Brian Cliette

How to Automate Competitor Analysis with Hootsuite: Your Guide to Smarter Strategy

In the fast-paced world of digital marketing, it’s crucial to keep a finger on the pulse of your competition. And what better way to do that than by automating your competitor analysis using Hootsuite? It’s not just about saving time or effort; it’s also about gaining insights quickly and making informed strategic decisions.

Hootsuite is more than a social media management tool—it can be your secret weapon for keeping tabs on your rivals. With its automation capabilities, you’ll be able to track competitors’ activities across multiple platforms, analyze their performance metrics, and even anticipate their next moves.

So if you’re looking to stay one step ahead in the cutthroat realm of online business, look no further. Let’s delve into how you can harness Hootsuite’s powerful features for automated competitor analysis. This guide will show you how to set up your dashboard for maximum efficiency, use listening streams effectively, and interpret data for actionable insights.

What is competitor analysis?

In the ever-evolving business landscape, staying ahead of the game isn’t just a matter of wishful thinking. It’s about gaining a deep understanding of your industry and, more specifically, your competitors. Enter competitor analysis – a critical strategy that could potentially elevate your business to the next level.

So what exactly is competitor analysis? Simply put, it’s an assessment strategy where you identify key competitors and research their products, sales, and marketing strategies. This process helps you unearth strengths and weaknesses in their operations which can provide invaluable insights for improving your own business model.

Think about it like this: You’re running in a race. Wouldn’t knowing what training methods your competition uses or their fastest times give you an advantage? Definitely! That’s essentially what competitor analysis brings to the table – knowledge to help you outpace them.

In terms of specific benefits, conducting regular competitor analyses can:

  • Keep you up-to-date with market trends
  • Highlight gaps in the market
  • Aid strategic decision making
  • Help understand future threats and opportunities

For instance, if a competitor has launched an innovative new product that’s receiving rave reviews from consumers, it might indicate shifting customer preferences that could affect your sales. Similarly, if they’ve implemented impressive social media campaigns resulting in significant engagement and growth rates – these are tactics worth considering for incorporation into your own digital marketing plans.

But remember folks! Competitor analysis isn’t just about copying what others are doing right; it’s also about learning from their mistakes so you don’t repeat them. So let’s dive deeper into how we can automate this process using Hootsuite later on in this article.

Why is competitor analysis important?

Diving headfirst into the business world, you’ll quickly realize that understanding your competition isn’t just useful—it’s crucial. Competitor analysis offers a clear roadmap in navigating your industry landscape. It helps you understand where you stand and what moves to make next.

Think of competitor analysis as your secret spy mission. You’re not copying or mimicking; instead, you’re learning from others’ successes and failures. This knowledge equips you with the power to anticipate market trends, adapt swiftly, and stay ahead of the curve.

What makes this process even more vital? Well, it provides unique insights on how to enhance your products or services. By keeping an eye on what competitors are doing right (or wrong), you can pinpoint opportunities for improvement within your own offerings.

Another reason why competitor analysis matters so much is its role in risk management. In a volatile business environment, being aware of competitors’ strategies can help mitigate potential threats to your enterprise’s growth.

Lastly, it aids in identifying gaps in the market. These are areas that your competitors might’ve missed—or simply chosen not to target—that provide ample opportunity for expansion and innovation.

To sum things up:

  • Competitor analysis helps navigate industry trends.
  • It allows learning from others’ successes and mistakes.
  • Provides insights into enhancing products/services.
  • Plays a critical role in risk management.
  • Aids in identifying untapped market opportunities.

So there it is: The importance of competitor analysis laid bare for all to see! Remember though—this isn’t about becoming a copycat business but about gaining insightful data that will empower strategic decisions for success!

Introducing Hootsuite

If you’re looking to gain a competitive edge in your industry, let’s introduce you to a tool that can help: Hootsuite. It’s a social media management platform that allows you to track and manage your social media channels all from one place. This means less time spent switching between tabs, leaving more time for what matters – strategizing and engaging with your audience.

