Brian Cliette

How to Automate Data Analysis with SurveyMonkey: A Comprehensive Guide for Your Business

In the digital world, data analysis has become a crucial part of business strategy. It’s how you uncover insights from your data to inform decision-making. But let’s be honest – it can also be tedious and time-consuming. That’s where automation comes in, especially with tools like SurveyMonkey.

With SurveyMonkey, you’re given the power to automate your data analysis process. You no longer have to manually input or sort through piles of survey responses. Instead, this platform does the heavy lifting for you so that you can focus on what really matters – making informed decisions based on accurate data.

So buckle up! We’re about to delve into how you can optimize your use of SurveyMonkey for automated data analysis. By understanding its features and learning some handy tricks, you’ll soon find yourself navigating data like a pro, saving both time and energy in the process.

What is SurveyMonkey?

Let’s dive right in. Have you ever heard of SurveyMonkey? If not, you’re in for a treat. It’s a popular online tool designed to make your life easier by automating data analysis. Simply put, it helps you gather and understand crucial feedback from various sources like customers, employees or market research participants.

Now, let’s talk about why everyone loves it so much. The beauty of SurveyMonkey lies in its user-friendly interface and powerful features that allow even beginners to create professional-looking surveys quickly and easily. You can select from over 15 question types, use branching logic to guide respondents through the survey based on their answers and customize the look to match your brand.

One thing worth mentioning is how it handles data analysis flawlessly. Once responses start rolling in, this software instantly organizes them into clear graphs and charts. It provides filters for more detailed insights and lets you export the results into Excel for further investigation.

But that’s not all! Another exciting feature is its capacity for integration with other services such as Google Sheets, Slack or Salesforce allowing seamless sharing across platforms without any hiccups.

Overall though what sets SurveyMonkey apart is its ability to automate many aspects of data collection and analysis process saving users countless hours they’d otherwise spend manually doing these tasks themselves. Now isn’t that something? So whether you’re running a small business or heading up an international corporation, using SurveyMonkey could be one of the smartest decisions you’ll ever make.

Why Automate Data Analysis?

You’re probably asking, why should I automate data analysis? Let’s dive into it.

First off, automating your data analysis can save you an enormous amount of time. If you’ve ever found yourself spending hours manually sorting through survey responses, then you know how tedious this process can be. With automation, those long hours can be cut down significantly. Instead of poring over each response individually, the software does it for you in a fraction of the time.

Next up is accuracy. No matter how meticulous we are, human error is always a risk when handling complex data sets manually. That’s where automation steps in! It eliminates the chance of manual mistakes and ensures your conclusions are based on accurate information.

Let’s not forget about consistency either. When dealing with large volumes of data over extended periods, maintaining a consistent approach to analysis can be challenging. Automation helps maintain this consistency by applying the same set of rules across all data sets.

Finally, there’s scalability to consider as well. If your business grows or if there’s a sudden increase in survey responses to analyze, it could overwhelm a manual system quite easily. Automation allows your data analysis processes to scale with ease – handling small or large amounts with equal efficiency.

  • Time-saving
  • Increased accuracy
  • Ensures consistency
  • Scalability

So now that we’ve discussed the reasons WHY you’d want to automate your SurveyMonkey data analysis let’s get into HOW you can do it! Stay tuned for the next sections where we’ll guide you through every step of this exciting journey towards efficient and reliable insights from your survey data!

Benefits of automating data analysis with SurveyMonkey

Automating your data analysis using SurveyMonkey comes packed with a plethora of perks. Let’s dive right in and take a closer look at the key benefits.

Firstly, with automated data analysis, you can save precious time. Instead of manually sifting through heaps of survey responses, automation can do the heavy lifting for you. This means you’ll have more hours in your day to focus on other critical tasks or simply enjoy some well-deserved downtime.

Secondly, accuracy is another significant advantage. Manual data entry and interpretation often leave room for human error. In contrast, an automated system like SurveyMonkey ensures precise results every single time without fail.

Thirdly, let’s consider scalability. If your business expands or if you suddenly need to analyze a much larger pool of data than usual, an automated system will smoothly handle this increased workload without missing a beat.

Next up is accessibility. With all your survey results neatly organized and easy-to-interpret visuals at your fingertips, making informed decisions becomes simpler than ever before.

Finally, automating your data analysis allows for real-time insights into your collected information. The moment new survey responses roll in; they’re automatically analyzed and reports are updated instantly.

Now let me present these advantages at a glance.

Benefit Description
Time-saving More hours to focus on other tasks
Accuracy Eliminates chances of human error
Scalability Handles increased workload efficiently
Accessibility Easy-to-interpret visuals and organized results
Real-time insights Instant updates as new responses come in

As you can see from this table above, embracing automation in analyzing your survey data via SurveyMonkey offers not just one but several compelling benefits that could make life easier for any individual or organization.

