Brian Cliette

How to Automate Competitor Analysis with SurveyMonkey: Your Guide to Efficient Market Research

Navigating the competitive landscape in business can be daunting, especially when you’re trying to keep up with your rivals’ strategies. Thankfully, automating competitor analysis is no longer a far-off dream – it’s a reality that can save you time and resources. SurveyMonkey has emerged as one of the leading tools for this purpose.

Imagine being able to get real-time insights into what your competitors are doing without having to manually scout their websites or social media channels every day. Sounds good, right? That’s exactly what SurveyMonkey offers. With its range of powerful features, you’ll be able to stay ahead by understanding your competition better than ever before.

Leveraging SurveyMonkey for automated competitor analysis isn’t just about saving time; it’s also about improving accuracy and making more informed decisions. So how do you go about setting up this automated system? Let’s delve deeper and find out how you can harness this tool effectively.

What is Competitor Analysis?

Ever wondered what’s powering your competitors’ success? That’s where competitor analysis comes in. It’s an essential part of any strategic plan, providing you with a detailed overview of your rivals’ strategies and performance.

Competitor analysis isn’t just about keeping tabs on others in your industry. No, it’s much more than that. It’s a comprehensive approach to understanding the landscape of your market and identifying opportunities for growth. Think of it like getting a roadmap to navigate the competitive terrain, helping you pinpoint where you stand and what moves might catapult you ahead.

You’re not alone if you find this process daunting – sifting through mountains of data can be overwhelming. You’ll need to analyze everything from their marketing tactics and customer bases to their products or services and pricing strategies. But fear not! Automation tools like SurveyMonkey can make the job easier.

Why should one bother with all this effort? Well, knowledge is power after all! With competitor analysis, you get insights into what works (and what doesn’t) in your industry. You’ll see how others are positioning themselves, which trends they’re capitalizing on, and even uncover gaps that they’ve overlooked – sweet spots ripe for your business to exploit.

To wrap up this section: competitor analysis – it’s integral for staying relevant in today’s rapidly evolving marketplaces. And when automated with tools like SurveyMonkey, it becomes less tedious and more efficient – allowing businesses to focus on crucial decisions rather than getting bogged down by data crunching.

Why is competitor analysis important?

You’re probably wondering why competitor analysis holds such a dominant position in the business world. Well, it’s more than just knowing what your rivals are up to—it’s about understanding their strengths and weaknesses, and making strategic decisions based on that knowledge.

But let’s break it down a bit more.

Imagine you’re launching a new product. Wouldn’t you want to know how similar products by competitors have performed? What were their successful strategies? Where did they stumble? By analyzing your competitors, you can learn from their experiences and avoid making the same mistakes. It gives you an edge right out of the gate.

Not only does it help with product launches, but regular competitor analysis can also lead to ongoing improvements for your brand. For example, if your competitors’ customer service is highly rated, wouldn’t you want to understand what makes them so effective? And then aim to match or surpass that standard in your own business?

Competitor analysis also plays a pivotal role in marketing strategy formulation. You’d need insights into your competitors’ marketing tactics—what channels do they use most effectively, which campaigns have resonated with audiences—to craft an impactful campaign of your own.

Here’s one last thought—by regularly conducting competitor analyses, you’re staying informed about market trends and shifting consumer expectations. This proactive approach helps ensure that while others react to changes in the market space—you’re ready and already on top of them.

In essence:

  • Competitor analysis aids in planning successful product launches
  • It drives continual improvement for your brand
  • It informs impactful marketing strategies
  • It keeps you updated on market trends

So now we’ve established why competitor analysis is imperative for any thriving business—the next step? Automating this process with SurveyMonkey! Let’s delve deeper into how exactly we can achieve this…

Benefits of Automating Competitor Analysis

When you’re deep in the trenches, trying to grow your business, it’s easy to overlook what’s happening outside. But here’s a secret: automating your competitor analysis can give you an edge and fuel your growth strategy. Let’s dive into some of its benefits.

One key perk is that automation saves time. Imagine manually scouring through numerous competitors’ websites, social media pages, or customer reviews every day—it’s simply not feasible! With tools like SurveyMonkey, you can set up automated surveys that gather data about your competition while you focus on other crucial aspects of your business.

Next, let’s talk consistency. Automation means regularity—you’ll get continuous updates about your competitors without fail. This ongoing stream of insights helps keep you ahead and allows for more strategic decision-making.

