Brian Cliette

How To Make ActiveCampaign Use First Person Setting: Your Essential Guide

Looking to give your emails that personal touch? You’re in the right place. With ActiveCampaign, you’re not just able to personalize your email campaigns, but you can actually change settings to use first person language. This way, every message feels like it’s coming directly from a friend.

ActiveCampaign isn’t just about sending bulk emails; it’s about making each subscriber feel valued and special. And nothing does that better than using first person language. By simply tweaking the setting, you can change ‘we’ to ‘I’, and just like that, your marketing communication becomes more personal and engaging.

So if you’ve been searching for ways to make your mass emails feel more one-on-one, stick around. We’ll walk through step by step how to adjust this setting on ActiveCampaign – a small tweak with big impact!

What is ActiveCampaign?

Let’s dive right in. ActiveCampaign is your secret weapon in the world of marketing automation. It’s a platform that provides you with all the tools you need to level up your email marketing game and beyond.

Imagine this: You’re managing an online store with several thousand subscribers on your mailing list. How do you keep them engaged? Standard emails can be monotonous, and customizing each one manually would be a nightmare. That’s where ActiveCampaign comes into play.

ActiveCampaign helps automate those tedious tasks for you, so you can focus more on growing your business. The platform lets you set up automated workflows that send personalized emails to your customers based on their behaviors or interactions with your site.

But it doesn’t stop there! No siree! Alongside its powerful email marketing capabilities, ActiveCampaign also offers CRM (Customer Relationship Management) features, enabling you to track every detail of your customer interactions and transactions across different channels.

To give you an idea of how common usage is:

Number of Users Year
50,000 2016
75,000 2017
100,000 2018

These figures show just how rapidly businesses are recognizing the value that ActiveCampaign brings.

In essence:

  • It automates repetitive tasks
  • It personalizes communication
  • It tracks customer interactions

With these impressive features at hand, it’s no wonder why hundreds of thousands of businesses worldwide have trusted ActiveCampaign as their go-to tool for effective digital marketing campaigns.

Why Use First Person Setting in ActiveCampaign?

Let’s dive right into why you’d want to use the first person setting in ActiveCampaign. Personalization is the name of the game in today’s digital marketing world, and it’s where the first-person setting really shines. By addressing your audience directly, you’re already winning half the battle. You’re not just another faceless company; instead, you’re a friend reaching out for a chat.

An interesting fact here: personalized emails deliver six times higher transaction rates! That huge figure alone should convince you of its effectiveness. But there’s more to it than that.

The first person setting can also help build trust with your audience. When they see a message from “I” rather than “We”, it feels more human and relatable. It’s an excellent way to break down barriers and make your customers feel valued on an individual level – because they are!

  • Personalized messages have 6x higher transaction rates
  • First person tone builds trust

But wait, there’s even more! The first-person setting can also improve engagement rates significantly. Studies show that emails using this technique have a 29% higher unique open rate and 41% unique click-through rate compared to those without personalization.

  • Emails with personalization have:
    • 29% higher unique open rate
    • 41% higher unique click-through rate

So with all these benefits at hand – improved personalization, increased trust, and better engagement – why wouldn’t you want to harness the power of the first person setting in ActiveCampaign? Don’t miss out on these significant advantages for building robust customer relationships.

Steps to Make ActiveCampaign Use First Person Setting

Diving into the world of ActiveCampaign, you may be wondering how to make it use first person setting. It’s a simple process that can greatly enhance your marketing strategies by making your communication more personalized and direct. So let’s break down the steps.

To kick things off, you’ll need to navigate to ‘Contacts’. This is where all your customer data lives. Click on ‘Manage Fields’, then select ‘Add Field’. Here’s where you’ll create a new custom field for storing first names. You might want to call it something like “First Name”.

Next up, it’s time for some automation magic. Head over to ‘Automations’ and click on ‘New Automation’. From there, choose the trigger that makes sense for your needs – maybe when someone submits a form or opens an email.

Here comes the crucial part: configuring your action step. Select ‘Send Email’ as an action and then draft your message using personalization tags such as %FIRSTNAME%. This will automatically pull the first name from each contact’s details when sending out this email.

Finalize everything by giving a thorough review of your automation settings before hitting ‘Activate’.

Voila! You’ve just set ActiveCampaign up to communicate in a more personalized way with first person setting!

Just remember:

  • The heart of this setup lies in custom fields and personalization tags.
  • Making sure each contact has their details filled correctly plays a significant role.
  • Testing out different triggers could yield even better results.

By following these steps, you’re not just transforming how ActiveCampaign communicates but also enhancing user experience with your brand!
Diving right in, your first step is to access the ActiveCampaign settings. Seems straightforward enough, right? Let’s make sure you’re on track.

From your ActiveCampaign dashboard, there’s a gear icon located at the lower left corner. Clicking on this will lead you to the “Settings” page. Here’s where all the magic happens and where you’ll be spending quite some time.

Now that you’re on the Settings page, it may feel a bit overwhelming with all those options staring back at you. Fear not! It’s simpler than it seems. You’ll find categories such as ‘Account Settings’, ‘User Settings’, and ‘System Settings’. For our purposes today, we are focusing on ‘Email Settings’ which falls under ‘System Settings’.

Clicking on ‘Email Settings’ reveals another set of options and here comes the tricky part – finding the first-person setting switch. Look for an option labeled “Default Sender Information”. This is what makes or breaks whether your emails sound like they’re coming from an actual human or just another automated system.

