Brian Cliette

How To Correct Passive Voice Misuse In ActiveCampaign: Your Guide to Effective Copywriting

If you’re an ActiveCampaign user, you’ve likely encountered the challenge of passive voice misuse. Passive voice can obscure the meaning of your messages, making them less effective and possibly confusing to your audience. But don’t worry, correcting this common issue isn’t as daunting as it might seem.

You’re probably wondering why fixing passive voice is so important. Well, when you use active voice in your writing, it’s clear who is doing what. It makes your sentences stronger and more direct. On the other hand, passive voice often leaves readers guessing who is performing the action – a recipe for miscommunication in any context.

In the next sections, we’ll walk you through some simple steps to identify and correct instances of passive voice misuse in ActiveCampaign. Armed with these tips and tricks, you’ll be well on your way to crafting powerful marketing messages that resonate with your audience.

What is Passive Voice?

Diving right into the heart of our topic, let’s get a firm grasp on what passive voice really is. In English grammar, you’ll encounter two types of voices: active and passive. When we talk about passive voice, it means that the subject of the sentence is acted upon by the verb.

To understand this better, consider this example: “The email campaign was created by John.” Here, ‘the email campaign’ (subject) is being acted upon (was created) by ‘John’. That’s passive voice for you. Contrastingly in active voice, the subject performs the action. For instance: “John created the email campaign.”

While it’s not grammatically incorrect to use passive voice, it often leads to confusion and makes sentences harder to decipher. Especially in your ActiveCampaign communications where clarity matters a lot.

Passive voice tends to obscure who or what is performing an action which can lead to ambiguity. As such, many professionals recommend avoiding its use in business writing wherever possible.

Why should you care? Well when you’re using platforms like ActiveCampaign for your marketing efforts – be it emails or automation workflows – clear communication is key. And if there’s one thing that muddies up clear communication more than anything else…it’s excessive misuse of passive voice!

So now that we’ve established what passive voice is and why its overuse can be problematic in your ActiveCampaign messaging – let’s move onto understanding how to spot and correct it!

Why is Passive Voice Misused in ActiveCampaign?

Imagine yourself crafting an email campaign. Your mind’s buzzing with ideas, and you’re eager to make a lasting impression on your audience. What if I told you that the way you’re framing your sentences could be hindering your impact? You might be wondering, “How so?” Well, it all boils down to one common culprit: passive voice misuse.

Let’s break this down a bit. In English grammar, we have two types of voice: active and passive. When we use the active voice, the subject performs the action denoted by the verb. For example, “Sarah reads the book.” Here, Sarah (the subject) is doing the reading (action). However, in passive voice, the subject undergoes the action instead. An equivalent passive sentence would be “The book was read by Sarah”. The focus shifts from Sarah to ‘the book’.

Now let’s turn our attention back to ActiveCampaign – a popular platform for email marketing automation. When drafting emails or setting up campaigns on ActiveCampaign, many users unknowingly slip into using passive voice too frequently.

Why does this happen? One reason could be that folks often associate formal writing with complexity and sophistication – thinking that it sounds more professional or authoritative – when in reality they’re simply making their content harder to digest.

Consider these two examples:

  1. Your request has been processed” vs.
  2. We’ve processed your request“.

Which one feels more direct and engaging? Most likely it’s option 2 because it uses active voice which makes communication clearer and more personal.


  1. A new feature has been introduced by us” vs.
  2. We’ve introduced a new feature“.

Again, option 2 outshines with its simplicity and directness.

This misuse of passive voice can lead to ambiguity in messaging as well as dilute calls-to-action, critical in marketing communication. Hence, it’s crucial to strike a balance between active and passive voices in your ActiveCampaign content.

In the next section, we’ll delve into how you can correct misuse of passive voice to enhance your email campaigns. But remember – it’s not about totally eliminating passive voice; rather, it’s about using it strategically when needed while keeping your primary focus on the active voice for more engaging and effective communication.

Common Passive Voice Misuses in ActiveCampaign

Have you ever noticed how your emails sometimes just don’t sound right? Could it be that you’re falling into the trap of using passive voice too often in your ActiveCampaign communications? You’re not alone. Many marketers misuse passive voice, causing their messages to lose impact and clarity.

Let’s take a look at some common missteps. An example is when you say “The email was sent by our team.” Here, ‘was sent’ is passive voice and makes the sentence less direct. A better way would be to say “Our team sent the email,” putting the action firmly with your team.

Another typical error occurs when we detach actions from those responsible for them. Telling your audience “Mistakes were made” leaves them guessing who made those mistakes, creating a lack of trust or misunderstanding. It’s always better to own up directly: “We made mistakes.”

You might also find that some sentences become unnecessarily long due to passive voice misuse. Consider this phrase: “It has been decided by us that…” It sounds overly formal and impersonal, doesn’t it? Instead, try saying simply: “We’ve decided that…”

Here are few more examples:

  • Incorrect: The product was launched by us.
  • Correct: We launched the product.
  • Incorrect: The proposal will be reviewed by our management.
  • Correct: Our management will review the proposal.

