Brian Cliette

How to Integrate HubSpot with YouTube Ads: Your Guide for Effective Retargeting

You’re constantly hunting for ways to supercharge your marketing efforts, right? And let’s face it, in this digital age, an effective strategy often means mastering the art of retargeting. That’s where integrating HubSpot with YouTube Ads comes in. It’s a killer combo that can give you an edge over your competition.

Why is this integration so powerful? Well, HubSpot provides top-notch CRM and inbound marketing tools while YouTube Ads offers access to a vast audience who are already engaged and interested in similar products or services like yours. Combining these platforms allows you to fine-tune your retargeting efforts and reach potential customers more effectively.

But how do you go about integrating HubSpot with YouTube ads? Don’t sweat it! We’ll walk through the process step by step, ensuring YOU get the best out of your retargeting campaigns.

What is HubSpot and YouTube Ads?

In the vast, interconnected world of digital marketing, you’ll come across numerous tools designed to boost your business’s online presence. Two such tools that stand out are HubSpot and YouTube Ads. Here, we’re going to delve into what these two platforms bring to your marketing table.

HubSpot is a popular inbound marketing platform that offers a suite of tools designed to enhance customer engagement. It’s all about attracting customers through content creation, social media interaction, SEO optimization and branding – rather than traditional outbound marketing methods. This platform helps businesses attract visitors, convert leads, close sales and delight customers with its comprehensive CRM system.

On the other hand, there’s YouTube Ads – Google’s video advertising platform which allows business owners like yourself to reach potential customers where they’re watching their favorite videos. You might wonder why it’s important? Well consider this: over 2 billion logged-in users visit YouTube each month! That’s a massive pool of potential customers waiting for your ad to pop up in between their playlist.

Integrating these two powerhouse platforms can lead to dynamic results for your business. Imagine being able to create targeted ads based on user interactions with your website or emails, thanks to the data collected by HubSpot? Or perhaps retargeting those who’ve shown interest in your services but haven’t made the final purchase yet?

So now that you’re aware of what HubSpot and YouTube Ads are individually let’s explore how integrating them can take your digital marketing efforts up several notches!

Benefits of Integrating HubSpot with YouTube Ads

Integration, that’s where the magic happens. When you bring together two powerful platforms like HubSpot and YouTube Ads, it’s bound to create wonders for your marketing strategy. So why exactly should you consider this marriage of technologically advanced tools?

First off, let’s talk about enhanced targeting. Integration allows for seamless data sharing between both platforms. This means your contact information from HubSpot can be utilized to create highly targeted ad campaigns on YouTube. You’re not just shooting in the dark; instead, you’re reaching out to an audience that’s already shown interest in what you’ve got to offer.

Next up is improved efficiency. By integrating these platforms, manual data transfers become a thing of the past! No more downloading CSVs from one platform and uploading them onto another – everything’s done automatically saving precious time and reducing human errors.

Remember when we spoke about retargeting? Well here’s how integration makes it better: Tracking interactions becomes way easier when systems are linked together. You can see who interacted with your ads and then send them customized follow-ups via HubSpot based on their behavior.

Lastly, there’s measurable ROI at play here too! With detailed tracking capabilities offered by both platforms, you can get insights into which advertisements are performing well, and which aren’t pulling their weight. This empowers marketers to make data-driven decisions resulting in higher return-on-investment (ROI).

  • Enhanced targeting capabilities
  • Improved efficiency
  • Easier interaction tracking for effective retargeting
  • Measurable ROI

In essence, integrating HubSpot with YouTube Ads streamlines processes while enhancing your marketing efforts significantly.

Step 1: Setting up HubSpot tracking codes

So, you’re ready to take the plunge and integrate HubSpot with YouTube Ads for better retargeting. The first step in this process is setting up your HubSpot tracking codes. Let’s break it down together.

First off, why even bother with tracking codes? These little snippets of JavaScript are the backbone of your retargeting efforts. They allow HubSpot to keep tabs on who’s visiting your site and what they’re doing while they’re there. That way, you can serve them personalized ads based on their behavior – a strategy that’s proven to boost click-through rates and conversions.

Now, onto the setup. It might seem daunting if you’ve never done it before, but don’t worry – it’s easier than you think! Here are some quick steps:

  • Head over to your “Settings” within the main navigation menu.
  • Click on “Tracking & Analytics” under “Website”.
  • From there, go to “Tracking Code”.
  • Your unique JavaScript code will be displayed here; all set for you to copy and paste into every page you want tracked.

Just like that, you’ve got your tracking code installed! But remember: placement is key. Put it at the end of each HTML file right before the closing </body> tag for maximum accuracy.

There’s one caveat though: make sure not to exceed Google’s limit of 2000 classes per CSS file or else performance might suffer!

After accomplishing this simple yet crucial task, you’re one step closer towards making full use of HubSpot’s capabilities in conjunction with YouTube Ads for optimal retargeting results!

Step 2: Creating a Custom Audience in HubSpot

Before you dive into creating your custom audience, it’s crucial to understand why it matters. A custom audience lets you narrow down your target group based on specific criteria. That means more personalized ads and, ultimately, better results.

Let’s get you started with creating your own custom audience in HubSpot.

First off, you’ll need to navigate to the “Contacts” section of your HubSpot account. From there, select “Lists”, which is where all the magic happens. It’s here that you’ll be able to create a new list or modify an existing one for use as your custom audience.

