Brian Cliette

Easy ActiveCampaign Form Creation: A Step-by-Step Guide

Crafting a form in ActiveCampaign can seem daunting at first, but I’m here to show you it’s easier than you think. With a step-by-step guide, you’ll be able to create a form that not only looks great but also performs flawlessly.

Whether you’re looking to capture leads, conduct surveys, or register attendees for an event, a well-designed form is crucial. I’ll walk you through the process, from the basics to the finer details, ensuring you’ve got all the tools you need to build a form that aligns perfectly with your goals.

Overview of ActiveCampaign Forms

ActiveCampaign not only stands out for its powerful email marketing and automation capabilities, but it’s also renowned for its form building feature. ActiveCampaign forms are critical components for any marketer looking to capture information, and they blend seamlessly into most digital marketing strategies.

When I delve into ActiveCampaign’s form builder, I’m greeted with a user-friendly interface that makes custom form creation a breeze. These forms are versatile and can be utilized for a multitude of purposes, from the simple task of gathering email addresses to conducting detailed surveys.

Key Features of ActiveCampaign Forms include:

  • Custom Fields: You can tailor forms to capture the exact data needed by adding custom fields. This means you have complete control over the information you collect from your audience.
  • Design Options: With ActiveCampaign, styling your forms to match your brand identity is straightforward. Whether it’s applying a custom color scheme or integrating your logo, your forms will resonate with your brand’s aesthetic.
  • Integration Abilities: One of the significant advantages of ActiveCampaign forms is their easy integration with your website or landing pages. This ensures you can strategically place your forms where they’re most likely to convert.

Remember, optimizing your forms is just as essential as creating them. Quality design and strategic placement can drastically improve your form’s performance. Consequently, it’s not just about collecting data but ensuring that the experience aligns with what your audience expects from your brand.

As I take you through how to create a form in ActiveCampaign, I’ll share best practices on form placement and design tips to enhance user engagement. Moreover, I’ll give guidance on setting up automation for those who complete your forms, so you can respond promptly and effectively, further nurturing those leads toward a sale or desired action.

Forms are the starting point for audience interaction and engagement. Using ActiveCampaign’s robust form features can substantially impact your digital marketing efforts by opening up avenues for advanced personalization and targeted campaigns.

Setting Up Your ActiveCampaign Account

Before diving into form creation, it’s crucial to set up your ActiveCampaign account effectively. The setup process is straightforward and user-friendly allowing you to get started with harnessing the power of forms quickly.

First, sign up for an ActiveCampaign account if you haven’t already. You’ll be prompted to fill in basic information such as your name, email, and company details. Once your account is active, it’s time to customize your settings. Navigate to the ‘Settings’ section on the dashboard, where you can update your profile, manage your subscription, and more importantly, set up your Email Preferences. Email Preferences are vital since they serve as the foundation for your email marketing and automation strategies.

Next, integrate your pre-existing tools and platforms with ActiveCampaign. This platform allows for seamless integration with a wide array of services like Shopify, WordPress, and even CRM software. By connecting your tools, you’ll unleash the full potential of a unified marketing front.

After your integrations are in place, you’ll want to import your contacts into ActiveCampaign. You can either manually add contacts or import them in bulk. Ensuring your contacts are properly segmented from the get-go can save you time and enhance your targeting later on.

Finally, familiarize yourself with the dashboard. Spend some time exploring the various features available. Take advantage of the educational resources provided by ActiveCampaign to get comfortable with the interface.

Once you’ve got a feel for the dashboard, you’re ready to create your first form. Remember to leverage ActiveCampaign’s rich array of features to optimize your forms for better engagement. Whether it be setting up automated lead scoring based on form submissions or triggering personalized email sequences, your preliminary account setup is a stepping stone toward effective form utilization.

Accessing the Form Builder

Once my ActiveCampaign account is all set up and I’ve gotten comfortable with the dashboard, it’s time to focus on one of ActiveCampaign’s powerful features: creating forms. The form builder in this platform is a robust tool tailored to capture leads, gather customer information, and even segment users based on their interests and interactions.

To get started, I locate the ‘Forms’ tab on the left sidebar of the ActiveCampaign dashboard. It’s impossible to miss — right between the ‘Automations’ and ‘Reports’ sections. Clicking on this tab reveals a green ‘Create a Form’ button, which is my gateway to start building custom forms.