Under “Default Sender Information”, there’s a checkbox titled “Use First Person Setting”. By default, this box is unchecked meaning that your emails are currently being sent in third person perspective. But we don’t want that now, do we?

So take control! Enable this function by checking that box next to “Use First Person Setting”. Once checked, remember to save changes at the bottom of the page before exiting.

Congratulations! You’ve successfully switched ActiveCampaign to use first person setting. It wasn’t so hard after all was it? Now go ahead and start crafting those personal sounding emails confident in knowing how to adjust these key settings when needed.

Step 2: Enabling First Person Setting

You’re in the driver’s seat now, ready to get ActiveCampaign working just how you want it. Let’s kick things off by enabling that all-important first person setting. It’s a straightforward process, but one that can make a world of difference.

To begin with, you need to navigate to your profile settings within ActiveCampaign. Once there, look for an option called ‘Language & Personalization’. This is where the magic happens! Under this section, you’ll find a checkbox labeled ‘Use first person language’. Give it a click and just like that, you’ve made the switch.

Now, instead of impersonal messages coming your way from ActiveCampaign, they’ll be framed as if they’re speaking directly to you. Instead of “User has completed task”, it becomes “You’ve completed your task”. A small change? Maybe. But don’t underestimate its impact on user engagement and overall experience.

One thing worth mentioning – while ActiveCampaign is generally pretty quick in applying changes across the board, sometimes it might take a bit longer for all features to reflect this new setting. So don’t worry if not everything switches over immediately after you hit save.

There are other customizations available too under Language & Personalization – perhaps explore these at your leisure once you’re comfortable with using first person language? These include options like changing date format or default time zone which could further personalize your interaction with ActiveCampaign.

  • Navigate to Profile Settings
  • Find Language & Personalization
  • Click ‘Use first-person language’

Remember patience is key if things don’t update straight away! Now go ahead and enjoy this more personalized approach from ActiveCampaign.

Step 3: Customizing the First Person Experience

Let’s dive right in, shall we? Personalization is a core principle of effective marketing. In ActiveCampaign, you have the tools to make your audience feel heard and understood. Let’s look at how to customize the first person experience.

First off, you’ll want to gather as much data about your subscribers as possible. This might include their name, location or preferences. The more you know about them, the better your chance of crafting personalized messages that resonate.

Next up on our list is segmenting your contacts based on this data. ActiveCampaign allows for detailed segmentation so you can send highly targeted emails. For example, if some of your contacts prefer one type of content over another, don’t just blast them with generic information. Tailor what you’re sending to suit their interests.

Once you’ve segmented your audience appropriately, it’s time to write those personalized emails! ActiveCampaign has dynamic content features which let you automatically insert subscriber-specific info into each email. So instead of “Dear Subscriber”, why not try “Hi [First Name]”? It’s a small change but one that makes all the difference in creating a first-person experience.

Lastly but by no means leastly (if that’s even a word!), test and optimize regularly for best results. What works today might not work tomorrow as audience behaviors change and new trends emerge in email marketing.

So there we have it! With these steps under belt, customizing the first person experience in ActiveCampaign will be like second nature to you!

Step 4: Testing the First Person Setting

Now that you’ve set everything up, it’s time to put your work to the test. Rolling out any new feature or setting without testing is like jumping into a pool without checking for water – risky and potentially disastrous!

Let’s take a step-by-step approach here. Begin by drafting a simple email using first-person language. Ensure it feels personal and engaging, like having a one-on-one conversation with the recipient. Remember, the goal here isn’t just to test functionality but also to gauge its effectiveness.

Next, send this email as a test to yourself or perhaps a few team members. You’re looking for two key things at this stage – whether ActiveCampaign indeed uses the first-person setting as designed and if it helps in making your communication more effective.

Review the feedback thoroughly. Is there an impression of improved connection? Are there any glitches or hiccups in delivery? Take note of all these details since they’ll help you make necessary adjustments.

If you find issues, don’t worry! It’s part of the process. Make sure to fix them before sending out emails on a larger scale though.

Finally, once everything is fine-tuned and working smoothly, gradually roll out emails using first-person settings to small batches of your subscriber list. Monitor their responses closely – do they engage more with these personalized messages?

So now you see how crucial testing can be in ensuring successful implementation of ActiveCampaign’s first person setting! It not only validates its operation but also gives valuable insights into its efficacy.


Your journey to mastering ActiveCampaign’s first-person setting is now, hopefully, a little clearer. It’s about understanding your audience and tailoring your messages to connect on a personal level.

You’ve learned the steps you need to take in order to make this change in ActiveCampaign. You now understand the benefits it can bring into your marketing campaigns such as increased engagement and conversions.

Let’s do a quick recap of what we’ve covered:

  1. The importance of personalizing your messages – It helps build stronger relationships with your customers.
  2. How to use ActiveCampaign’s first-person setting – We’ve broken down the process into simple, easy-to-follow steps.
  3. The potential impact on your business – By using first-person language in your communications, you can expect improved results from all of your marketing efforts.

By implementing these tactics, you’ll be well on your way towards creating more impactful and effective email campaigns.

Remember, it’s not just about changing settings; it’s also about shifting mindsets. So go ahead – start thinking from the perspective of ‘you’ rather than ‘we’. Happy emailing!

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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