Hootsuite isn’t just convenient; it’s also powerful. With its comprehensive analytics feature, you’ll have the data necessary to make informed decisions about your brand’s online presence. And here’s the best part: it doesn’t stop at analyzing your own performance. You can use Hootsuite for competitor analysis too! That’s right, this resourceful tool enables you to keep an eye on what other players in your field are doing.

Now, how does it work? Essentially, Hootsuite offers different modules and features which can be used based on specific requirements of every business or individual user. You can schedule posts across multiple platforms ahead of time, monitor keywords relevant to your brand and even respond directly to messages or comments within the app itself!

But wait there’s more! If tracking competition is what you’re after (which we’re betting it is), then Hootsuite delivers on that front as well. Using features like ‘Competitor Analysis’ and ‘Social Listening’, keeping tabs on competitors becomes easier than ever before.

In summary, Hootsuite is an all-in-one solution for managing and monitoring social media activity – including that of competitors! So if staying ahead of the game is high on your agenda, this tool might just be what you need.

Hootsuite’s Competitor Analysis Features

Hootsuite is your secret weapon when it comes to staying one step ahead of the competition. It’s packed with features that simplify and streamline competitor analysis, turning what could be a time-consuming process into something that’s manageable and effective.

One standout feature is Hootsuite’s ability to monitor social media activity across multiple platforms. You can keep tabs on your competitors’ posts, tweets, comments, likes, and shares all from the convenience of one dashboard. This gives you an in-depth look at their social media strategy and helps you identify trends or tactics they’re using successfully.

But it doesn’t end there! Hootsuite also offers a comprehensive analytics suite which provides detailed insights about your competitors’ performance. Want to know how often your rivals are posting? Or maybe you’re curious about their engagement rates? Hootsuite’s got you covered. Its robust reporting tools allow you to access these statistics effortlessly.

In addition, Hootsuite enables keyword tracking which allows for real-time updates whenever your competitors use specific keywords or hashtags in their posts. By keeping an eye on these key terms, you’ll gain valuable insight into what content resonates most with their audience.

Finally, let’s talk about benchmarking – another fantastic feature Hootsuite brings to the table. With this tool at hand, comparing your brand’s performance against industry standards or direct competition becomes a breeze.

So whether it’s monitoring social media activity across various platforms or diving deep into analytical data- Hootsuite has everything necessary to automate competitor analysis effectively!

How to set up competitor analysis in Hootsuite

Getting started with Hootsuite’s competitor analysis is simpler than you may think. First, you’ll need to navigate your way to the ‘My Industry’ tab on your dashboard. Here, you’ll find the opportunity to add competitors’ social media profiles for monitoring.

Take a moment and consider which competitors are most relevant for your business. You’re not limited by a specific number – it’s about who matters most in your market. Once you’ve selected those critical players, enter their details into the platform.

Now that you’ve inputted this information, let’s talk about what comes next: tracking metrics. With Hootsuite, there’s an array of stats at your fingertips:

  • Follower growth: This shows how quickly a competitor is gaining followers compared to you.
  • Engagement rate: This indicates how often posts from a competitor are being liked, shared or commented on.
  • Posting frequency: Seeing how often a rival posts can help guide your own strategy.

To make this data more digestible, Hootsuite allows for customizable reports. You can tailor these based on what info is most pertinent to your business goals.

Don’t forget – it’s not just about the numbers! Observing content style and community management practices can offer key insights too. Be sure to keep an eye out for these elements as part of your ongoing competitive analysis with Hootsuite.

Remember – knowledge is power and staying ahead of competitors requires constant vigilance and adaptability. So dive right into setting up competitor analysis in Hootsuite today!

Step 1: Sign up for Hootsuite

Before you can start tapping into the power of competitor analysis automation, you’ve got to sign up for a Hootsuite account. It’s a straightforward process and won’t take much of your time. Simply head over to Hootsuite’s homepage, click on “Get Started” and follow the prompts.