The next step is choosing one of the form types offered by ActiveCampaign. Whether I need a simple inline form, a floating bar that stays visible as visitors scroll, or a modal popup that demands attention, the platform has me covered.

Here’s where it gets creative. I’m offered a selection of templates, which I can use as a starting point. These templates are designed to save time and inspire, with various themes and structures that are both professional and engaging. Of course, for those of us who love starting from scratch, there’s an option to ‘Start From Scratch’, giving complete control over the form’s design.

The form builder itself is intuitive, featuring a drag-and-drop interface that feels second nature. I can easily add custom fields, buttons, and even personalized branding elements. This customization is key for maintaining brand coherence and improving the user experience on my site. It’s important for me to note that each form element can be tweaked — from the size and color of the text to the shape and functionality of the submission button.

ActiveCampaign does not skimp on advanced options either. I can set up form actions that trigger upon submission, like tagging contacts for segmentation, sending a follow-up email, or adding them to a specific automation sequence. These actions are crucial for engaging my audience right from the get-go and nurturing leads through my sales funnel.

Integrating the form on my website or social media platforms is just as streamlined. With options to either embed the form directly into a page or use a sharing link, ActiveCampaign ensures that even those of us with minimal technical expertise can maximize form visibility and collect valuable data with ease.

Choosing a Form Template

When diving into ActiveCampaign’s form builder, the first step I often recommend is selecting the right template for your needs. ActiveCampaign offers a variety of predesigned form templates that cater to different objectives. Whether you’re looking to capture newsletter subscriptions, event registrations, or feedback, there’s a template that’s tailored to your goals.

I’ve found that using a template not only saves time but also ensures that I’m following best practices for form design. Each template comes with a default set up, including a standard set of fields and a layout that’s been optimized for user engagement. Moreover, these templates are customizable, which means you can add your unique touch without starting from scratch.

Key Considerations When Choosing a Template:

  • Purpose of the Form: Make sure the template aligns with the primary goal of your form. A subscription form should look different from a survey form.
  • Audience Expectations: Think about the user experience. Your audience will appreciate a form that’s easy to navigate and fits the context of your page.
  • Branding Consistency: A good template should allow for easy branding incorporation, maintaining a consistent look with your website and other marketing materials.

Once you’ve selected a template, it’s a breeze to tweak the colors, fonts, or form fields to align with your branding. You’ll want to preview your form on various devices to ensure it’s responsive and looks great on desktops, tablets, and smartphones alike. With ActiveCampaign’s intuitive tools, you can drag and drop elements to create a form that’s both aesthetically pleasing and highly functional.

In my experience, starting with a form template in ActiveCampaign sets a solid foundation. From there, it’s about tailoring the details to finetune the form’s performance and conversion rate. Remember, the template you choose is just the beginning. It’s the customizations you make that will really help your form to stand out and engage with your audience effectively.

Customizing Your Form Design

Once you’ve selected the right template in ActiveCampaign, the next step is to make that template your own. I’ve learned through experience that customization is key to creating forms that not only capture attention but also feel like an extension of your brand. Customization options in ActiveCampaign’s form builder are robust and user-friendly, providing you with the ability to tailor every aspect of your form.

Adjusting Form Fields and Layout

The real power of customization lies in tweaking the form fields and layout to match your needs. You can easily:

  • Add or remove fields
  • Change field types (text, dropdown, checkbox, etc.)
  • Modify the layout, including field alignment and spacing

Each of these changes can make your form more intuitive and user-friendly for your audience. I always recommend keeping the number of fields to a minimum, focusing only on the essential information you need to collect.

Personalizing the Look with Brand Elements

Your brand’s colors, logos, and fonts should be front and center in your form design. ActiveCampaign enables you to:

  • Insert your logo at the top of the form
  • Choose a color scheme that matches your brand identity
  • Select font styles that reflect your brand’s voice

Remember, consistency in branding helps build trust with your audience, so taking the time to infuse these elements into your form is well worth it.

