Brian Cliette

How to Integrate HubSpot with Bing Ads: Your Guide for Improved Conversion Tracking

If you’re on the hunt for a way to streamline your marketing efforts, look no further. Combining the power of HubSpot with Bing Ads could be just the ticket for enhancing your conversion tracking process. But how do you go about integrating these two platforms? That’s where this guide comes in handy.

Let’s face it – managing multiple advertising platforms can sometimes feel like juggling hot coals. It’s tough, and it’s easy to drop a few along the way. But by integrating HubSpot with Bing Ads, you’ll simplify your strategy and gain clearer insights into which ads are igniting interest and sparking conversions.

So whether you’re new to Bing Ads or a seasoned pro looking to uplevel your game, this step-by-step guide will show you how to seamlessly integrate it with HubSpot for more efficient conversion tracking. Tighten up those laces; we’re diving into the nuts and bolts of better ad management.

What is HubSpot and Bing Ads?

You might be wondering, “What are HubSpot and Bing Ads?” Well, let’s dive right in to answer your query.

HubSpot is a powerful software platform designed to assist businesses with their inbound marketing, sales, and service efforts. It’s packed with useful tools that help you manage CRM (Customer Relationship Management), content creation, social media scheduling, analytics tracking and much more. Think of it as your one-stop shop for all things digital marketing.

On the other hand, Bing Ads (recently rebranded as Microsoft Advertising) is the advertising platform of Microsoft’s search engine – Bing. You can use it to launch paid ad campaigns aimed at increasing visibility on the web. What makes Bing Ads stand out? Its ability to reach an audience that Google Ads can’t! That’s because some people prefer using Bing over Google due to privacy concerns or simply out of habit.

When you integrate HubSpot with Bing Ads, magic happens! This combination allows for seamless synchronization between your marketing efforts across multiple platforms. How? By allowing data from your ad campaigns to flow directly into HubSpot’s reporting dashboards.

Here’s what this means in practical terms:

  • You’ll gain insights about how well your ads are performing.
  • You’ll understand where conversions are coming from.
  • You’ll discover which ads lead to new customers or sales.

In short, integrating these two platforms helps businesses drive better results by providing valuable data that can inform future strategy decisions. And isn’t that what we’re all after – making smarter decisions based on solid data? So go ahead – give integration a shot and see how it transforms your conversion tracking game!

Why is Conversion Tracking Important?

Just imagine, you’re pouring in time, effort and money into your digital marketing campaigns but you’ve got no idea if they’re actually working. Sounds like a nightmare, doesn’t it? That’s where conversion tracking swoops in to save the day. It’s an essential tool for understanding if your marketing strategies are paying off or need tweaking.

Here’s the deal: Without conversion tracking, you’re essentially flying blind. You wouldn’t know which ads are generating leads or sales and which aren’t pulling their weight. This makes it tough to optimize your ad spend and get the best bang for your buck. In contrast, with proper tracking, you can pinpoint exactly which ads are driving conversions. As a result, you’ll be better equipped to allocate resources wisely and boost your return on investment (ROI).

Think of conversion tracking as the detective of digital marketing — it provides valuable insights that help solve mysteries about customer behavior. For instance, it can tell you what actions customers took after interacting with your ad: Did they make a purchase? Sign up for a newsletter? Request a demo? These tidbits of information help paint a picture of how successful each ad campaign is in achieving its intended goals.

Moreover, conversion tracking enables A/B testing – comparing two versions of an ad to see which performs better. By having solid data on which version generates more conversions, you’re able to make informed decisions about what works best for your audience.

And let’s not forget how crucial this data becomes when integrating platforms like HubSpot with Bing Ads. The harmonious blend of these tools will allow for even deeper analysis and understanding of what drives conversions in each individual campaign.

In essence, without robust conversion tracking measures in place, there’s no way to accurately measure success or identify areas for improvement in any digital ad campaign.

