Brian Cliette

Mastering Email Lists: A Comprehensive Guide to Adding Lists in ActiveCampaign

Looking to streamline your email marketing efforts with ActiveCampaign? You’re in the right place. This guide will walk you through the steps to add a list in ActiveCampaign. With this tool, you’ll be able to organize your contacts effectively and boost your marketing strategies.

ActiveCampaign is not just an email service provider, it’s a powerful marketing automation platform. One of its key features is the ability to create and manage lists. These lists help you segment and target your audience more precisely. So, let’s dive into the process of adding a list in ActiveCampaign. You’ll find it’s simpler than you might think.

What is ActiveCampaign?

Have you ever imagined a platform that’s more than just an email service provider? A platform that offers more leverage, the assistance of managing lists, and simultaneously aiding with potent marketing automation? Well, your search ends here at ActiveCampaign.

ActiveCampaign is one of the leading customer experience automation (CXA) platforms. It’s more than just sending emails; it’s about providing you with the tools to create meaningful connections with your audience. Whether those connections are through email marketing, chat, SMS, or site messaging, its integrated approach allows you to gain more insight and data about your audience than ever before.

With ActiveCampaign, you have the power to create custom marketing and automation strategies tailored to your business’s unique needs. It comes loaded with features like email marketing, marketing automation, sales and CRM, messaging, and machine learning for better audience targeting. Everyone from small businesses to large enterprises can benefit from the usage of ActiveCampaign.

Suppose you want to improve your subscriber engagement, automate emails, or have a more personalized experience. In that case, ActiveCampaign is packed with the possibilities of doing all this and much more. Its dynamic and user-friendly feature set includes an option to create and manage lists. These lists are key to segmenting and targeting your audience more effectively.

Creating lists might seem like an uphill task, but with ActiveCampaign’s intuitive design, the process is much simpler than you might expect. The following sections will guide you through the process of adding a list in ActiveCampaign. So buckle up and let’s dive deeper into this journey of discovery and exploration with ActiveCampaign.

Why Use Lists in ActiveCampaign?

The importance of using lists in ActiveCampaign is a matter that deserves your sharp attention. ActiveCampaign lists provide one of the keys to execute an effective and customized email marketing campaign.

Through these lists, you can segment your audience based on various criteria. It might be their geographical locations, purchase patterns, website behavior, or any demographic information. This ability to segment gives you a powerful tool in tailoring your message to meet the unique needs and interests of every group. In turn, this relevance boosts your email open rates, click-through rates, and ultimately, sales.

Additionally, ActiveCampaign’s list feature allows you to manage subscribers in a systematic way. Imagine having thousands of subscribers with no way to categorize or manage them. It would be challenging to communicate effectively, wouldn’t it? Lists grant you the ability to manage your subscribers in an organized, easy-to-reference manner. It’s not just about adding subscribers, but it’s also about the subscriber’s journey. With lists, you can track a subscriber’s interaction with your site, record his purchases, and monitor his overall engagement, providing valuable insights and data for more targeted marketing efforts.

Let’s not forget about automation. ActiveCampaign is famous for its advanced automation features, and lists play a significant role here. Remember how you can segment your audience with lists? Well, you can use these segments to set up automated email sequences. For instance, you can automate emails to new subscribers, lead nurture sequences, or re-engagement campaigns for dormant subscribers. With automation, you’re essentially letting ActiveCampaign manage your email marketing while you focus on other vital aspects of your business.

In ActiveCampaign, lists are more than just lists. They’re the foundation of your email marketing strategy. So how about we dive into the process of creating one? In the next section, we’ll guide you through the steps, so you can start benefiting from this major tool in the arsenal of email marketing.

Steps to Add a List in ActiveCampaign

Now that you’re caught up with the importance of using lists in ActiveCampaign, let’s dive into the process of creating one. Here’s a breakdown of the steps you’ll need to follow.

To kickstart the process, log in to your ActiveCampaign account. Once you’re there, navigate to the ‘Lists’ tab on the left panel. Click on it and venture into the world of customized email marketing.

