Brian Cliette

How to Integrate HubSpot with Pinterest Ads: Enhancing Your Conversion Tracking Game

If you’re marketing savvy, you’d know that integrating HubSpot with Pinterest Ads can supercharge your conversion tracking. Why? Because it allows you to leverage the best features of both platforms for a more robust and efficient marketing strategy. And guess what? It’s not as complex as it may seem!

Integrating HubSpot with Pinterest Ads means you’re combining the powerful inbound marketing techniques of HubSpot with the visual appeal and wide reach of Pinterest. The result? Better conversion tracking, naturally leading to improved campaign outcomes.

Envision this: You’ve created an engaging ad on Pinterest, but how do you keep track of its impact? With HubSpot integration, every click, interaction, and conversion from your Pinterest ad gets logged in clear detail on your HubSpot dashboard. Now that’s what we call smart marketing!

Why integrate HubSpot with Pinterest Ads?

Let’s dive right into why you’d want to link your HubSpot account with Pinterest Ads. Firstly, it’s all about improving the effectiveness of your marketing campaigns. This integration allows you to track and analyze your Pinterest ad performance directly from the HubSpot platform. It offers a centralized location for all your data, making it easier than ever to measure ROI and conversion rates.

Not convinced yet? Let’s throw in some numbers. According to a study by eMarketer, 80% of new businesses use Pinterest for product discovery and shopping inspiration. Therefore, tracking the impact of your ads on this platform is crucial for understanding customer behavior and improving campaign performance.

Businesses using Pinterest for product discovery 80%

Furthermore, connecting these platforms can help streamline your workflow. You won’t have to juggle between different tabs or applications anymore – everything you need will be in one place. And who doesn’t love efficiency?

But there’s more! Integrating HubSpot with Pinterest also enables better targeting capabilities:

  • User behavior insights: By linking these platforms together, you’re able to gain valuable insight into how users interact with your ads.
  • Custom audiences creation: Utilize the data collected through HubSpot for creating tailored audiences on Pinterest that align perfectly with your business goals.
  • Personalized content delivery: Use audience insights from both platforms to create highly personalized content that resonates well with potential customers.

Lastly, let’s not forget about seamless reporting. With this integration, generating comprehensive reports becomes a breeze as all necessary data is gathered within the same system.

In short:

  • Track ad performance
  • Centralize data
  • Streamline workflows
  • Improve targeting capabilities
  • Simplify reporting

Who knew combining two powerful tools like HubSpot and Pinterest could lead to such amazing benefits? Now it should be clear why integrating them holds great potential for improving your digital marketing efforts.

Setting up your HubSpot and Pinterest Ads accounts

Before diving right into the integration process, it’s important that you have your HubSpot and Pinterest Ads accounts set up correctly. If you’re new to either of these platforms, don’t worry! We’ll walk you through the necessary steps.

First things first: setting up a HubSpot account. You’ll want to head over to their website and click on the ‘Get Started’ button. They offer a free plan for beginners, but also have premium options if you’re looking for more advanced features. When signing up, ensure all your business details are correct as this information will be used in your marketing efforts.

Next on the list is creating a Pinterest Ads account. This one’s pretty straightforward too! Go to the Pinterest homepage and select ‘Ads’ from the top menu bar then choose ‘Create ad’. Fill out all required fields about your business and ad campaign objectives.

After having both accounts set up, ensure that they’re optimized properly:

  • For HubSpot, make sure all contact forms, email templates, landing pages etc., are in place.
  • In case of Pinterest Ads account, check if all pin descriptions contain relevant keywords for better SEO performance.

Once everything is good-to-go on both ends, you’re ready for the next step – integrating these two powerhouses together! Remember this setup process might seem tedious at first but trust us when we say it’s going to pay off big time in boosting your conversion tracking capabilities.

Linking your HubSpot and Pinterest Ads accounts

Let’s dive right into it. The integration of your HubSpot and Pinterest Ads accounts is a straightforward process, but the benefits it brings to your marketing strategy are profound. By linking these two platforms, you’re setting yourself up for improved conversion tracking, better lead generation, and ultimately, greater sales performance.

First things first: You’ll need to have both a HubSpot and Pinterest business account. If you don’t already have these set up, take a moment to do so – they’re vital tools in any digital marketer’s arsenal.

Once you’ve got that sorted out, here’s how the linking process works:

  1. Log into your HubSpot account.
  2. Navigate to the settings page.
  3. Look for the integrations section on the left-hand side menu.
  4. Click on ‘Pinterest’, then ‘Connect Account’.
  5. Follow the prompts to authorize access between HubSpot and Pinterest.

And voila! You’ve successfully linked your HubSpot and Pinterest accounts!

But what does this mean for your business? Well, now that these two powerful platforms are working together, you can seamlessly track conversions from Pinterest ads directly within HubSpot – a feature previously missing in many marketers’ toolkits.

This integration allows you to see exactly which pins are driving traffic and sales – invaluable data that can inform future content creation efforts. For instance:

  • If one of your pins sees an unusually high number of clicks leading to purchases made on your website (as tracked by HubSpot), it’s clear that something about this pin resonates with viewers.
  • On the other hand, if another pin garners little engagement despite being similar in design or subject matter as a successful pin – this could indicate an issue with its placement or targeting settings.

By leveraging these insights gleaned from effective linkages between Hubspot and Pinterest Ad accounts; you’re making smarter strategic decisions based on solid data. And in the world of digital marketing, that’s a game-changer.

Configuring Conversion Tracking in HubSpot

So, you’re ready to step up your game and integrate Pinterest Ads with HubSpot? That’s a smart move! Here’s the lowdown on configuring conversion tracking in HubSpot.

