Brian Cliette

How to Integrate HubSpot with Snapchat Ads: Your Guide for Enhanced Audience Targeting

Are you looking to supercharge your marketing efforts by combining the power of HubSpot with Snapchat Ads? You’re on the right track. By integrating these two powerful platforms, you’ll enhance your audience targeting, streamline your ad management, and boost overall engagement rates.

Both HubSpot and Snapchat have proven themselves as game-changers in the digital marketing world. So, it’s no surprise that when combined, they can be a potent tool for marketers seeking to reach their target audience more effectively.

Here’s what’s exciting: Integrating HubSpot with Snapchat Ads isn’t as complex as it might seem at first glance. With a little guidance and some patience, you can set up this integration and start reaping its benefits in no time. Let’s dive into how you can make this happen.

What is HubSpot?

Wondering what HubSpot is? It’s a leading inbound marketing, sales, and service software platform. This powerful tool helps businesses attract visitors, convert leads, and close customers. You might be asking yourself, “How does it do all that?” Well, it’s simple.

HubSpot offers an impressive suite of tools designed to enhance your customer relationship management (CRM), content management (CMS), email marketing efforts and much more. The beauty of HubSpot lies in its capability to consolidate these diverse functions into one streamlined platform. No more juggling different systems – with HubSpot everything you need is right at your fingertips.

Let’s delve deeper into its features:

  • CRM: At its core, HubSpot is a CRM platform designed to assist in managing and analyzing customer interactions and data throughout the customer lifecycle.
  • Marketing hub: Perfect for creating attractive content that’ll draw potential customers towards your website.
  • Sales hub: Ensures you’re closing deals faster by providing tools for tracking emails or automating follow-ups.
  • Service hub: Assists in retaining customers by offering a range of features such as feedback surveys and knowledge base creation.

It’s no wonder why over 113,000 companies across 120 countries are currently utilizing this versatile tool according to recent stats from BuiltWith Trends. So whether you’re a small business owner or part of a large corporation – there’s room for you on the HubSpot bandwagon!

As we move forward through this article remember; integrating platforms like Snapchat Ads with HubSpot can open up new possibilities for better audience targeting. Stay tuned!

What are Snapchat Ads

Let’s dive right into the world of Snapchat Ads. They’re a type of social media advertising tool, designed specifically for the popular platform, Snapchat. With over 280 million daily active users worldwide, it’s no surprise that businesses are turning to Snapchat as a means to reach their target audience.

Snapchat Ads differ from other forms of online advertising in several unique ways. For starters, they can be fully interactive – this isn’t your standard banner ad! Users can swipe up on an advertisement to be taken directly to a website or app download page. There’s also access to exclusive features like augmented reality (AR) filters and lenses that offer immersive experiences.

Then there’s the matter of format variety. You’ve got options ranging from short full-screen vertical video ads known as Snap Ads; Story Ads which appear in users’ personalized Discover feeds; Collection Ads for showcasing product catalogs; and Filter or Lens ads allowing brands to create AR experiences for their audience.

A powerful aspect about Snapchat Ads is its targeting capabilities. It allows you to zero in on your desired demographic with precision by utilizing data such as age, gender, location, interests and more. This level of specificity means your ad spend is being put where it’ll have the most impact.

To sum things up:

  • Snapchat Ads aren’t just regular advertisements – they’re interactive
  • They offer multiple formats like Snap Ads, Story ads, Collection ads and Lens or Filter ads
  • Their advanced targeting features ensure you reach exactly who you want

In our next section we’ll explore how integrating these ads with HubSpot can enhance your marketing efforts even further.

Benefits of Integrating HubSpot with Snapchat Ads

You’re probably wondering, “Why should I integrate HubSpot with Snapchat Ads?” Well, there’s more than one good reason to consider it. Let’s dive right in!

First off, you’ll get highly refined audience targeting. With the power-packed combination of HubSpot and Snapchat Ads, your marketing efforts can be more focused and effective. You’ll have access to detailed analytics from both platforms, giving you a clear understanding of who your audience is and what they want.

Next on the list is automation. Automation makes life easier for any marketer. By integrating these two platforms, you can automate ad campaigns based on user behavior data collected by HubSpot. This means less manual labor for you and more time spent on crafting compelling content.