The journey to setting up your personalised list begins with the ‘Add a List’ button. It’s hard to miss – you’ll find it at the top right corner of your screen. Click on it and you’re already halfway there.

Next, you’ll enter the ‘List Settings’ page. Here’s where the magic happens. You’ll name your list, provide a brief description and mention the URL of your site. It’s essential to give your list an identifiable name as it simplifies your management process.

Splendid! You’ve just carved out your list. But the work isn’t done. Now it’s time to move onto the ‘Settings’ tab in the ‘List Settings’ page. This step requires defining whether your list is single or double opt-in. Your choice here determines if subscribers need to confirm their email address once (single opt-in) or twice (double opt-in) before they can receive your emails.

After defining your list’s opt-in the ‘Personalization’ tab is up next. A goldmine of opportunity, this allows you to customize the final message subscribers receive once they’ve signed up. Offering a warm welcome or a killer first impression is as simple as providing a success URL and message.

Hard to believe, but you’re almost done. Just hit ‘Save’ and you’ll take a giant leap onto the list-based email marketing bandwagon. Your new list will now be visible on the main ‘Lists’ page.

Empowering, isn’t it? That’s the beauty of ActiveCampaign. Detailed control coupled with an intuitive interface. A potent combination designed to delve into that level of marketing personalization you’ve been aching for.

Remember, this is not a one-time process. You can keep creating new lists as you unravel more layers about your audience base, or as your business scales. In fact, the more segmented your lists, the more targeted your email marketing can be!

Step 1: Access Your ActiveCampaign Account

Now that you’re familiar with why lists are integral to your email marketing strategy, it’s time to dive into the first step to create one in ActiveCampaign. Before you can continue, the initial step – accessing your ActiveCampaign account – is crucial.

Enter your provided credentials and hit the login button. If you’ve forgotten your password, don’t panic – select the ‘Forgot your password?’ option and follow the given instructions. Once logged in, you’ll navigate to the primary dashboard. From this central hub, you can manage your contacts, campaigns, and importantly, your lists.

Getting used to the dashboard might take some time if you’re new to ActiveCampaign. But don’t worry – it’s user-friendly and easy to navigate. Take a few moments to familiarize yourself with the different sections. You’ll find ‘Contacts’, ‘Campaigns’, ‘Automation’, and ‘Reports’ among the primary ones. Look for the Lists section, as that’s where you’ll focus your attention for this task.

This step might seem relatively straightforward and perhaps even mundane. However, many users tend to rush through it, missing essential details and opportunities to optimize their email marketing campaigns. Within the dashboard, you can access critical data points, pave new strategies, monitor your campaigns’ performance, and adapt according to your audience’s behavior.

Remember, the key here is to familiarize yourself with the platform, especially the dashboard, the center of all your operations. And keep an eye out for the ‘Lists’ section – where we’ll move towards in the next step.

So, have your credentials ready, log into your account, and get acquainted with your dashboard. Don’t rush – take this opportunity as a learning curve to work your way around and maximize every bit of your email marketing strategies.

Step 2: Navigate to the Lists Tab

After you’ve thoroughly explored the ActiveCampaign dashboard, it’s time to navigate to the Lists tab. This is where you’ll create, manage, and organize your email lists. The Lists tab is designed to assist you in keeping your contacts in order, contributing to better marketing campaigns and customer interactions.

Remember, the Lists tab is not just a place to store your contact information. It’s much more than that. Think of it as a comprehensive toolset to strengthen your email marketing strategy.

To locate the Lists tab, look at the left-hand side of your dashboard. You’ll see several options, each representing different features of ActiveCampaign. Among these options, you’ll spot ‘Contacts’. Hover over it and a sub-menu will appear with ‘Lists’ as one of the choices. Click on it and you’re in the right place.

The Lists page opens up a world of options that can help streamline your email marketing. On this page, you’ll be able to create new lists, import contacts to existing lists, and even segment your lists based on various criteria. This means that your campaigns can be catered to exactly the right audience. This level of personalization can really make a difference in the success of your email marketing.