First things first, you’ll need to navigate to your HubSpot portal. Once there, go to your ‘Reports’ tab, then click on ‘Analytics Tools’, and finally, select ‘Ads’. This is where all the magic happens. You’ll be able to connect your Pinterest account right here by clicking on the blue ‘+ Connect account’ button.

Now that you’ve connected your Pinterest Ads account with HubSpot, let’s dive into setting up conversion tracking. From the ads dashboard, click on ‘More tools’, then select ‘Conversions’. Here’s where you can create custom conversions for any event – say a form submission or a product purchase from your website.

Creating a new conversion is easy as pie:

  • Click on ‘+ New Conversion’
  • Give it an identifying name
  • Choose what action triggers this conversion (hint: think about what customer actions are most valuable for your business)
  • Select which pages this applies to
  • Hit save!

And voila! You’ve now set up a customized conversion event. Every time someone performs that action on those specific pages – whether they arrived through an ad or not – it gets tracked under this conversion event in HubSpot.

Remember though: Patience is key here! It might take around 24 hours before data starts appearing in your reports. But once it does start rolling in… Oh boy! Watch out for some insightful data that could greatly benefit and streamline future marketing efforts!

All done? Well done! Your HubSpot account is now fully integrated with Pinterest Ads and primed for precise conversion tracking. Keep experimenting with different types of conversions until you find what works best for YOUR business goals. Happy analyzing!

Creating Pinterest Tag in HubSpot

Getting your Pinterest Ads to work hand in hand with HubSpot can be a game-changer for your business. It’s all about better conversion tracking, and the key to this is creating a Pinterest Tag in HubSpot. So, let’s get down to brass tacks here – how exactly do you go about it?

First off, you’ll need to log into your HubSpot account. Once you’re there, head over to the ‘Settings’ tab which usually sits at the top right corner of your dashboard. Now that you’re on the settings page, navigate towards ‘Tracking Code’. This is where the magic happens.

Next up, it’s time for some code pasting. You should have already created a unique Pinterest tag in your Pinterest Ads Manager (If not, don’t worry! Just hop over there and set one up). Copy that tag and paste it right into the text box under ‘Site Header HTML’.

Now comes an important part – making sure everything’s working as it should be. To confirm that your newly pasted tag is active and functioning correctly, use Pinterest’s own Tag Helper Chrome extension. This neat little tool will verify if HubSpot successfully integrated with Pinterest Ads.

Just like that, you’ve got yourself a fully functional setup for better conversion tracking between HubSpot and Pinterest Ads! But remember: regularly check back on this integration because software updates on either platform could require tweaks from time to time.

And there you have it! A step-by-step guide on creating a Pinterest Tag in HubSpot for optimal conversion tracking with your ads. By following these steps carefully, you’ll soon see just how much difference effective conversion tracking can make!

Testing and Troubleshooting

When you’ve successfully integrated HubSpot with Pinterest Ads, it’s time to test the setup and troubleshoot any potential issues. Let’s break down how.

Kick things off by running a small ad campaign on Pinterest. It doesn’t have to be anything major; just something that’ll give you a few data points to check against your Hubspot dashboard. If everything’s set up correctly, you should start seeing this campaign data reflected in your HubSpot reports soon after the ads go live.

But what if things aren’t lining up as they should? Don’t panic! There are several common issues that can interfere with data tracking between these two platforms – but luckily, they’re usually pretty straightforward to fix.

  • The most common issue is an incorrect or incomplete setup. Make sure that every step in the integration process was followed accurately.
  • Another culprit could be discrepancies between the time zones set on your Pinterest and HubSpot accounts. They need to match for accurate reporting.
  • Also, check if both platforms’ APIs are functioning properly. Sometimes glitches or temporary outages can disrupt data sharing.

If none of these seem to solve the problem, it might be worth reaching out directly to either Pinterest or HubSpot’s support teams – they have extensive resources available for troubleshooting more complex issues.

Finally, remember: successful integration isn’t just about getting the technical details right. You also want to make sure that your Pinterest campaigns align closely with your broader marketing strategy (as tracked and managed through Hubspot). Regularly review this alignment as part of your troubleshooting routine – ensuring not only that everything works as intended but also supports driving high conversion rates over time.


You’ve made it to the finish line. It’s been a journey, hasn’t it? Through the ins and outs of integrating HubSpot with Pinterest Ads for better conversion tracking, you’ve navigated every step like a pro.

Let’s recap what you’ve learned. You now know how to connect your HubSpot account with your Pinterest Ads. This is crucial for gathering important data and ensuring that your marketing efforts are on point.

One of the key takeaways from this guide is understanding the importance of conversion tracking. It’s not just about bringing traffic to your site; but also understanding where that traffic is coming from, and how it behaves once it lands on your webpage.

With these tools in hand:

  • You can track visitors’ activities.
  • Understand which ads perform best.
  • Tailor future strategies based on solid data.

Remember, knowledge is power. And when you’re equipped with accurate data, you’re already ahead of many competitors who might be flying blind.

The integration process may seem complex at first glance, but remember what we covered here today:

  1. Start by setting up your accounts on both platforms if you haven’t done so already.
  2. Make sure to properly link them together using unique identifiers.
  3. Use HubSpot’s built-in conversion tracking tools for real-time analysis.
  4. Finally, continuously monitor and adjust as necessary for optimal results.

There’s no magic wand for instant success in digital marketing – it takes consistent effort and smart use of available resources like HubSpot and Pinterest Ads platform integration.

So go forth! With all this newfound knowledge at your fingertips, there’s no telling how far you’ll go in boosting conversions through effective ad campaigns integrated between HubSpot and Pinterest Ads!

Remember: The road to successful online marketing isn’t always smooth – but armed with these insights, tips and tricks –you’re ready to tackle any obstacles along the way head-on!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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