Brian Cliette

How To Make Footnotes On ActiveCampaign: Your Simple Guide to Detailing Emails

There’s no denying the power of footnotes, especially when you’re diving into the world of email marketing like ActiveCampaign. Footnotes are handy little helpers that allow you to include additional information, cite sources or reference related content without disrupting the flow of your main message. They’re a great way to enhance your emails and keep them tidy while providing value-added content for your readers.

ActiveCampaign is an incredibly robust platform for email marketing, packed with a trove of features. However, creating footnotes in this system might not be as straightforward as it seems. That’s why we’re here to help! We’ll guide you through the process step by step so you can master footnote creation in ActiveCampaign.

Whether you’re a seasoned pro at email marketing or just starting out with ActiveCampaign, having these tips up your sleeve will surely come in handy. So let’s get started on how to make those all-important footnotes work hard for your email campaigns!

What are footnotes and why are they useful on ActiveCampaign?

You’re probably wondering, “What’s the big deal about footnotes?” Well, it’s time for a quick talk. Footnotes can be your secret weapon in boosting the effectiveness of your email campaigns on ActiveCampaign.

Think of footnotes as small but mighty tools tucked away at the bottom of your emails. They provide additional information without cluttering up your main text or breaking the flow of your message. Whether you’re giving more context to a particular point, citing sources, or adding legal disclaimers, footnotes come to the rescue.

But let’s not forget their role in enhancing transparency with readers or recipients. By using footnotes responsibly, you’re building trust with your audience – showing them that you’ve done your homework and aren’t afraid to back up what you say.

Now let’s bring it home to ActiveCampaign – why do we care? Your email marketing efforts on this platform can greatly benefit from these unassuming heroes. For instance, if you’re running an e-commerce store and want to highlight specific product features without overwhelming customers with too much text in one go – yep, you guessed it – slide those details into a neat little footnote.

And there’s another angle worth mentioning: SEO optimization. You see, search engines love content that provides value and is well-referenced. So when used strategically within blogs published on ActiveCampaign’s website builder feature (yes, they have that too!), these tiny asterisks can lead to big wins in organic search visibility.

So there we have it – our spotlight on footnotes for today! Keep exploring how they can be woven into your ActiveCampaign strategies for maximum impact.

Step 1: Accessing the campaign editor on ActiveCampaign

We’ll kick things off by diving into how you can access the campaign editor on ActiveCampaign. It’s an easy process, even if you’re a newbie to email marketing tools.

Firstly, log into your ActiveCampaign account. You’re then greeted with your dashboard. From here, locate the ‘campaigns’ option in the main menu and click on it. This takes you to your campaigns page where you can manage all of your existing campaigns or create new ones.

But let’s not get ahead of ourselves – we’re focusing on accessing the campaign editor here. Once you’ve landed on your campaigns page, there will be a ‘New Campaign’ button that’s begging for a click. So go ahead and give it one!

Now that you’re inside the New Campaign creation page, look towards the top right corner of your screen. Here lies another button labelled ‘Next’. Clicking it will lead you into ActiveCampaign’s built-in campaign editor.

The beauty of this campaign editor is its user-friendly interface that makes creating footnotes (and other elements) a breeze! It’s designed in such a way that even beginners can easily navigate through different options and features without feeling overwhelmed.

Remember though, this guide is all about making footnotes in ActiveCampaign, so try not to get too distracted by all those shiny buttons and features! We’ll move onto adding footnotes next – stay tuned folks!

Step 2: Inserting a hyperlink for the footnote

In this step, you’ll be guided on how to insert a hyperlink for your footnote in ActiveCampaign. It’s crucial to understand that footnotes provide additional insights or comments about the main content. They’re typically located at the bottom of the page, linked by superscript numbers within your text.

First off, select the part of your text that needs elaboration or clarification – this will be your reference point for the footnote. Once selected, you’ll notice an icon resembling links in chains appear in your toolbar. This is where things get interesting!

Clicking on this ‘Insert/edit link’ button paves way to a dialog box where you’ll input your desired URL and other related details. Ensure that it’s an active link and relates directly to what you are discussing.

Here are some key points to remember:

  • Set ‘Target’ as ‘New Window’ so users don’t have to navigate away from your page.
  • Under ‘Title’, place brief info about the link; it pops up when a user hovers over it.
  • Click ‘Ok’ once everything has been filled out correctly.

Now, moving back to our original content, insert a corresponding superscript number at the end of relevant sentences or paragraphs. To do this, highlight the numeral then click on ‘Superscript’ (Looks like X²) in your toolbar.

Lastly, add these same superscripts beside their respective footnotes at the bottom of your page. Voila! You’ve created hyperlinked footnotes successfully using ActiveCampaign.

Time well spent mastering these steps will pay dividends down line when readers appreciate those extra nuggets of wisdom tucked neatly away in footnotes!

Step 3: Creating the actual footnote content

In the world of email marketing, footnotes are your secret weapon. They’re a nifty way to provide additional information without cluttering up your main message. So, let’s dive into how you can create compelling footnotes on ActiveCampaign.

