Brian Cliette

How To Long Hyphen On ActiveCampaign: Your Comprehensive Guide to Perfect Formatting

If you’ve been using ActiveCampaign as part of your digital marketing strategy, it’s likely that you’ve encountered the need to use a long hyphen or an em dash. This versatile punctuation mark can be a great tool for enhancing readability and clarity in your content. Yet, knowing how to insert a long hyphen in ActiveCampaign might not be immediately evident.

Luckily, we’re here to help make this task simple for you. By following the steps outlined in this guide, you’ll quickly master the art of inserting long hyphens into your ActiveCampaign content — improving both its visual appeal and readability.

Remember, just like any other aspect of digital communication, utilizing punctuation correctly plays a key role in conveying your message effectively. So let’s dive right into learning how you can leverage the power of the long hyphen on ActiveCampaign!

What is ActiveCampaign?

Ever found yourself wondering, “What’s this thing called ActiveCampaign?” Well, you’re not alone. It’s a question many folks new to the world of digital marketing find themselves asking. So let’s dive right in and shed some light on it.

ActiveCampaign is a powerful tool designed with one primary goal in mind: to help you connect better with your customers. Think of it as your personal assistant for all things email marketing, automation, sales and CRM related. It’s like having an extra pair of hands helping you reach out to your audience in ways that resonate with them.

You might be thinking, “Well, there are so many tools out there already.” And you’d be right! But what separates ActiveCampaign from the rest? Its versatility and user-friendly approach make it stand out from the crowd. Whether you’re running a small business or managing a multinational corporation, ActiveCampaign has got features tailored just for you.

Here are a few key aspects that make ActiveCampaign special:

  • Email Marketing: With its robust suite of features and intuitive interface, creating engaging emails becomes less daunting—and more fun!
  • Marketing Automation: This is where ActiveCampaign truly shines—its ability to automate complex processes helps save time while increasing efficiency.
  • Sales & CRM: Forget about juggling between different platforms; with ActiveCampaign’s integrated platform, keep track of leads and deals while also keeping tabs on customer interactions all under one roof!

Remember though—it’s not about adding another tool to your arsenal just because everyone else seems to be doing it. The real power lies in understanding how to use these tools effectively—in this case, how best to use ActiveCampaign—to achieve YOUR specific goals!

Why use long hyphens in ActiveCampaign?

First, let’s get this straight – you’re not just making your emails look pretty when you use long hyphens in ActiveCampaign. It’s about more than aesthetics. The real benefit lies in improved readability and understanding for your audience.

Imagine you’re crafting a complex sentence with multiple thoughts or elements. Using commas can make the sentence confusing and heavy. That’s where long hyphens come into play. They act as breathers, giving your readers a break to digest one part of the information before moving on to the next.

Here are some reasons why using long hyphens can be beneficial:

  • Improved Readability: Long hyphens help break down complex sentences and present them in an easily digestible format.
  • Better Comprehension: When used correctly, they can clarify the meaning of a sentence by indicating parenthetical thoughts or adding emphasis.
  • Professional Aesthetics: Long hyphens add a level of professionalism to your writing, enhancing its overall presentation.

Don’t believe it? Let’s dive into some statistics that highlight the importance of readability and comprehension in email marketing.

According to Litmus’ 2020 Email Analytics report:

Metric Percentage
Email open rate 21.3%
Click-through rate 2.62%

These numbers might seem small but consider this: The average office worker receives about 121 emails per day! In such an inundated landscape, every effort counts towards making your message stand out and resonate with your audience.

In essence, using long hyphenation in ActiveCampaign isn’t just about adhering to grammar rules; it’s about communication efficacy – ensuring that each word matters and every message hits home! So go ahead, give those long hyphens a try – they might just become your new secret weapon for effective communication.

How to format long hyphens in ActiveCampaign

ActiveCampaign’s email editor doesn’t provide a direct way to insert long hyphens. But don’t worry, there’s still a workaround you can use. This strategy involves using HTML entities to input the desired character – in this case, the long hyphen or em dash.

