Brian Cliette

ActiveCampaign Review: Pricing, Features & Free Trial for Tech Businesses

In the world of digital marketing, it’s critical to have the right tools in your arsenal. One such tool that’s been making waves is ActiveCampaign. This platform promises to streamline your marketing efforts, but does it deliver?

Let’s dive into an in-depth review of ActiveCampaign. Whether you’re a tech guru or a novice, you’ll find this review helpful in deciding if it’s the right fit for your needs. We’ll cover everything from its features to its pricing and support, giving you a comprehensive overview. So, let’s get started, shall we?

Features of ActiveCampaign

Let’s delve into the features of ActiveCampaign. This versatile tool comes packed with a lot of powerful features designed to streamline your digital marketing efforts.

1. Email Marketing: At its core, ActiveCampaign excels in email marketing. It provides the flexibility to send broadcast emails, targeted campaigns, autoresponders, and customized messages based on specific triggers. More importantly, it offers an intuitive interface that allows you to craft visually engaging emails without any technical expertise.

2. CRM and Sales Automation: ActiveCampaign’s built-in CRM system and sales automation capabilities help manage your sales pipeline more efficiently. You can track deals, identify leads, and automate follow-ups, thereby freeing up your time to focus on improving your product or service.

3. Messaging Features:Aside from email, ActiveCampaign provides support for SMS and site messages. This feature allows you to reach your audience wherever they are, increasing both your reach and the likelihood of conversions.

4. Machine Learning: One standout feature is its machine learning functionality. ActiveCampaign uses machine learning to predict how contacts will interact with your marketing emails based on their past behaviors.

These are just a few of the primary features of ActiveCampaign. The platform also provides tools for contact and lead management, segmentation, and social media integration, all aimed at helping you create a more comprehensive and effective marketing strategy.

On paper, it’s clear that ActiveCampaign has a robust feature set. But while these features look impressive, the real question is – how well do they work in practice and are they worth the cost? The next section of this review will focus on these aspects, providing an in-depth assessment of ActiveCampaign’s pricing, performance, and overall value for money.

Pricing and Plans

Let’s talk dollars and cents. One of the factors that can’t be ignored when selecting a marketing tool like ActiveCampaign is its cost. Here, we’ll unpack the cost aspects and help you understand if it’s the right option for your budget.

ActiveCampaign offers four subscription tiers: Lite, Plus, Professional, and Enterprise. They’ve priced these plans in a way that makes their tool accessible for companies of different sizes. There’s flexibility to choose based on what your business needs at its current stage.

Allow me to guide you through these intricacies.

Subscription Plan Starting Price
Lite $9 per month
Plus $49 per month
Professional $129 per month
Enterprise $229 per month

These prices are for 500 contacts. As your contacts increase your cost will rise accordingly. This structure seems reasonable, given that you need more resources as your business widens its reach.

Now imagine you’re just starting out. For small businesses and startups, the Lite plan offers the basics in email marketing. You’ll get unlimited email sends and support via email & chat.

The Plus plan looks attractive as businesses grow. Why? Because it throws in CRM and sales automations, contact and lead scoring, deep data integrations, and SMS marketing.

When your processes start becoming complex with an expanding customer base, consider the Professional plan. Advanced features like predictive sending and win probability show up.

For larger or enterprise-level companies, the Enterprise plan unfolds an array of custom and specialized features. Personalized support and one-on-one training are part of this package.

But let’s not forget about some minor hitches. The Lite plan lacks phone support while the higher plans may seem a bit pricy. Remember, you get what you pay for. Finding that sweet spot where cost meets benefit can be a challenge.

Above all, ActiveCampaign offers a 14-day free trial that you should take advantage of. This will give you a hands-on feel of their services and help you decide if it’s worth your money. Trial, observe, decide.

In the realm of pricing, remember that value is key. You’re not just paying for a tool, but an investment towards more efficient and streamlined business processes. With that, let’s continue onto the performance analysis of ActiveCampaign.

Integration with Technology Tools

In the expanded business landscapes of digital reign, integration plays a pivotal role. ActiveCampaign excels in this aspect. It effortlessly connects with an array of tools across categories, be it CRM, social media, analytics, or productivity apps. Even within your tech stack, you’ll find ActiveCampaign to be a seamless fit.

Understanding varied business requisites, ActiveCampaign supports integrations with over 280 systems. That’s right! More than 280 integrations contribute to extensive flexibility and adaptability. Shopify, WordPress, and Salesforce are some noted platforms that ActiveCampaign easily meshes with. This broad network allows it to cater to businesses across sectors neatly tying in marketing, sales, and customer service.

Let’s look more closely at a few significant integrations:

WordPress Plugin

As a WordPress user, you’ll find the ActiveCampaign WordPress plugin to be a standout feature. It effortlessly captures site visitor details and syncs data, enabling you to understand customer behavior better. This clear picture, in turn, allows for a personalized and effective marketing strategy.

Shopify Integration

For eCommerce businesses on Shopify, ActiveCampaign offers a dedicated app. It enables synchronization of customer and order data, setup of automation triggers for various actions, and collection of more nuanced eCommerce data.

Salesforce Integration

Pairing with Salesforce, an industry-leading CRM tool, ActiveCampaign enables invaluable insights into your customer base. With access to real-time customer information from Salesforce, your marketing campaigns become more targeted and impactful.

