Brian Cliette

Infusionsoft vs ActiveCampaign: CRM & Email Showdown

Choosing the right email marketing tool can be a game-changer for your business. I’ve seen firsthand how the right platform can turn leads into loyal customers. Today, I’m diving into two of the top contenders: Infusionsoft and ActiveCampaign.

I’ll break down the features, pricing, and usability of both platforms, giving you a clear picture of what each can offer. Whether you’re a small business owner or a marketing pro, you’ll find the insights you need to make an informed decision for your email marketing strategy.

Stay tuned as we explore the strengths and weaknesses of Infusionsoft and ActiveCampaign. It’s time to find out which tool can best align with your business goals and help you achieve marketing success.

Features and Functionality Comparison

When weighing the merits of Infusionsoft against ActiveCampaign, it’s critical to delve into the feature sets they offer. My exploration will highlight key areas where they excel and where they might fall short.

Infusionsoft, which has recently rebranded as Keap, markets itself as an all-in-one CRM, sales, and marketing automation platform. It’s particularly known for its advanced automation capabilities. These include unique features such as:

  • Comprehensive campaign builder
  • Robust CRM functionality
  • E-commerce integrations
  • Sales pipeline management

These functions cater well to businesses that require complex automation sequences and a high degree of customization in their outreach.

On the other hand, ActiveCampaign stands out with its user-friendly interface and its exceptional email marketing features. Despite boasting a powerful automation platform as well, ActiveCampaign provides attributes tailored for ease of use and accessibility, such as:

  • Intuitive automation builder
  • Detailed site tracking
  • SMS marketing capabilities
  • Free migration services from other platforms

Let’s not overlook additional features that each platform brings to the table. For instance, Infusionsoft offers a built-in quoting tool to generate and send quotes directly to prospects, a unique feature that’s rare amongst its peers. ActiveCampaign counters with its CRM that includes sales automation, allowing for a seamless connection between marketing and sales efforts.

To provide a clearer picture, here’s a comparison table that outlines some standout features:

Feature/Functionality Infusionsoft ActiveCampaign
CRM Advanced Moderate
Email Marketing High-quality Exceptional
Customization Extensive Limited
User Interface Complex User-friendly
E-commerce Tools Available Limited
Sales Automation Available More integrated

Both Infusionsoft and ActiveCampaign have their own specific advantages, and selecting the right one often comes down to your specific business needs and technical proficiency. Identifying what features are non-negotiable for your marketing strategy will help you lean towards the tool that’s tailored for your success.

Pricing and Plans

When evaluating Infusionsoft vs ActiveCampaign, it’s crucial to consider the pricing structures which directly impact your budget. Pricing often reflects the level of functionality and the type of customer support you can expect, so let’s delve into what each platform offers.

Infusionsoft, now rebranded as Keap, offers a tiered pricing structure catering to businesses of various sizes. The pricing tiers are designed to grow with your business, making it a scalable solution:

  • Keap Grow: For businesses just starting with CRM and sales automation.
  • Keap Pro: For growing businesses that need more advanced automation and CRM tools.
  • Infusionsoft: The top tier with all the advanced features for larger or more complex business needs.

Each plan has a monthly subscription fee that varies based on the features and the number of contacts. Additionally, Infusionsoft may require an initial onboarding fee, which covers personalized setup assistance.

On the other hand, ActiveCampaign positions itself as a versatile solution with a flexible pricing model. Here’s a snapshot of their plan levels:

  • Lite: Geared towards small businesses looking for basic email marketing capabilities.
  • Plus: Includes CRM and lead scoring for growing businesses.
  • Professional: Advanced features for scaling operations.
  • Enterprise: Custom solutions for large-scale business needs.

Just as with Infusionsoft, ActiveCampaign’s pricing tiers are based on the number of contacts in your database, and the cost increases as you add more contacts.

To give you an idea of how these platforms stack up in terms of cost, here’s a basic comparison of starting prices based on a database of up to 500 contacts:

Service Keap Grow ActiveCampaign Lite
Monthly Fee $79 $15

It’s evident there’s a significant difference in the starting price points. However, it’s important to analyze the features included in each plan, as a lower price point may lack advanced features that could be critical for your business processes. Moreover, both services often run promotions or offer discounts, so keeping an eye out for those can save you some money.

Usability and User Interface

When it comes to picking a marketing automation tool, I know how crucial usability and user interface are. They can make or break the efficiency of daily operations. Infusionsoft, which is now Keap, boasts a robust user interface that’s designed to streamline complex automated tasks. Initially, it may feel overwhelming due to its comprehensive feature set, but once you’re over the learning curve, it’s quite intuitive. Keap’s dashboard presents a clear view of sales pipelines, marketing campaigns, and customer information, all accessible with minimal clicks.

