marketing efforts efficiently.

Omnichannel marketing is another critical component of the Enterprise Plan. I can engage my customers seamlessly across multiple platforms, from social media to SMS, and provide a unified brand experience. Integrations are deeper and more flexible, allowing for a completely customized setup that syncs perfectly with my existing business systems and workflow.

One of the most compelling aspects of this plan is the Custom Mailserver Domain which ensures my emails have the highest deliverability and are in line with my company’s unique branding. This is pivotal for maintaining my audience’s trust and enhancing the professional appearance of my communications.

Deliverability consulting services also come standard with the Enterprise Plan. These services enable me to maximize my email performance, a necessity for any serious marketing professional aiming to reach a wide audience effectively.

In terms of pricing, as expected for high-end service, the Enterprise Plan does require a more substantial investment. The exact cost will vary depending on multiple factors such as the number of contacts and the specific customizations required. To get a precise quote, you’ll have to reach out to ActiveCampaign directly.

For those ready to take their marketing automation to its maximum potential, the Enterprise Plan by ActiveCampaign could very well be the catalyst needed for an unrivaled customer experience and truly data-driven marketing success.

Key Features of ActiveCampaign

When considering how much ActiveCampaign costs, it’s crucial to weigh the sophisticated array of features that come along with it. I’m talking about a suite of tools that cater to a broad spectrum of marketing automation, CRM, and machine learning necessities. Email Marketing is the cornerstone of ActiveCampaign, allowing users to create and send newsletters and targeted campaigns with ease. Email segmentation and dynamic content adaptation make messages incredibly relevant to each recipient.

Another standout feature is the Marketing Automation platform. This powerful system not only automates simple tasks but also affords complex workflows that react to customer behavior. With this, I can construct personalized paths for individuals based on their interactions with my campaigns, ensuring my marketing efforts are as effective as possible.

The Sales & CRM component steps up the functionality, providing a seamless process to manage leads and deepen relationships. It integrates sales automation, allowing me to nurture leads until they’re ready to convert, and then track those conversions without missing a beat. The CRM is designed to keep all customer information organized and accessible, so I can focus more on strategies rather than juggling data.

For customer experience enhancement, ActiveCampaign’s Site Tracking feature turns every click into actionable data. By monitoring my subscribers’ movements on my website, I can gather insights into their preferences and pain points, which then enables me to triggered automated responses tailored to their behavior.

Messaging features like SMS and on-site chat round out the platform. With these tools, I can engage my audience on multiple channels, increasing touchpoints and opportunities for conversion.

In a nutshell, ActiveCampaign offers an array of features aimed at refining the art of customer connection:

  • Email marketing with advanced segmentation
  • Comprehensive marketing automation workflows
  • Integrated sales and CRM system
  • Site tracking for tailored customer experiences
  • Multichannel messaging options

I’d say the depth and breadth of these features play a huge part in determining the true value of ActiveCampaign beyond just the price tag.

1. Email Marketing

ActiveCampaign’s email marketing capabilities are nothing short of impressive. With a user-friendly interface, I’ve found that crafting engaging emails that resonate with my audience is a breeze. The platform provides a wealth of customizable templates that cater to various business needs, ensuring that your email campaigns look professional and align with your branding without the need for any coding expertise.

What sets ActiveCampaign apart from the competition is its advanced segmentation features. I can target specific segments of my audience based on their behavior, preferences, and previous interactions. This level of personalization increases the effectiveness of my campaigns and drives better engagement rates. The data speaks for itself: segmented campaigns can lead to as much as a 760% increase in revenue, according to the Email Marketing Industry Census.

The robust automation workflows in ActiveCampaign take email marketing to the next level. I can automate entire customer journeys, from welcome emails to follow-ups based on actions taken—or not taken—by my subscribers. This not only saves me time but also maintains a high level of personal engagement with my audience. Automation workflows are particularly beneficial for:

  • Nurturing leads until they’re ready to buy
  • Onboarding new customers
  • Re-engaging dormant subscribers
  • Upselling or cross-selling products and services

With ActiveCampaign, site tracking also enhances the email marketing experience. If someone visits my website and looks at a specific product, I can automatically trigger a targeted email to them about that product. This timely and relevant approach helps in converting fleeting interests into concrete sales opportunities.

Finally, the ability to test and optimize campaigns is a feature I can’t overlook. A/B testing allows me to compare different versions of my emails to see which one performs better. This data-driven strategy ensures that my email marketing efforts are not just a shot in the dark, but a targeted approach to connect with my audience and grow my business.

2. Marketing Automation

In the bustling world of digital marketing, streamlining your processes is key, and this is where ActiveCampaign steps in with its robust marketing automation capabilities. This platform takes out the guesswork and manual labor from routine tasks. For me, one of ActiveCampaign’s most impressive features is the ability to design intricate automation workflows that guide customers through personalized journeys. These automations aren’t just about sending emails; they’re about creating a comprehensive experience that can nudge potential customers closer to a sale with minimal intervention.

