Brian Cliette

Infusionsoft vs ActiveCampaign: Choosing the Right System for Your Business

Ever wondered what’s the best system between Infusionsoft and ActiveCampaign? You’re not alone. As a business owner, you’re always on the hunt for tools that streamline your marketing efforts, and both these platforms promise just that.

Infusionsoft, now known as Keap, offers robust CRM and marketing automation, while ActiveCampaign prides itself on its advanced email marketing capabilities. But how do you decide which one’s best for your business?

Let’s dive into a comparison of these two giants, looking at their features, pricing, ease of use, and more. By the end, you’ll have a clear idea of which system can better serve your business needs. Buckle up, it’s time to explore the world of Infusionsoft and ActiveCampaign.

Features of Infusionsoft

As a business owner, it’s critical for you to understand the rich plethora of features that Infusionsoft, now known as Keap, brings to the table. This platform has considerably grown to make its mark in the field of marketing automation, accompanying small to midsized businesses in their journey to success.

A standout feature of Infusionsoft is its comprehensive customer relationship management (CRM) system. Unlike the basic list-keeping many marketing automation platforms tout, Infusionsoft boasts an advanced CRM platform that not only records customer information but also effectively organizes it. You’re able to segment contacts based on criteria like customer behaviors, purchase history and personal preferences. This enables you to execute highly personalized campaigns that significantly enhance customer interaction and engagement levels.

Infusionsoft also provides robust Email Marketing capabilities. You can create beautiful, eye-catching emails with its easy-to-use builder, perfect for drawing in potential customers. Not to mention, you also have the power to segment your contacts and employ behavioral triggers, ensuring your emails land in the right inbox at the right time.

Also to note is Infusionsoft’s feature of E-commerce capabilities. Whether it’s managing inventory, adding shopping carts, or simply handling the billing process, it’s got you covered. This feature is designed to streamline the sales process, making it easier for both you and your customers. An added bonus? You can set up affiliate programs, offering commission-based marketing to widen your sales network.

Lastly, Infusionsoft provides a Sales Automation tool. Here, you can automate follow-ups, manage pipelines and ascertain the effectiveness of your sales team. It helps you to pinpoint areas that need attention, enhances team performance and increases conversions.

Keap’s platform is all about enhancing user experience through its vast feature offerings. The features of Infusionsoft are there to power your business needs, helping to streamline, manage and automate tasks to improve efficiency and productivity. But how does it stack up against ActiveCampaign? It’s a thought for your consideration as you continue on to the next part of the comparison.

Features of ActiveCampaign

As you dive deep into the realm of customer relationship management platforms, one can’t help but recognize the impactful role ActiveCampaign plays in this domain. So, let’s shed some light on the key features of ActiveCampaign that might just make it the ideal solution for your business needs.

Email Marketing: ActiveCampaign excels in email marketing. With its drag-and-drop interface, it’s easy to customize your emails to align with your brand theme. It also lets you run split tests to understand what works best for your audience.

CRM with Sales Automation: Similar to Infusionsoft, ActiveCampaign too offers a comprehensive CRM tool. But what sets it apart is its seamless sales automation feature. From contact management to deal pipelines, it helps to streamline the entire process, facilitating the growth of your business.

Machine Learning Capabilities: This CRM software takes it a step further by incorporating AI and machine learning capabilities. These features enable the platform to predict the most advantageous actions to engage and convert your leads.

Features ActiveCampaign
Email Marketing Yes
CRM with Sales Automation Yes
Machine Learning Capabilities Yes

Site Messaging: Are you looking to engage with your website visitors in real-time? ActiveCampaign’s site messaging feature allows for timely, targeted, and personalized messaging directed towards your clientele.

The aforementioned features are just a glimpse of what ActiveCampaign has to offer. Beyond these, endless possibilities await as you explore its advanced segmenting, SMS marketing, subscription forms, and so much more.

After understanding what ActiveCampaign brings to the table, the pressing question remains. How does this tool stack up against Infusionsoft? Stay tuned, as we’ll dive into a detailed comparison next.

Pricing of Infusionsoft

Diving deeper into the financial aspects of Infusionsoft, it’s crucial that you understand how its pricing structure functions. Notably, Infusionsoft’s pricing model is tier-based, accommodating the needs of businesses of varying sizes and scopes.

