Brian Cliette

How to Add a User to ActiveCampaign: A Simple Guide

Adding new users to ActiveCampaign can seem daunting at first, but it’s a breeze once you know the steps. I’ll guide you through the process, ensuring you’re ready to expand your team’s email marketing prowess in no time. Whether you’re onboarding new staff or granting access to a collaborator, it’s crucial to understand how to manage user permissions effectively.

Understanding ActiveCampaign User Roles

When it comes to adding new users to ActiveCampaign, it’s crucial to grasp the significance of user roles. User roles in ActiveCampaign determine what level of access and control each team member has within the platform. There are several default user roles provided by ActiveCampaign, each with its own set of permissions.

Admin is the highest level of access. Admins have complete control and can make critical changes to the system, including adding or removing users. It’s imperative to be selective about who is granted this role, as they can affect the overall functionality of your email marketing operations.

Next in the hierarchy is the Manager role. Managers have considerable permissions but are limited in certain administrative functions that are reserved for Admins. They can, however, manage campaigns, automation, and contacts effectively. This role is suitable for senior team members who need to oversee these aspects but do not require full administrative privileges.

The User role is designed for the majority of your team. Users can have varying degrees of access which can be tailored to their job requirements. Typically, they are involved in creating and sending campaigns, building email templates, and managing contact lists.

Lastly, there’s the Light User. This role is for team members who only need to view reports or specific campaigns without the need to create or edit them. It’s an ideal fit for individuals who need insight into performance metrics but not the full suite of editing tools.

Here’s a breakdown of the roles and their main permissions:

User Role Campaigns Automation Contacts Admin Reports
Admin Full Access Full Access Full Access Yes Full Access
Manager Full Access Full Access Full Access No Full Access
User Customizable Customizable Customizable No Customizable
Light User View Only View Only View Only No View Only

Customizing access for each role is a straightforward process within the ActiveCampaign platform. By configuring user permissions accurately, you’ll ensure that your team can work efficiently while safeguarding the integrity of your marketing strategies. Assign each team member to the appropriate role to maximize their potential and keep your campaigns running smoothly.

Steps to Add a New User to ActiveCampaign

Adding new users to ActiveCampaign is a straightforward process that I’ve refined over time to ensure a smooth onboard for team members. To get started, you’ll need to have admin or manager access, as these roles have the permissions required to add users.

First, log in to your ActiveCampaign account. Once you’re in, navigate to the ‘Settings’ menu located on the bottom left corner of the dashboard. In the ‘Settings’ menu, you’ll find an option labeled ‘Users and Groups.’ Clicking this will take you to the section where you can manage your team’s user roles and permissions.

Next, click the ‘Add a User’ button. It’s typically located at the top of the ‘Users and Groups’ page. This action will prompt a form where you’ll input the new user’s details. The required fields are generally:

  • Email Address
  • First Name
  • Last Name

Make sure to double-check the email address for typos – it’s the key to ensuring your new team member has a smooth start in your ActiveCampaign workspace.

Once you’ve filled in the user’s basic information, it’s time to assign a role. Refer to the previous section on understanding user roles to select the most appropriate permissions. Whether you opt for an Admin, Manager, User, or Light User role will depend on the level of access and control you want the new member to have.

After selecting the role, you’ll send an invitation to the new user. They’ll receive an email with instructions to set up their account, which typically involves creating a password and logging into ActiveCampaign for the first time.

I always remind new users to complete their profile setups, such as adding a photo and configuring personal settings, to facilitate recognition and personalization within our team’s workspace.

Ensuring the step-by-step process is followed diligently helps maintain our team’s operational security and allows for scalable growth within the ActiveCampaign platform. Each role carries significant responsibilities, and it’s crucial that every member understands their scope of access right from the start.

Setting User Permissions in ActiveCampaign

Once you’ve clicked ‘Add a User’ in ActiveCampaign, it’s essential to set the correct permissions to maintain your organization’s security protocols. User permissions are a way to control access levels within the platform, ensuring that team members have the right tools to succeed without oversharing sensitive information.

Determine the User Role

ActiveCampaign provides several predefined roles, each with different levels of access:

  • Admin: Full access to all features and settings.
  • Manager: Access to manage campaigns, automations, and users.
  • Sales Manager: Specific permissions for sales features.
  • Sales Agent: Access to manage their deals and contacts.
  • Marketing Manager: Permissions to create and edit campaigns and automations.
  • Marketing Specialist: Limited access, primarily for creating campaigns.

