Brian Cliette

Add Fonts to ActiveCampaign: Tips for Crisp Emails

Personalizing emails can make a world of difference in your marketing campaigns. That’s why I’m excited to dive into how you can add custom fonts to ActiveCampaign, giving your emails that extra flair.

Adding your unique touch with fonts not only captures attention but also reinforces your brand identity. I’ll walk you through the simple steps to integrate custom fonts into your ActiveCampaign emails, ensuring your messages stand out in any inbox.

Why personalize emails with custom fonts?

Personalizing marketing emails goes beyond just inserting a recipient’s name. By customizing the visual elements, such as fonts, you can significantly impact how your messages are received. Custom fonts have the power to amplify brand identity and set the tone for your communication.

I’ve found that audiences often lean towards brands that showcase consistency and creativity. A unique font, specific to your brand, can work wonders for this. It enhances recognition and makes every email feel like an extension of your business’s personality. Consider the engagement factor: an email that looks different from a typical inbox clutter is more likely to be noticed and opened.

Let’s look at some compelling reasons to personalize emails with custom fonts:

  • Brand Consistency: By using a consistent font across all platforms and marketing materials, you establish a strong, recognizable brand presence.
  • Improved Engagement: A unique font can make your emails more visually interesting, encouraging subscribers to spend more time reading your message.
  • Emotional Impact: Typography can convey emotion and tone, influencing how your message is perceived.
  • Competitive Edge: A distinctive font could be the small tweak that sets your emails apart from competitors.

Imagine scrolling through your inbox and an email pops out because it looks unlike any other. It’s not just about standing out; it’s about creating a visual hook that draws readers in. By using custom fonts wisely, you can craft an email experience that resonates on a more personal level with your audience.

Integrating custom fonts into your ActiveCampaign emails isn’t just about aesthetics — it’s a strategic move. In the crowded digital space we navigate, those subtle design choices can make a real difference in your marketing effectiveness. I’ll walk you through the simple steps to incorporate these fonts into your campaigns and elevate your email marketing to the next level.

Understanding ActiveCampaign’s font capabilities

Before I dive into the nitty-gritty of adding custom fonts to ActiveCampaign, it’s essential to grasp what font capabilities exist within this robust platform. ActiveCampaign offers a range of standard web-safe fonts that are universally recognized across different email clients and devices, ensuring a consistent experience for all subscribers.

However, if you’re looking to step up your email game, you’ll be interested to know that ActiveCampaign also supports web fonts. Web fonts allow for more creative expression and brand alignment beyond the basic font selection. Keep in mind that not all email clients support web fonts, so it’s vital to have fallbacks to preserve the readability of your emails.

The platform does not allow direct font uploads. Instead, you’ll link to external fonts hosted online. This approach requires a bit of HTML and CSS know-how. You’ll need to ensure your chosen font is licensed for web use and hosted on a secure server to maintain email deliverability and display integrity.

To optimize your email for the best possible performance, focus on these considerations:

  • Ensuring readability across devices and email clients
  • Using fallback fonts for those clients that do not support custom fonts
  • Maintaining a balance between creativity and functionality

Taking these steps helps in safeguarding your email’s appearance, making sure that your subscribers get the intended experience, even if their email client doesn’t support your first-choice font. Integrating custom fonts into ActiveCampaign is about understanding these capabilities and restrictions—preparing you to implement custom fonts strategically in your marketing campaigns.

Step 1: Choose the font style that suits your brand

Identifying the perfect font that fits your brand identity is crucial. It’s the linchpin that helps shape the perception of your brand in the minds of your customers. With the myriad of font options available, selecting one that conveys your brand’s personality and values is key. Generally, serif fonts exude tradition and respectability, sans-serif fonts give off a modern and clean vibe, while script fonts are perceived as elegant and creative.

When browsing through font choices, I keep in mind my brand’s tone of voice. Is it professional and authoritative, or laid-back and friendly? The font I select must align with this tone. Moreover, it’s important to think about legibility across various devices. A good font is not just beautiful; it should also be easy to read on a desktop, tablet, or smartphone.

Legibility and consistency across platforms can’t be overstated. Combining fonts also offers an opportunity to create a unique look, but I make sure to limit myself to two or three fonts to avoid clutter and ensure harmony in my email design. The primary font should represent the bulk of the text, while secondary fonts can be used for headings or calls to action.

