Brian Cliette

How to Integrate HubSpot with Bing Ads for Boosting Your Email Campaigns

Wondering how to supercharge your email campaigns? Look no further than integrating HubSpot with Bing Ads. This powerful combination can be a game-changer for your marketing strategy, offering you unparalleled opportunities to reach more potential customers and boost engagement. Let’s dive right in and learn how you can leverage these platforms to enhance your email marketing efforts.

In today’s digital landscape, it’s essential to find new ways of reaching out to your audience effectively. That’s where HubSpot-Bing Ads integration comes in handy. By syncing up these two platforms, you’re not just managing your ads efficiently; you’re also gaining access to invaluable data that’ll help streamline and optimize your email campaigns.

When properly integrated, HubSpot and Bing Ads can provide valuable insights about user behavior, ad performance and trends — all crucial components for crafting effective emails. With this setup, you won’t have to guess what will resonate with your target audience; instead, the data will guide you towards success. So let’s get started on introducing you to the steps on achieving this integration!

What is HubSpot?

Ever wondered how to streamline your marketing efforts? That’s where HubSpot comes in. It’s an inbound marketing, sales, and service software designed to help businesses attract, engage, and delight customers. Using a variety of tools such as email automation, social media scheduling, SEO optimization, and content management systems (CMS), it provides one platform for all your marketing needs.

HubSpot isn’t just about automation though; it’s also focused on humanizing your digital presence. It lets you customize communication with your audience based on their preferences and interactions with your brand. This personal touch sets HubSpot apart from other similar platforms.

You might be thinking – “Sounds great but what does that really mean for me?” Well, imagine you’re running an email campaign. With Hubspot’s analytics toolset, you can track open rates and click-throughs to see what content resonates with your audience. You can use this data to refine future campaigns for better engagement.

But that’s not all! Hubspot also offers customer relationship management (CRM) capabilities. This means you have a clear view of every interaction someone has had with your company from their first visit to the latest purchase or feedback they’ve given.

So why does any of this matter? Because in today’s competitive market landscape, understanding and responding to customer behaviors can make or break a business. And having one integrated platform like Hubspot makes this task infinitely easier.

In essence:

  • HubSpot is a comprehensive inbound marketing platform.
  • Personalized customer interactions are its forte.
  • Its features include CRM capabilities alongside robust analytics.
  • It empowers businesses by giving them insights into their audiences’ behavior.

Remember though: integrating tools like Bing Ads could take these benefits even further! But we’ll get into that later in our article…

What are Bing Ads?

Let’s tackle the question on your mind: What exactly are Bing Ads? Essentially, they’re paid advertisements that show up in search results on Microsoft’s Bing – a powerful search engine. But there’s more to it than meets the eye.

Bing Ads are part of Microsoft Advertising and they offer an effective way for businesses to reach potential customers. It’s not just about Bing though. These ads also appear across partner networks which include Yahoo and AOL, expanding your reach significantly.

What sets Bing Ads apart from other digital advertising platforms? Well, it offers detailed control over ad campaigns along with robust targeting options. You can target specific demographics, locations, even days or times when your ads should surface!

Now you might be wondering about its significance in marketing strategies. Here’s a striking fact: although Google holds the majority market share in search engines, nearly 33% of U.S desktop searches happen on the Microsoft network (Bing included). That opens up a whole new avenue to tap into!

Here’s how those numbers stack up:

Search Engine Percentage Market Share
Google 62%
Microsoft Network 33%

Remember, integrating Bing Ads with tools like HubSpot amplifies your email campaigns’ effectiveness by leveraging advanced targeting capabilities. This combo lets you connect with audiences who are actively searching for products or services like yours!

So, don’t underestimate Bing Ads—they’re much more than just ‘ads’. They’re an untapped goldmine waiting for savvy marketers like yourself to explore!

Why integrate HubSpot with Bing Ads?

Harnessing the power of HubSpot and Bing Ads together can take your email campaigns to the next level. Here’s why.

Bing Ads, Microsoft’s online advertising platform, reaches a unique audience that Google AdWords doesn’t always capture. When you integrate this tool with HubSpot, you’re opening up avenues to reach potential customers on a platform less crowded than Google. Plus, Bing often offers lower cost-per-click rates than its competitor.

HubSpot is your one-stop-shop for all things marketing automation. By integrating it with Bing Ads, you’ll gain access to rich data analytics from both platforms in one place. This means detailed insights into how your ads are performing alongside other marketing efforts—saving you time and making data-driven decisions easier.

Moreover, the integration enables seamless lead tracking across platforms. You’ll know exactly where your leads are coming from—whether it’s a specific keyword or ad campaign on Bing—and how they’re interacting with your website or emails once they’ve clicked through.

