Brian Cliette

How to Integrate HubSpot with Twitter Ads: Boost Your Retargeting Efforts Today

In today’s digital age, mastering the art of retargeting is an essential step for your online marketing strategy. If you’re using HubSpot and Twitter Ads as part of your marketing tools, then this guide is a must-read for you. Integrating HubSpot with Twitter Ads can streamline your processes and significantly improve your retargeting efforts.

You may be asking yourself why it’s beneficial to integrate these two platforms. Well, by doing so, you’re able to tap into the rich data from both platforms and use it to create more tailored advertising campaigns on Twitter. The result? You’ll see better engagement rates and a higher ROI on your ad spend.

So, let’s take a closer look at how you can seamlessly integrate HubSpot with Twitter Ads for optimized retargeting. With this guide in hand, you’ll soon be orchestrating marketing campaigns like a pro while enjoying increased customer engagement.

Haven’t you always wanted your marketing efforts to be more streamlined and targeted? Well, now’s the time to make that happen! Let’s kick things off with setting up HubSpot and Twitter Ads accounts. Without these two in place, we can’t move forward towards better retargeting. So, here’s a step-by-step guide on how to do just that.

Firstly, let’s talk about HubSpot. If you’re not familiar with it, you’ll soon realize it’s a powerful tool for your digital marketing needs. To create an account on HubSpot:

  1. Visit their official website.
  2. Click on ‘Start free’.
  3. Fill out the required details like your email address and company name.

Remember though, this is just the free version of HubSpot; if you want access to advanced features like premium templates or customer service software, consider upgrading to one of their paid plans.

Now onto Twitter Ads. This platform enables businesses like yours to reach potential customers across the globe through promoted tweets and other advertising options. Here’s how you set up an account:

  1. Go directly to Twitter Ads’ webpage.
  2. Click ‘Get Started’.
  3. Follow the prompts – enter necessary information such as your country and time zone.
  4. Set up payment details (don’t worry – you won’t be charged until after any promotions run).

Once both accounts are established, we’re ready for integration – but that’s for later steps!

And there you have it! You’ve successfully set up both HubSpot and Twitter Ads accounts, crucial first steps toward effective marketing integration for better retargeting strategies!

Don’t forget: Online marketing tools are only as effective as how well they’re used together in tandem – so let’s keep moving forward!

Step 2: Connect HubSpot with Twitter Ads

Now that you’ve got a solid understanding of why it’s crucial to integrate HubSpot with Twitter Ads, let’s dive straight into the process. You’ll be thrilled to find out how straightforward and intuitive this step is!

Begin by logging into your HubSpot account. From there, navigate to the ‘Settings’ icon – it’s typically located in the main navigation bar. Select ‘Marketing’, then choose ‘Ads’. On this page, you’ll see an option to connect your ad accounts.

To add your Twitter Ads account, click on ‘Connect Account’ and select ‘Twitter’. A new window will pop up requesting authorization for HubSpot to access your Twitter Ads account. Make sure you’re signed into the correct Twitter account and then hit ‘Authorize App’. Voila! You’ve successfully linked your HubSpot and Twitter Ads accounts!

Once connected, give it a little time for data from your campaigns to sync across both platforms. This may take a few hours depending on the number of campaigns and amount of data involved.


  • Always double-check that you’re logged into the right Twitter account before authorizing.
  • It can take some time for all campaign data to sync across platforms.

This step is key in enhancing retargeting efforts because it allows you to leverage insights from both tools simultaneously. You’re not only able to track clicks but also gain insight into what happens after users click through – thanks largely due to Hubspot’s robust CRM capabilities! The result? A more comprehensive view of user interactions – setting the stage for effective retargeting strategies using valuable customer-centric data!

Step 3: Create retargeting audience in HubSpot

It’s time to get your hands a little dirty. We’re about to dive into creating a retargeting audience in HubSpot. Don’t worry, it’s simpler than you might think.

First off, you’ll need to navigate the ‘Contacts’ section on your HubSpot dashboard. Here, you’ll find an option labeled ‘Lists’. Click on it and choose ‘Create list’. Now, we’re at the heart of the operation – building your retargeting audience.

You can start building this list by defining its members based on certain criteria or behaviors. For instance, if you want to target visitors who’ve visited specific pages on your site but haven’t taken any action yet – that’s entirely possible! You could also focus on those who’ve abandoned their shopping carts before making a purchase.

Here are some key steps for setting up these parameters:

  • Go to the “Filters” section.
  • Choose “Website Behavior”.
  • Select the relevant options (for example: visited URL/has not submitted form).

Remember, it’s crucial that your retargeting efforts align with what you know about these potential customers. Their interactions with your website should guide how you communicate with them moving forward.

Once you’re satisfied with the conditions set for this list, hit ‘Save’. Voila! You have successfully created a retargeting audience within HubSpot. But remember, this is just step 3 of integrating HubSpot and Twitter Ads for better retargeting; there’s more work ahead!