ActiveCampaign offers a visual automation builder that’s intuitive yet potent. It allows the creation of workflows that respond to a wide range of customer behaviors. Here’s how it’s done:

  • Trigger Automated Responses: When a customer performs a specific action, like visiting a page on your site or purchasing an item, an automatic email, or a series of emails, can be triggered.
  • Score Leads: Determine the readiness of leads to make a purchase by scoring them based on their engagement and behavior.
  • Segment Lists Automatically: Dynamic segmentation updates your mailing list criteria as customers meet them, making sure messages are always relevant.

Let’s not gloss over the importance of timing in marketing automation. ActiveCampaign permits you to send messages at the most opportune moments based on data you’ve collected about your customer’s habits. For instance, if data shows that a customer is more likely to open emails in the evening, the system can automatically adjust the send time accordingly.

Remember, the cost of using ActiveCampaign’s marketing automation is an investment in the efficiency of your business operations. Pricing varies based on the number of contacts and the features you need but considering the value of time saved and the potential increase in conversion rates, many find this an investment worth making. Its deep integration with the entire suite of ActiveCampaign’s tools means you’re not just paying for automation—you’re investing in a powerful ecosystem that cohesively manages your marketing efforts.

3. CRM and Sales Automation

When integrating ActiveCampaign with your sales process, you’re not just getting a tool for email marketing. ActiveCampaign’s CRM and Sales Automation is a robust system designed to enhance your sales pipeline’s efficiency and effectiveness. The platform enables you to manage and access detailed contact records, providing insights into each customer’s preferences and behaviors.

Contact management in ActiveCampaign goes beyond simply storing names and emails. It’s about nurturing leads with the right content at the right time. The CRM functionality ensures that my team knows who’s ready to buy and who needs a little more nurturing. This level of insight is perfect for small to medium-sized businesses looking to scale without losing the personal touch that wins client loyalty.

With deal pipelines, you can visualize your sales process in stages that make sense for your business. Here are some key features:

  • Customizable stages
  • Automatic task assignments
  • Real-time deal updates

Tracking a deal through the sales process becomes seamless, and I can immediately identify which deals are hot and which ones require further nurturing. Moreover, ActiveCampaign allows for sales automation that triggers actions within your CRM. For example, if a prospect reaches a certain lead score or engages in a specific way, a follow-up task can be automatically created for my sales team.

To top it off, the CRM and sales automation tools offered by ActiveCampaign merge smoothly with the marketing automation features. This deep integration ensures that all customer engagements are tracked and analyzed, providing a 360-degree view of the customer journey. This full-circle approach to managing leads and customers not only aligns my marketing and sales efforts but also optimizes them for better conversion rates.

ActiveCampaign presents its CRM and sales automation features not as an additional cost but as a value-add to its suite of services. Implementing these features can be a game-changer for businesses looking to refine their sales strategies and close deals faster. By automating routine tasks and focusing on high-quality leads, my sales team can work far more efficiently, ensuring that our valuable resources are invested where they’ll have the highest impact.

4. Messaging and Conversations

Diving deeper into ActiveCampaign’s features, let’s not overlook it’s robust Messaging and Conversations capabilities. These tools are integral to building a more personalized relationship with your audience. Real-time messaging allows you to connect with your customers on a deeper level by offering timely solutions and instant support.

ActiveCampaign’s Live Chat functionality embeds directly into your website, giving visitors the opportunity to reach out and engage with your team the moment they have questions. What’s more, the conversations integrate with the full suite of ActiveCampaign’s tools. This means you’re able to offer a consistent experience that draws on customer data from across your entire business.

When it comes to messaging, ActiveCampaign excels at covering a variety of channels. You can manage emails, texts, and even in-app messages from a single interface. Strategies like SMS marketing have become increasingly popular, and ActiveCampaign’s SMS capabilities are something to seriously consider. They enable you to send triggered messages based on specific customer behaviors, which can dramatically enhance engagement rates.

Channel Noteworthy Feature
Email Triggered Campaigns
SMS Behavioral Messaging
In-App Custom User Messages

Adding to these options, there’s Site Messaging which displays targeted messages to site visitors. This can be used for product announcements, special offers, or to guide users through your website.

It’s impressive how ActiveCampaign’s data-driven approach to messaging creates a seamless experience for both the business and the customer. Every interaction can be tailored, tracked, and tweaked for better performance, ensuring that your communication is not just a shot in the dark but a strategic move towards building lasting relationships. The ability to create a comprehensive and detailed customer profile, based on their interactions across different channels, essentially turns every conversation into an opportunity to delight and convert.

