Brian Cliette

Maximizing Leads: Guide to Push LinkedIn Form Submissions to ActiveCampaign

You’ve been working hard to generate leads on LinkedIn, and now you’re ready to take the next step. You want to push these leads directly into your ActiveCampaign. But how do you do it?

Don’t worry, you’re not alone. It’s a common question among marketers and business owners alike. With the right tools and a little know-how, you’ll be able to automate this process in no time.

Maximizing lead conversion is your ultimate end-game, right? Well, pushing your LinkedIn lead form submissions directly into ActiveCampaign is a substantial move towards actualizing that goal. Let’s dive deeper to understand why this course of action bears such significance.

LinkedIn, a professional networking platform, is a gold mine for quality leads. With over 740 million members globally, it’s practically a breeding ground for potential customers specifically for B2B companies. However, generating leads is only one piece of the puzzle – managing and nurturing these leads is where ActiveCampaign comes in.

ActiveCampaign, one of the leading Customer Experience Automation (CXA) platforms, excels in lead management and nurturing. Here, you have the tools to customize messages, automate follow-ups, and track the journey of each lead. So, marrying LinkedIn lead generation with ActiveCampaign’s capabilities is a game-changer. But why is it crucial?

Why Pushing LinkedIn Lead Form Submissions to ActiveCampaign is Important

You want to avoid manual data entry, don’t you? By pushing LinkedIn leads into ActiveCampaign, you eliminate the tedious task of manually exporting and importing data between platforms. Through integration, the data from LinkedIn is automatically funneled into ActiveCampaign. This results in a substantial time-saving which boosts your team’s efficiency and productivity.

Improved Lead Nurturing

Did you know that nurtured leads result in a 20% increase in sales opportunities compared to non-nurtured leads? With leads instantly being fed into ActiveCampaign, the platform begins the journey of personalized and effective customer experience. Timely intervention plays a key role here and automating this process ensures you never miss an opportunity.

Understanding the LinkedIn Lead Form Submissions

A LinkedIn Lead Gen Form is a powerful tool that you can use to collect high-quality leads directly from your LinkedIn campaigns. With just a couple of clicks, potential clients share the professional info you need to grow your contact lists. Let’s delve deeper into how it works.

Imagine you’ve set up an engaging LinkedIn Ad campaign to promote your latest webinar, ebook, or another exciting offer. LinkedIn Lead Ads engage users with a compelling call-to-action, enticing them to find out more. When an interested LinkedIn user clicks on your ad, they don’t get redirected to an external website. Instead, a Lead Gen Form appears featuring pre-populated LinkedIn profile data. The member reviews the info, tweaks it if needed, and hits the ‘submit’ button. Just like that, you’ve got a new lead, and they didn’t even leave the LinkedIn platform.

Here’s where the real beauty of this tool comes into play: Integrate your Lead Gen Forms with ActiveCampaign to automate the lead nurturing process. All the lead data seamlessly flows into your ActiveCampaign contact lists, eradicating manual data entry. This strategy enhances your overall efficiency and speeds up the lead-nurturing journey.

Moreover, because of how much data LinkedIn has on its users, there’s a rich set of lead data at your fingertips. Information such as job titles, companies, locations, and more are available, enabling more effective and pinpointed marketing. With this integration, tailoring your ActiveCampaign efforts for these new leads becomes an effortless and efficient task.

Do keep in mind though: while this wealth of data can be thrilling, it’s essential to adhere to LinkedIn’s advertising policies and respect each member’s privacy. You’re on your way to an optimized, efficient lead generation process, and doing it responsibly and respectfully is the way forward.

Steps to Pushing LinkedIn Lead Form Submissions to ActiveCampaign

Next, we’ll take a step-by-step walkthrough of how you can optimize the integration of LinkedIn Lead Form submissions into ActiveCampaign. Ready?

Integrating LinkedIn Lead Forms with ActiveCampaign

Now that you understand the worth of integrating your LinkedIn Lead Forms with ActiveCampaign, let’s delve into how this connection actually works. If done correctly, this can serve as a significant upturn in your lead management routine, liberating you from the fetters of tedious manual data entry and paving the way for more relevant, personalized customer experiences.

