Brian Cliette

How to Integrate HubSpot with Snapchat Ads: Your Guide for Enhanced Conversion Tracking

If you’re seeking ways to boost your brand’s online impact, integrating HubSpot with Snapchat Ads can be a game-changing strategy. This integration allows you to track conversions effectively and understand the customer journey better. You’ll get to see how potential customers interact with your ads on Snapchat and then move through your sales funnel on HubSpot.

The beauty of this integration lies in its ability to provide detailed insights into your campaign performance. By tracking how users from Snapchat engage with your website or product, you’re empowered to make informed decisions about ad spend and content creation – all aimed at improving conversion rates.

So let’s roll up our sleeves and dive into the process of integrating these two powerful tools. Stay tuned as we unravel the steps for seamless integration between HubSpot and Snapchat Ads, ensuring that every snap fuels your business growth.

What is HubSpot and Snapchat Ads?

So, you’re curious about HubSpot and Snapchat Ads? Let’s get into it. HubSpot, at its core, is an all-in-one inbound marketing, sales, and customer service platform. It’s designed to help businesses attract visitors, convert leads, close deals and ultimately delight their customers.

HubSpot offers a wealth of tools for your business needs. Here are some key features:

  • Marketing Automation: This feature helps automate repetitive tasks saving you time.
  • CRM Integration: This allows seamless management of customer relationships.
  • Analytics: It provides insights on your marketing campaigns allowing for data-driven decisions.

Now that we’ve covered HubSpot, let’s switch gears to Snapchat Ads. If you’re looking to tap into the younger demographic, then Snapchat Ads could be the way to go. With over 218 million daily active users worldwide – a majority of which are between 18-24 years old – this platform can’t be ignored.

Snapchat Ads come in various formats:

  • Snap Ads: Full-screen vertical videos or images that appear between Stories.
  • Story Ads: These appear in the Discover section allowing brands to tell a story with a series of three to twenty Snaps.
  • Filters & Lenses: Custom filters or lenses that promote your brand in a fun and engaging way.

The beauty of integrating these two platforms lies in their combined potential for better conversion tracking. By syncing your Hubspot CRM data with Snapchat ads manager, you’ll have access to deeper analytics enabling more targeted ad campaigns and improved ROI. So there you have it – a brief rundown on what HubSpot and Snapchat ads are all about!

Benefits of integrating HubSpot with Snapchat Ads

In the digital marketing landscape, you’re always looking for ways to optimize and streamline your efforts. That’s where integrating HubSpot with Snapchat Ads can be a game changer. Let’s dive into some key benefits that this integration can bring to your business.

Firstly, it allows for better conversion tracking. When you’re running ads on Snapchat, you want to know how well they’re performing. With HubSpot’s robust analytics combined with Snapchat’s ad data, you’ll have a more detailed view of your ad performance. It’s like having a magnifying glass over each campaign, helping you understand which ads are driving conversions and which ones need tweaking.

Secondly, it helps in creating personalized experiences for your audience. By syncing data from both platforms, you can create highly targeted and personalized campaigns based on user behavior and preferences. This means more relevant content for your audience and potentially higher engagement rates.

Thirdly, it makes managing your campaigns easier. Instead of juggling between two platforms to analyze results or make changes, everything is consolidated within HubSpot’s interface. It not only saves time but also reduces the possibility of errors due to manual data transfers.

Finally, improved ROI is another significant benefit of this integration. By aligning sales and marketing efforts under one roof (that is HubSpot), coupled with effective targeting through Snapchat Ads, there’s potential for increased conversions leading to a higher return on investment.

To sum up these benefits:

  • Better conversion tracking
  • Creation of personalized experiences
  • Easier campaign management
  • Improved ROI

Linking up HubSpot with Snapchat Ads certainly seems like a smart move if you’re aiming to level up your digital marketing game! Remember – successful marketing is all about making informed decisions based on strong insights which this integration surely provides.

Step-by-step guide to integrating HubSpot with Snapchat Ads

Let’s dive right into the step-by-step process of integrating your HubSpot account with Snapchat Ads. This integration will allow you to track conversions more accurately, optimize your ad campaigns, and improve your return on investment (ROI).

First off, you’ll need access to both a HubSpot and a Snapchat Ad account. If you haven’t got these yet, take a moment to sign up for them.

Your first step is about connecting the two platforms. Log in to your HubSpot account and navigate to ‘Integrations’. Search for Snapchat in the integrations directory and click on it. You’ll see an option that says ‘Connect app’, hit that button.

Next up, you’ll be redirected to a login page where you’re asked for your Snapchat credentials. Enter these details and give permission for HubSpot to access your Snapchat Ad Account.

Once logged in, select the ad accounts you want connected with HubSpot from the list provided. Remember, only those accounts selected will send conversion events back to Hubspot.