To start off, you’ll need to switch from the regular WYSIWYG (What You See Is What You Get) editor to the HTML editor mode. It might look daunting if it’s your first time seeing raw HTML code but no worries! All you need to do is find where you want to put that long hyphen.

Once you’ve located your spot, simply type “—” (without the quotation marks). When you switch back to your regular view, voila! Your text now has a properly formatted long hyphen where previously there was none.

You might be wondering why we’re using “—” and not just typing out a longer line with multiple short hyphens. Well, it comes down to consistency and professionalism:

  • Consistency: Using “—” ensures that every single one of your long hyphens is exactly the same length.
  • Professionalism: Proper punctuation shows attention to detail and respect for proper grammar rules – both of which contribute greatly towards making your content look polished and professional.

Lastly, if you’re worried about forgetting this somewhat cryptic code (“—”), consider keeping a note handy with useful HTML entities. Or better yet, bookmark an online reference guide – there are plenty available for free!

Remember: while these small details may seem trivial at times, they can make all the difference in how readers perceive your content. So take that extra step because after all, excellence is indeed in the details!

Step 1: Access the email editor in ActiveCampaign

Ready to explore how to long hyphen on ActiveCampaign? It’s quite simple actually and it starts with accessing the email editor in this robust platform. Here’s a step-by-step guide that you can follow.

First off, log into your ActiveCampaign account. You’ll find yourself on the dashboard – it’s your command center, where you can control all of your marketing operations. Look for the “Campaigns” tab on the left side of your screen and give it a click.

Once you’re in, you’ll see an option called “New Campaign”. Clicking on this will lead you straight into ActiveCampaign’s intuitive email editor. Now you’re exactly where you need to be to start crafting those perfect emails with long hyphens!

Remember though, there are several types of campaigns available – standard, automated, RSS triggered, split test and date based. For using a long hyphen effectively, we recommend going ahead with either ‘standard’ or ‘automated’ campaign types as they offer more flexibility in terms of formatting.

Got all that? Great! Let’s quickly recap:

  • Log into ActiveCampaign
  • Navigate to “campaigns”
  • Click on “New Campaign”
  • Choose either ‘Standard’ or ‘Automated’ campaign type
  • Start editing!

There’s no need to feel overwhelmed; even if it seems like there’s a lot happening at once. Trust me when I say: mastering ActiveCampaign is easier than it looks! Stick around for more insights in our next sections as we dive deeper into using long hyphens effectively.

So, you’re looking to add a long hyphen in ActiveCampaign? You’ve already made it through the initial steps and have arrived at Step 2: Select the text where you want to insert a long hyphen. Great job so far!

First things first, let’s get your cursor to the right spot. Move your mouse over the area of text where you’d like that long hyphen to be. If it’s smack dab in the middle of a sentence or at the end, it doesn’t matter – just make sure it’s exactly where you want it.

You’ll need to highlight this specific section next. Simply click and drag across with your cursor until all relevant text is selected. It should now be highlighted, indicating that it’s been successfully selected for editing.

Maybe you’re thinking, “Why does this even matter?” Well, precision is key here because ActiveCampaign will only insert the long hyphen into the selected text portion. So if you haven’t got your selection spot-on, you might find yourself backtracking to correct misplaced punctuation – definitely not what we want!

Now that we’ve got our selection sorted out, there’s one last thing before we move on: triple-checking our work. Yes indeed! Just take another glance over your selection and ensure everything looks as it should.

In summary:

  • Hover mouse over desired location
  • Click and drag across necessary text
  • Double check accuracy

By following these instructions carefully, you’ll be well prepared for inserting that long hyphen into your ActiveCampaign text.

Step 3: Insert the long hyphen character

Now that you’re familiar with ActiveCampaign’s editor, let’s dive into the nitty-gritty of inserting a long hyphen. It might seem like a small detail, but trust me, it can make all the difference in how professional your content appears.