Finally, there’s accuracy to consider. Manual analysis can lead to errors or oversights; no one is perfect after all! Automated tools minimize this risk by providing precise and reliable data.

So why wait? Start automating your competitor analysis today with SurveyMonkey and embrace these advantages:

  • Time-saving
  • Consistency in data collection
  • Increased accuracy

Remember, understanding the competition isn’t just a one-time thing—it should be an integral part of any long-term business strategy.

Step 1: Setting up a SurveyMonkey account

Ready to get started with competitor analysis on SurveyMonkey? It all begins with setting up an account. You’ll be glad to know that it’s a breeze, and here’s how to go about it.

First off, visit the SurveyMonkey website and click on the “Sign Up” button. It’s typically located at the top right corner of the homepage. Once you’ve clicked this, you’ll be directed to a signup page where you’re required to fill in your details. Remember, accuracy is key for future reference and ease of access.

Here’s what you need to provide:

  • Your full name
  • An active email address
  • A unique password

After filling in these details accurately, hit the “Create Account” button. Voila! You’ve now got a fresh new SurveyMonkey account ready for action.

However, there’s one more step before diving into competitor analysis – verifying your email address. Shortly after creating your account, you’ll receive an email from SurveyMonkey asking for verification. Simply open this mail and click on the provided link to confirm that it’s indeed your address.

Now that we’re done with setting up your account, let’s move onto customizing it according to your needs in our next section!

Step 2: Creating a survey for competitor analysis

So, you’ve decided to automate your competitor analysis. That’s terrific! The next step is crucial – creating an apt survey. This isn’t as daunting as it might sound. In fact, SurveyMonkey makes it quite straightforward.

Start by identifying what information you need from your competitors. Are you interested in their marketing strategies? Or maybe it’s their product development process that fascinates you? Once you have clarity on this, it’ll be easier for you to formulate the right questions. Remember, the more specific your queries are, the better insights you’ll get.

With SurveyMonkey’s user-friendly interface, crafting a survey is a breeze. You can choose from various question formats like multiple choice, text box or rating scale depending on what type of data you’re seeking. And don’t worry about getting stuck – there are plenty of pre-written questions available within the platform which can serve as great starting points.

One important aspect while designing your survey is its length and time commitment from respondents. As per industry standards:

Average Survey Length Response Rate
Less than 5 minutes Very High
5-10 minutes High
10-20 minutes Moderate
More than 20 minutes Low

Keep these parameters in mind to ensure maximum response rates.

Survey distribution is another critical factor in obtaining reliable data for competitor analysis. You could explore options like email invites or social media sharing for reaching out to respondents who have interacted with your competitors’ products or services in some way.

There’s no denying that automating competitor analysis through surveys will require effort initially but rest assured it’ll pay off big time down the line!

Step 3: Customizing the survey questions

Customizing your survey questions is a crucial step in automating competitor analysis with SurveyMonkey. It’s here that you’ll have the opportunity to craft questions that will give you meaningful insights about your competition.

The first thing you need to do is identify what information you’re looking for. Are you interested in who your competitors’ customers are? What they like or dislike about them? Or perhaps, how they perceive their brand compared to yours? Once you’ve got clarity on this, it becomes much easier to formulate questions that will help extract that information.

In designing these questions, remember not to make them too complex or confusing for respondents. Keep things simple and straightforward by using clear language and avoiding industry jargon as much as possible. Besides, it’s important to keep the focus of each question narrow so that respondents know exactly what they’re being asked.

As far as possible, use a variety of question types – from multiple choice and drop-down options to open-ended queries – depending on what kind of data you want. For instance, if you’re looking for quantitative data (like percentages), closed-ended questions could be more beneficial. On the other hand, if qualitative insights are what you’re after (like opinions), opt for open-ended ones instead.

Don’t forget also to include demographic-related inquiries such as age group, location or job role – these can provide useful context when analyzing competitor data later on.

Finally yet importantly always pilot test your customized survey before sending it out en masse. This helps ensure its effectiveness and reduces chances of misinterpretation or non-responsiveness due to poorly worded or ambiguous queries.

So there we go! You’ve now learned how vital customizing survey questions can be towards successfully automating competitor analysis with SurveyMonkey.

Step 4: Distributing the Survey to Competitors’ Customers

Rolling out your well-crafted survey is a critical step. You’re now set to dive into the pool of information that your competitors’ customers hold. But how do you reach them? Let’s break it down.