ActiveCampaign, on the other hand, is lauded for its clean, modern user interface. If you’re someone who values a straightforward experience without a steep learning curve, you’ll find their platform inviting and easy to navigate. The drag-and-drop features in ActiveCampaign make creating campaigns a breeze, and the software does a fantastic job of breaking down complex processes into simple, manageable steps. Their visual automation builder is a highlight, simplifying the automation process into an easily understandable visual format.

  • Keap’s Strengths:
  • ActiveCampaign’s Advantages:

Many users appreciate how ActiveCampaign offers a blend of simplicity and power, making it a favorite for those who need an effective tool without getting bogged down by complexity. Though both platforms offer capabilities that can cater to a variety of business needs, it’s the day-to-day user experience that can dictate which tool feels right for you. Personal preference plays a significant role here, as some users might prefer Keap’s detail-oriented interface while others lean towards the more straightforward, clean layout of ActiveCampaign.

Regular updates and an emphasis on user feedback are common traits shared by both Keap and ActiveCampaign. They understand the importance of evolving their platforms to meet the changing needs of their customers. It’s also noteworthy that both services provide extensive resources and support designed to help you get the most out of their software, whether it’s through video tutorials, online community forums, or customer service teams.

Strengths of Infusionsoft

When examining Infusionsoft, now rebranded as Keap, several aspects stand out which contribute to its popularity among small businesses and entrepreneurs. My experience with Keap has highlighted its CRM capabilities as particularly strong. It’s designed to manage contacts efficiently, ensuring that every interaction with a customer is tracked and utilized to foster stronger relationships.

Automation is Keap’s bread and butter. I’ve seen firsthand how businesses can automate their marketing and sales processes, saving valuable time and resources. Keap’s campaign builder provides an impressive level of complexity, allowing me to set up sequences, triggers, and actions that are tailored specifically to my business needs. This kind of automation extends to e-commerce functionalities as well, including payment processing, and inventory management, which has made it simpler for me to manage online sales.

  • Contact Management: Keep all customer information in one place.
  • Marketing Automation: Tailor specific workflows to customer behavior.
  • E-commerce Tools: Seamlessly integrate online sales and payment processing.

Another strength worth noting is Keap’s ability to deliver personalized customer experiences. With its comprehensive segmentation features, I can create targeted campaigns that speak directly to different segments of my audience. This level of customization has been instrumental in increasing engagement rates and ultimately, conversions.

As for metrics and reporting, Keap doesn’t disappoint. The platform provides insightful reports that help me make informed decisions about where to focus my marketing efforts. In terms of support, Keap stands out with its dedicated help options, including one-on-one coaching and chat support which have proven invaluable when I’ve needed guidance.

In the realm of integrations, I appreciate that Keap plays well with others—you can integrate with over 2,000 other tools and services to create a powerful tech stack, further enhancing business operations.

Weaknesses of Infusionsoft

When evaluating Infusionsoft, it’s essential to balance the benefits with the platform’s limitations. While Keap offers a multitude of strengths that make it an attractive choice, a few drawbacks require consideration. Price is one of the key barriers for many small businesses. Compared to its competitors, Infusionsoft comes with a steeper price tag, particularly when accessing its advanced features. This cost might be prohibitive for startups or businesses with tighter budgets, making it less accessible for those needing a cost-effective solution.

Learning Curve poses another challenge. Infusionsoft is a powerful tool, but its complexity means a significant investment of time and resources to master. Users often report that getting comfortable with the platform can take longer than anticipated. This can slow down the implementation process and delay the benefits that come from using the CRM effectively. Furthermore, small businesses without dedicated marketing or technical staff may find it particularly challenging to utilize all the functionalities to their fullest extent.

My experience also suggests that the User Interface (UI) is not as intuitive as it could be. Some users find the navigation confusing, which can contribute to the steep learning curve. While Keap has been making updates to improve user experience, the UI still faces criticism when compared with more user-friendly options like ActiveCampaign.

Lastly, customization within Infusionsoft is both a strength and a weakness. While it allows for a high degree of personalization, users have noted that customizing campaigns can be cumbersome. Without a background in marketing automation, small businesses may struggle to effectively tailor the platform to meet their specific needs.

Despite its robust features, these factors warrant careful consideration when deciding if Infusionsoft aligns with your business needs and capabilities. It’s essential to weigh these against the benefits Keap provides.

Strengths of ActiveCampaign

While examining the strengths of ActiveCampaign, it’s crucial to note its robust email marketing features. ActiveCampaign excels in delivering personalized email campaigns with its advanced segmentation and dynamic content capabilities. This means I can tailor my messages based on customer data and behavior, considerably increasing engagement rates. The platform’s automation workflows are top-notch, as well, allowing for intricate, multi-step sequences that nurture leads effectively.