Before making my final decision, I often test a shortlist of fonts. I look not only for visual appeal but also for how well the font renders in various email clients. It’s an essential step to ensure that the font not only fits my brand’s aesthetic but will also appear as intended in the recipient’s inbox.

While ActiveCampaign supports web fonts, there are times when the desired font might not be supported in every recipient’s email client. That’s why it’s essential to choose a suitable fallback font that maintains the overall look and feel of the email. Fallback fonts are typically widely supported typefaces like Arial, Times New Roman, or Courier.

In short, choosing the right font is a balance between brand representation, readability, and technical compatibility. By considering all these factors, I’m able to convey the essence of my brand while ensuring my emails are as effective and aesthetically pleasing as possible.

Step 2: Convert the font file to a web-friendly format

Once you’ve selected the perfect font for your email marketing campaign, the next step is to ensure that it’s in a web-friendly format. Most fonts come in formats such as TTF (TrueType Font) or OTF (OpenType Font) which aren’t optimized for email clients. To ensure maximum compatibility and performance, it’s essential to convert the font file into a web-friendly format such as WOFF (Web Open Font Format) or WOFF2.

Converting your font is straightforward with the help of various online tools. These tools allow you to upload your original font file and convert it to a WOFF or WOFF2 format in seconds. Here’s a rundown of what you need to do:

  1. Choose an online font converter that supports your original font file type.
  2. Upload your TTF or OTF file to the converter.
  3. Select WOFF or WOFF2 as the output format.
  4. Click convert and download the web-friendly font file once the process is completed.

After conversion, it’s crucial to test the new font file. Check if it displays correctly across different email clients and devices to ensure that all your subscribers have a consistent experience. Compatibility is key in email marketing so don’t skip this step.

Remember to host the new WOFF or WOFF2 file on a secure and reliable server. Hosting the font file on your own server or a content delivery network (CDN) helps guarantee that the font loads quickly and securely whenever someone opens your email. Quick load times are not only beneficial for user experience but are also favored by search engines, which can indirectly enhance your overall digital marketing efforts.

To sum it up, converting your chosen font to a web-friendly format is a critical step in personalizing your emails. It enables a seamless integration of your brand’s typeface, making sure that your message doesn’t just reach the inbox but also resonates with your audience in the intended style.

Step 3: Upload the font to ActiveCampaign

Once I’ve converted the font file to a web-friendly format like WOFF or WOFF2, my next task is to upload the font to ActiveCampaign. This is a pretty straightforward process but requires attention to detail to ensure that everything works smoothly.

First, I need to log into my ActiveCampaign account. After logging in, I navigate to the Campaigns section and select a template I’d like to edit or create a new one. Personalizing my emails with a custom font begins here. By accessing the template editor, I can start the process of incorporating my font.

ActiveCampaign doesn’t directly allow uploading custom fonts through the interface, so I need to use a workaround by embedding a CSS code within my email template that links to the font hosted on my server. To do this, I click on the “Edit” button for the source code and carefully insert a CSS @font-face rule that specifies the font I want to use. Here’s a basic example of what the CSS code snippet might look like:

@font-face {
    font-family: 'MyCustomFont';
    src: url('') format('woff2'),
         url('') format('woff');

Next, I apply the font to elements within the email by adding CSS rules within the style tags or inline styles. For instance, to set my custom font as the default for all the text in the email, I’d include:

body {
    font-family: 'MyCustomFont', sans-serif;

It’s important to fallback fonts such as ‘sans-serif’ to ensure that if the custom font fails to load, the email will still render with a default web-safe font. This not only improves the consistency across different email clients but also avoids potential display issues that could compromise my campaign’s effectiveness.

Remember, thorough testing across various email clients is crucial to confirm that the font displays correctly. Anytime I upload a new font into my email templates, I always send out test emails to multiple accounts, including both web and mobile clients, to ensure that my customizations look consistent and render perfectly every time.

Step 4: Apply the font to your email campaigns

Once you’ve embedded the CSS code into your email template, applying the custom font to your email campaigns becomes straightforward. All you need to do is reference the font in the styles of the text elements. Here’s how I do it:

  • I select the text box where I want my custom font to appear.
  • I click on the ‘Source’ button to reveal the HTML behind my content.
  • I then add a style attribute to the relevant HTML tags. For instance, if it’s a paragraph, I would add style="font-family: 'YourFontName', sans-serif;" within the <p> tag.