Benefits of Integrating HubSpot with Bing Ads

When you’re running a business, it’s essential to streamline your operations and leverage technology to optimize your marketing efforts. That’s where the integration of HubSpot and Bing Ads comes into play. Let’s delve into the key benefits this powerful duo offers.

The first perk that may catch your attention is enhanced conversion tracking. Through this integration, you’ll have access to rich data that can help refine your marketing strategies. With more detailed insights on customer behavior and campaign performance, you’ll be better equipped to make informed decisions, adjust your tactics as needed, and ultimately boost conversions.

Then there’s the benefit of time efficiency. Imagine not having to switch between platforms or manually import data from one system to another. This seamless syncing between HubSpot and Bing Ads eliminates those time-consuming tasks, freeing up precious hours for other critical business activities.

Also worth noting is how this integration contributes to improved targeting capabilities. By combining the robust analytics of HubSpot with Bing Ads’ reach across multiple networks, you can identify new audience segments or untapped markets more efficiently than ever before.

Finally, integrating these two platforms enhances personalization in advertising campaigns. Utilizing user data from both systems allows for more tailored messaging based on individual customer preferences or behaviors.

In summary:

  • Enhanced conversion tracking
  • Time efficiency
  • Improved targeting capabilities
  • Personalized advertising campaigns

So why wait? Start reaping these benefits by integrating HubSpot with Bing Ads today!

Step 1: Setting up Conversion Tracking in Bing Ads

If you’re looking to boost your business’s online performance, integrating HubSpot with Bing Ads can be a game-changer. But before we even start discussing the integration process, let’s focus on how to set up conversion tracking in Bing Ads.

Why is this crucial? Well, without effective conversion tracking, it’s like shooting in the dark. You’ll have no idea whether your ads are driving actual results or simply burning through your budget. So let’s dive right into the details and get that conversion tracking set up.

First thing’s first – log into your Bing Ads account. If you haven’t got one yet, now’s the perfect time to create it. Once you’re logged in, navigate towards the “Conversion Tracking” section under “Tools”. Here you’ll find an option called “UET tags”. UET stands for Universal Event Tracking – it’s what enables Bing Ads to track user activity on your website. Click on “+ Create UET tag”.

An interesting window pops open where you’ll name your UET tag and describe its purpose (you could jot down something like “track website conversions”). After filling out these fields, hit save! Now comes an important part – placing this tag across all pages of your site.

Here’s a step-by-step guide:

  • Copy this generated code.
  • Paste it between the <head> and </head> tags of every page on your site.
  • Check if it’s working by using ‘UET Tag Helper’, a Chrome extension specifically designed for this job!

You’ll need some patience here as it might take about 24 hours for Microsoft Advertising to validate if you’ve successfully added the UET tag to your website.

With setting up conversion tracking in Bing Ads done right, you’re already halfway there- next stop? Integrating HubSpot! Let’s keep going strong!

Step 2: Setting up the HubSpot-Bing Ads Integration

Now that you’re all set with your accounts, it’s time to get your hands dirty. You’ll need to properly set up the integration between HubSpot and Bing Ads for efficient conversion tracking. Don’t worry, we’ve got you covered! Let’s break it down into manageable steps.

First off, start by logging into your HubSpot account. Navigate through the main dashboard and find ‘Integrations’. Once there, search for ‘Bing Ads’. Click on it and then hit the ‘Connect’ button. It’s as simple as that.

But wait, there’s more! After connecting Bing Ads with HubSpot, you’ll need to ensure that your lead ad forms are syncing correctly. Check your form fields closely; they should match between both platforms. If not, make adjustments as needed so data flows smoothly from one system to another.

Here comes a crucial part – setting up conversion actions in Bing Ads. These actions will tell you when someone completes a desired action like submitting a form or making a purchase after clicking on your ad. In Bing Ads, go to ‘Conversions’ under ‘Tools’, click on ‘+ Conversion Action’ and follow the prompts accordingly.

