Brian Cliette

How to Integrate HubSpot with Bing Ads: Your Guide to Smarter Marketing Automation

If you’re looking to take your marketing automation game to the next level, integrating HubSpot with Bing Ads could be the perfect solution for you. By combining these two powerful tools, you’ll create a streamlined process that not only saves time but enhances your ability to target the right audience and improve ROI.

HubSpot, a leader in inbound marketing, sales, and service software, offers comprehensive tools designed to attract visitors, convert leads, and close customers. On the other hand Bing Ads, Microsoft’s search advertising platform provides access to an audience that Google can’t reach. When used together effectively they form a potent combination.

Imagine this: Your potential clients browsing online see your ads on Bing. They click through to your website where HubSpot takes over – tracking their behavior and interests. This invaluable information is then fed back into Bing Ads for even more precise targeting of future advertisements. It sounds like magic doesn’t it? But we assure you that it’s very possible – and it all starts with integration.

What is HubSpot?

Digging into the world of digital marketing, you’ve likely come across the term ‘HubSpot’. But what exactly is HubSpot, and why should you care? Well, for starters, it’s a leading platform in the realm of inbound marketing. In fact, it’s one of the pioneers pushing this strategy forward.

Now let’s break down what that actually means. At its core, inbound marketing is about creating valuable experiences personalized to your audience. It’s about drawing potential customers to your products or services via quality content instead of pushing yourself onto them. And that’s where HubSpot shines.

HubSpot provides an all-in-one solution for businesses looking to harness the power of inbound marketing. From SEO tools and social media management to email automation and analytics tracking – it packs everything under one roof. So rather than juggling multiple platforms and tools, you can streamline all your efforts with HubSpot.

You might be thinking “Sounds good on paper but does it deliver?” Glad you asked! Thousands of companies worldwide vouch for its effectiveness – big names like Trello, Subaru and Doordash are all part of its clientele list. Plus there are numerous success stories available online backing up these claims.

In essence, HubSpot equips businesses with powerful tools to attract visitors, convert leads and close customers efficiently. Whether you’re a small business dipping your toes into digital marketing or a seasoned professional looking for more efficiency in your campaigns – it’s worth giving HubSpot a second look.

What are Bing Ads?

Bing Ads, now known as Microsoft Advertising, is a powerful platform you might want to explore. It’s a service that provides pay per click (PPC) advertising on both the Bing and Yahoo! network of websites. This means your ads have the potential to reach millions of users who use these search engines every day.

Why should you consider Bing Ads? Let’s look at some stats. According to recent data, Bing controls around 36% of the US desktop search market and has more than 137 million unique searchers. That’s not something you’d want to ignore, right?

Bing Ads offer features similar to what you’d find with Google AdWords. You’ve got text ads, product ads, and video ads available for your marketing campaigns. But there’s a twist! Since fewer businesses use Bing for their ad campaigns compared to Google AdWords, competition is less fierce on this platform.

There are also specific industries where Bing holds a significant share of the market, such as finance and travel. If your business operates in one of these sectors, integrating HubSpot with Bing Ads could be particularly beneficial.

So what does it mean for you? With lower costs per click (CPC) due to lesser competition and an extensive user base across certain demographic segments – especially among older and more affluent users – leveraging Bing Ads can give your business an extra edge over competitors who focus solely on Google AdWords.

To sum it up: when integrated with HubSpot’s robust marketing automation features, Microsoft Advertising (formerly Bing Ads) presents enormous opportunities for reaching new audiences and maximizing ROI from your digital marketing efforts.

Why integrate HubSpot with Bing Ads?

If you’re searching for ways to supercharge your marketing automation, integrating HubSpot with Bing Ads might be the solution. Let’s delve into why this integration can be a game-changer for your business.

First off, it’s important to understand that combining these two platforms allows for better targeting and personalization. When you integrate HubSpot with Bing Ads, you can utilize the rich customer data collected by HubSpot in your ad campaigns on Bing. This opens the door for highly personalized ads that resonate more with your target audience.

Secondly, there’s the benefit of improved tracking and reporting. By linking these platforms together, you get a centralized location where you can monitor both your inbound marketing efforts via HubSpot and paid advertising performance on Bing. It makes tracking ROI a breeze as all relevant metrics are available at one place.

Thirdly, there’s an increased efficiency factor to consider. The automation capabilities of this integration mean less manual work is required from marketers’ end. For instance, based on certain triggers or actions taken by prospects within HubSpot CRM, automated ads can be launched on Bing.