Finally, let’s not forget about personalization—an integral part of any successful email campaign today. With HubSpot and Bing Ads working together, you can personalize every aspect of your email content based on data collected from ad interactions on Bing.

In brief:

  • Reach a unique audience
  • Lower cost-per-click rates
  • Rich data analytics
  • Seamless lead tracking
  • Personalized email content

So there you have it! Integrating HubSpot with Bing Ads isn’t just an option—it’s a smart strategy for enhancing your email campaigns.

Step 1: Linking HubSpot and Bing Ads

Let’s dive right into the first step of integrating HubSpot with Bing Ads. This process begins by establishing a connection between these two platforms.

Here’s how you can achieve that:

  • Start by logging into your HubSpot account. Navigate to the ‘Integrations’ section located in your account settings.
  • Here, you’ll see an array of integration options. Look for Bing Ads and click on it.
  • You’ll be prompted to enter your Bing Ads credentials. After entering them, click ‘Connect’.

This process is essentially creating a bridge between your HubSpot and Bing Ads accounts. It allows data from one platform to seamlessly transition into the other, paving the way for more effective email campaigns.

But why is this linking crucial? Well, once linked, every time you launch an ad campaign on Bing, all related data like impressions, clicks and conversions will automatically feed into your HubSpot account. This integrated data flow enables better tracking of ad performance which ultimately leads to more targeted email marketing efforts.

Also remember, while linking these accounts doesn’t take much time or technical expertise, it’s important to ensure both accounts are active and functional beforehand. If there are any issues with either account during this initial linkage phase, they could affect the overall integration process down the line.

In summing up this section – linking your Hubspot with Bing ads is not just a preliminary step but a critical part of ensuring seamless functionality between these two platforms for executing successful email campaigns!

Step 2: Importing Contacts from HubSpot to Bing Ads

Let’s dive right into the second step of integrating HubSpot with Bing Ads. By now, you’ve successfully set up your accounts on both platforms and are ready to import your contacts from HubSpot to Bing Ads. This crucial step will enable you to tailor your email campaigns effectively.

First things first, it’s vital that you understand why this process is so important. It’s all about relevance. When you import your targeted contacts from HubSpot into Bing Ads, you’re ensuring that your promotional emails land directly in the inboxes of interested parties. You’re not casting a wide net and hoping for the best; instead, you’re strategically targeting potential customers who have already shown an interest in what you have to offer.

So how do we go about this? Easy! In Hubspot, head over to ‘Contacts’, then click ‘Actions’ and select ‘Export’. Choose the format as .CSV because Bing Ads only accepts files in this format for imports. Once your file is ready, jump onto Bing Ads and navigate through ‘Tools’ > ‘Audiences’ > ‘+ Import’. Upload your .CSV file here and voila!

Here are some key points:

  • Ensure the email addresses are listed under column A of your .CSV file
  • Any discrepancies might lead to failed imports
  • Allow 48 hours for complete upload

Finally, don’t forget – importing contacts isn’t a one-time task but an ongoing process. As new leads come in via Hubspot, they need to be added to Bing ads too for continued campaign effectiveness.

Keep these tips handy when integrating these two powerful tools – they’ll help streamline operations and ensure maximum return on investment (ROI) from your email marketing campaigns.

Step 3: Creating Bing Ads Remarketing Lists in HubSpot

Get excited because it’s time to dive into the meaty process of creating remarketing lists in HubSpot. This step is all about reaching out to your audience, who’ve already shown interest in your brand, via targeted ads. By integrating Bing Ads with HubSpot, you’re setting up a system that’ll allow you to connect with these valuable leads effectively.

For starters, navigate to the lists tool in your HubSpot account and click on “Create list”. You’ll then want to select “Active list” and name it something relevant like “Bing Ads Remarketing”. From there, set your list filters based on the behaviors or characteristics of visitors you’d like to target. These could be people who visited a specific page on your site or those who engaged with a previous marketing campaign.

Once you’ve defined your criteria, hit ‘Save’. Your new remarketing list starts populating immediately! Now, let’s make this list work for us by connecting it with Bing Ads.

In order to do so, head over to the integrations settings within HubSpot and search for Bing Ads. There will be an option labeled ‘Manage’, click on it and then select ‘Add accounts’. Choose which accounts you wish to link with HubSpot from here.

With your accounts linked up nicely, go back to your remarketing list and opt for ‘Actions’ then ‘Sync with network’. Select Bing Ads from the dropdown menu that appears. Ta-da! You’ve just created a remarketing list ready for action!

Keep in mind:

  • It’s essential not only creating but also maintaining these lists regularly.
  • Regular audits are key as they ensure any irrelevant contacts are removed while new potential leads are added.
  • Remember that remarket campaigns can drastically improve conversion rates when done right—make sure yours is optimized!