Advanced Customization Techniques

For those looking to dive deeper, ActiveCampaign offers advanced design customization techniques. You can:

  • Use custom CSS to create a unique look
  • Adjust form transparency and border styles
  • Include images or videos for a richer user experience

While advanced customizations require a bit more technical skill, they’re a fantastic way to ensure your form stands apart in a crowded digital space. I always advise testing your form across different devices to ensure functionality and design remain intact. With these tailored adjustments, your form won’t just perform well; it’ll also resonate more deeply with potential contacts and reflect the distinctiveness of your brand.

Adding Form Fields

Once you’ve nailed down your form’s design, it’s time to focus on what’s arguably the most critical aspect: form fields. These are the nuts and bolts of any form – where users will input their information and interact with your brand. Customizing your form fields in ActiveCampaign is a straightforward process, but it requires careful consideration to ensure that you’re collecting the right information without overwhelming your potential contacts.

Here’s how I usually tackle this:

  • I start by identifying the purpose of the form. Is it for newsletter sign-ups, event registrations, or maybe a survey? Each purpose may require different fields.
  • Next, I choose the type of fields that are necessary. ActiveCampaign offers a range of field types from standard text inputs to dropdowns and date pickers.
  • Then, I keep in mind the need for conciseness and clarity. Only add fields that are absolutely necessary – asking for too much too soon might deter people from completing your form.

In ActiveCampaign, adding fields is as simple as dragging and dropping them into your form. The platform also allows for easy customization of each field, so you can change:

  • Label positioning
  • Placeholder text
  • Mandatory or optional status
  • Custom field creation for unique data collection needs

Remember, the goal is to make this process as user-friendly as possible. It’s also essential to check how these fields behave in real-time by using ActiveCampaign’s preview feature. This allows me to ensure that each field appears and functions as intended across all devices, which is a must in our mobile-first world.

Moreover, if you’re looking to collect more nuanced information, consider using conditional fields that appear based on previous answers. This can greatly enhance the user experience by keeping the form relevant and less intimidating.

ActiveCampaign facilitates a seamless integration of form fields, pushing the data collected straight into your customer relationship management system or any other integrations you’ve set up. This data flow is crucial for effective lead management and will ensure that your contact list is up-to-date with valuable insights.

Implementing Form Actions

Once you’ve crafted the perfect form with custom fields tailored to your needs in ActiveCampaign, the next step is to set up the actions that’ll occur after a contact submits the form. These actions are essential because they define the automation workflows that can save time, nurture leads, and drive conversions.

ActiveCampaign enables you to automate a variety of actions based on form submissions. For example, you might want to add a tag to contacts to segment them for future campaigns or trigger a welcome email series. These automations are a game-changer, ensuring that no lead falls through the cracks.

Here’s a closer look at some of the actions you can implement:

  • Add to/Remove from a List: This action allows you to instantly add contacts who’ve submitted a form to a specific list or remove them from one. It’s a vital step for keeping your contact lists organized and targeted.
  • Subscribe to a Sequence: If you’re running a drip campaign, you can subscribe contacts to a sequence that automatically sends a series of emails at predetermined intervals.
  • Send a Notification Email: Stay on top of new submissions by setting up notifications. Whenever a form is submitted, you can have ActiveCampaign send an immediate notification to your team.
  • Assign a Deal: In the context of sales, assigning a deal to a contact can help your sales team take immediate action. It’s a straightforward way to keep your pipeline moving smoothly.

Setting up these actions is fairly straightforward. Within your form settings, you’ll find the “Form Actions” section where you can specify what happens post-submission. ActiveCampaign’s intuitive interface makes selecting and customizing these actions a breeze, allowing you to scale your marketing efforts without the need for constant manual intervention.

Remember, the goal here is to create a seamless experience for both you and your contacts. By automating these processes, you’re not only ensuring efficient lead capture but also starting your new contacts off on the right foot with your brand, fostering positive relationships from the very first interaction.

Integrating Your Form with ActiveCampaign

After setting up the form basics, integration is my next step for harnessing the full power of ActiveCampaign. What I’ve found is that integrating a form isn’t just about collecting data – it’s about starting meaningful interactions with potential leads. Luckily, ActiveCampaign makes this process simple and highly effective.

Firstly, I ensure my form is connected to my ActiveCampaign account. Within the form builder, there’s a specific section labeled ‘Integrations’. It’s here that I’m able to link my form to the designated list within ActiveCampaign. Every submitted form will funnel the contacts straight into this list, where they can immediately be engaged with targeted campaigns.