Another key aspect of ActiveCampaign is its CRM functionality. Unlike Infusionsoft, which can feel a bit overwhelming, ActiveCampaign provides a streamlined CRM system that integrates seamlessly with its automation tools. This allows small businesses like mine to keep track of customer interactions and automate follow-ups without a steep learning curve.

Let’s talk about pricing. ActiveCampaign offers a variety of plans that cater to different business sizes, making it a more accessible option for small businesses. The ‘Lite’ plan starts at a competitive price point, without sacrificing the core features necessary for effective email marketing and contact management.

I can’t overlook the user experience. Users have praised ActiveCampaign for its intuitive UI, which significantly reduces the time it takes to get campaigns up and running. Here’s a quick look at how businesses rate the platform:

Feature User Rating
Email Marketing 4.5/5
Automation Workflows 4.7/5
CRM System 4.3/5
User Interface 4.6/5

Furthermore, ActiveCampaign’s customer support is highly responsive and helpful. The service offers various resources, including live chat, email support, a comprehensive knowledge base, and community forums, making it easy for users like myself to find help whenever I need it.

Finally, integration capabilities shouldn’t be overlooked. ActiveCampaign integrates effortlessly with over 280 third-party apps and services, making it the backbone of a flexible marketing ecosystem. Whether linking e-commerce, analytics, or customer service tools, these integrations ensure that my marketing stack is interconnected and streamlined for maximum impact.

Weaknesses of ActiveCampaign

While ActiveCampaign’s strengths make it a formidable CRM and email marketing platform, it’s important for me to shine a light on some areas where it may fall short. In my extensive use and understanding of the platform, I’ve noticed that despite its robust feature set, it does have a few weak spots that potential users should consider.

Firstly, learning curve can be steep for users who are new to marketing automation. ActiveCampaign boasts a wealth of features, but getting to grips with all the functionality can be overwhelming. This means that businesses may need to invest time in training to fully capitalize on the system.

Additionally, while ActiveCampaign offers a variety of pricing options, costs can escalate quickly as you scale up. It’s critical to monitor the number of contacts closely because pricing tiers are based on the size of your email list. Once you exceed a tier’s limit, you’re automatically bumped to the next pricing level, which can lead to a significant increase in expenses.

Contact List Size Starting Monthly Cost
Up to 500 $15
501 – 2,500 $35
2,501 – 5,000 $75
5,001 – 10,000 $125

The platform’s deliverability rates can also pose challenges. Even though ActiveCampaign provides tools to improve deliverability, some users have reported occasional issues with emails landing in spam or promotional folders, which could impact the success of email campaigns.

Another limitation is in the realm of design. While there are plenty of email templates available, customization options can sometimes feel restrictive compared to other platforms. Users looking for highly customizable design features might find the templates a bit too rigid.

Finally, while ActiveCampaign’s customer support is responsive, during peak times, you may experience delays. Users have occasionally expressed frustration regarding the wait times for both chat and email support.

Navigating these weaknesses is part of finding the right CRM for your business’s unique needs. What’s clear is that every platform, ActiveCampaign included, has room for improvement. Keeping these considerations in mind will help ensure any transition to a new CRM tool is as smooth as possible.


Deciding between Infusionsoft and ActiveCampaign hinges on your business needs and capacity for onboarding complexity. I’ve found that while ActiveCampaign presents a robust platform, it’s essential to weigh the potential challenges related to its learning curve and the possible need for training. Keep in mind that as your list grows, so will your costs. The customization and deliverability concerns are also critical factors to consider. Remember, no solution is perfect, and anticipating growth and support needs is key to making the right choice for your marketing automation journey.

Frequently Asked Questions

What are the main weaknesses of ActiveCampaign?

ActiveCampaign’s primary weaknesses include a steep learning curve, potentially higher costs as your email list grows, limited deliverability rates, customization options, and possible delays in customer support during peak times.

Is ActiveCampaign a good choice for marketing automation newbies?

While ActiveCampaign is a robust platform, it might not be the best choice for newcomers due to its steep learning curve. New users may need additional training to take full advantage of the platform’s capabilities.

How does the cost of ActiveCampaign change as you scale up?

ActiveCampaign’s pricing is structured based on the size of your email list, which means costs can increase significantly as you accumulate more subscribers and move through different pricing tiers.

Are there limitations to ActiveCampaign’s deliverability and customization?

Yes, the article notes that ActiveCampaign may have limitations regarding email deliverability rates and the extent to which you can customize the platform to fit specific business needs.

Can I expect immediate customer support from ActiveCampaign?

During peak times, there can be delays in customer support from ActiveCampaign, so immediate help may not always be available.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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