So remember, keeping an active voice helps make your ActiveCampaign communications clear and direct – something your audience will surely appreciate!

How to Identify Passive Voice Misuse in ActiveCampaign

You’ve likely heard about passive voice and its potential pitfalls in writing. But do you know how to spot it, particularly when using a platform like ActiveCampaign? It’s not as tricky as you might think. We’ll walk you through the process with this straightforward guide.

First off, let’s understand what passive voice is. It occurs when the object of an action becomes the subject of a sentence. So instead of saying “The cat chased the mouse,” which is active voice, we’d say “The mouse was chased by the cat.” In passive sentences, actions appear indirect and less assertive. Many writers inadvertently fall into this trap without realizing it.

In ActiveCampaign or any other written content, picking out passive sentences requires keen attention to detail. You’re looking for sentences where the subject isn’t performing an action but rather being acted upon by something else. Phrases like “was done”, “were sent”, or any other variation where an action verb follows ‘to be’ verbs such as ‘was’, ‘were’, ‘is’, ‘are’, can signal misuse of passive voice.

Using tech tools could also be helpful in your quest to eliminate passive voice misuse in ActiveCampaign emails or messages. Grammar checkers like Grammarly provide features that highlight instances of passive voice use, making your editing process much easier and more efficient.

Lastly, don’t forget about practice! The more you write and review your work for instances of passive language use, the better you’ll get at spotting them quickly and effectively.

Remember: Clear communication is key to successful marketing efforts on platforms like ActiveCampaign. By avoiding unnecessary use of passive voice, you make sure your message comes across as direct and compelling – exactly what your audience values most!

Tips to Correct Passive Voice Misuse in ActiveCampaign

Are you struggling with passive voice misuse in your ActiveCampaign emails? Don’t worry, you’re not alone! Here is a list of practical tips that’ll guide you on how to correct this common issue.

Firstly, understanding the difference between active and passive voice is crucial. In an active sentence, the subject performs the action. For example: “You sent an email.” On the other hand, in a passive sentence, the subject receives the action: “An email was sent by you.”

Now let’s talk about identifying passive voice in your content. Watch out for “to be” verbs followed by past participles (usually words ending in -ed). These are often signs of passive construction. For instance: “The campaign was launched by our team” instead of “Our team launched the campaign”.

Once detected, here’s how to correct it:

  • Rewrite sentences so that the subject is doing something, rather than having something done to them.
  • Use strong verbs that capture attention and convey meaning efficiently.
  • Keep sentences short and clear.

Remember that ActiveCampaign analytics can be a great help too! When you’ve got hold of which emails have high engagement rates, analyze their tone and structure. Chances are they aren’t filled with passive language.

There’s nothing wrong with using passive voice occasionally – sometimes it even enhances your message! However, using it excessively could weaken your writing and make it less engaging for readers.

So there you have it – some handy tips to keep your ActiveCampaign communications active! With practice and patience, correcting misuse of passive voice will soon become second nature. Your audience will thank you for clearer messages that get straight to the point!

Here’s a quick recap:

  1. Understand what active & passive voices are
  2. Identify instances of misuse
  3. Rewrite sentences into active form
  4. Use strong verbs
  5. Keep sentences concise
  6. Utilize ActiveCampaign analytics to guide your writing

Don’t forget – mastering active voice is a journey, not a destination. It’s about continuous learning and improvement, so don’t be too hard on yourself if you stumble along the way!


Let’s wrap this up. You’ve walked through the steps to identify and correct passive voice misuse in ActiveCampaign. It’s not just about grammar rules, but also about making your email marketing messages more engaging and effective.

You now understand that an active voice can create a sense of immediacy and engagement with your audience. It’s more direct, clear, and concise compared to the often vague and impersonal passive voice.

Remember these key takeaways:

  • ActiveCampaign provides tools for checking grammar including passive voice usage.
  • You should aim for using an active voice in around 80% of your content.
  • Revising sentences from passive to active is typically a straightforward process: identify the subject, rearrange accordingly, then adjust other parts of the sentence as needed.

So there you have it. The power to improve your email engagement rates lies in your hands – or rather, in your words. Keep honing your writing skills and remember that practice makes perfect.

Your journey doesn’t end here though; continue exploring ActiveCampaign’s robust features beyond its grammar-checking capabilities. There are countless ways this platform can help bolster your marketing efforts.

In essence, mastering language use in any email marketing platform isn’t just beneficial—it’s essential for success. With consistent effort and attention to detail like you’ve displayed today, you’re well on your way towards becoming a more effective communicator—and marketer—on ActiveCampaign.

So go ahead! Put those newly learned skills into practice today on ActiveCampaign — keep practicing until it becomes second nature!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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