Brian Cliette

Creating a Two-Column Layout for ActiveCampaign Emails on Mobile: A Step-by-Step Guide

You’re ready to take your ActiveCampaign email campaigns to the next level. You want to create a two-column layout for mobile, but you’re not sure how to go about it. Don’t worry, you’re in the right place to learn.

This guide will show you how to create a two-column layout for your ActiveCampaign emails on mobile devices. It’s a great way to optimize your content for smaller screens and make your emails more engaging.

With the right approach, you can ensure your emails look great, no matter what device your audience is using. So let’s dive in and start exploring the steps to create a two-column layout for your ActiveCampaign emails on mobile.

Why Use a Two-Column Layout

If you’ve ever struggled to navigate an email newsletter on your phone, then you’re aware of just how critical email design is in the world of mobile communication. As per data, most people use their phones for reading emails. With this shift from traditional desktop use, your emails should adapt. One way to improve user experience is by using a two-column layout.

Can’t imagine it yet? Fret not! Let’s dive into the specifics.

In a two-column layout, you place your content in two distinct vertical sections side by side. This layout design aids in brevity, simplifies information presentation, and breaks down large chunks of data into digestible segments. Now, isn’t that a smart way to keep your audience engaged?

Consider the statistics. A markdown table showcasing the advantages and percentages is presented below.

Statistics Percentage (%)
Mobile email users 61
Engagement increase 15
Clicks from mobile 66

As the table shows, a staggering 61% of people use mobile for their emails. That means your content needs to be mobile-optimized to keep up with the trend. Further, a two-column design can increase engagement by up to 15%. It’s reported that 66% of clicks come from mobile emails, so every optimization counts!

Your users want brief, straightforward, and engaging content when they scope your emails on their mobile devices. A two-column layout facilitates just that by providing a clear, defined structure. It steers your audience to the critical points, highlighting the key message you want to convey.

Look at it this way. A two-column approach is not just a layout choice. It’s a tool that guarantees better audience engagement, improves readability, and boosts the overall effectiveness of your email campaigns. Discovering how to create a two-column layout for ActiveCampaign emails on mobile could be your next strategic move.

And guess what? You’re in the right place to learn how to make this happen. Stay tuned as we walk you through the process in the next sections.

Step 1: Plan Your Content

Starting off, it’s important to outline the content for your ActiveCampaign email. By doing this, you’re creating a roadmap to guide you in constructing the two-column layout.

Begin by identifying your primary message. What are you trying to communicate with your audience? Once you have this defined, break it down into digestible chunks of information. Be clear, concise, and remember to always address your audience’s needs directly.

Next, determine how these pieces of information can be logically arranged in a two-column layout. To help clarity, you could put primary details on the left column and supportive data on the right. This configuration follows a natural eye movement, from left to right, ensuring an easy read.

Let’s discuss the importance of visualization. Equally distributing your content between two columns won’t decide your layout’s success by itself. It’s also essential to consider how different elements will look on a mobile screen. Images, CTAs, text – all these components need proper scaling to ensure legibility.

Looking ahead, it’s also crucial to consider how interactive elements will function. This includes hyperlinks, buttons or even certain animations. You need to ensure any touch targets are large enough to be easily tapped on a mobile device – no one wants to hit the wrong button during their skim-read in the morning commute!

For easier creation and editing, use ActiveCampaign templates. They’re mobile-responsive and customizable, saving you time and the headache of starting from scratch.

Keep these pointers in detail:

  • Clearly define your primary message
  • Break information into digestible parts
  • Plan how to logically arrange content
  • Visualize how elements will appear on mobile
  • Consider the functionality of interactive elements
  • Use ActiveCampaign templates for a head start

With a detailed plan for your content, you’ll be well on your way to constructing an effective two-column layout for mobile. We’ll keep moving forward in the next section, showing you how to put this plan into action.