How to Automate Data Analysis with SurveyMonkey

Diving into the world of data analysis can seem daunting, but don’t let it intimidate you. With tools like SurveyMonkey, automating your data analysis becomes a breeze. It’s not just about collecting responses; it’s about understanding what those responses mean for your business or project.

The first step is setting up your survey on SurveyMonkey’s platform. This process includes choosing the right questions and response options that will provide valuable insights when analyzed. Once your survey is live and collecting responses, it’s time to let the automation begin.

SurveyMonkey’s Analyze tool takes over from here. You’ll find this feature under the “Analyze Results” section of your survey dashboard. This tool automatically aggregates all responses and provides an overview of results in easy-to-understand charts and graphs.

Now, you might be wondering: “But how specific can I get with this automated analysis?” Well, that’s where Cross-tabulation comes in handy:

  • Cross-tabulation: Think of it as creating a matrix for comparison purposes where one set of variables is compared against another.

For instance, if you’ve asked respondents about their age group and their product preferences, cross-tabulating these two variables will show if there’s any correlation between age and preference. Pretty neat, isn’t it?

Let’s not forget how crucial real-time data is today either:

  • Real-time results: These are readily available as soon as respondents submit their surveys.

What does this mean for you? No more waiting around! You can start making informed decisions straight away based on fresh insights.

There are also several ways to share these incredible insights:

  • Shareable Reports: A click of a button generates reports ready to be shared with stakeholders or team members.

With automated data analysis through SurveyMonkey at your fingertips, navigating raw data doesn’t have to be complicated anymore. And remember, the key to successful data analysis lies in asking the right questions and interpreting the results accurately. Don’t hesitate; give it a shot today!

Step 1: Design your survey

Diving right into the heart of data automation with SurveyMonkey, it’s crucial to start at the beginning. Yes, you guessed it – we’re talking about designing your survey.

Crafting a well-thought-out survey is more than just throwing together a few questions. It’s about understanding what information you need and how best to get that from your respondents. You’ll want to create clear, concise questions that are easy for respondents to understand and answer. Remember, complex or confusing questions can lead to inaccurate responses and ultimately skew your data analysis results.

There’s no one-size-fits-all approach when it comes to survey design. What works for one project might not work for another. That’s why SurveyMonkey offers a range of question types including multiple choice, rating scales, and open-ended text boxes. Use these tools wisely!

Let’s dive a little deeper into some specifics:

  • Question order: The sequence of your questions can impact how people respond. Start with general questions before moving onto more specific ones.
  • Avoid leading or loaded questions: Keep neutrality in mind while framing your queries so as not to influence the respondent’s answers.
  • Pilot testing: Before sending out the final version of your survey, test it among a small group first to catch any potential issues.

To wrap this step up, effective surveys are all about balance. A mix of different question types keeps respondents engaged while ensuring you capture necessary data points for analysis.

Remember that SurveyMonkey also offers pre-made templates curated by their team of experts if you’re unsure where to start designing your own! These ready-to-go options might just be what you need when getting started with automated data analysis using SurveyMonkey.

Step 2: Collect responses

Now that you’re all set up, it’s time to get those responses rolling in. With SurveyMonkey, you’ve got a plethora of ways to collect data. You can email surveys directly to your contact list or embed them on your website for easy access. Remember, the more visible and accessible your survey is, the higher response rate you’ll likely see.

Getting people to take part in your survey isn’t always a walk in the park. But with SurveyMonkey’s customizable templates and user-friendly design features, you can create engaging surveys that not only look good but also keep respondents interested till the very end. Think about adding images or videos, utilizing different question types – multiple choice, rating scales or open-ended questions – to mix things up.

And then there are reminders. Life gets busy and sometimes people need a gentle nudge to complete tasks they’ve started but haven’t finished yet. SurveyMonkey lets you send out reminder emails so that potential respondents who have opened but not completed their survey know it’s still waiting for them.

Let’s talk demographics too – knowing who is responding can be as important as what they’re saying! SurveyMonkey allows for anonymous responses if needed but also provides options for collecting demographic data such as age, gender and location when appropriate.

Finally yet importantly, consider limiting response times depending on your project’s needs. While some studies may require ongoing feedback collection over an extended period of time, others might benefit from having a clear start and end date.


  • Make surveys easily accessible
  • Keep them engaging
  • Send reminders
  • Consider collecting demographic data
  • Limit response times as per requirement

With these tips at hand, collecting responses should be smooth sailing!

Step 3: Export Your Data

Once you’ve completed the survey and collected your responses, it’s time to export your data. SurveyMonkey offers a range of different formats for data exporting, including Excel, PDF, SPSS, and CSV.

To begin with, navigate to the ‘Analyze Results’ section of your survey. Here you’ll find an option labeled ‘Export All’, which is exactly what you need to click on. After clicking this option, a drop-down menu will appear with various file types available for export.

Needless to say, the type of file you choose depends on how you plan on analyzing your data. If you’re familiar with Microsoft Excel or Google Sheets then CSV or XLS format might be most useful for you. However, if you’re more comfortable using statistical software like SPSS then opt for that specific format.