Email marketing platforms could be your first call to action. These platforms are designed with tools that can help you distribute surveys broadly and efficiently. Platforms like Mailchimp or Constant Contact have features which allow you to send out emails in bulk, track responses, and even automate follow-up emails for those who haven’t responded yet.

Social media channels also play a significant role in reaching a wider audience. It’s as simple as sharing your survey link on Facebook, Twitter, LinkedIn, or other relevant platforms where your target audience hangs out. Remember though, it’s essential not just to post the link but also create engaging content around it that encourages clicks and participation.

Paid advertising comes next on our list of distribution methods. Google Ads or Facebook Ads provide opportunities for precise targeting based on demographics and interests – allowing you to reach those who likely patronize your competition.

Collaborating with industry influencers is another effective way of distributing your survey. Influencers typically have vast networks within their niche market, providing an ideal platform for reaching potential respondents who may be using competitor products or services.

Lastly, consider partnering with relevant blogs or websites for guest posts or sponsored content featuring your survey link – this method helps tap into existing audiences while enriching these platforms with value-added content.

For each distribution channel:

  • Email Marketing: Use platforms like Mailchimp
  • Social Media: Share engaging posts on Facebook, Twitter
  • Paid Advertising: Leverage Google Ads/Facebook Ads
  • Influencer Collaboration: Partner with industry influencers
  • Guest Posting/Sponsored Content: Collaborate with related blogs/websites

Remember, the key goal here isn’t merely reaching out; it’s about engaging potential respondents, making them feel valued, and ensuring they complete the survey. This step lays a significant foundation for automating your competitor analysis with SurveyMonkey.

Step 5: Analyzing the Survey Results

Imagine, you’ve sent out your survey, and responses are trickling in. Now, what’s next? Yes, you’re right! It’s time to dive into the data and analyze those survey results.

Start by accessing the ‘Analyze’ section of your SurveyMonkey dashboard. Here, you’ll find a wealth of information at your fingertips. From basic summary statistics like response rate and average completion time to more detailed metrics such as individual question responses – it’s all there for you to explore.

But don’t get overwhelmed with the sea of numbers staring back at you. Instead, break down the analysis process into manageable chunks. For instance:

  • Review overall response patterns: Are there any glaring gaps or irregularities in your data? If yes, consider re-running parts of your survey.
  • Look at individual question responses: What trends can you spot among different questions? Do certain answers correlate with specific demographics?

Remember that analyzing competitor surveys isn’t just about looking for patterns or trends within your own data; it’s also about comparing this information against what you know about other companies in your market.

For a more comprehensive view of how well (or not) you’re doing compared to others in your industry, make use of SurveyMonkey’s benchmarking feature. This feature allows users to compare their survey results against averages from similar surveys conducted across various industries.

Finally yet importantly is putting all these insights into action! Use this valuable feedback to adjust and refine your business plans – whether that means tweaking product features or ramping up marketing efforts – everything helps!

So as daunting as this step may seem initially – remember that every bit of analysis brings clarity to understanding where YOU stand relative to YOUR competitors. And when used wisely, these insights can fuel successful strategies that propel YOUR business ahead!


After sifting through the details and intricacies of automating competitor analysis with SurveyMonkey, it’s clear that this approach offers significant benefits. It’ll not only streamline your efforts but also provide a comprehensive overview of what you’re up against in your industry.

With automation, you’re able to save time and resources that would have otherwise been spent manually gathering and analyzing data. This frees up more room for strategic planning and decision-making based on the insights gained.

You’ve seen how SurveyMonkey’s intuitive interface makes it easy to set up surveys targeting specific aspects of your competitors’ operations. These can range from customer satisfaction levels to product features, pricing strategies, or marketing campaigns.

Here are some key takeaways:

  • Automating competitor analysis with SurveyMonkey cuts down on manual work
  • The platform provides an easy-to-use tool for creating detailed surveys
  • You gain deep insights into your competition which aids strategic planning

Let’s not forget how powerful combining this automated process with other tools like social listening software can be. This combination presents a holistic view of your competitors’ strengths and weaknesses.

So now it’s over to you! Start using SurveyMonkey to automate your competitor analysis today. With consistent effort and smart use of these tools, you’ll soon see a positive impact on your business strategy as well as its bottom line.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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