What’s more, integration allows for dynamic segmentation. This means that based on the responses submitted through the form, I can segment contacts into different lists or apply tags. Tags are crucial – they offer a way to categorize contacts by interest, behavior, or a custom field which then triggers specific automations tailored to those segments.

But there’s a hint of finesse required when integrating. ActiveCampaign permits the use of custom fields in forms, which I can map directly to contact fields within the platform. Careful mapping ensures that data flows correctly and that every piece of information captured is used to enhance the customer’s journey – from initial contact to qualified lead.

I always double-check the settings within the integration section to make sure all triggers and actions are aligned with my marketing strategy. There might be options like sending a welcome email upon form submission or notifying the sales team when a high-value lead comes in. Each choice I make underpins my objectives, helping me stay on track for success.

Moreover, for those who love analytics, integration features an option for adding tracking codes. By using web tracking, I can follow the behavior of visitors before and after they’ve filled out the form. This can clue me in on what’s working and what might need tweaking in real time.

Making the most of ActiveCampaign’s robust integration capabilities ensures that no data is wasted, every form submission is an opportunity, and I’m always connecting with my audience effectively.

Testing and Publishing Your Form

Once your form’s integrated with ActiveCampaign, it’s vital to test it before going live. Testing ensures that the form not only looks as it should but also that the data flows correctly to your contact fields. I always start by submitting a test entry. This allows me to verify that all triggers and actions, like that welcome email or the sales team notification, are functioning as intended.

Always check the following during the test phase:

  • Form appearance on different devices
  • Accuracy of custom field mapping
  • Triggered automations and actions
  • Error messages for missing or incorrect data

If anything’s amiss, it’s far simpler to iron out these issues now rather than after the form has gone live. Once I’m satisfied with the test results, I move onto publishing the form. With ActiveCampaign, I have several publishing options. I can embed the form directly on my site, use a modal pop-up, or even deploy it as a floating bar on the page. These methods ensure maximum visibility and are designed to capture leads effectively.

Moreover, adding tracking codes prior has given me insights into user behavior—utilizing these analytics, I strategically place my forms where they are most likely to convert.

Tracking visitor interactions via UTM codes or conversion pixels often leads to improved form placement decisions over time. Regularly tweaking form positions based on data analytics, rather than gut feeling, allows for ongoing optimization of lead capture efforts.

Remember, once the form is live, the work doesn’t stop there. Continuously monitor form performance and user feedback. Adjust and iterate as necessary; that’s how I ensure that my forms keep performing at their best and remain a powerful tool for business growth.


Crafting a form with ActiveCampaign is just the beginning of your journey to enhance lead capture and engagement. I’ve walked you through the essentials—from creation to testing—ensuring you’re set up for success. Remember to keep an eye on your form’s performance and be ready to tweak it based on user feedback and analytics. By staying proactive and responsive to the data, you’ll refine your strategy and see improved results over time. Now it’s time to take that final step: launch your form confidently and watch as it works wonders for your business.

Frequently Asked Questions

How do you test a form integrated with ActiveCampaign?

To test a form integrated with ActiveCampaign, ensure that it displays correctly on various devices and that the data correctly maps to contact fields. Check the functionality of triggered automations, accuracy of custom field mappings, and the error messaging for incorrect or missing data.

What should you check before publishing an ActiveCampaign form?

Before publishing an ActiveCampaign form, verify its appearance on different devices, the custom field mapping to contact records, automations triggered upon submission, and error messages. Rectify any issues found during testing.

What are the publishing options for an ActiveCampaign form?

An ActiveCampaign form can be published by embedding it on a website, setting it as a modal pop-up, or deploying it as a floating bar. Choose the method that best suits your audience and website layout.

Why is it important to add tracking codes to your ActiveCampaign form?

Adding tracking codes to your ActiveCampaign form is crucial for gaining insights into user behavior. These metrics help you understand how users interact with your form, which is invaluable for optimizing conversion rates.

How often should you monitor and adjust your ActiveCampaign form’s performance?

It’s critical to continuously monitor your ActiveCampaign form’s performance and user feedback. Based on these insights, make regular adjustments to optimize lead capture efforts and improve form effectiveness.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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