You’ll be asked to provide some basic information about yourself such as your name, email address, and business details. Remember, it’s essential to use an active email address as Hootsuite will send a confirmation email that you need to verify before getting started with their platform.

After verifying your email address, you’re ready to set up your profile. This is where things get exciting! You have the option to connect various social media accounts including Facebook, Twitter, Instagram or LinkedIn directly through the platform. With these connections in place, it makes data collection and competitor analysis even more streamlined.

Now comes the part where you select a plan that suits your needs best. There are several options available from free trials right through premium packages which offer features like real-time analytics and unlimited reports. Take some time here to evaluate what fits into your budget while also meeting all of those essential requirements for successful competitor analysis.

Finally, once all that is done – voila! Your very own Hootsuite account is ready for action. Now let’s move on towards automating that competitive analysis using this powerful tool at our disposal!

Step 2: Add your competitors to Hootsuite

Once you’ve got Hootsuite running, it’s time to kick things up a notch. Adding your competitors into the mix is critical for getting that full view of what’s happening in your industry. It’s like having a bird’s eye view on their social media strategies, letting you see where they’re succeeding and where there might be room for you to leap ahead.

First off, let’s get those competitors identified. Maybe you already have an idea of who you’re up against or perhaps you need some help figuring it out. Either way, start by listing them out – know thy enemy as they say! Once done with that, gather their social media profiles; Facebook pages, Twitter handles, Instagram accounts etc., and get ready to add them into Hootsuite.

Here are the steps:

  • Log-in to your Hootsuite account.
  • Click on ‘Add Social Network’.
  • Select the specific platform (Facebook/Twitter/Instagram).
  • Enter the URL of your competitor’s profile.
  • Repeat this process for all competitor profiles across different platforms.

Now that we’ve got our rivals loaded into the system, it brings us one step closer to automating our competitor analysis. You can now monitor their activity directly from your dashboard – how convenient!

Keep watch for patterns emerging in their content strategy. What kind of posts do they share? How frequently? Do they engage with their followers? All these insights will play a crucial role in shaping your own social media game plan.

Remember though – while it’s beneficial to learn from others’ success stories and failures alike, don’t forget about crafting a unique voice for yourself. After all, standing out from the crowd is what’ll truly set you apart!

Step 3: Set up monitoring for competitor social media accounts

Now that you’ve identified your competitors, it’s time to keep a close eye on their social media activities. With Hootsuite, you can set up streams for each of your competitor’s profiles. This lets you monitor what they’re posting in real time.

To create a stream, select “Add Stream” from the dashboard. You’ll then choose the social network and input your competitor’s handle or URL. It’s as simple as that! Now, any updates from these profiles will appear in this stream giving you instant access to their new posts.

But don’t stop there! Remember to also track other aspects of their presence like engagement levels and follower growth rate. For instance, if they’re consistently getting high likes and shares on certain types of posts, those might be worth trying out on your own account.

You can also use Hootsuite’s analytics tools to compare your performance with theirs over time:

Metric Your Company Competitor A Competitor B
Likes 500 355 620
Shares 120 80 175

This way, you’ll be able to identify trends and patterns in their strategy which could inform yours too.

Lastly, consider setting up keyword search streams using phrases relevant to your industry or product offering. That way, whenever a discussion involving these keywords pops up online – whether it involves a direct competitor or not – you’ll know about it immediately.

Remember: Knowledge is power when it comes to digital marketing success! So keep an eye on those competitors and adapt accordingly.

Step 4: Analyze competitor performance with Hootsuite’s reports

Now that you’ve gotten the hang of setting up Hootsuite for competitor analysis, it’s time to dig deeper. You’re going to learn how to dissect your competitors’ performance using Hootsuite’s comprehensive reports.

First off, you’ll want to navigate to the “Analytics” tab on your Hootsuite dashboard. From there, you’ll see a variety of report templates designed to give you insights into different aspects of social media performance. For competitor analysis, we suggest focusing on the ‘Competitive Analysis’ and ‘Brand Overview’ reports.