Thirdly, there’s lead generation and conversion tracking. It’s not just about getting views or clicks; it’s about turning those interactions into solid leads or customers! The integration between HubSpot and Snapchat allows seamless tracking across both platforms so that every interaction counts towards your overall strategy.

And let’s not forget cost-effectiveness! Advertising on social media can often seem like throwing money into a black hole if you’re not sure how well it’s working. But when your CRM (HubSpot) is integrated with your advertising platform (Snapchat), you’ll get insights that help optimize ad spend based on actual results.

Finally, there’s ease of use. Even though this may sound tech-heavy at first glance, both HubSpot and Snapchat are known for their user-friendly interfaces. Once integrated properly, managing ads across these platforms becomes simple even for non-tech savvy users.

So now that we’ve broken down the benefits:

  • Refined Audience Targeting
  • Time-Saving Automation
  • Improved Lead Generation & Conversion Tracking
  • Cost Effectiveness
  • User-Friendly Interface

Remember: in today’s digital world where competition is fierce – an edge in targeting, automation, tracking, cost-effectiveness and usability can make the difference between getting lost in the crowd or standing out! Start integrating HubSpot with Snapchat Ads today.

Step 1: Setting up the HubSpot-Snapchat Integration

Starting with the HubSpot-Snapchat integration can seem a little daunting. You might be wondering where to even begin. But don’t worry! We’ve got your back. This step-by-step guide will help you navigate through the process with ease.

First, you’ll need to have a Snapchat Business account and a HubSpot account. If you’re not already set up on these platforms, go ahead and take care of that first. Next, head over to the “Integrations” section in your HubSpot settings. Here’s where you’ll find Snapchat under “Social & Ads”.

Click on Snapchat, then hit the “Connect Account” button. You’ll be prompted to log into your Snapchat Business account if you’re not yet logged in. After that’s done, simply follow the instructions presented by HubSpot to complete this initial setup.

Once connected, it’s time for some data syncing! Your contacts from HubSpot will now be available within your Snapchat Ads Manager as a Custom Audience for targeting purposes.

In case any changes are made within your contact database in future, don’t fret! The system ensures automatic updates between both platforms every two hours.

Here’s what we’ve covered so far:

  • Start off by ensuring accounts on both platforms
  • Navigate to Integrations under Settings in Hubspot
  • Connect and sync data between Hubspot and Snapchat

By completing this crucial first step of setting up the integration successfully, you’re well on your way towards leveraging these powerful tools together for more precise audience targeting!

Remember – clear communication is key when integrating different marketing tools together; ensure all steps are followed accurately during setup for smooth sailing onwards.

Step 2: Importing audience data from HubSpot to Snapchat Ads

Let’s dive right into the heart of the matter – importing your carefully curated audience data from HubSpot to Snapchat Ads. You’ve done the work in HubSpot, now it’s time to make that information work for you on another platform.

First, navigate yourself over to your Snapchat Ad Manager. Once there, select ‘Audiences’ and then click on ‘Create Audience’. From this point, you’ll want to choose ‘Customer File’. Now comes the crucial part – uploading your customer file exported from HubSpot. Don’t worry if you’re not exactly sure how; we’ll get to that next.

Before you can upload anything though, you need a properly formatted CSV or TXT file with all your valuable customer data ready for importation. This is where HubSpot comes into play again. Head back over there and export your contact list as a CSV file (you can access this through going into Contacts -> Lists). Ensure that it includes at least one of these four identifiers: Email, Phone Number, Mobile Advertising ID or Snapchat User ID.

Once you’ve got your file ready, return back to Snapchat Ads Manager and follow these steps:

  • Click on ‘Upload Customer List’
  • Select your preferred matching criteria
  • Choose either single or hashed format
  • Upload your CSV/TXT file
  • Finally hit ‘Upload & Create’

After hitting that button, all those potential customers are now within reach through targeted advertising thanks to successful integration between HubSpot and Snapchat Ads!

Remember patience is key here as it may take up to 48 hours for Snapchat Ads Manager to process this data fully before they become available for use in campaigns. But trust us when we say it’s worth the wait!

Harnessing the power of both platforms gives an edge in today’s competitive digital marketing landscape. It enables sharper targeting strategy leading towards better conversions rates – a win-win for all involved.