Now let’s move onto setting up conversion tracking events inside of Snapchat’s platform:

  1. Log back into your Snapchat Ad Account.
  2. Navigate through “Settings” > “Snap Pixel”.
  3. Click ‘Create my Snap Pixel’ if not already created.
  4. Choose which specific actions or events should trigger this code: Checkout Start, Add To Cart or Page View etc.
  5. Copy this Snap Pixel ID.
  6. Go back to Hubspot & paste this ID into Snap Pixel Id box under settings.
    7.Now all set!

A successful integration means that every time one of these specified actions occurs as a result of an ad click or view on snapchat within last 28 days,it’s recorded in your Hubspot CRM data.

This integration between two powerful marketing tools can help supercharge your advertising efforts by giving valuable insights about customer journey. Now, you’re all set to start tracking conversions and optimizing your Snapchat Ads with HubSpot!

Setting up the HubSpot Tracking Code on Snapchat Ads

To optimize your marketing efforts, it’s crucial to integrate HubSpot with Snapchat Ads. This process will allow you to track conversions more accurately and gain valuable insights into your campaigns. But how do you set up the HubSpot tracking code on Snapchat ads? Let’s walk through the steps.

First off, you’ll need to access your HubSpot account and navigate to ‘Settings’. From there, select ‘Tracking Code’ under the ‘Reports & Analytics Tracking’ section. You’ll be presented with a unique JavaScript code that is specific to your account. This is what you’re going to plug into Snapchat Ads for improved conversion tracking.

Now, it’s time to head over to Snapchat Ads Manager. Once logged in, click on ‘Ad Accounts’ then find and select ‘Snap Pixel’. Here awaits an option labeled ‘Manual Install’. Clicking this will open a text box where you can paste the HubSpot tracking code in its entirety.

With the code in place, confirm by selecting ‘Create’ or ‘Done’. Now sit back and let HubSpot work its magic! The platform starts collecting data immediately – offering timely snapshots of how users engage with your advertisements.

Remember that you must have admin rights within both platforms for these steps. If not, get those permissions sorted first before proceeding further!

Note: While integrating these two powerful platforms is relatively straightforward, it might take some time for all data points from Snapchat Ad campaigns to start reflecting in your HubSpot reports — patience pays here!

That’s about it! You’ve now integrated HubSpot with Snapchat Ads successfully. As long as everything was done correctly, expect enhanced visibility regarding ad performance metrics and customer behavior patterns moving forward.

Creating Custom Events in HubSpot for Snapchat Ads Conversion Tracking

Imagine the power of having clear, precise data on how your Snapchat ads are performing. Your business would have a competitive edge, wouldn’t it? With HubSpot’s custom events, you can track your ad conversions seamlessly. Here’s how.

Firstly, let’s understand what custom events are. In a nutshell, they’re specific actions that visitors take on your website. By tracking these actions through HubSpot’s tools, you’ll get insights into how effectively your Snapchat ads are driving leads and sales.

So how do you create these game-changing custom events?

  1. Log into your HubSpot account.
  2. Navigate to ‘Reports’.
  3. Click on ‘Analytics Tools’, then select ‘Custom Reports’.
  4. Choose ‘Create a custom report’, followed by selecting ‘Event’ as the report type.
  5. Now you can define what constitutes an event for your business – this could be clicking on a particular button or filling out a form.

Once you’ve got those set up, it’s time to integrate with Snapchat Ads Manager.

In the Ads Manager:

  1. Select ‘Snap Pixel’.
  2. Click ‘Create my Snap Pixel’ and copy the pixel code.
  3. Go back to HubSpot and paste this code within the head tags of every webpage where you want tracking to occur.

And voila! You’ve successfully integrated Hubspot with Snapchat for better conversion tracking!

Remember though: while creating custom events is pretty straightforward, it’s important not to rush through them without strategic thought behind each one. Understanding which customer interactions matter most will help pinpoint exactly what needs monitoring.

By harnessing the power of both platforms together effectively, there’s no limit to what your marketing campaign can achieve!

Syncing HubSpot and Snapchat Ads Data

Let’s dive right into the process of syncing your HubSpot and Snapchat Ads data. By doing so, you’re essentially bridging a gap between two powerful marketing tools that could drive your conversion rates higher than ever before.

The first step in this integration process is to ensure you’ve got accounts with both HubSpot and Snapchat Ads. Once that’s out of the way, it’s time to connect these platforms. You’ll find an ‘Integrations’ section within your HubSpot account settings. Here, search for ‘Snapchat Ads’, then click on the result to install this integration.

Now comes the meaty part – syncing your data! This might seem daunting at first glance but don’t worry, it’s simpler than you think. Within the installed Snapchat Ads Integration page in HubSpot, you’ll spot a button labeled ‘Sync now’. Clicking on this initiates an automatic sync between both platforms.

Upon clicking ‘Sync Now’, all existing ad campaigns from your Snapchat Ads account are imported into HubSpot. The beauty here is that after this initial sync, any future ad campaign created on Snapchat will automatically appear within your synced Hubspot account as well!