So stay tuned as we move forward and continue digging deeper into this integration process!

Step 4: Sync retargeting audience with Twitter Ads

Now you’re ready to take a big step in your marketing strategy. It’s time to sync your retargeted audience with Twitter ads. This process is not as daunting as it might seem at first glance. Here, we’ll walk you through how to accomplish this task efficiently.

One of the most critical parts of this process is ensuring that you’ve set up both your HubSpot and Twitter accounts correctly. Both should be functioning smoothly before you even start thinking about syncing them together. If there are any issues on either side, they could hinder the integration process.

Once everything is working perfectly on both ends, head into your HubSpot account settings. Navigate through until you find the options for integrations. Among these, look for Twitter Ads – that’s where the magic happens!

On the Twitter Ads page, you’ll see a button labeled ‘Sync Audience.’ Don’t hesitate; click away! A dialogue box will open asking if you’re sure about proceeding with the synchronization.

Go ahead and confirm your decision by clicking ‘Yes.’ The synchronization will now commence automatically in the background while you continue other work tasks.

Upon completion of this process, all contacts from HubSpot who have interacted with your content (visited webpages or opened emails) get added to an audience list within Twitter Ads Manager. This means when launching future ad campaigns on Twitter, these individuals can be specifically targeted enhancing their user experience and increasing chances of conversion.


  • Always ensure smooth running of individual platforms before attempting integration
  • Locate ‘Twitter Ads’ under integrations in HubSpot settings
  • Click ‘Sync Audience’
  • Confirm synchronization

It couldn’t be simpler! Now go ahead and unlock new levels of customer engagement by integrating HubSpot with Twitter ads for better retargeting!

Step 5: Track and analyze the results

You’ve made it to the final step – tracking and analyzing the results of your HubSpot and Twitter Ads integration. It’s crucial to understand how well your retargeting efforts are performing, right? This phase will provide you with concrete data about your campaign’s effectiveness.

To start, dive into HubSpot’s analytics dashboard. Here, you’ll find a wealth of information at your fingertips – from click-through rates to conversion metrics. Remember, don’t get overwhelmed by all these numbers; focus on what matters most for your brand.

For instance, if you’re targeting increased website visits via Twitter ads, keep a close eye on web traffic data. You can easily track this within HubSpot by setting up specific goals tied to your Twitter ad campaigns.

On the flip side, if customer engagement is what you’re after, pay attention to social interactions such as likes, shares or comments on your promoted posts. These are clear indicators of how engaging your content is for users.

Lastly, be sure not to overlook ROI (Return On Investment). After all expenses have been accounted for (ad spend and time invested), calculate whether the returns justify the costs involved in running these campaigns.

By continually monitoring these metrics over time:

  • You’ll discover which strategies work best for achieving your business objectives.
  • You’ll identify any potential improvements that could lead to better performance in future campaigns.
  • And more importantly, you’d have credible proof that integrating HubSpot with Twitter Ads does indeed boost retargeting efforts!

Remember though that there isn’t a one-size-fits-all approach here; every brand will have different targets and thus different success metrics. So tailor these steps according to YOUR needs! One thing’s certain – armed with this knowledge, you’re now better equipped than ever before when it comes to mastering retargeting through HubSpot and Twitter Ads integration.


You’ve made it to the end of our journey on integrating HubSpot with Twitter Ads for better retargeting. Let’s take a moment to reflect on what we’ve learned.

One major takeaway is that the fusion of HubSpot and Twitter Ads can significantly enhance your marketing strategy. You’re not just casting your net in the hope of catching a few prospects. Instead, you’re strategically positioning yourself right where your target audience is most active.

Remember how we talked about creating tailored audience lists? Well, by doing so, you’re optimizing your ad spend and ensuring that every penny counts. In fact:

Action Benefits
Creating Tailored Audiences Optimizes Ad Spend
Integrating HubSpot & Twitter Ads Enhances Retargeting Strategy

We also discussed setting up conversion tracking through HubSpot. This isn’t just an additional step—it’s vital for understanding how well your ads are performing and if they’re driving meaningful results.

To sum up:

  • Integration offers improved retargeting.
  • Tailored audiences optimize ad spend.
  • Conversion tracking measures success.

Integrating HubSpot with Twitter Ads might seem intimidating at first, but once you dive into it, you’ll see it’s more manageable than it appears. And remember—don’t be afraid to experiment and tweak things along the way! After all, digital marketing is all about testing, learning, and iterating.

So there you have it—the secret sauce to mastering retargeting using HubSpot and Twitter Ads! It’s time to put these insights into action in your own campaigns. We’re confident that with this knowledge in hand, you’ll be able to drive more impactful results through smarter retargeting strategies. Happy tweeting!

Category :

Share this:

Leave a Reply

Your email address will not be published. Required fields are marked *

About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

Recent Post


Grow Your Business Today

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

brian cliette

Do You Want A More Direct Contact With Our Team?​