When creating a new list, remember to select “Active List”. This type allows for real-time updates when contacts meet the set criteria – giving you an ever-evolving custom audience tailored for YouTube Ads retargeting.

Now comes the fun part – setting up the rules for who makes it onto this list. Perhaps you’re targeting users who have visited certain pages on your website? Maybe those who’ve shown interest by downloading content? Or even folks who’ve engaged with previous campaigns? The choice is yours! Simply set up these conditions using the filter options provided by HubSpot.

In case stats are what drive you, consider this: research conducted by Invesp found that personalized email marketing drives a 760% increase in revenue compared with generic campaigns. Hence, translating this personalization into YouTube Ad retargeting could significantly boost engagement and conversions.

To sum up:

  • Navigate to Contacts > Lists
  • Create an active list
  • Set up conditions based on user actions
  • Enjoy improved ad engagement!

Remember though – no matter how robust and enticing your ads may be; they’re not worth much if they aren’t reaching the right people at the right time. And that’s exactly where HubSpot’s custom audiences come into play!

Step 3: Linking HubSpot with YouTube Ads

Diving headfirst into the world of ad retargeting, you’ll need to bridge the gap between your HubSpot account and YouTube Ads. Let’s kick off this third step by showing you how it’s done.

First up, navigate to your Google Ads account. Here, you’ll find a section labeled “Linked Accounts”. Sounds like precisely where we want to be, doesn’t it? This is where the magic happens. You’re going to link your HubSpot account with Google Ads (which also houses YouTube Ads). Once that’s done, all those useful insights from HubSpot can easily flow into your ad campaigns.

But wait! There’s more. Next up in this process is creating an ‘audience’ within Hubspot. An audience is simply a group of people who’ve interacted with your website or content in some way – think visitors who’ve downloaded an ebook or filled out a form on your site. Once you’ve created this audience in Hubspot, it can be synced over to YouTube ads for precise targeting.

This integration brings powerful benefits:

  • Improved Audience Targeting: With access to rich data from both platforms, you can hone in on the most relevant audiences for your ads.
  • Efficient Retargeting: Harness HubSpot’s CRM capabilities coupled with YouTube’s extensive reach for effective retargeting.
  • Comprehensive Reporting: Cross-platform analytics offer detailed insights about campaign performance and user engagement.

With these steps checked off, pat yourself on the back – you’re well on your way to leveraging Hubspot and YouTube Ads synergy for better retargeting! However, remember that getting familiarized with any new tool takes time and practice. Don’t rush through these steps; take some time understanding what each feature does before moving onto the next one.

Step 4: Setting up retargeting ads in YouTube Ads

Now that you’ve linked your HubSpot and YouTube accounts, let’s focus on setting up your retargeting ads on YouTube. This step is crucial as it’s here that you’ll start to see the real benefits of integrating HubSpot with YouTube Ads.

First thing’s first, navigate to the ‘Campaigns’ tab in your Google Ads account. Click on the plus button to create a new campaign. From there, select ‘Video’ as the campaign type and choose ‘Product and brand consideration’. Under this category, you’ll find ‘Influencer consideration’, which is designed for retargeting.

Next, set about defining your audience. Remember those viewer lists we talked about earlier? Here’s where they come into play. In the ‘Audiences’ section of your ad group settings, click on ‘Browse’ then navigate to ‘How they have interacted with your business’. You should see an option for ‘YouTube users’, select it and then choose the viewer list(s) relevant to this specific campaign.

Following are some tips for creating compelling video content:

  • Keep it short and sweet: Videos under two minutes are more likely to be watched in full.
  • Make an impact early: The first few seconds of your video can make or break viewership numbers.
  • Include a call-to-action (CTA): Encourage viewers to take action after watching – this could be visiting a webpage, signing up for a newsletter or making a purchase.

By now, you’re ready to upload your video content and set bidding strategies according to budget preferences. Lastly but importantly, review everything before launching your campaign.

Remember not all campaigns will be successful right off the bat; it’s essential to monitor performance regularly and adjust accordingly. Patience coupled with consistent testing will unlock the true potential of integrating HubSpot with YouTube ads.


Mastering the art of integrating HubSpot with YouTube Ads can give your business an extra edge. You’ve learned how this integration can help you create highly targeted ad campaigns, optimize your marketing efforts, and drive more conversions.

Remember, it’s not just about running ads on YouTube. It’s about making smart use of data to reach out to your audience in a more personalized way:

  • Understanding your audience’s behavior
  • Creating tailored video content
  • Retargeting the right people at the right time
  • Tracking performance and making data-driven decisions

By leveraging both platforms’ powerful features, you can ensure that every dollar invested in advertising yields a positive return.

To sum it up, here are some key takeaways:

  1. Integration between HubSpot and YouTube Ads amplifies retargeting capabilities.
  2. Knowledge of your audience allows for precise targeting.
  3. Tailored video content enhances user engagement.
  4. Regular tracking and analysis foster continuous improvement.

So there you have it – a roadmap to successfully integrate HubSpot with YouTube Ads for better retargeting. Don’t be afraid to experiment and adapt as needed. Remember, what works best may vary from business to business depending on various factors such as target demographic or product type.

With these insights under your belt, you’re ready to dive into this exciting world of integrated marketing — one where HubSpot meets YouTube Ads for optimal retargeting results!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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