Step 2: Use Tables

Once you’ve made a detailed plan for your content, it’s time to get down to business – creating your two-column layout. You might be wondering, “how?” Tables become your best buddies here. Despite sounding a bit technical, they’re pretty simple to use!

In ActiveCampaign, you’ll have two options for creating tables – using the drag-and-drop builder or the HTML editor. If you’re comfortable with the latter, it can give you more control over your layout. But don’t worry if coding’s not your thing. The drag-and-drop builder is just as efficient and doesn’t require any technical knowledge.

Regardless of your tools, the goal remains the same: Position your content efficiently for a two-column layout.

In the drag-and-drop builder, you’ll add a table block. Then, adjust the number of columns to two. Easy, right? Think of it as creating virtual boxes to hold your content. Everything you planned in step one will find its place in one of these boxes. Images to the right, text to the left, or vice versa – whatever best suits your message.

On the contrary, if HTML is more your speed, you’ll create a basic two-column table in the editor. While less intuitive than the drag-and-drop builder, this method gives you complete control over your layout. You can adjust the space between columns, make one column wider than the other, or add padding for better visibility on mobile.

It’s crucial here to remember one thing: keep your tables responsive. A responsive table will automatically adjust its elements to fit the screen size upon which it’s being viewed. This will ensure a neat experience for your mobile users, maximizing the effectiveness of your two-column layout.

So, you’ve planned your content and created your tables. What’s next in this journey?

Step 3: Set Table Widths

Properly setting table widths is the backbone of a responsive two-column layout on mobile. It’s often skipped but plays a crucial role in ensuring a seamless user experience.

When setting table widths in ActiveCampaign, you’ve two options: fixed or percentage widths. Fixed widths define a specific pixel size for your content, while percentage widths adjust according to the screen’s size.

  1. Fixed Widths: This method sets your table widths to a specific pixel count. While it gives you full control over your layout, it’s not responsive. This approach might lead to content appearing off-screen on smaller devices. Hence, it’s recommended only when you’re aiming for the same appearance across devices – regardless of the screen size.
  2. Percentage Widths: A more flexible approach. It sets your table widths to a certain percentage of the screen size. It ensures your email adjusts to the viewer’s device. However, you need to remember that the total width of your tables should not exceed 100%.

Here’s a mini guide to setting percentage widths in ActiveCampaign:

  • Start by selecting your table.
  • Navigate to the ‘Toolbar’ and click on the ‘Table’ icon.
  • Select ‘Table properties’ from the dropdown menu.
  • Change the ‘Width’ from pixels to a percentage.
  • Set your desired percentage – typically, for a two-column layout, you’d want to set each column to 50%.
  • Click ‘Ok’ to save your changes.

Before moving forward, triple check your work. Use ActiveCampaign’s preview function to see how your email appears on different device sizes. The preview function gives you an early indication of any possible issues you might have missed. The next steps of this journey will guide you through creating compelling content for your columns.

Step 4: Apply Responsive CSS

Now that you’ve set your table widths, it’s time to engage the magic of Responsive CSS. This step is vital to ensure a seamless viewing experience on mobile devices.

CSS stands for Cascading Style Sheets, a coding language that acts like the magic wand of web design. It controls the look and layout of content on a web page or email. Responsive CSS, in particular, is your ticket to a mobile-friendly two-column layout in ActiveCampaign. It’s the tool that lets your email content adapt and look great on any screen size.

Contrary to what the term ‘coding’ may induce, you don’t need to be a tech wiz to apply Responsive CSS. ActiveCampaign is pretty straightforward on this.

Here’s the drill:

  1. Go to the campaign settings on ActiveCampaign.
  2. Look for the ‘Custom Stylesheet’ field.
  3. In this field, add your Responsive CSS code.

Don’t sweat it if you’re lost on what code to use. There’s a wealth of resources available online to help you generate a basic responsive CSS code. You can customize it later as you get more comfortable.