These examples show ActiveCampaign’s commitment to maintaining a robust, wide-reaching integration network that ensures your business runs smoothly and effectively. On top of these pillars, try out ActiveCampaign’s 14-day free trial. You’ll get to explore firsthand the capabilities of its various integrations and how they could fit your business needs. Speaking of versatility, remember there’s no one-size-fits-all. Your business is unique, and so should be your choice of tools. So go ahead, explore to see how ActiveCampaign could connect the dots for you! Remember, technology integration can be a game-changer.

Automation and Personalization

ActiveCampaign enables you to automate your business processes and personalize your customer interactions with its robust features. The automation suite is easy to use and comprehensive. With this feature, you’re able to map out your customer’s journey, trigger emails based on specific actions, and automate your sales process.

Similarly, ActiveCampaign’s personalization tool empowers you. It allows you to tailor each customer’s experience based on their previous interactions and preferences. It ensures your customers feel valued, leading to increased loyalty and better conversion rates.

When you’re using ActiveCampaign’s automation and personalization features, the possibilities are endless. For instance, you can automate your customer onboarding process by mapping out a series of emails that guide your customers through your product or service. You can set up triggers so that when a customer purchases your product, they’ll automatically receive a personalized thank you email.

The true power of ActiveCampaign lies in its ability to blend automation and personalization seamlessly. This unique combination makes it possible to streamline your marketing efforts, boost productivity, and enhance customer satisfaction. It’s also why ActiveCampaign stands out from its competitors.

With ActiveCampaign, you’re not just automating your processes. You are also providing a personalized touch that makes your customers feel appreciated. The outcome: customers who are inclined to not only stick with you but also actively promote your brand to others.

ActiveCampaign provides a vast array of customization options for your marketing efforts. Therefore, it’s essential you devote some time to understand these features. Play around with the options during your 14-day free trial. It’ll be worth it.

Remember, every interaction is an opportunity to build a stronger relationship with your customers. So don’t let them slip through your fingers. ActiveCampaign’s automation and personalization tools enable you to capitalize on these opportunities consistently.

And so, ActiveCampaign proves to be more than just a marketing tool. It’s a versatile platform that adds value to your business in numerous ways through automation and personalization.

Support and Customer Service

As with any tool, the level of support and customer service you receive plays a major role in ensuring the smooth operation and maximizing efficiency. With ActiveCampaign, you’re getting more than just a robust marketing platform; you’re also getting a dedicated support team at your disposal.

ActiveCampaign’s customer service has often been lauded for its efficiency and responsiveness. Whether you’re on the Lite, Plus, Professional, or Enterprise plan, rest assured you’ll receive timely and decisive help whenever you need it. Their support team is available via live chat and email, ensuring you’re never left stranded.

ActiveCampaign’s live chat support is both speedy and efficient. If you’re facing a minor issue or have a quick question, this might be your preferred method of contact. The live chat is operational 24/5, giving you the ability to get immediate assistance during the majority of the workweek.

If you’ve got a complex issue that requires thorough, detailed assistance, or if you prefer a written record of your communications, emailing the support team provides an excellent alternative. Their email support is operational 24/7, enabling you to receive dedicated assistance at any hour of the day, any day of the week.

Importantly, ActiveCampaign doesn’t merely stop at reactive support. They also offer proactive customer service in the form of a comprehensive resource library. This includes webinars, guides, video tutorials, and the extremely helpful ActiveCampaign University. These resources enable you to get a better understanding of the platform and its features, allowing you to capitalize on your investment and potentially avoid future issues.

As you navigate through the plethora of features ActiveCampaign offers during the free trial period, bear in mind that you have a wealth of informative resources and a dedicated support team behind you. This undeniably enhances the value of the platform, offering you not only a tool but a partner in your business growth.


So you’ve seen what ActiveCampaign can offer. It’s a robust marketing platform with plans that cater to various business sizes. Whether you’re a startup needing the basics or a large-scale enterprise seeking advanced features, there’s a plan for you. Don’t forget about the 14-day free trial. It’s your chance to see firsthand how ActiveCampaign’s features and integrations can streamline your marketing efforts. And the support doesn’t end there. With live chat, email support, and a resource library, ActiveCampaign stands by you as your business grows. You’ve got a lot to gain from this platform – automation, personalization, and top-notch customer support. So why not give ActiveCampaign a shot? It could be the marketing solution you’ve been searching for.

What are the different ActiveCampaign subscription tiers?

ActiveCampaign offers four subscription tiers: Lite, Plus, Professional, and Enterprise, each offering different features and prices to cater to businesses of varying sizes.

Which ActiveCampaign plan is suitable for small businesses and startups?

The Lite plan is ideal for small businesses and startups, as it provides a cost-effective means to access ActiveCampaign’s features.

What does the ActiveCampaign free trial offer?

ActiveCampaign offers a 14-day free trial, allowing potential users to experience its features and services firsthand before making the decision to commit to a paid subscription.

What systems can ActiveCampaign integrate with?

ActiveCampaign integrates seamlessly with over 280 systems, including WordPress, Shopify, and Salesforce, which connect marketing, sales, and customer service efforts.

How is the customer support of ActiveCampaign organized?

ActiveCampaign’s customer support includes live chat and email support as well as a comprehensive resource library to assist users and contribute to their business growth.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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