Lastly but certainly not least is cost-effectiveness. Running PPC campaigns on Bing often comes at a lower cost per click (CPC) compared to other search engines like Google while still reaching a significant audience size. Therefore coupling this with free tools offered by HubSpot could potentially lead to substantial savings without sacrificing reach or effectiveness.

So if you’re looking forward to simplifying your marketing operations while making them more effective and efficient – integrating HubSpot with Bing Ads should definitely be in your playbook.

Step 1: Create a HubSpot Account

Diving into the world of digital marketing and automation? You’re gonna need to set up an account on HubSpot. This powerful platform is your ticket to streamlining your online advertising efforts, especially with Bing Ads.

Let’s get started. Head over to the HubSpot homepage and click on the ‘Get Started Free’ button. It’s pretty straightforward from there – you just need to enter your email address and create a password. Also, you’ll have to provide some basic information about your company including its name, number of employees, and industry.

HubSpot offers several plans that cater to different business needs – ranging from free versions for small businesses or startups, all the way up to enterprise-level plans for larger corporations looking for comprehensive solutions. So make sure you pick a plan that aligns best with what you’re looking for in terms of features and budget.

Once you’ve got that sorted out, it’s time to customize your account. You can personalize things like dashboard views, report settings, notification preferences, etc., so that everything is tailored exactly how you want it.

Finally, remember this step isn’t just about creating an account; it’s also about understanding how HubSpot works as a whole! Take advantage of their robust resource library – they’ve got guides on everything from inbound marketing strategies right down to detailed instructions on how each feature within their system operates.

So go ahead! Get started with HubSpot today. It’s an investment in not just better marketing automation but also smoother operations and greater business growth overall!

Step 2: Set up a Bing Ads account

Before you can integrate HubSpot with Bing Ads, you’ll need to set up your Bing Ads account. You’ll find that it’s a straightforward process, designed to get you up and running quickly.

First off, head over to the Bing Ads homepage and click on ‘Sign Up’. Provide the necessary details such as your email address and business information. Once this is done, you’re ready for the next step – creating your ad campaign.

Creating a campaign involves several steps. Start by selecting your goal for the campaign. Is it to drive traffic to your website? Or perhaps increase visibility for specific products? Whatever it might be, make sure it aligns with your overall marketing strategy.

Next, decide on a budget for your campaign. Remember, starting small allows room for adjustments as you go along without blowing through too much of your marketing budget early on.

After setting the budget, move onto targeting options. This is where things get exciting! You can choose who sees your ads based on factors like location or demographic details (age group or gender). It’s about reaching out specifically to those who are likely interested in what you have to offer.

Lastly, create captivating ad copies with relevant keywords so they appear when potential customers search those terms on Bing. A well-optimized ad copy can significantly boost click-through rates leading to higher conversions.

Setting up a Bing Ads account isn’t complicated but does require thoughtful planning and execution in line with your marketing goals. Once completed though, it opens doors for more effective marketing automation especially when integrated with platforms like HubSpot.

Step 3: Link HubSpot and Bing Ads accounts

Ready to connect your HubSpot and Bing Ads accounts? It’s easier than you’d think. This step is crucial for ensuring that the data from both platforms can flow seamlessly between them, giving you a comprehensive view of your marketing efforts.

First off, you’ll need to log into your HubSpot account. Navigate to the “Integrations” section in your settings. From there, look for Bing Ads under the “Advertising” category. Clicking on it will prompt you with an option to “Connect account”. On clicking this, you’re redirected to Microsoft where after entering your credentials, the linking process begins.

Once that’s done, let’s move over to Bing Ads. Similar steps await here; log in and head straight for “Accounts & Billing”. Therein lies an option named “API Access”, selecting which triggers a dropdown menu listing HubSpot as one of its options.

  • Select ‘HubSpot’
  • Click ‘Confirm’

Voila! Your accounts are now linked.

To make sure everything’s running smoothly, return back to HubSpot and check if Bing Ads appears as “Connected” in your Integrations list. If not, don’t panic – sometimes it can take a few minutes for changes to register across platforms.

With these simple steps completed successfully, congrats! You’ve just unlocked a new level in marketing automation by linking up two powerful tools – HubSpot and Bing Ads. The combined prowess allows for better tracking of ad performance while enabling precise targeting and personalized communication – all aimed at making your marketing efforts more effective than ever before.