The solution begins with a $65 per month plan, ideal for solopreneurs or small businesses just starting to formalize their processes. You get up to 500 contacts, one user account, and access to the marketing automation and CRM features under this deal.

As your business grows, so does the subscription cost. The next tier is the $135 per month plan which provides you with accommodations for up to 1,500 contacts and three user accounts. Under this plan, you’ll experience an expanded feature set adaptable to a slightly bigger organization.

For a more extensive setup, the $260 per month plan offers 10,000 contacts along with five user accounts. This plan is suited for medium-sized businesses aiming to integrate Infusionsoft deeply into their operations.

And for robust and highly sophisticated operations, Infusionsoft delivers a custom pricing structure. Large organizations which require custom solutions can negotiate for a unique arrangement.

Here’s a nifty quick glance table to reference:

Plan Cost Per Month Contacts User Accounts
Basic $65 Up to 500 1
Plus $135 Up to 1,500 3
Pro $260 10,000 5
Custom Negotiable Negotiable Negotiable

Keep in mind; these costs represent only the monthly subscription rates. Infusionsoft also has a mandatory one-time new user training fee, further depending on your selected package.

Infusionsoft prides itself on offering not just any software but a powerful growth-focused tool—with its pricing reflecting the same ideology. Given the in-depth CRM and marketing automation capabilities you’ll receive, many businesses find the costs perfectly justified.

Next, we’ll explore pricing for ActiveCampaign, allowing you to draw direct comparisons between the two.

Pricing of ActiveCampaign

Let’s shift our focus to ActiveCampaign and uncover their pricing structure. Like Infusionsoft, ActiveCampaign uses a tier-based pricing model. This model ensures you’re only paying for the exact resources you need and nothing more.

ActiveCampaign offers a four-tiered pricing structure: Lite, Plus, Professional, and Enterprise. Each tier comes with an increasingly broader range of features and capabilities, allowing businesses of all sizes and types to find a plan most fitting their needs.

Plan Price Per Month
Lite $9
Plus $49
Professional $129
Enterprise $229

Uniquely, ActiveCampaign prices are dependent on the size of the contact list. It’s a significant factor when considering the plan that best suits your business model. Moreover, a free trial period grants potential users a chance to test-drive the platform before making a financial commitment. This feature is not available with Infusionsoft.

One thing to note with ActiveCampaign’s pricing model is its complete absence of mandatory training fees. This omission often engenders positive sentiments among new users, making it stand as a direct contrast to Infusionsoft’s pricing model.

Although the price may seem steep when compared to simpler email marketing solutions, remember that you’re not just investing in email marketing. ActiveCampaign is a comprehensive CRM platform with robust machine learning capabilities and many other features that make it easier than ever to manage and grow your business.

As we delve deeper into ActiveCampaign and Infusionsoft, it becomes evident that each boasts its unique strengths and pricing model, each tailored to a different type of business. Fittingly, there’s no “one-size-fits-all” solution.

Now that we’ve covered the pricing structures of both Infusionsoft and ActiveCampaign, it’s time to compare and contrast the features of these two platforms in greater detail. Stick around to learn more about making the best choice for your business.

Ease of use of Infusionsoft

When considering Infusionsoft (now known as Keap), it’s important you understand all the benefits. One of these is its ease of use. Though it has a myriad of features, Infusionsoft is specially designed to be user-friendly. Any new tool can feel intimidating, but Infusionsoft’s intuitive design goes a long way in helping you adapt quickly.

To start with, Infusionsoft’s dashboard provides a central location for easy access to vital business data. You get to see important performance metrics at a glance. This means you can track your email marketing campaigns, consult your contact lists, and assess sales all from one place.

Infusionsoft also offers a drag-and-drop campaign builder. Feeling overwhelmed with the thought of creating your next email marketing campaign? This tool makes it as simple as dragging your desired elements into place and setting them up. No tech background needed.

For beginners, Infusionsoft even offers a Kickstart Service. It’s a separate fee, but this starter pack gives you one-on-one training, setting you up for success. You don’t need to scratch your head for hours, trying to figure out the software’s bells and whistles on your own.

But if you ever find yourself in a bind, Infusionsoft’s customer support is ready to assist you. It includes phone, email support, and a self-service knowledge base where you wouldn’t be left in the dark.