First things first—you’ve got to locate where you want this elusive character. Whether it’s separating thoughts in a sentence or laying out an organized list, finding its home is your first task. Once that’s done, we’ll move on to the actual insertion process.

You’re probably wondering how exactly to insert a long hyphen in ActiveCampaign. Here’s what you do: simply type ‘–‘ without spaces and ActiveCampaign will automatically convert it into a long hyphen for you! Easy peasy, right?

Remember not to confuse this with a short dash (-) or an em dash (—). They might look similar but are used differently and can impact your text’s readability if used incorrectly. Our good friend the long hyphen falls somewhere between these two in terms of length—it’s longer than a short dash but shorter than an em dash.

In case you’re thinking about using special codes or shortcuts for inserting this character, don’t sweat it! As mentioned earlier, typing ‘–‘ does the trick perfectly well in ActiveCampaign. Quick and efficient—the way we like our blogging tools!

Keep practicing until you get comfortable with using these symbols accurately because they truly enhance your writing style when used properly! Now go ahead and add that extra flair to your blog posts on ActiveCampaign.

Step 4: Adjust the length of the long hyphen

Mastering the art of adjusting a long hyphen on ActiveCampaign isn’t as daunting as you might think. Here’s your step-by-step guide to getting it right.

Start by accessing the editor tool in your ActiveCampaign account. You’ll find this feature under ‘Content’ within each campaign setup. This is where you can modify text elements, including adjusting the length of a long hyphen.

Let’s say you’re working with a line of text that reads “Join us for our end-of-year sale.” The hyphens connecting “end-of-year” are standard short ones, but suppose you want them longer for emphasis or style reasons. To adjust these to become long hyphens (also known as em-dashes), highlight one dash, then select ‘Special Characters’ from the toolbar at the top of your screen. From here, choose ‘Em Dash.’ Your highlighted short dash will instantly transform into a long dash.

But what if there’s no pre-existing dash in your text? No problem! Simply place your cursor where you want an em-dash to appear and follow the same steps above: click on ‘Special Characters,’ then choose ‘Em Dash.’

Here’s something interesting for you: according to a study by Grammarly, an online writing assistant platform, around 57% of writers use em-dashes incorrectly! But don’t worry – now that you’ve got this handy technique up your sleeve, you won’t be part of that statistic.


  • Use ‘Special Characters’ to access different types of dashes.
  • The command for inserting an em-dash is found under this menu.
  • Hyphen lengths can significantly influence readability and aesthetic appeal.

Adjusting hyphen lengths may seem like minor detail work in creating a campaign. Still, it’s these sorts of touches that can make all difference when it comes to catching and holding a reader’s attention. So, go ahead and make your text pop with perfect long hyphens!


You’ve made it to the end of our guide on how to use a long hyphen in ActiveCampaign. We hope that you now feel confident and equipped with the knowledge necessary to carry out this task efficiently. Remember, using a long hyphen correctly can greatly improve the readability and professionalism of your content.

It’s essential not to overlook these small details as they contribute significantly towards creating high-quality, polished marketing campaigns. The effective use of punctuation like the long hyphen provides clarity and ensures your message is conveyed exactly as intended.

By following the steps outlined in this guide, you’ll no longer stumble when needing to insert a long hyphen into your ActiveCampaign content. All it takes is understanding its purpose, knowing where it fits best in your text, and implementing it correctly.

Here are some key points we covered:

  • The importance of using a long hyphen in ActiveCampaign.
  • Step-by-step instructions on how to include one in your content.
  • Tips for maintaining professional quality through proper punctuation.

Remember, mastering these skills takes time and practice. Don’t be too hard on yourself if you make mistakes along the way; that’s part of learning! Continue refining your skills by practicing regularly, and soon enough, you’ll become an expert at using long hyphens effectively within ActiveCampaign.

Finally, remember that SEO optimization goes beyond keywords—it includes readability too. Proper punctuation is just one element of creating reader-friendly content that ranks well on search engines!

In conclusion: keep honing those digital marketing skills—and keep making strides forward with ActiveCampaign!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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