First things first, you’ve got to decide what info goes into your footnote. It could be anything from a disclaimer, legal information, or bonus details about your product or service. It’s crucial to ensure whatever you include is relevant and adds value to your reader.

Once you’ve decided on the content for your footnote, it’s time to get down to business in ActiveCampaign. That means heading over to the campaign builder and finding that little ‘add text’ button at the bottom of any content block – that’s where you’ll drop in your footnote text.

As soon as you’ve inputted your desired text, don’t forget about formatting! Make sure the font size is smaller than the body text but large enough so it’s still legible for every reader. You might choose a different color too – perhaps something more subdued that blends with your overall design yet remains noticeable.

Now here comes an often overlooked step – linking! If there are key terms or phrases within your footnote that warrant further explanation or resources, use hyperlinks wisely. This not only makes it easier for readers who want more info but also boosts engagement and SEO performance of your emails.

And voila! You’ve added a well-structured and informative footnote within ActiveCampaign which will serve as an extra layer of communication with recipients while keeping compliance issues at bay.


  • Footnote content should complement not distract from main message
  • Clear formatting is key
  • Hyperlink important terms/phrases

With these steps in mind, creating footnotes becomes easy-peasy!

Step 4: Styling the Footnote

Once you’ve successfully added your footnote in ActiveCampaign, it’s time to make sure it visually aligns with the rest of your email content. This step is all about styling your footnote and making it look professional.

The first thing you’ll want to consider is what font style and size you’d like for your footnote. Generally speaking, footnotes should be smaller than the main text but still large enough to be easily readable. The color of your footnote text should ideally blend in with the overall color scheme of your email.

In ActiveCampaign, there’s a range of options for formatting text. You can bold or italicize individual words or phrases within the footnote if needed. But remember, less is often more when it comes to design elements, so don’t overdo it with different fonts or colors.

Next up is alignment. Usually, footnotes are aligned left or justified depending on the overall layout of your email content. Aligning left makes each line start at the same point which creates a neat appearance while justifying adjusts line lengths so that both ends align neatly along margins.

Bullet points can also come handy if you’re dealing with multiple items in one footnote. They help break down information into digestible chunks and allow readers to skim through quickly if they’re in a hurry.

Finally, ensure there’s sufficient space between the end of your main content and where the footnotes begin – this will help distinguish them as separate from other elements in an email.

And voila! With these simple guidelines, you now know how to style footnotes effectively on ActiveCampaign!

Step 5: Previewing and testing the footnote

You’re almost there! Now it’s time to preview and test your footnote. By now, you’ve crafted a well-written note that adds value to your email campaign. But how do you ensure it works exactly as intended? Let’s dive in.

First off, don’t skip this step. It may seem like a small detail, but checking your footnotes can make all the difference between an effective campaign and one that confuses or frustrates your readers. So, let’s get down to business.

In ActiveCampaign, go to the ‘Campaign Summary’ page for the campaign you’re working on – that’s where you’ll find the option to ‘Preview & Test’. Click on it. You’ll be taken to a screen showing what your email will look like once sent out.

From here, scroll down to where your footnote is located – usually at the end of the body text. Check if:

  • Your footnote appears just as you’d written it.
  • The reference number in the main text correctly links with its corresponding explanation in the footnote.
  • Readers can easily distinguish footnotes from other elements of your email.

If everything looks good—great job! If not, navigate back and tweak until it does. Remember: perfection lies in attention to detail.

Finally, send yourself a test email from this preview page by clicking on ‘Send Test’. This gives you another chance at spotting any issues before hitting ‘send’ on that campaign!

Remember these pointers when previewing and testing:

  • Be thorough.
  • Make sure every link works.
  • Pay attention to visual presentation as well as content.

No one said making flawless footnotes was easy – but trust me when I say: it’s worth every bit of effort!


Mastering footnotes on ActiveCampaign can take your email marketing strategy to the next level. You’ve learned the ins and outs, and it’s time to put that knowledge into action.

Creating these tiny but powerful notes can enhance your readers’ understanding, provide helpful context, and build credibility for your content. But remember, footnoting is an art. It’s about providing relevant information without overwhelming your audience.

Here are a few key points to keep in mind:

  • Always strive for clarity: Your footnotes should illuminate, not confuse.
  • Keep them concise: Long winded footnotes can be tiring to read.
  • Use sparingly: Too many footnotes could divert attention from the main content.

We hope this guide has been insightful and you’ll start using footnotes effectively in ActiveCampaign. Don’t forget that practice makes perfect! The more you use them in your communications, the more comfortable you’ll become with them.

In the digital world of today where every detail counts, it’s essential to make each element work towards enhancing user experience – footnotes included! So go ahead and add that extra layer of depth to your emails with well-crafted footnotes. They might just be the small detail that sets you apart from competitors!

Thank you for choosing our article as your guide. We trust this journey has equipped you with all the necessary tools for creating successful footnotes on ActiveCampaign, leading to improved communication with your audience.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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