Remember that when it comes to maximizing the benefits of email marketing, the devil is in the details. How you manage and segment your lists can have profound effects on how your campaigns perform.

In the following section, we’ll dive deeper into these options and explain how you can make the most of them to supercharge your email marketing strategy. With the right knowledge and a bit of patience, the Lists tab can be transformed into a powerful tool in your ActiveCampaign arsenal.

This section is all about familiarizing yourself with the Lists tab. Take your time to explore and understand the different options it provides. Regular use will eventually turn you into an expert, able to harness the power of Lists to optimize your email marketing campaigns.

Step 3: Add a New List

Having navigated to the Lists tab, your next duty is to add a new list. Don’t underestimate how much impact a well-created list offers when it comes to targeted emailing and effective campaigns. Let’s walk through the steps to make it happen.

Click on the “Add a List” button which you’ll find typically at the right-hand corner of your Lists interface. A pop-up form emerges, ready for you to fill in with relevant details. You get to name your list which is crucial as it’ll help you readily identify it among countless others. Be mindful you make the name informative and concise at the same time.

Here’s where you specify the URL associated with your list, making sure you’re being GDPR compliant when it’s relevant. Include the physical address of the company to maintain email compliance standards.

What follows next is to define your list’s permission reminder, a prompt aimed at reminding recipients why they’re receiving a particular email from your company. Remember, being clear and honest wins you favours in the email marketing world.

Then, you need to plan out your options for list visibility. ActiveCampaign makes it real easy for you. Choose between “Private” and “Public” based on what aligns best with your marketing goals.

New List Form Details

Field Purpose
List Name Easy Identification
URL GDPR Compliance
Company Address Email Compliance
Reminder Transparency to Recipients
Visibility Marketing Goals

But what’s the rush? Before you hit “Add”, consider reevaluating the configurations of your new list. Do the details accurately represent your intentions? Is everything in order? Good – now you’re ready to hit “Add”, and voila! Your new list is born in the ActiveCampaign universe.

Step 4: Enter List Details

Now that you’ve understood the essence of crafting an impeccable list, it’s about time to put it into action. Your prowess in ActiveCampaign is about to reach newer heights.

Here’s a step you can’t overlook: entering your list specifics.
This is where the rubber meets the road. It’s more than just inputting data; it’s about setting the foundation for successful campaigns.

Upon selecting the ‘Add a new list’ button, you’ll be presented with several fields to fill out. Your list name is the first field you’ll encounter. It’s crucial to provide a distinct and recognizable name. Why? This will help you identify the list later when you’re launching campaigns or assessing performance.

Next, you’re obligated to provide your URL. Be precise here, as this link will be used in your emails. You also need to enter a physical address. (Remember the CAN-SPAM Act?) Yes, that’s right. For compliance purposes, a valid physical address is a non-negotiable requirement.

Proceed to delineate your permission reminder, i.e., a friendly note recalling why a recipient is on your list. You want to avoid spam accusations, and transparency is the key.

As you move on, you’ll face the question of your list’s visibility. Do you want it public or private? If you’re gearing up for a focused, targeted campaign, choosing private might be a wise decision.

Step 5: Set List Permissions

After you’ve named your list and entered your details, it’s time to set your permissions. It’s a critical step in ensuring your ActiveCampaign list operates without running into any breaches of policy.

To do this, click on the ‘Permission Reminder’ section. Here, you’ll be prompted to fill out specific fields. You’ll be met with a screen that allows you to put in a reminder for those who are on your list.
The reminder is an essential factor in maintaining trust with your recipients. It lets them know why they’re receiving your emails, which can lead to higher engagement rates. Not only does this build rapport, but it also helps you align with international spam laws such as CAN-SPAM, CASL, and GDPR. Your reminder should be precise and friendly, reminding the recipient about the context of subscribing to your list.

In the ‘Permission Reminder’ section, there are two main fields to pay attention to:

  • The reminder itself
  • The subscription process

The first is your chance to remind users why they’re receiving your emails. The second allows you to reiterate the process they went through to join your list. Include details such as where or when they subscribed.