Finally, don’t forget about UTM parameters! They’re essential for tracking where exactly your traffic is coming from within Bing Ads itself. When creating a new campaign in Bing ads, include UTMs specific to this platform (e.g., utm_source=Bing&utm_medium=cpc).

And voila! That wasn’t too hard now was it? Your HubSpot-Bing Ad integration is all set for better conversion tracking. Now you can monitor how well your campaigns perform directly through HubSpot – because who doesn’t love efficiency?

Step 3: Testing the Integration

You’ve done the work, you’ve followed the steps. Now it’s time to make sure everything is running smoothly by testing our HubSpot and Bing Ads integration.

First things first, let’s start with a simple test conversion. It’s as easy as performing an action on your site that triggers a conversion event, like filling out a form or making a purchase. Make sure that this event is tracked in both HubSpot and Bing Ads. If it appears in both platforms, congratulations! Your integration is working perfectly.

But what if it isn’t? Don’t fret – sometimes it just takes a bit of troubleshooting. Check to ensure your tracking codes are implemented correctly on your website. You may also need to verify that the same conversions are being tracked on both platforms.

Remember, data discrepancies can occur for various reasons:

  • Different attribution models
  • Time zone differences
  • Tracking code issues

So don’t be alarmed if there are slight variations in the data reported by HubSpot and Bing Ads.

Finally, give it some time – it could take up to 24 hours for conversions to appear in your reports due to processing times. Patience is key here!

In summary, testing your integration ensures optimal performance and accurate conversion tracking between HubSpot and Bing Ads. By following these steps carefully, you’re setting yourself up for success – happy tracking!

Common Issues and Troubleshooting

Ever faced a hiccup while integrating HubSpot with Bing Ads? Don’t worry, you’re not alone. Here are some common issues that users often encounter and how to troubleshoot them:

  1. Data Mismatch – It’s quite common for the numbers in Bing Ads and HubSpot to be slightly off. This is typically caused by differences in how each platform counts conversions. For example, Bing may count multiple conversions from a single click, whereas HubSpot only counts one conversion per unique visitor.
  2. Conversion Tracking Not Working – Sometimes you might find your ads are running but not tracking conversions in HubSpot. This could be due to several reasons:
  3. Delayed Data Reporting – Both Bing and HubSpot process data at different rates, which can result in delays in reporting. If you notice discrepancies between the two platforms’ data, wait 24-48 hours before checking again.

To troubleshoot these issues:

  • Double-check your conversion tracking setup.
  • Verify if there are any issues with your landing pages or websites where the tracking code is installed.
  • Ensure cookie settings allow for proper tracking of visitors.
  • Patiently wait for both platforms to sync their data reporting.

Remember, integration between different platforms like HubSpot and Bing Ads is bound to have occasional glitches. However, understanding these common problems will help you quickly diagnose and fix them — saving time, reducing frustration and keeping your conversion tracking on track!


By now, you’ve gained an in-depth understanding of how to integrate HubSpot with Bing Ads for better conversion tracking. Implementing this integration can streamline your marketing strategies and help you make the most out of your advertising budget.

Let’s recap what we’ve learned:

  • You discovered why integrating HubSpot with Bing Ads is essential for your business. This combination allows you to track and analyze customer behaviors effectively, leading to more significant conversions.
  • We delved into the step-by-step process of setting up the integration. From linking your accounts to creating unique tracking URLs, we covered it all.
  • Lastly, we explored how to utilize this integration for a more personalized and effective ad campaign.

Remember that patience is key here. It may take some time before you start seeing improvements in your conversion rates. The important thing is that you’re now equipped with a powerful tool that’ll give you valuable insights about your customers’ journey.

So go on, put this newfound knowledge into practice! Start improving those conversion rates today!

And remember – when it comes to mastering digital marketing tools like HubSpot and Bing Ads, continuous learning is crucial. Keep exploring new features and updates as they come along. That’s how you stay ahead in this fast-paced digital world.

As always, if there are any questions or concerns while setting up your integrations or interpreting data from them – don’t hesitate to reach out for professional guidance!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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