Remember, the goal here is to make your two-column layout stack vertically when viewed on mobile devices. This trick enhances user experience by making the content more accessible and legible.

But hey, all this text about coding and CSS might look hardcore. It’s not! Take it a step at a time, and remember – you always have a safety net in the form of ActiveCampaign’s ‘Preview’ function.

Step 5: Test and Preview

Now that you’ve made a two-column layout for your ActiveCampaign emails and applied the Responsive CSS, the job isn’t over yet. As an expert email marketer, you know the importance of testing. It’s crucial to conduct thorough tests to ensure everything looks and works as intended.

Launch the Preview function in ActiveCampaign. This tool lets you view the email as it would appear on various devices, helping you to gauge its overall functionality. Take a close look at whether the two-column layout stacks correctly on mobile devices, enhancing readability.

If you find any issues during the preview, you don’t need to panic. Commence with debugging — the process of identifying and resolving problems. Don’t shy away from making necessary adjustments to your Responsive CSS code. Tweaks and fine-tuning are part of creating a stellar mobile experience.

Through testing, you’ll ensure that your content is viewer-friendly and appears just as you envisioned it. You’ll get to see firsthand how effectively your two-column layout adapts to different screens. Don’t underestimate this step; it’s your safety net before sending out the campaign to your audience.

You may even want to send a test email to your own device. It’s one thing to preview the email within ActiveCampaign, but another entirely to open it on your personal phone. You’ll be able to view it truly as your audience would, helping you to spot any areas that may need some final tweaking.

Remember, user satisfaction is the ultimate goal. By diligently testing and previewing your emails, you will ensure that your campaign is fully optimized for both desktop and mobile users.

Indeed, the art of creating two-column emails for mobile devices in ActiveCampaign is a step-by-step journey; each plays a crucial role in fostering the perfect user experience. From crafting the layout to applying Responsive CSS, the payoff is a campaign that resonates with your audience—no matter the device. With a rigorous testing and previewing part of the process, you’re well on your way to mastering mobile email campaigns with ActiveCampaign.

You now understand how essential it is to test and preview your email. But what happens next? Keep reading to discover more in-depth techniques and tips to optimize your ActiveCampaign emails for mobile devices. Let’s delve into the subsequent steps of the process regardless of your technological prowess.

Conclusion

You’ve journeyed through the process of creating a two-column layout for ActiveCampaign emails on mobile. You’ve seen firsthand how crucial it is to test and preview your email to ensure it displays correctly on various devices. Remember, the Preview function in ActiveCampaign is your best friend here. And don’t shy away from tweaking the Responsive CSS code if needed. It’s all about delivering a viewer-friendly and optimized campaign for your audience, regardless of whether they’re on desktop or mobile. Now it’s your turn to put this knowledge into action. Create, test, optimize, and make your ActiveCampaign emails shine on mobile.

Frequently Asked Questions

What is the main purpose of the article?

The article provides guidance on how to create a two-column layout for ActiveCampaign emails on mobile devices. It emphasizes the necessity of testing and previewing to ensure the emails display correctly across different devices.

What is the fifth step in creating a two-column layout for ActiveCampaign emails?

The fifth step involves testing and previewing the email to guarantee its appearance and functionality. It uses the Preview function in ActiveCampaign for this purpose.

How is debugging related to the process of creating the two-column layout?

If any issues are identified during the testing step, the article encourages the reader to debug and make necessary amendments to the Responsive CSS code to ensure optimized appearance and functionality.

Why is testing and previewing seen as significant in the article?

Testing and previewing are crucial to ensure that the campaign appears viewer-friendly and functions optimally on both desktop and mobile platforms. It helps identify and fix any discrepancies before the campaign goes live.

Can the article’s guidance be applied to other email campaign tools?

The article specifically targets ActiveCampaign users, but the general principles of designing, testing, and previewing emails for viewer-friendliness and optimization may apply to other email campaign tools.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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