Brian Cliette

How to Integrate HubSpot with Pinterest Ads: Your Key to Better Retargeting

Ready to supercharge your Pinterest ad campaigns? Integrating HubSpot with Pinterest Ads can open up a whole new world of retargeting possibilities for you. By making the most out of this integration, you’ll be able to effectively reach your audience and boost your conversion rates like never before.

Now, you might be wondering – why exactly should I integrate these two platforms? Well, when it comes to digital marketing, precision is key. You want to make sure that your ads are reaching the right people at the right time. With HubSpot’s CRM capabilities and Pinterest’s visual discovery tool combined, you’re looking at a powerful setup that enables better targeting and personalization.

Let’s dive into how you can do this. Whether you’re a seasoned marketer or just getting started with online advertising, we’ll guide you through the process step by step. So buckle up! It’s time to take your Pinterest Ad campaigns to the next level with HubSpot integration.

What is HubSpot?

You’ve probably heard the term “HubSpot” tossed around in conversations about digital marketing, but what exactly does it mean? Simply put, HubSpot is an all-in-one inbound marketing, sales, and service platform. It’s designed to assist businesses in attracting visitors, converting leads, and closing customers.

Born out of frustration with traditional outbound marketing methods, HubSpot pioneers a new approach known as inbound marketing. In contrast to disruptive advertising tactics like cold-calling or direct mail campaigns, inbound marketing focuses on creating quality content that pulls people towards your company and product naturally.

Why should you care about HubSpot? Here’s why: it brings together a variety of necessary tools into one comprehensive package. With its efficient CRM system at the core, you’ll have access to blogging tools, email marketing features, social media management options – just to name a few! This eliminates the need for multiple subscriptions and logins which makes managing your online presence simpler and more streamlined.

Moreover, let’s not forget analytics! HubSpot has got you covered there too. The platform provides robust analytical capabilities allowing you to track website traffic sources and visitor behavior; this vital data can help you tailor your strategy for improved lead generation.

To sum up this part of our discussion: if you’re seeking better ways to attract potential customers or streamline your digital efforts – then HubSpot may be just what you need! So now that we’ve introduced HubSpot briefly let’s dive deeper into how integrating it with Pinterest Ads enhances retargeting efforts in our next sections.

What are Pinterest Ads?

Ever heard of Pinterest ads and wondered what they’re all about? Let’s dive into it. Pinterest, known as the go-to platform for inspiration and ideas, has a robust advertising feature that businesses big and small can leverage to reach their target audience. These are known as ‘Pinterest ads’ or ‘Promoted Pins’.

So how do these ads work? Simply put, Promoted Pins are regular Pins that businesses pay to have displayed to more people. They’re designed to look like normal pins – except for the small “Promoted” label. The beauty of these is that they don’t interrupt or distract users because they blend seamlessly with other non-promoted pins.

Why should you consider using Pinterest Ads? Here’s why: there’s an impressive number of active users on the platform – over 459 million in fact! That coupled with high engagement rates makes it a fertile ground for marketers looking to expand their online presence.

But wait, there’s more! With Pinterest Ads, your marketing efforts could be even more targeted. You not only reach millions but also those who’re actively interested in your niche thanks to its search engine functionality. Imagine having your ad pop up just when someone is searching for something related!

Finally, let’s talk numbers: According to data from Statista, promoted content on Pinterest sees a 2x higher engagement rate than organic content. Plus, it doesn’t stop at views or likes; Promoted Pins drive action too! The same source shows that 1 out of 2 Pinterest users make a purchase after seeing a promoted pin.

In summary:

  • They’re regular Pins but paid
  • Over 459 million active users on the platform
  • High user engagement rates
  • More targeted marketing efforts
  • Promoted content gets 2x higher engagement
  • 1 out of 2 users make a purchase after seeing an ad

Clearly then, if you’re not using Pinterest ads, you’re missing out on a massive opportunity to boost your online presence and sales. Now, let’s move on to how you can integrate these ads with HubSpot for even better retargeting.

Benefits of integrating HubSpot with Pinterest Ads

Let’s dive right into the perks you’ll enjoy when you integrate HubSpot with Pinterest Ads. A major advantage is the heightened capacity for retargeting. With this integration, your marketing team can easily track user behavior on your website and then use this data to create more personalized Pinterest ad campaigns.

You’ll also reap the rewards of improved lead generation and nurturing. Your HubSpot CRM stores detailed information about each prospect, allowing for targeted interaction based on individual preferences and behaviors. It translates into increased engagement levels when these insights are used in crafting your Pinterest ads.

Here’s another thing—efficiency. Automating social media ad campaigns through HubSpot saves time and reduces risk of human error. You can schedule posts, monitor interactions, analyze results, and adjust strategies—all from one platform! This streamlined process means your team has more time to focus on creating engaging content that resonates with potential customers.