Selecting the appropriate role for your new user is crucial. It allows them to perform their tasks effectively without compromising the data integrity or workflow of other teams.

Custom Permissions

If the predefined roles don’t meet your needs, you can create custom permission sets. Here’s a brief rundown on how to handle this:

  • Navigate to ‘Users and Groups’ in the ‘Settings’ menu.
  • Choose ‘Groups’ and click on the ‘New Group’ button to establish a custom group.
  • Define the group permissions by ticking the relevant boxes.
  • Save the group and assign your new user to it.

Remember, it’s vital to review and update these permissions regularly, especially when team members change roles or leave the company. Staying on top of these settings helps protect your business while still promoting efficiency and collaboration.

Stay tuned as I explore further nuances of managing your ActiveCampaign users, such as tracking user activity to ensure compliance and efficiency across your team.

Managing User Access in ActiveCampaign

Once you’ve added a new user to ActiveCampaign, it’s crucial to manage their access effectively. I can’t stress enough how vital this is for operational security and workflow efficiency. I’ll walk you through setting up access levels and what that means for your team.

ActiveCampaign’s robust access control system allows me to define exactly what each user can see and do within the platform. User roles are at the heart of this system. ActiveCampaign includes several predefined user roles such as Admin, Manager, User, and Group Manager, each with different levels of access. For instance, an Admin has complete control over the platform, while a User might only have the ability to manage their campaigns.

Here’s a brief rundown of common user roles and their permissions:

  • Admin: Full system access, including the ability to add and remove users.
  • Manager: Can manage campaigns and users but can’t change high-level settings.
  • User: Limited to campaign management and specific tasks assigned by managers or admins.
  • Group Manager: Leads a team and can see data related to their group.

Sometimes, these predefined roles don’t fit precisely with how I need my team to operate. That’s where custom permission sets come into play. Creating a custom permissions set allows me to tailor the level of access for each team member. This is particularly beneficial when teams are large or I need to protect sensitive data.

When setting up custom permissions, I pay attention to the following aspects:

  • Campaign access: Who can create, edit, or delete campaigns?
  • Contact management: Who can add, edit, or export contacts?
  • Reporting: Who gets access to which performance metrics?

Managing user access in ActiveCampaign is an ongoing process. I routinely review access rights to ensure they align with my team’s changing roles. Regular audits help me keep the system secure and my team’s productivity unhindered.

With these measures in place, I make sure ActiveCampaign works for us, not the other way around. As roles and responsibilities shift, I adapt the access permissions, keeping my team efficient and data secure without any significant hurdles.


Adding users to ActiveCampaign is a breeze once you know the ropes. I’ve walked you through the necessary steps and highlighted the importance of assigning the right roles and permissions. Remember, managing access isn’t just about onboarding new team members—it’s crucial for safeguarding your data and ensuring everyone can work together seamlessly. By staying on top of user permissions, you’re not only protecting your business but also empowering your team to perform at their best. Keep these tips in mind and you’ll maintain a secure, efficient, and collaborative environment in ActiveCampaign.

Frequently Asked Questions

Who can add users to an ActiveCampaign account?

To add users to an ActiveCampaign account, one needs to have admin or manager access rights.

What are the steps to add a new user in ActiveCampaign?

You add a new user by logging into ActiveCampaign, navigating to ‘Settings,’ selecting ‘Users and Groups,’ and then clicking ‘Add a User.’

What information is required to add a user to ActiveCampaign?

The required information to add a user includes their email address, first name, and last name.

Why is it important to select the appropriate user role in ActiveCampaign?

Selecting the appropriate user role is crucial for ensuring the new user has the correct access level for their needs and responsibilities.

How do user permissions in ActiveCampaign affect security?

User permissions are pivotal for maintaining security protocols in ActiveCampaign as they control access levels and limit who can see and do what within the account.

Are there predefined roles in ActiveCampaign, or can I create custom ones?

ActiveCampaign offers predefined roles, but it also allows for the creation of custom permission sets to meet specific team needs.

Why is it important to regularly review and update user permissions in ActiveCampaign?

Regularly reviewing and updating user permissions is important for protecting the business and ensuring efficient and secure collaboration within the team.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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