Step 4: Syncing contacts and leads

Now that you’ve set up your HubSpot and Bing Ads integration, it’s time to start syncing your contacts and leads. This step is crucial for ensuring both platforms are working together to maximize your marketing automation efforts.

To get started, head over to the “Contacts” section in HubSpot. Here, you’ll find a list of all your contacts. You can easily export these into a CSV file by clicking on the ‘Actions’ button and selecting ‘Export’. Remember to save this file somewhere convenient as you’ll need it in the next part of our guide.

With your contact list ready, navigate back to Bing Ads. Look for the ‘Import from file’ option under ‘Tools’. From here, select ‘Import’, then choose the CSV file you just created from HubSpot. This action will initiate an automatic sync between both platforms.

This process might take some time depending on the number of contacts on your list. It’s important not to rush this stage – accurate data transfer is more valuable than speed when it comes to marketing automation! Once completed, all your HubSpot contacts should now be visible in Bing Ads.

One final tip: make sure any future new leads or contacts added in HubSpot are also synced with Bing Ads. Regularly updating ensures seamless coordination between both platforms which ultimately enhances efficiency of your campaigns.

So there you have it – syncing contacts and leads between HubSpot and Bing ads isn’t quite as daunting as it may seem initially! Follow these steps methodically, and before long, you’ll be reaping the benefits of smooth cross-platform operations for better-targeted campaigns.

Step 5: Creating automated marketing campaigns

Now that you’ve got HubSpot and Bing Ads synced, it’s time to start creating your automated marketing campaigns. You’re not alone in this journey – plenty of businesses are leveraging these tools to save time, increase efficiency, and drive results.

Your first step is setting up the campaign structure within HubSpot. This involves naming your campaign, defining your audience, and setting goals. Don’t rush through this process; a well-thought-out campaign will serve as the foundation for all your subsequent efforts.

  • Name Your Campaign: Choose a name that aligns with the objective of your campaign. Remember that clarity helps keep everyone on track.
  • Define Your Audience: Use demographic insights and behavioral data to identify who you want to target with Bing Ads.
  • Set Goals: Identify what success looks like by defining clear, measurable goals.

Next, decide on the type of ad you’ll be running. Bing Ads offers different formats such as text ads, product ads or app install ads – choose one that best suits your goals and audience preferences.

Once you’ve got everything set up in HubSpot, move over to Bing Ads. Here’s where you’ll set up the actual ad creative – including headlines, descriptions and display URLs – plus any targeting parameters based around geography or demographics.

Lastly but importantly is tracking performance & making necessary adjustments! Monitor how well each ad performs within HubSpot’s analytics platform. If something isn’t working as anticipated don’t hesitate to make changes – Adjust bids for keywords or tweak ad copy until things fall into place!

Remember – Integrating Hubspot with Bing Ads gives you a powerful tool in streamlining marketing operations & achieving remarkable ROI from advertising investments!


You’ve come a long way in your journey to integrate HubSpot with Bing Ads for better marketing automation. By now, you should have a comprehensive understanding of the process and its potential benefits.

This integration isn’t just about linking two platforms; it’s about optimizing your business strategy. With this merger, you’re streamlining data analysis, personalizing campaigns more efficiently, and maximizing ROI on ad spend.

Let’s recap some key takeaways:

  • The synchronization between HubSpot and Bing Ads simplifies your marketing operations. It eliminates unnecessary manual tasks, freeing up time for more strategic endeavors.
  • This integration provides rich insights into your audience behavior. You can track which ads lead to conversions and use these insights to refine future strategies.
  • Lastly, this connection allows you to target users across multiple touchpoints effectively. You can ensure that the right message reaches the right people at the right time.

It’s important to remember that while integrating HubSpot with Bing Ads brings numerous advantages, it requires careful execution. Mistakes during setup or misinterpretation of data could negatively impact performance.

However, don’t let potential challenges deter you from harnessing this powerful toolset. With patience and diligence in implementing each step we’ve outlined in this guide, there are endless possibilities ahead for boosting efficiency in your marketing efforts.

In closing out this discussion on how to integrate HubSpot with Bing Ads for better marketing automation—remember: It all boils down to improving efficiency while keeping a keen eye on customer engagement metrics. Armed with these tools and knowledge shared throughout our guide—you’re set up for success!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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