But what does all this mean for you? It means easier tracking of conversions across platforms. For instance:

  • Seeing which ads are resulting in more leads
  • Identifying who’s engaging with each ad
  • Tracking users’ journeys from viewing an ad to making a purchase

This detailed insight can be invaluable for fine-tuning your overall marketing strategy.

Remember though, while integrating these two platforms can offer immense benefits, it’s always important to keep track of privacy regulations when handling user data across different platforms.

So there you have it! A straightforward guide to syncing your Hubspot and Snapchat Ads data for better conversion tracking. Start leveraging these insights today and watch as they fuel up your brand’s growth engine.

Analyzing and Optimizing Snapchat Ads Campaigns Using HubSpot

Harnessing the power of both HubSpot and Snapchat Ads can truly revolutionize your conversion tracking strategy. Let’s explore how you can analyze and optimize your ad campaigns using these two powerful tools.

Firstly, it’s essential to understand that integrating HubSpot with Snapchat Ads will allow you to track all crucial metrics directly from your dashboard. You’ll have real-time insights into impressions, clicks, conversions, costs and more. This integration gives you a clear, comprehensive view of how well your ads are performing without needing to navigate between multiple platforms.

Moreover, utilizing the analytics features in HubSpot helps to identify which Snapchat ads drive the most engagement and conversions. Are video ads outperforming images? Is a particular demographic responding better than others? With this information at hand, you’re equipped to make data-driven decisions about where to allocate resources for maximum impact.

Now let’s talk optimization – it doesn’t stop at campaign creation. The beauty of digital advertising lies in its flexibility for adjustments on-the-fly based on performance indicators. If an ad isn’t hitting its targets or yielding desired results, tweaking elements like copy or creative might be necessary. And guess what? You can do all this within HubSpot!

Additionally, A/B testing is another effective way of optimizing your campaigns. Test different versions of your ad on various segments of your audience and see what works best – again, all analyzable through HubSpot!

Lastly but certainly not least: Don’t forget about retargeting! Use the data gathered by HubSpot from interactions with your Snapchat Ads for retargeting efforts. Show those potential customers who didn’t convert initially another tailored ad – maybe even offering an extra incentive – right back on their Snapchat feed!

In conclusion (without starting with ‘In conclusion,’), when used together effectively, integrating Hubspot with Snapchat Ads offers a robust platform for analyzing and optimizing your advertising efforts, leading to better conversion tracking and ultimately, a higher return on investment.

Best Practices for Integrating HubSpot with Snapchat Ads

Shifting gears to a more practical approach, let’s dive into the best practices that can help you seamlessly integrate HubSpot with Snapchat Ads. This section is designed to guide you through the process and ensure you’re making the most of both platforms.

Firstly, it’s crucial to understand your target audience on Snapchat. What are their interests? When do they engage most? Remember, understanding these behaviors can ensure your ads are seen by those who matter most to your business.

Secondly, make sure to set up conversion tracking in Snapchat correctly. This way, when someone interacts with your ad on Snapchat and then converts on your site, it’ll be tracked accurately. It helps you measure how effective your ads are at driving actions on your website.

Next up is syncing up relevant data between HubSpot and Snapchat. Your email lists from HubSpot could be an excellent starting point for creating custom audiences in Snapchat. It allows you to tailor messages specifically aimed at people already interested in what you’ve got to offer.

Another key tip is leveraging the powerful analytics capabilities of both platforms. Analyzing the performance of each ad campaign in detail will reveal insights that drive better decision-making for future campaigns.

Lastly, remember that integrating these two platforms doesn’t mean leaving aside other marketing channels or tools; rather it’s about creating an ecosystem where all efforts complement each other perfectly.

Incorporating these best practices into your strategy will likely enhance efficiencies and improve outcomes when integrating HubSpot with Snapchat Ads.


Understanding how to integrate HubSpot with Snapchat Ads is essential for better conversion tracking. You’ve learned how this integration can streamline your marketing efforts, providing real-time data on the effectiveness of your ads. Here’s what you should remember:

  • HubSpot and Snapchat integration allows you to track conversions more effectively.
  • It gives you insights into customer behavior, helping you make informed decisions.
  • Finally, it optimizes your ad spend by targeting the right audience at the right time.

By now, it’s clear that integrating these two platforms can significantly boost your digital marketing strategy. But remember, like any other tool or strategy, it requires a good understanding and thoughtful implementation.

So go ahead! Integrate HubSpot with Snapchat Ads today. Be prepared for a learning curve as you navigate this new territory. But don’t worry – once mastered, it’ll be worth every bit of effort invested.

Remember to keep an eye on the performance metrics regularly and adjust your strategies based on what they’re telling you. If done correctly, this integration could be a game-changer for your business in terms of reaching out to potential customers and converting them.

So here’s wishing you all the best in using this powerful toolset to its fullest potential!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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