Once you’ve filled out these fields correctly, move on to the ‘List Visibility’ section. You’ll have two options:

  • Public: Public lists can be seen by anyone. They’re your best bet if you’re planning to use sign-up forms or integrations.
  • Private: Private lists, on the other hand, aren’t visible to the public. They’re great for internal use or if you are adding contacts manually.

The choice of visibility depends on your marketing strategy. The most important thing is to ensure that permissions align with your business model and respect your subscribers’ preferences.

Remember, setting up your list permissions correctly is an essential part of email marketing success. It safeguards your relationship with your subscribers and ensures compliance with international laws and regulations. You’re now ready to move to the next step of customizing the list settings to match your campaign’s requirements.

Step 6: Configure Advanced Settings (Optional)

Now that you’ve set your list permissions, it’s time to tinker with some optional advanced settings. These aren’t mandatory but tuning them effectively can make a real difference to your campaign’s success.

ActiveCampaign provides a series of advanced settings, making it flexible for users with different needs. You can manage such features as Double Opt-in, Subscription Notifications, and Throttling.

Double Opt-In

By default, ActiveCampaign has the double opt-in feature enabled. It ensures email subscribers verify their address before they are added to your list.

Here’s your vital step-by-step process:

  • Access the “Double Opt-In Confirmation” tab under the “Advanced Settings” menu
  • Customize the settings according to your preference or requirements
  • Enable or disable it as per your business needs

This can act as an additional layer to keep your list cleaner and increase engagement since only interested individuals will confirm their subscription.

Subscription Notifications

This feature allows real-time alerts when someone subscribes to your list. It can offer immediate insights into new subscribers, giving you a chance to take preemptive action. Typically, it’s under the advanced settings tab:

  • Choose to receive notifications for every signup or just for the first few
  • If it suits you, turn off these notifications

Remember: these preferences are dependent on your email marketing strategies. Closely align them with your campaign goals for maximum productivity.


It’s an advanced setting that controls how many emails ActiveCampaign sends in an hour. To manage:

  • Go into the ‘Throttling’ tab.
  • Set a limit to the number of emails you want to send in an hour
  • It can range from 50-1000s depending on your set goals

Throttling helps to avoid overwhelming subscribers or falling foul of spam filters. Hence, giving you the space and time to generate better response rates from your audience.


So, you’ve now got the inside track on adding a list in ActiveCampaign. You’ve learned not only the basics but also how to leverage advanced settings like double opt-in, subscription notifications, and throttling. Remember, these aren’t just bells and whistles. They’re powerful tools to boost your email marketing campaigns. Double opt-in ensures your list is clean and legitimate. Subscription notifications keep you on top of your game, while throttling helps optimize response rates. It’s all about delivering the right messages to the right people at the right time. So go ahead, put these insights to work and watch your email marketing success skyrocket.

What are the advanced settings in ActiveCampaign?

The advanced settings in ActiveCampaign include double opt-in, subscription notifications, and throttling.

What is the double opt-in feature in ActiveCampaign?

The double opt-in feature in ActiveCampaign ensures that subscribers verify their email address before being added to the list. This helps decrease instances of fake email sign ups and maintain a more potent email list.

How do subscription notifications enhance email marketing?

Subscription notifications send real-time alerts for new subscribers. This allows for immediate action or interaction, distinguishing your brand from the crowd and making subscribers feel valued.

Can you explain the throttling feature in ActiveCampaign?

The throttling feature controls the number of emails sent in an hour. This helps avoid overwhelming subscribers, improves open rates and engagement, by keeping emails from being flagged as spam due to excessive communication.

How can advanced settings boost the success of email marketing campaigns?

Advanced settings in ActiveCampaign like double opt-in, subscription notifications, and throttling can enhance the success of email marketing campaigns. They help ensure high-quality email listings, enable prompt communication, and manage email send outs for improved response rates.

Category :

Share this:

Leave a Reply

Your email address will not be published. Required fields are marked *

About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

Recent Post


Grow Your Business Today

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

brian cliette

Do You Want A More Direct Contact With Our Team?​