With these pointers, it’s easier for you to understand the usability features of Infusionsoft. As we proceed, let’s dive deeper into why this system is a strong contender for the best.

Ease of use of ActiveCampaign

Let’s shift our attention towards ActiveCampaign. How does it fare in terms of user experience? The good news is, it’s known for its user-friendliness, even if you’re a beginner in digital marketing.

When you first log into ActiveCampaign, you’ll notice its clean and simple interface. The main menu is at the top of the screen, where you can access contacts, campaigns, automations, and other essential features. Overall, its dashboard offers a pleasing user experience.

ActiveCampaign shines with its Visual Automations feature. It’s a sophisticated yet simple tool that enables you to automate complex marketing operations. The drag-and-drop feature allows you to easily create automation workflows. You can add triggers, actions and conditions to workflows, creating an effective and efficient marketing strategy.

You’ll also appreciate that ActiveCampaign provides site tracking. It captures all your contacts’ activity as soon as they enter your website. This tool helps you understand your contacts’ behavior and customizes your messaging based on their interests. It gives you a better chance to engage and convert leads.

If you encounter any issues, ActiveCampaign provides quality customer service. Live chat support is available 24/5, giving you instant help when needed. The ActiveCommunity forum is another handy resource. You’ll find users who share their experiences, insights, and solutions for various issues. ActiveCampaign also provides comprehensive resources such as guides, blogs, and webinars to improve your user experience and knowledge about email marketing.

That’s not all. ActiveCampaign also has a fantastic migration service. The migration team assists in making the transition seamless if you’re coming from another platform. You don’t have to worry about losing data or setting everything from scratch.

By now, the ease of use of ActiveCampaign is evident. The ease it imparts on its users goes beyond design, and it extends to features and support mechanisms. But knowing about pricing and usability is not enough. You’re probably wondering how well ActiveCampaign performs in terms of email deliverability and integrations with other platforms. Stay tuned to find out more about these aspects in the coming sections.

Comparison of features

In the world of email marketing software, features make all the difference. Let’s dive into a side-by-side comparison of Infusionsoft (Keap) and ActiveCampaign, shedding some light on the distinct features that set these two platforms apart.

A standout aspect of Infusionsoft that brings loads of convenience to your business operations is its Fully Integrated Shopping Cart. By offering an in-house e-commerce platform, Infusionsoft helps you track orders, manage inventory, and bill customers directly. Your online selling becomes streamlined, all without needing a separate shopping cart solution.

Moving to the ActiveCampaign side of the comparison, you’ll find an ingenious feature – Multi-User Editing. You and your team members can simultaneously work on the same project. Collaboration becomes seamless and efficient, increasing the overall productivity.

Another feature worth noting in Infusionsoft is its extensive CRM capabilities. Infusionsoft’s CRM is exceedingly robust and designed specifically to service small businesses in managing and nurturing their customer relationships. You can track customer interactions, segment your audience, and carry out targeted marketing campaigns.

Contrarily, ActiveCampaign’s weapon of choice is its Advanced Reporting. It goes beyond standard analytics by providing insights into campaign performance, customer behavior, and eCommerce data. You can track your metrics and tweak your marketing strategies accordingly.

Let’s not forget the value of automation in today’s digital marketing landscape. Both Infusionsoft and ActiveCampaign offer a Drag-and-Drop Automation Builder. These automation features simplify the creation of complex marketing schematics, making it easy to construct personalized customer journeys.

Both platforms come packed with a multitude of features tailored to enhance your marketing efforts. Whether it’s Infusionsoft’s comprehensive CRM or ActiveCampaign’s multi-user editing, your decision will ultimately depend on what matches your business needs the best. Remember, it’s all about choosing the tool that dovetails with your business procedures and goals.

Comparison of pricing

Let’s take an in-depth look into the pricing structure of both Infusionsoft (now known as Keap) and ActiveCampaign. This is crucial information you’ll need before making a final decision.

ActiveCampaign employs a tier-based pricing model. You’ve got four options to choose from: Lite, Plus, Professional, and Enterprise. Key differentiators among the options are the features offered, and the total price depends on the size of your contact list.

Here are the plans and their respective prices:

Plan Price
Lite $9/month
Plus $49/month
Professional $129/month
Enterprise $229/month

But don’t worry, ActiveCampaign offers a free trial period. You’ll have the chance to take it for a spin before committing your hard-earned cash.