Remember, messaging isn’t just about talking; it’s about listening and engaging. ActiveCampaign shines by providing the tools to do that at scale, integrating customer insights to deliver a Personalized Messaging Experience that can elevate your brand above the competition.

Comparing ActiveCampaign with Competitors

When looking into automating your marketing, sales, or customer service, it’s crucial to consider how ActiveCampaign stacks up against its competitors. I’ve researched various platforms and can shed some light on the differences that might sway your decision.

ActiveCampaign proudly stands in the market with a strong focus on customer experience automation. Unlike some competitors that specialize solely in email marketing or CRM, ActiveCampaign combines these services, providing a comprehensive tool that curates customer journeys seamlessly.

Feature-wise, here’s how ActiveCampaign compares:

  • Email Marketing: Many alternatives offer email services, but ActiveCampaign’s machine learning to optimize send times and content is a hard-to-beat feature.
  • CRM and Sales Automation: Platforms such as HubSpot may offer similar CRM solutions, but ActiveCampaign’s CRM is tightly integrated with its automation, creating a smoother workflow.
  • Messaging and Conversations: Unlike some services that require third-party integrations for live chat, ActiveCampaign includes this natively, which can be a game-changer for real-time customer engagement.
  • Machine Learning and Predictive Content: Few competitors match the sophistication of ActiveCampaign’s predictive analytics, which can make recommendations to improve campaign performance.

Pricing is another critical comparison point. ActiveCampaign offers a tiered pricing model that caters to businesses of varying sizes and needs. Competitors may appear cheaper on the surface, but often that comes with limitations on essential features or a steep price increase upon renewal. ActiveCampaign generally maintains a balance between cost and value.

Let’s look at some hard data from a pricing standpoint:

Service Starting Monthly Price Contact Limit Automation Features CRM Features
ActiveCampaign $15 500 Extensive Included
MailChimp $9.99 500 Basic Add-on
HubSpot $45 1,000 Advanced Included
Constant Contact $20 500 Moderate Add-on

The table showcases entry-level plans for a fair baseline comparison.

1. Mailchimp

When evaluating ActiveCampaign’s pricing, it’s essential to compare it with industry leaders like Mailchimp. As a primary competitor, Mailchimp has established itself as a user-friendly platform, especially suited for those new to the world of email marketing. What sets Mailchimp apart from ActiveCampaign is its freemium model. This allows users to start with no costs, giving them a taste of basic email marketing tools and straightforward campaigns.

However, it’s critical to note that while the free tier seems enticing, the features are limited. As you scale up your operations or require more sophisticated tools, Mailchimp’s pricing increases significantly. They offer several plans, and the one you choose will depend on the features you need and the size of your subscriber list.

Here’s a quick glance at Mailchimp’s pricing structure:

  • Free Plan: Up to 2,000 contacts with basic features
  • Essentials Plan: Starting at $11/month for 500 contacts
  • Standard Plan: Starting at $17/month for 500 contacts
  • Premium Plan: Starting at $299/month for 10,000 contacts

One advantage is that with the Essentials and Standard Plans, you gain access to A/B testing, custom branding, and 24/7 support, which can be quite valuable for growing businesses. The Premium Plan unlocks advanced segmentation, multivariate testing, and comparative reporting. It’s important for me to mention that while these features are robust, they may still fall short when compared to ActiveCampaign’s deep data integration and advanced automation capabilities.

While Mailchimp excels in its ease of use and initial free access, businesses looking for more comprehensive customer journey mapping, sales automation, and CRM functionalities may find ActiveCampaign’s offerings more aligned with their needs. As your business grows and requires more nuanced engagement with your audience, the depth of ActiveCampaign’s features might be the deciding factor.

Understanding the balance between cost and capabilities is key when deciding the best platform for your business’s email marketing strategy.

2. HubSpot

When evaluating HubSpot as an alternative to ActiveCampaign, it’s crucial to consider not only the feature set but also how pricing aligns with those features. HubSpot is often praised for its comprehensive inbound marketing platform, which seamlessly integrates a variety of functionalities including email marketing, CRM, sales automation, and customer service.

My research into HubSpot’s offerings reveals that it provides a robust set of tools designed to support businesses throughout their growth journey. What sets HubSpot apart is its dedication to an all-in-one platform, aimed at providing a seamless experience from the top of the marketing funnel to the bottom of the sales pipeline. Its CRM is not just an add-on but a core feature that integrates deeply with all other tools on the platform.

HubSpot’s pricing is structured differently from ActiveCampaign. While they offer a free tier, when you begin to unlock HubSpot’s more advanced features, the costs can quickly escalate. Their pricing model is broken down into several hubs—Marketing Hub, Sales Hub, Service Hub, and CMS Hub—each with its own Starter, Professional, and Enterprise package. You’ll find that each hub’s cost increases as you scale in terms of contacts and functionality.