Plus, let’s not overlook the power of analytics brought by this integration. Both platforms provide robust analytics tools but using them together offers a comprehensive picture of your advertising efforts across different channels. You can see which ads perform best, identify trends, understand audience behavior better—and all this data helps hone future marketing strategies.

What about cost-effectiveness? By optimizing targeting with HubSpot’s rich customer data before launching a campaign on Pinterest, there’s less wasted spend on people who aren’t interested or don’t fit your customer profile.

In a nutshell:

  • Better retargeting
  • Improved lead generation and nurturing
  • Increased efficiency
  • Enhanced analytics
  • Cost-effective advertising

So there you have it—integrating HubSpot with Pinterest Ads is not just an option; it could be a game-changer for your online marketing strategy!

Step-by-step guide to integrating HubSpot with Pinterest Ads

Making the most of your online marketing efforts often means leveraging multiple platforms. Let’s take a deep dive into how you can integrate HubSpot with Pinterest Ads for better retargeting.

First off, you’ll need to establish accounts on both platforms if you haven’t already done so. This step seems straightforward, but it’s vital to ensure your business has a presence where your customers spend their time online.

Once that’s taken care of, you’ll want to navigate to your HubSpot account and look for the Integrations section. Here, select Pinterest from the list of available options. You’ll then be prompted to input your Pinterest account details. Have these handy as this is an important part of syncing up the two services.

Now that we’ve got our HubSpot linked up with Pinterest, it’s time for some configuration. In this phase, make sure all settings are in line with what best serves your business goals.

  • Decide which types of Pins will trigger data collection
  • Choose whether or not user interactions will be tracked
  • Set up conversion events

Remember, thoughtful setup here can really enhance your ability to retarget effectively later on.

Finally, let’s talk about creating ad campaigns within HubSpot using data from Pinterest. When setting up a new campaign in HubSpot’s dashboard, you can now choose which Pin interactions inform targeting strategy. By selecting specific actions (like clicking through a pin or saving one), you’re giving yourself valuable insight into customer behaviors—and shaping more effective ads as a result!

And there we have it! You’re now set up for success when integrating these two powerful marketing tools together! Enjoy tailoring content specifically based on users’ interest and engagement levels – thanks to this integration! Remember: regular monitoring and tweaks are part of the game too; stay agile and adaptable!

Setting up the HubSpot-Pinterest Ads integration

You’re probably wondering how to integrate your HubSpot with Pinterest Ads. Don’t worry, it’s not as complicated as you might think. To start off, you’ll need both a Pinterest business account and a HubSpot account.

First things first, navigate to your HubSpot dashboard and find the ‘Integrations’ section. Here, look for Pinterest under ‘Ads Integrations’. You’ll be prompted to connect your accounts – make sure you’re logged into your Pinterest Business Account on another tab for a seamless process.

Once connected, it’s time to set up retargeting. Under the Audiences tab in your Hubspot account:

  • Select ‘Create audience’
  • Choose ‘Website visitors’
  • Set your criteria (for example, people who visited specific pages)

After setting this up, an audience will be created in both Hubspot and Pinterest. Anytime someone matches the criteria you’ve set in Hubspot, they’ll be added automatically to this audience on Pinterest.

Next comes ad creation. In your Pinterest Ads Manager:

  • Click ‘+ Create Ad’
  • Choose a campaign type
  • Set up targeting criteria (here’s where you select the audience created in Hubspot)

Remember that any changes made in one platform are reflected in the other due to their synchronization.

The key benefit? A more personalized ad experience for potential customers! This leads to better engagement rates which effectively boosts conversion rates too. A study by Epsilon Data Management found personalized ads deliver 3 times better performance than generic ads!

So there you have it: integrating HubSpot with Pinterest Ads isn’t rocket science – it’s about taking calculated steps towards better retargeting efforts!

Creating a retargeting campaign in Pinterest Ads using HubSpot data

Harnessing the power of HubSpot’s vast data can supercharge your Pinterest ad campaigns. Let’s dive into how you can create an effective retargeting campaign on Pinterest, utilizing your HubSpot data.

First off, you’ll need to integrate your HubSpot account with your Pinterest Ads account. Once you’ve connected these platforms, any leads or customer data that you’ve gathered through HubSpot will become readily available for use in your Pinterest campaigns. This enables more precise targeting and personalization options for your ads.

Next up is setting up audience lists within Pinterest. You can do this by importing contacts directly from Hubspot into Pinterest Audiences. Remember, it’s not just about quantity but also quality of contacts; aim for high-value leads that are likely to convert.

Once you’ve populated your audience list, it’s time to craft compelling ads tailored specifically towards this group of users. Think about what kind of content these individuals have interacted with previously and use this insight to shape the creative direction of your ads.

Lastly, monitor the performance closely and make necessary tweaks as required. Keep an eye on key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). These figures will help measure the effectiveness of integrating HubSpot data into your Pinterest ad campaigns.