You’re now one step closer towards leveraging both HubSpot and Bing Ads to orchestrate a powerful and effective email campaign. Brace yourself for the next step where we’ll discuss how to create compelling ad content that resonates with your remarketing list. Let’s keep moving!

Step 4: Creating Custom Audiences in Bing Ads

Your journey to create better email campaigns is about to take another leap forward. Now you’ll be diving into the realm of creating custom audiences in Bing Ads. This process allows you to target specific demographics, behaviors, and interests within your audience, giving your campaign a unique edge.

First things first, let’s understand what custom audiences are. These are groups of users who have shown certain behaviors or characteristics that align with your campaign goals. For instance, if you’re promoting a new line of winter clothing, a custom audience might consist of people who’ve shown interest in winter fashion on various platforms.

To start creating these audiences on Bing Ads, you’ll need to navigate over to “Shared Library”. From there, select “Audiences” followed by “+ Create association”. A new window will pop up wherein you can specify details for your new audience. You’ll want to include as much information as possible – things like age range, interests and previous online behavior all come into play here.

Remember that refining an audience takes time and patience – it’s not an overnight job! It’s important not just for targeting ads but also for crafting personalized emails later down the line. So make sure you dedicate enough time for this task!

Here’s a quick step-by-step guide:

  • Go to “Shared Library”
  • Click on “Audiences”
  • Select “+ Create association”
  • Fill out the required fields
  • Save and apply

And voila! You’ve created your first custom audience in Bing Ads. With this tool at hand, reaching out with targeted emails becomes more streamlined than ever before – making it another crucial step towards integrating HubSpot with Bing Ads effectively.

Step 5: Syncing Email Campaigns between HubSpot and Bing Ads

Now that you’ve got both your HubSpot and Bing Ads accounts up and running, it’s time to make the magic happen. To create a seamless marketing experience, you’ll want to sync your email campaigns between these two platforms. Let’s break down how.

Firstly, in your HubSpot account, navigate to the ‘Email’ section under ‘Marketing’. There you’ll find all of your existing email campaigns. Choose a campaign that you’d like to track with Bing Ads or create a new one for this purpose.

Once you’ve selected an email campaign, it’s time to integrate it with Bing Ads. Go over to your Bing Ads account and select ‘Conversion Tracking’ from the menu on the left side of the screen. Click on ‘Create a UET tag’, fill out the necessary details including giving it a name that matches your chosen email campaign from HubSpot.

Next, once created, copy the UET tag code generated by Bing ads. Head back over to HubSpot and look for the specific email campaign that corresponds with this newly created UET tag in Bing ads. Within this campaign’s settings in HubSpot, locate where you can add tracking codes (usually under ‘Advanced Options’). Paste here your copied UET code from Bing ads.

By doing this, any conversions made through this specific email campaign will be tracked in both platforms – giving you valuable insight into how well each is performing.

To ensure that all future email campaigns are also synced between these two powerhouses:

  • Always remember to create corresponding conversion tracking tags within Bing ads.
  • Make sure they’re added into their respective email campaigns within Hubspot.

And voila! You’ve integrated HubSpot with Bing Ads for better-controlled and more efficient email campaigns.


You’ve made it! You’ve navigated the complex world of integrating HubSpot with Bing Ads for more effective email campaigns. It’s clear that this integration can offer significant benefits to your business, improving the efficiency and effectiveness of your marketing efforts.

Let’s recap what you’ve accomplished:

  • You’ve linked your HubSpot and Bing Ads accounts, creating a powerful partnership between two leading digital marketing platforms.
  • You’ve learned how to import contact lists from HubSpot into Bing Ads, giving you quick access to targeted audiences.
  • You now know how to sync leads between the two platforms, ensuring no potential customer falls through the cracks.
  • And finally, you understand how to track campaign performance across both platforms for an in-depth analysis of your marketing results.

But remember – technology is ever-evolving. To stay ahead in the digital marketing realm, it’s crucial to keep exploring new features and functionalities offered by these tools. With continuous learning and experimentation, you’ll maximize the potential of using HubSpot integrated with Bing Ads.

So don’t stop here. Keep refining your strategies based on insights gained from data analytics. Try different ad formats or audience targeting techniques on Bing Ads; test various email templates or personalization tactics in HubSpot. The key is staying adaptable and receptive to change.

Implementing these practices won’t just improve your email campaigns; they’ll ultimately strengthen your overall online presence. Remember – better targeted ads mean higher engagement rates; higher engagement rates lead to increased conversions; increased conversions result in greater revenue growth.

And isn’t that why we’re all here? Good luck on your journey towards improved email campaigns!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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