Step 3: Creating Targeted Ads on Snapchat

Now that you’ve integrated HubSpot with Snapchat, it’s time to dive into the exciting world of creating targeted ads. You’ll find that Snapchat offers a variety of tools and features designed to help businesses like yours reach specific audiences.

First off, you’ll want to head over to your Snapchat Ads Manager. This is where all the magic happens. Here, you can create new ad campaigns tailored specifically for your target audience. Remember, knowing who your audience is will be key in crafting compelling ads.

Snapchat provides multiple ad formats for different goals – from raising brand awareness to driving traffic towards your website or app. You’re not just limited to Snap Ads (the full-screen video ads), but you also have Filters and Lenses at your disposal. Isn’t it cool how interactive and immersive advertising can get?

Next up is defining demographics and interests for precise targeting. Aged between 13-34 years old? Interested in fitness or fast food? The choice is yours! Plus, with HubSpot data in play, you can leverage more detailed information about user behavior.

Now let’s talk budgeting. How much are you willing to spend on this campaign? It’s crucial not only because it determines the potential reach of your campaign but also its duration and overall effectiveness.

Here are some general steps for creating a snap ad:

  1. Select ‘Create Ads’ in the top left corner.
  2. Choose an objective for your campaign.
  3. Set the Ad set details – including target audience, budget, schedule.
  4. Design your ad using Snap Publisher or upload an existing one.
    5.Select ‘Publish’.

So there you have it! Your guide on how to create targeted ads on Snapchat post-HubSpot integration. Happy snapping!

Step 4: Analyzing Results and Optimizing Campaigns

Now that you’ve integrated HubSpot with Snapchat Ads, it’s time to dive into the results. This step is crucial as it’ll help you understand how your audience is interacting with your ads and where there may be room for improvement.

First off, let’s talk about analyzing results. HubSpot provides a comprehensive set of analytical tools to track the performance of your campaigns. You can monitor metrics like click-through rates (CTR), conversion rates, impressions, and more. From these figures, you can identify which ads are resonating most with your target audience.

Here’s an example of what a table could look like:

Metric Value
Click-Through Rate 1.2%
Conversion Rate 0.8%
Impressions 10k

But numbers alone don’t tell the whole story. It’s also important to get qualitative feedback on your campaigns. Reading comments from users or conducting surveys can provide valuable insights that aren’t captured by analytics alone.

Once you’ve gathered all this data, what next? Well, now comes the essential part – optimizing campaigns based on these analyses. If certain ads are performing well while others aren’t meeting expectations, consider tweaking aspects such as ad design or targeting parameters.

Experimentation is key. Don’t hesitate to test different creative elements in your ads – from images and texts to call-to-actions (CTAs).

You might also want to revisit your audience segmentation in HubSpot if the current one isn’t yielding desired results. Remember: understanding customer behavior plays a vital role in improving campaign effectiveness.

So keep analyzing those results and refining those campaigns! With careful assessment and continuous tweaks based on insights derived from data analysis, you’re well on your way towards mastering the art of targeted advertising through Snapchat Ads via HubSpot integration.


Let’s wrap this up. You’ve now taken a deep dive into the process of integrating HubSpot with Snapchat Ads for more efficient audience targeting. It’s not just about getting your ads out there, but reaching the right people at the right time, in the right place.

Through this integration, you’re harnessing both platforms’ strengths to make your marketing efforts more effective. The harmony between these two tools can streamline workflows, improve data accuracy, and enhance overall campaign performance.


  • Initializing the connection is crucial
  • Syncing your audiences needs attention
  • Monitoring and adjusting campaigns can optimize results

Incorporating this knowledge into your practices should help boost engagement rates and conversions.

This fusion of HubSpot and Snapchat Ads isn’t just a trend – it’s an evolution in digital marketing tactics that could drastically improve your ROI. So don’t wait on it – start planning today how you’ll integrate these two powerful tools to better target your audience.

While we’ve covered a lot here, remember that online advertising is a vast field with endless possibilities. Keep exploring new strategies & techniques to stay ahead of the game.

Now that you’re armed with all this information, go forth and conquer! Your next successful ad campaign awaits.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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