By following these steps, you’ll be able to tap into a rich source of user information through HubSpot, enabling better targeting and ultimately driving improved results from your retargeting campaign on Pinterest.

Tracking the Performance of Your Retargeting Campaign

Now that you’ve set up your HubSpot and Pinterest Ads integration, it’s time to dive into the exciting part – tracking the performance of your retargeting campaign. This process is crucial because it helps identify what’s working well and where improvements can be made.

Firstly, let’s focus on HubSpot. It provides a comprehensive dashboard that offers an in-depth look at your campaign metrics. Here, you can track metrics like click-through rates (CTR), conversion rates, cost-per-click (CPC), and much more. By analyzing these numbers regularly, you’ll have a clear understanding of how effectively your ads are performing.

On the other hand, Pinterest also comes with its own analytics platform. On this platform, you can monitor key performance indicators such as impressions, saves, clicks and engagement rate per Pin. With these insights at hand, you’re able to better understand which Pins resonate most with your audience.

Here’s a quick comparison of both platforms:

Metrics HubSpot Pinterest
Impressions Yes Yes
Clicks/CTR Yes Yes
Conversions Yes Limited
Engagement Rate Limited Yes

Keep in mind that each platform has its strengths and limitations when it comes to tracking certain metrics. Therefore, taking advantage of both will give you a fuller picture of your ad campaign’s performance.

Lastly but importantly don’t forget about Google Analytics! This tool is excellent for tracking user behavior once they land on your website from an ad click. Observing bounce rates or session duration may provide additional insights into how engaging your landing page content truly is for users.

So there you have it! By harnessing the power of HubSpot’s analytics capabilities alongside those offered by Pinterest Ads and Google Analytics; not only will you be able to track every aspect of your retargeting campaign, but you’ll also have the data needed to continuously improve and adapt your strategy. After all, in the fast-paced world of digital marketing, it’s those who can respond rapidly and intelligently to their quantitative findings that truly succeed.

Best Practices for Better Retargeting with HubSpot and Pinterest Ads

When you’re looking to boost your retargeting efforts, integrating HubSpot with Pinterest Ads can be a game-changer. Let’s dive into some best practices that’ll help you optimize this potent combo.

First off, understand your audience. This is the bedrock of any successful retargeting strategy. With HubSpot’s robust customer data, you get a clear picture of who your customers are – their preferences, behaviors, and interactions with your brand. Leverage this data when creating Pinterest ad campaigns. Tailor your ads so they resonate deeply with the targeted group.

Next up: segmentation. Don’t lump all prospects together in one big campaign; it’s not as effective as you might think! Instead, segment them based on different factors such as their interaction level with your website or where they are in the buying cycle. Create customized Pinterest ads for each segment to increase relevance and engagement.

Remarketing lists are another key component in this combination. Use HubSpot’s CRM capabilities to create remarketing lists based on user behavior data from both platforms. That way, you can serve super-targeted ads designed specifically for those users who have shown interest in particular products or services.

Let’s talk about consistency now – which is crucial for maintaining brand recognition across platforms like Pinterest and HubSpot. Your messaging should be consistent across various touchpoints for maximum impact – make sure that what potential customers see on Pinterest aligns seamlessly with what they find when redirected to your website via HubSpot.

Finally: testing & analysis! Don’t just set it and forget it; continually assess how well your strategies are working by tracking metrics like click-through rates (CTRs), conversion rates etc., using both Pinterest’s Ad analytics and Hubspot’s reporting tools.

  • Understand Audience
  • Segmentation
  • Remarketing Lists
  • Consistency
  • Testing & Analysis

These practices will help you run more effective, data-driven campaigns that can significantly improve your retargeting efforts. Happy targeting!


That’s a wrap on integrating HubSpot with Pinterest Ads for efficient retargeting. You’ve learned the ins and outs of the process, and now it’s your turn to implement these strategies. Remember, it might not be easy at first, but with persistence, you’ll get the hang of it.

Let’s recap what we covered:

  • The importance of connecting HubSpot with Pinterest Ads
  • Step by step guide on how to integrate both platforms
  • Advantages of this integration in terms of improved retargeting

With this knowledge at your fingertips, you’re well-equipped to create more targeted ads that reach your desired audience.

By syncing these two platforms together, you can better understand your customers’ wants and needs. This understanding will empower you to craft compelling ads that hold relevance for them.

Remember: A well-targeted ad is far more likely to convert than a broad one. So take advantage of this powerful combination and watch as your conversions soar!

Finally, don’t forget that while technology is an excellent tool for marketing and sales efforts, it can’t replace good old-fashioned creativity and hard work. So keep innovating, testing new ideas, analyzing results – then adjusting accordingly.

You’ve got this! Now go out there and optimize those Pinterest Ads using HubSpot like a pro!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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