For transparency and comparison, here’s an overview of HubSpot’s starting prices for the Professional plans across different hubs:

Hub Professional Plan Starting Price Monthly
Marketing Hub $800
Sales Hub $450
Service Hub $450
CMS Hub $300

It’s also important to take into account that integrating multiple hubs can lead to a significant investment. A business utilizing all the Professional-tier features of the Marketing, Sales, and Service Hubs could be looking at monthly expenses in the the ballpark of $1700, not counting any additional fees for higher contact volumes or added features. As you can see, while HubSpot offers a robust suite of tools, the cost can be a determining factor, especially for small to medium-sized businesses monitoring their budgets closely.

On the spectrum of cost-efficiency and value, HubSpot’s clientele typically includes mid-market to larger enterprises that require an extensive suite of tools and have the budget to match. Small businesses or startups might find the leap in investment challenging if they need advanced features that aren’t covered in the free or starter editions.

3. ConvertKit

In exploring the costs and features of various email marketing tools, I can’t overlook ConvertKit. ConvertKit is a robust email marketing platform geared toward creators such as bloggers, podcasters, and YouTubers. The platform’s focus on simplicity and ease of use doesn’t compromise its powerful automation and segmentation capabilities, which rival those of ActiveCampaign and HubSpot.

Pricing for ConvertKit works a bit differently. It offers a free plan for up to 1,000 subscribers, which includes unlimited landing pages, forms, and broadcasts, making it an excellent starting point for new creators. If your subscriber list or the need for advanced automation grows, ConvertKit offers a tiered pricing structure. Here’s a quick rundown of their current pricing model:

Number of Subscribers Creator Plan Creator Pro Plan
0 – 1,000 Free $29/month
1,000 – 3,000 $29/month $59/month
3,000 – 5,000 $49/month $79/month
5,000+ Varies Varies

I should also mention that ConvertKit’s Creator Pro Plan includes additional features such as newsletter referral systems, subscriber scoring, and advanced reporting. For businesses that hinge on effective engagement with their audience, this plan can provide valuable insights.

Another critical aspect of ConvertKit is its deliverability. It’s renowned for ensuring that emails land in the recipient’s main inbox, not the promotions tab or spam folder. This advantage is crucial because, regardless of your investment in email marketing tools, if your messages aren’t reaching your audience, it’s all for naught.

It’s worth noting that ConvertKit also places a strong emphasis on delivering an excellent customer experience. The company offers comprehensive tutorials, impressive customer service, and an extensive knowledge base. For creatives who might not be tech-savvy or new to email marketing, such support is exceedingly beneficial.

Those considering ConvertKit should weigh the platforms’ ease of use and focus on creator tools against their specific needs and growth plans. While it may not have the same level of CRM and sales automation as HubSpot, for many solo entrepreneurs and content creators, the trade-off is well worth it.


Choosing the right email marketing tool is crucial for your business growth and ActiveCampaign stands out with its advanced features and automation capabilities. Whether you’re a solo entrepreneur or part of a growing team, there’s a plan that fits your needs. Remember, investing in a platform like ActiveCampaign can significantly enhance your marketing efforts and ultimately drive more sales. It’s all about finding that sweet spot between cost and functionality. Don’t forget to consider ConvertKit as a viable alternative especially if you’re a creator looking for a straightforward solution with excellent deliverability. The right tool is out there and with the information at hand you’re well-equipped to make an informed decision that’ll benefit your business for years to come.

Frequently Asked Questions

What are the main features of ActiveCampaign?

ActiveCampaign offers advanced email marketing, CRM and sales automation, and messaging. It’s ideal for businesses seeking comprehensive marketing and sales tools.

Is HubSpot a suitable alternative to ActiveCampaign?

Yes, HubSpot is a robust alternative with a focus on inbound marketing, providing CRM, sales, customer service, and content management system (CMS) capabilities.

Can ConvertKit be used in place of ActiveCampaign?

Absolutely. ConvertKit is designed for creators like bloggers and podcasters, providing effective email marketing features, though it has less focus on CRM and sales automation.

Does ConvertKit offer a free plan?

Yes, ConvertKit offers a free plan for up to 1,000 subscribers, which is perfect for new creators who are just starting out.

How is ConvertKit’s pricing structured?

ConvertKit’s pricing is tiered based on the number of subscribers, with more features included in their Creator Pro Plan to accommodate growing businesses.

How does ConvertKit ensure email deliverability?

ConvertKit emphasizes high email deliverability rates, employing strategies to ensure emails reach the recipient’s main inbox.

What kind of customer support does ConvertKit offer?

ConvertKit provides excellent customer support, alongside resources and educational material, to assist those who are new to email marketing.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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