Following are the steps:

  • Click on ‘Analyze Results’
  • Select ‘Export All’
  • Choose the appropriate file format

After selecting your preferred file type and clicking ‘Export’, SurveyMonkey will start processing your request right away. Depending upon the size of your data set and server load at that moment it may take a few minutes to complete

While waiting patiently for your download link – don’t forget to check out other features provided by SurveyMonkey such as advanced filtering options which can help further streamline your analysis process!

Remember not all versions of SurveyMonkey offer unlimited exports – certain packages restrict how often or how much data can be exported in one go.

So there we have it! You’ve now learned how simple it is to export survey results from SurveyMonkey into a useable format suitable for deeper analysis.

Step 4: Import data into data analysis tool

Alright, you’ve collected mountains of valuable customer feedback through SurveyMonkey. You’re ready to dig in and start making sense of it all. But before you do, there’s one more critical step—importing your data into a data analysis tool.

Perhaps you’re wondering why this is necessary. After all, doesn’t SurveyMonkey offer its own built-in analytics? While that’s true, these tools can often be limiting when dealing with complex datasets or if you want to perform more advanced analysis. Here’s where dedicated data analysis tools come into play.

There are numerous benefits to using powerful software like Tableau, Power BI, or Excel for your data crunching needs. They allow for easier manipulation and cleaning of the raw survey responses, provide more sophisticated visualization options for easily digestible insights and give the ability to combine multiple datasets for comparative studies.

So how do you get your SurveyMonkey responses into these tools? It’s simpler than it might seem:

  • First off, make sure all surveys have been completed and closed.
  • Next up is downloading the survey results from SurveyMonkey – head over to the ‘My Surveys’ page on your account.
  • Search for your desired survey and click ‘Analyze Results’.
  • You’ll then see an option to ‘Export All’ – once clicked; this will generate a .csv file containing all response data.
  • Finally, open up your chosen data analysis application (like Excel) and import the .csv file using their specific instructions.

Voila! You’re now set up to take full advantage of powerful analytics capabilities beyond what’s available within SurveyMonkey itself. The ensuing deep-dive will not only unveil patterns in customer sentiment but also guide future business strategies based on concrete evidence rather than conjecture.

Remember though: while automation does speed things up significantly, don’t lose sight of the human element behind each response. After all, it’s these individual voices that provide the richness and depth to your data analysis.

Step 5: Perform automated data analysis

By now, you’ve gathered your survey responses and it’s time to dig into the data. SurveyMonkey’s robust analytics tools will do the heavy lifting for you. Let’s dive into how to automate this process.

First off, go to the ‘Analyze Results’ section of your completed survey. Here, you’ll find an array of pre-made graphs and charts visualizing your data. You’re not restricted by these though! Feel free to customize them according to what suits your needs best. This flexibility allows for a more personalized analysis experience.

Let’s say you’re curious about trends in your results over time. It’s easy with SurveyMonkey’s trend analysis feature! This feature automatically analyzes responses based on when they were submitted, allowing you to spot patterns or changes in attitudes over specific periods.

But that’s not all! Have open-ended questions? No problem! With word cloud functionality, common phrases from respondents’ answers are visually represented according their frequency of occurrence. The bigger the word in the cloud, more frequently it was mentioned by respondents.

And don’t forget about cross-tabulation! This powerful tool lets you compare two or more survey questions to identify relationships between different response variables. For instance, if you wanted to find out whether age affects product preference among your customers – cross-tabulation is just what you need!

With these automated features at hand, analyzing complex survey data becomes a breeze and saves significant time and effort on manual interpretation.


We’ve journeyed together through the process of automating data analysis with SurveyMonkey. You’ve learned about setting up your surveys, collecting responses and utilizing SurveyMonkey’s powerful tools to analyze that data automatically. It’s been a fascinating adventure, hasn’t it?

Automation saves you time and energy in your data analysis endeavors. By taking advantage of SurveyMonkey’s automation features, you can streamline your workflow and make more informed decisions based on the valuable insights you garner.

Remember those key takeaways:

  • The importance of gathering quality data for accurate results.
  • Configuring surveys to suit your specific needs.
  • Utilizing the Question Bank for industry-standard questions.
  • Taking full advantage of automated analytics to draw meaningful conclusions.

You’re now equipped to harness the power of automation in your survey practices. Your newly acquired knowledge puts you ahead in making more efficient, insightful, and strategic decisions.

It’s been quite a journey! We’re thrilled at how far you’ve come. Now it’s your turn to put these strategies into practice, optimize your survey processes and reap the rewards. So go ahead—dive right in!

Keep exploring and discovering new ways to improve through automation with SurveyMonkey; after all, growth is an ongoing process! Thanks for joining us on this exploration—we trust it has provided value for you—and remember: this isn’t goodbye but rather “see you later”. Keep coming back for more tips on maximizing efficiency and effectiveness across all aspects of business operations using innovative online tools like SurveyMonkey!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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