Brian Cliette

Embed YouTube Videos in ActiveCampaign: A Quick Guide

Integrating YouTube videos into your ActiveCampaign emails can skyrocket engagement and breathe life into your marketing campaigns. I’ve seen firsthand how videos can transform a static newsletter into a dynamic content experience that captivates subscribers.

Whether you’re looking to showcase tutorials, customer testimonials, or highlight your latest product, I’ll guide you through the seamless process of embedding YouTube videos in ActiveCampaign. It’s simpler than you might think, and the payoff can be huge!

Why integrate YouTube videos into ActiveCampaign?

When considering digital marketing strategies, the inclusion of video content cannot be overstated. I’ve seen firsthand how YouTube videos amplify the effectiveness of email campaigns. Here’s the rundown on why this approach is so impactful.

Increased Engagement: Audiences today prefer video content over text and still images. Embedding YouTube videos in ActiveCampaign emails taps into this preference, leading to higher engagement rates. Metrics like opens and clicks often see a significant boost when videos are incorporated, which is key for evaluating the success of email marketing efforts.

Improved Email Performance: Video content in emails can improve deliverability and reduce unsubscribe rates. Yes, videos make emails more entertaining and informative, which means recipients are less likely to mark them as spam or lose interest. Plus, ActiveCampaign’s platform is adept at handling video integration, ensuring that your emails look professional and have a lasting impact.

Showcase Products and Services: There’s no better way to bring your products or services to life than through a dynamic video. I’ve found that tutorials, testimonials, and product demos in video format can convey much more than static images and text. A YouTube video embedded within an ActiveCampaign email allows for a rich, immersive experience that can enhance customer understanding and drive conversions.

SEO and Traffic Benefits: YouTube is the second-largest search engine in the world. Including videos in your emails can boost your content’s visibility and drive traffic to your YouTube channel. This, in turn, supports your SEO efforts and can increase your brand’s online presence.

Remember to keep your video content relevant and engaging. Don’t just add videos for the sake of it; ensure they’re an integral part of your message and campaign goals. With a strategic approach, integrating YouTube videos into your ActiveCampaign emails can be a game-changer for your digital marketing strategy.

Step 1: Get your YouTube video URL

The first step in embedding a YouTube video into an ActiveCampaign email is quite straightforward – get your YouTube video URL. This is the web address that points directly to your video on YouTube and it’s vital for embedding.

Here’s how I do it:

  • First, I go to YouTube and navigate to the video I want to include in my email. Upon finding the right video, I click to play it.
  • Below the video window, I look for the “Share” button shaped like an arrow. Clicking on this button reveals several sharing options, but the one I’m interested in is the “Copy” button next to the URL box.
  • By clicking “Copy,” the URL of the YouTube video is now stored on my clipboard, ready to be pasted elsewhere.

It’s important to verify the video URL. Sometimes, I play the video again using the copied URL in a new browser tab to ensure it leads to the correct video. I’ve learned that a quick double-check saves time in the long run.

In addition to the standard URL, YouTube also provides a short link version which you can use. Both work perfectly, but I personally prefer the standard URL because it tends to give recipients a clearer idea of the video content before they click.

Understanding permission settings on YouTube is crucial. If a video is private, viewers won’t be able to see it, regardless of the email’s effectiveness. I always make sure the video is set to public or unlisted if I want to restrict access only to those with the link.

Once the URL is obtained, it’s time to move onto integrating it into ActiveCampaign. And let me tell you, it’s simpler than you might think.

Step 2: Access ActiveCampaign and create a new email campaign

Once you’ve got the correct YouTube video URL, it’s time to dive into ActiveCampaign and set up your email campaign. First, log into your ActiveCampaign account. If you don’t have one already, I suggest you sign up — it’ll only take a few minutes. Now, head over to the “Campaigns” tab located on the left-hand sidebar. You’ll see a button that says “Create a campaign.” Click it.

Here’s where the fun begins. You’ll be prompted to name your campaign. Choose a name that’s descriptive and easy to recognize later on. After naming it, select the type of campaign you want to run. For embedding a YouTube video, I typically go with a standard email campaign, but you can choose what best suits your strategy.

Next, under the “List” section, select the group of contacts that’ll receive your email. You can select an entire list or segment it to target specific subscribers. After confirming your list, click “Next” at the bottom of the page.