Remember to replace ‘YourFontName’ with the actual name of your uploaded font. It’s also good practice to include a web-safe fallback font such as sans-serif in case the custom font fails to load. This guarantees text readability across different platforms.

It’s also crucial that I test how the font renders in different email clients. Even with the CSS embedded, not all email clients handle custom fonts in the same way. Consequently, I rigorously test the email with multiple clients.

Here are a few additional tips when applying custom fonts in ActiveCampaign:

  • Use inline CSS to apply styles directly to each text element. ActiveCampaign strips out <style> tags in the head section when sending emails, making inline CSS more reliable.
  • Keep an eye on load times. Custom fonts may increase the size of your email, affecting how quickly it loads for your subscribers.
  • Consider the compatibility of your font choice. Some fonts do not render well at smaller sizes or on certain screens, thus affecting legibility.
  • Mailchimp
  • Gmail
  • Yahoo Mail
  • Outlook
Client Compatibility with Custom Fonts
Mailchimp Full Support
Gmail Partial Support
Yahoo Mail Full Support
Outlook Partial Support

It’s essential to adapt based on this compatibility data to reach every subscriber effectively. Keep tweaking your campaign until the font appears as it should across the major email platforms. This effort ensures consistency in your brand’s appearance, fostering a strong visual identity in the inbox.

Tips for using custom fonts effectively

When incorporating custom fonts into your ActiveCampaign email designs, keeping the user experience at the forefront is crucial. I’ve gathered some key tips that will help you use custom fonts without sacrificing deliverability or readability.

Always Have a Backup
Custom fonts may not always display as expected across all email clients. It’s vital to define fallback fonts in your CSS. These default fonts should be web-safe and reflect your brand’s style as closely as possible. Here’s how you typically set up a fallback:

font-family: 'YourCustomFont', Helvetica, Arial, sans-serif;

This way, if ‘YourCustomFont’ isn’t available, the email client will use Helvetica, then Arial, and finally any available sans-serif font.

Limit Font Varieties
It might be tempting to use multiple custom fonts to differentiate sections of your email, but this can lead to a cluttered look and increase loading times. My recommendation is to select a maximum of two custom fonts for your email: one for headings and another for body text. This maintains a clean aesthetic and ensures better compatibility.

Consider Font Sizes and Weights
Different fonts can display with varying degrees of boldness or legibility at certain sizes. Test your fonts not just for appearance, but for clarity and ease of reading on small screens like mobile devices. Monitor the font weights as well; a font that’s too light might be difficult to read, and one that’s too bold could feel overpowering.

Ensure Accessibility
Your emails should be accessible to all subscribers, including those with visual impairments. Make sure your custom fonts have appropriate size, contrast, and spacing for readability. Accessibility isn’t just good practice; it’s respectful to your audience and can legally be required depending on your audience’s location.

By adhering to these tips, you can effectively integrate custom fonts into your ActiveCampaign emails, thereby enhancing your brand’s identity while respecting the reader’s experience. Remember, the goal is not only to stand out but also to maintain a high level of usability for every subscriber.


I’ve walked you through the nuances of adding custom fonts to your ActiveCampaign emails, ensuring they reflect your brand’s unique style without compromising on user experience. Remember, the key is to balance creativity with functionality. By choosing the right fonts and preparing for any display issues with a solid fallback, you’ll deliver a visually appealing and accessible message every time. Don’t forget to test your emails across different devices to guarantee your fonts look great everywhere. With these tips in hand, you’re all set to elevate your email campaigns and make a lasting impression on your subscribers.

Frequently Asked Questions

Can I use custom fonts in my ActiveCampaign email campaigns?

Yes, you can use custom fonts in your ActiveCampaign emails, but always have a fallback font to ensure compatibility across different email clients.

Why is having a fallback font important?

Having a fallback font is crucial because it ensures your content remains legible even if the custom font fails to load or is unsupported in some email clients.

How many custom fonts should I use in an email?

It’s best to limit your use of custom fonts to just a few (ideally one or two) to maintain a clean design and ensure better compatibility with various devices and email clients.

Why should I test custom fonts on different devices?

Testing custom fonts on different devices is critical to confirming their clarity and readability, which directly affects user experience and engagement.

How does using custom fonts affect my brand identity in emails?

Integrating custom fonts into your emails can enhance your brand identity by providing a unique and consistent visual style that’s recognizable to subscribers.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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