On the flip side, Infusionsoft (Keap) follows a different path in terms of pricing. Their strategy involves a mandatory training fee – the Kickstart Service. The cost for this can range from $499 to $1,999.

The Infusionsoft packages and their respective prices are:

Package Price
Basic $40/month
Pro $75/month
Max $100/month

Better take into account these crucial numbers and their impact on your budget.

Remember, pricing is just one element in making the perfect choice of software for your marketing efforts. Though it’s an important factor, it shouldn’t overshadow the overall functionality, features, and ease of use of both platforms. Navigate through these choices wisely while keeping an eye on your business needs.

Comparison of ease of use

For your email marketing endeavors, you’ll want to select the most user-friendly platform. Usability is a driving factor and it’s worth comparing Infusionsoft and ActiveCampaign in this aspect.

Let’s look at Infusionsoft first. This software offers a streamlined and intuitive interface, featuring a central dashboard, making your tasks manageable from one location. The platform is robust, housing a drag-and-drop campaign builder that simplifies the process of creating personalized marketing campaigns. This is a powerful tool especially for those with no coding or technical background. Additionally, the one-on-one training through the Kickstart Service aids novice users to navigate the software effortlessly.

Turning our attention to ActiveCampaign, you’ll find an equally user-friendly platform. It is noted for its clean interface and easy-to-use features. The distinction lies in the very distinctive Visual Automations and site tracking tools. Visual Automations provides a bird’s-eye view of all automated marketing sequences and lets you design and tweak these sequences with absolute ease. Site tracking, then, helps you track visitors’ activities on your website, thereby enabling you to create personalized customer interactions. All these elements add up to form a comprehensive, user-friendly experience and ease of use that extends beyond mere design.

When comparing customer support – an essential element of usability – both platforms excel. Infusionsoft provides services via phone and email and maintains a self-service knowledge base. In contrast, ActiveCampaign offers live chat support and also hosts the ActiveCommunity forum. This helps you to interact with other ActiveCampaign users, share insights, seek advice, and, contribute to the collective knowledge base.

In the final analysis, the usability of both platforms depends on individual user preferences, technical proficiency, and specific business needs.


Deciding on the best system between Infusionsoft and ActiveCampaign isn’t a one-size-fits-all answer. It’s about what fits your business needs and goals. ActiveCampaign’s pricing model is tier-based and dependent on your contact list size. It’s user-friendly with a clean interface and provides quality customer service. Infusionsoft, on the other hand, impresses with its intuitive design and extensive CRM capabilities. But don’t forget the mandatory training fee that comes with it. So, when you’re making your choice, remember to weigh up pricing, functionality, features, and ease of use. It’s not just about cost; it’s about value. Make the choice that will help your business grow and succeed.

What is the pricing model of ActiveCampaign?

ActiveCampaign employs a tier-based pricing structure, based on the size of the contact list. There are four different plans available: Lite, Plus, Professional, and Enterprise. They also provide a free trial period.

Does Infusionsoft have any additional fees?

Yes, Infusionsoft (now known as Keap) charges a mandatory training fee on top of its package prices. This is in addition to their regular pricing structure.

Are both platforms user-friendly?

Both ActiveCampaign and Infusionsoft are recognized for their user-friendliness. Infusionsoft is praised for its intuitive design and one-on-one training, while ActiveCampaign boasts of a clean interface and features like Visual Automations and site tracking.

Do they offer customer support?

Yes. Infusionsoft offers customer support through phone, email, and a self-service knowledge base. ActiveCampaign, on the other hand, provides live chat support and has an ActiveCommunity forum. Plus, they offer a migration service to assist users in the transition.

What different features do they have?

Infusionsoft showcases a Fully Integrated Shopping Cart and a robust CRM. ActiveCampaign offers Multi-User Editing and Advanced Reporting, among other features. Both platforms come with a range of features aimed at enhancing marketing strategies, including drag-and-drop automation builders.

How should one choose between Infusionsoft and ActiveCampaign?

The choice between Infusionsoft and ActiveCampaign should consider pricing, features, ease of use, and the specific needs and goals of your business. Each platform offers unique value, so your choice depends on what’s most important for your business.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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