The ‘Competitive Analysis’ report allows you to compare key metrics between your organization and its competition across multiple social networks. You could measure things like audience growth rate, post engagement rate, and even response times.

Here’s what this might look like in practice:

Competitor Audience Growth Rate Post Engagement Rate Response Time
Competitor A 3% 5% 2 hours
Competitor B -1% 10% 30 minutes
Table: Sample Competitive Analysis Report

Meanwhile, the ‘Brand Overview’ report gives you a more holistic view of your brand’s presence compared to others’. It can show how often your brand is mentioned alongside competitors’, or how sentiment towards your brand compares.

These insights are incredibly powerful when used correctly. They provide an understanding of where you stand in relation to your rivals and can help shape future marketing strategies.

Remember though, data is only as good as its interpretation! Ensure that you take time analyzing these reports and draw meaningful conclusions from them. Don’t rush – it’s all part of smart competitive analysis!

Keep in mind that Hootsuite isn’t just about collecting data; it’s about making sense of it. With these reports, you’ll be well on your way to mastering competitor analysis and taking your business to new heights.

Benefits of automating competitor analysis with Hootsuite

Unleashing the power of automation in your social media strategies can be game-changing. That’s where a tool like Hootsuite steps in. Automating competitor analysis with Hootsuite brings along several advantages that you’d surely hate to miss out on.

Firstly, it saves a chunk of your time. Manually tracking each action by your competitors across various platforms is both laborious and time-consuming. With Hootsuite’s automated features, you’ll get timely updates about what’s happening around without having to search for it yourself.

Next up, it provides valuable insights. The data drawn from analyzing competitors’ social presence can be overwhelming and confusing if not presented well. That’s another area where Hootsuite shines! It breaks down complex analytics into easy-to-understand reports, allowing you to make informed decisions based on real data.

What’s more? It keeps track of trends before they fade away! In the rapidly changing world of social media, catching onto trends quickly can make all the difference. With its automated alerts about trending topics amongst competitors, Hootsuite ensures that you’re always ahead in the game.

Finally, it helps maintain consistency across platforms. Social media marketing requires maintaining a consistent voice and image across multiple platforms which could be challenging without proper tools. But not when you have Hootsuite by your side!

Let’s put it simply:

  • Saves Time
  • Provides Valuable Insights
  • Tracks Trends
  • Maintains Consistency

So there you go! Automating competitor analysis using Hootsuite isn’t just convenient; it equips you with all necessary tools to stay ahead in this competitive digital landscape.


You’ve reached the end of this journey on how to automate competitor analysis with Hootsuite. It’s been a comprehensive guide, packed with actionable steps and insights you can start using today for your business.

We’ve covered everything from setting up alerts for competitor activities, tracking their social media engagement, to analyzing their content strategy. All these tasks are made easier by using Hootsuite’s automation capabilities. So you’re not just saving time—you’re enhancing your competitive edge in a digital world that never sleeps.

Automation doesn’t mean you’ll miss out on the nuances of human interpretation though. Remember, tools like Hootsuite provide data – it’s up to you to draw meaningful conclusions and strategies from it.

Finally, let’s not forget about the importance of consistent monitoring and adjustment. The digital landscape changes at a rapid pace:

  • What works today may not work tomorrow.
  • Your competitors’ strategies will evolve.
  • New players might enter the scene.

Therefore, keep your eyes open and continue refining your strategy based on what the data tells you.

Automating competitor analysis with Hootsuite isn’t just about keeping tabs on others—it’s about understanding where you stand in your industry and identifying opportunities for growth. With this tool at hand, you’re ready to take a significant step forward into smarter marketing decisions for your brand.

Remember: knowledge is power! Get started with automating your competitor analysis using Hootsuite today—and experience firsthand how it can transform your business success story.

Category :

Share this:

Leave a Reply

Your email address will not be published. Required fields are marked *

About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

Recent Post


Grow Your Business Today

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

brian cliette

Do You Want A More Direct Contact With Our Team?​