Now you’ll land on a page providing different templates for your email design. If you’re feeling creative and have the time, you can start with a blank slate and craft your own masterpiece. However, I usually pick one of the professionally designed templates because they’re not only beautiful but also save me tons of time. Once you’ve selected a template, you’ll be taken to the email editor.

The email editor in ActiveCampaign is quite intuitive, offering drag-and-drop functionality to customize your email layout. You can add images, text, buttons, and of course, videos! Make sure everything aligns with your brand and the message you want to convey. Remember, at this stage, you’re laying the groundwork for embedding your video, so ensure the structure of the email is exactly how you want it before moving on to the technical integration.

After perfecting the design and ensuring the content is on point, you’re ready for the next crucial step — embedding the actual video.

Step 3: Add a video block to your email

Once you’ve nailed down your email campaign’s design, it’s time to focus on integrating that engaging video content. ActiveCampaign‘s email editor is intuitive, providing a clear pathway to not just add but to effectively showcase a video block. With a simple drag-and-drop interface, I’ll show you how to add a video block, ensuring your subscribers’ attention is captured the moment they open your email.

The process starts with the email template already open. Here’s what I do:

  • Locate the ‘Video’ block: On the right side of the editor, you’ll find a menu with various content elements. The Video block is among them, typically represented by a camera or video icon.
  • Drag the Video block: Click on the Video block and, without releasing the mouse button, drag it to the desired location within your email layout.
  • Drop it in place: When you see a line or box indicating where the block can be placed, release the mouse button. The video block is now part of your email content.

At this stage, the video block will prompt you to enter the URL of your YouTube video. Paste the URL you copied earlier into the designated field. Once you input the link, ActiveCampaign automatically works its magic, pulling in a thumbnail image that serves as a visual placeholder for your video. This is crucial, as actual video embedding isn’t supported due to email client limitations. Instead, when your subscribers click on the thumbnail, they’re redirected to the YouTube page where your video is hosted.

Customization options are plenty, allowing me to fine-tune the appearance of the video block:

  • Adjust the size of the thumbnail if necessary
  • Add a play button over the thumbnail to increase click-through rates
  • Include a caption: Sometimes, I add a short line of text below the thumbnail echoing the video’s call to action or highlight.

Remember, engagement is key in email marketing, and the addition of rich, dynamic content like videos often leads to higher user engagement rates. Make sure you keep your videos relevant and compelling to ensure they complement the overall message of your email. With your video block in place, you’re already on your way to creating a more interactive experience for your subscribers.

Step 4: Paste your YouTube video URL in the video block

At this juncture, you’ve laid the groundwork and are ready to breathe life into your email campaign by embedding the desired YouTube video. You’ve selected a video block within your ActiveCampaign email layout, and a blank canvas awaits. The next move is critical: pasting the obtained YouTube video URL into the designated area in the video block.

Pasting the URL is straightforward, but it’s the precision in this step that makes the magic happen. Simply click on the video block and an input field will appear, modestly beckoning for the video URL. This is where you’ll paste the link you copied from YouTube. Ensure the URL is correct; even a minor mistake can derail the video from showing up correctly in your email.

Once the URL is in place, ActiveCampaign performs an almost instantaneous fetch of the video’s thumbnail image. This is a visual confirmation that you’ve done it right. Furthermore, you have the option to refine this thumbnail if the auto-selected image doesn’t suit your needs; however, remember that the thumbnail is often the first thing subscribers will see, so choose wisely to maintain interest.

To enhance the video’s appeal, consider taking a moment to tweak the settings offered within the video block. Adjust the Play Button size and color if needed to ensure it stands out. You can also add a Border to the video frame to differentiate it from the rest of the content, or even play around with the Padding for symmetrical aesthetics.

In digital communication, visuals speak volumes and videos are no exception. The added video in your ActiveCampaign email won’t just sit as static content; it’ll serve as a driving force for subscriber engagement. Once the video is nestled comfortably within your email, you’re well on your way to completing an even more compelling campaign.

Step 5: Customize the video block settings

Once the video block’s in place, it’s time to make sure it captures your subscribers’ attention. Customizing the video block settings isn’t just about it looking good. It’s about ensuring the video aligns with your brand identity, your message, and the overall design of your email.

Adjust the Size and Aspect Ratio to ensure the video fits neatly within your email template. You’ll find options to make the video larger or smaller, and you can select aspect ratios from widescreen to square, depending on what looks best with your content.

Change the Play Button to stand out. ActiveCampaign allows you to modify the size and color of the play button. This is more than just a cosmetic change; it’s a strategic move. A contrasting color can make the play button more compelling and can drive higher engagement rates.

Beyond the play button, you can also Add Custom Text around the video block. This can be a call-to-action or a brief message that preludes the video content. Keep this text concise and enticing.

Borders and Padding are not just details. They frame your video and can make a significant difference in how it’s perceived. The right border can give your video a sleek, professional look, while the right padding ensures that your video doesn’t look crammed and is easy on the eyes.

Finally, don’t forget to Test Your Email before sending it out. ActiveCampaign provides a preview feature that allows you to see how your email will appear across different devices. This is crucial because what looks good on a desktop might not on a mobile device. Testing helps ensure your video displays correctly, no matter where your subscribers are viewing it from.

By carefully adjusting each setting, you’ll be able to create an email that not only looks great but also engages your audience and enhances your message.

Step 6: Preview and test your email

Before hitting the send button, it’s critical to preview and test your email. This step ensures that your YouTube video is embedded correctly and looks as intended across various email clients and devices.

ActiveCampaign’s preview feature allows me to see how my email will look to my subscribers. I can check the video thumbnail’s placement, the call to action, and the overall email layout. I always make sure to look for any formatting issues that could distract from my message or cause subscribers to miss the video entirely.

Testing is more than a single step; it’s a safeguard against potential issues that could affect my email’s performance. I send test emails to myself and to colleagues who can view them on different devices and email clients. This way I can be confident that my video looks great whether it’s being viewed on a desktop, a smartphone, or a tablet. The key components I focus on while testing include:

  • Video thumbnail display: Ensuring the thumbnail appears correctly.
  • Play button functionality: Confirming that the play button directs subscribers to the YouTube video.
  • Email responsiveness: Checking that the email auto-adjusts to fit various screen sizes.

Sometimes, issues are only apparent after sending the test email. For instance, certain email clients might not display the video thumbnail as expected or could have different user interfaces that influence how the video block appears. By catching these issues early, I can make necessary adjustments before the campaign is live.

The testing phase also includes a spam filter test. It’s a crucial step to ensure my email doesn’t end up in the junk folder. I review my subject lines, content, and images for anything that could trigger a spam filter. Spam testing tools integrated in ActiveCampaign or third-party services can help detect potential red flags.

Once satisfied with the appearance and performance of the email, I proceed to the next critical step—scheduling or sending out the campaign. It feels good knowing that I’ve done everything in my power to create an impactful email that’s primed for engaging my audience.


Embedding a YouTube video into your ActiveCampaign email campaign isn’t just a smart strategy—it’s a game changer for engagement. By following the steps I’ve outlined, you’ll have a visually appealing and dynamic element in your emails that’s sure to capture your audience’s attention. Remember to play around with the customization options to make sure your video fits seamlessly within your design. Testing on different devices and email clients is crucial to ensure everything works perfectly. Once you’ve nailed that, you’re all set to hit send, confident that your message will resonate and your content will shine. And there’s nothing quite like the peace of mind that comes from knowing your email is optimized for success.

Frequently Asked Questions

How can I embed a YouTube video into an ActiveCampaign email?

To embed a YouTube video in an ActiveCampaign email, obtain the YouTube video URL, create a new email campaign in ActiveCampaign, and use the video block to add the video by pasting the URL, which will automatically pull in a thumbnail image.

Where do I find the YouTube video URL for embedding?

The YouTube video URL can be found directly beneath the video player on the YouTube page or by clicking the ‘Share’ button and copying the provided link.

How do I customize the video block in ActiveCampaign?

Customize the appearance of the video block by adjusting the play button’s size and color, adding a border to the video frame, and tweaking the padding to ensure symmetrical aesthetics.

What should I focus on when previewing and testing the embedded video email?

Focus on the video thumbnail’s placement, ensuring the play button functions correctly, checking the email’s responsiveness across various clients and devices, and conducting a spam filter test.

Why is it important to test the email on different devices and email clients?

Testing on different devices and email clients ensures that the embedded video displays correctly and looks as intended, providing the best experience for all recipients regardless of their viewing platform.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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