With the integration, LinkedIn Lead Gen Forms helps to feed your ActiveCampaign account automatically with all freshly acquired leads. The moment anyone fills and submits a form, professionals on LinkedIn immediately send that data straight into your ActiveCampaign lists.

What could take hours without integration – that’s capturing, exporting, and uploading leads from LinkedIn to ActiveCampaign – can now happen in less than a minute. However, the key here lies within strategizing and optimizing the process, ensuring that this change in your lead management practice bears fruit.

When the integration is complete, you’re able to automate follow-up emails or even series of emails with ActiveCampaign’s Automations feature. This way, you keep your brand at top of mind and encourage lead activity just when your company pops up in their LinkedIn feed.

Furthermore, with ActiveCampaign’s scoring rules, your sales team is able to prioritize their outreach based on user behavior and interaction level with your brand’s content. This intelligence allows for better targeting and personalized approach – another big plus for integrating LinkedIn Lead Forms with ActiveCampaign.

Essentially, your LinkedIn to ActiveCampaign integration should revolve around two main goals: the swift capture of lead details and the initiation of a nurturing, tailored response sequence. Both these goals directly align with the benefits of making this integration – saving time, ensuring personalization and increasing sales opportunities.

In the next section, you will discover the essential steps for optimizing this integration process. You will understand the ‘do’s’ and ‘don’ts’ of setting up this connection to gain maximum benefit from this powerful partnership between LinkedIn and ActiveCampaign.

By now, you understand the potential of integrating LinkedIn Lead Forms with ActiveCampaign. But you’re probably wondering, “How do I actually put this into action?” Well, worry not – you’re about to uncover the practical steps to push your LinkedIn Lead Form submissions neatly into your ActiveCampaign system.

Step-by-Step Guide to Push LinkedIn Lead Form Submissions to ActiveCampaign

Firstly, you’ll need to have LinkedIn Lead Gen Forms running. Create your sponsored content ad on LinkedIn, select Lead Generation as your objective, and follow the prompts to set up your Lead Gen Form.

Step 2: Connect LinkedIn to ActiveCampaign

Next, connect your LinkedIn Ads account to your ActiveCampaign account. Go to your LinkedIn account > Account Assets > Lead Gen Forms > and select “Connect to a platform”. Choose ActiveCampaign from the list of platforms and authorize the connection.

Step 3: Configure the Integration

Your job isn’t entirely done after connecting both platforms. There’s a crucial configuration step to ensure the leads are pushed correctly. Navigate to Settings > Integrations > LinkedIn Lead Gen Forms in ActiveCampaign and map LinkedIn fields to ActiveCampaign fields.

Step 4: Set up Automated Follow-up Emails

It’s time to leverage the power of ActiveCampaign’s email streaming capabilities. Set up an automated email campaign that triggers whenever a new lead is added to the system. Customize your message to make it personal.

Step 5: Employ Scoring Rules

Your final step is to utilize ActiveCampaign’s scoring rules. By assessing user behavior, these rules help prioritize whom you should reach out to first.

So there it is – a simple pathway to integrating your LinkedIn Lead Forms with ActiveCampaign. Remember, with automation, you’re not just saving time, but you’re also enhancing lead management and boosting customer engagement by offering a timely response. Keep tweaking and testing your settings to find what works best for your audience.

Best Practices for Managing LinkedIn Lead Form Submissions in ActiveCampaign

Proactive lead management and customer engagement are the backbones of a successful marketing strategy. When it comes to LinkedIn Lead Forms and ActiveCampaign integration, it’s crucial to keep these best practices in mind.

Having real-time notifications set up is one crucial aspect. You’ve got to get informed when a new LinkedIn Lead Form submission comes in. It can be as simple as receiving an email or a text notification. Staying updated allows you to keep up with new leads long before your competitors have a chance.

Another practice to consider is utilizing segmentation. With platform-integrated tools, segmenting your leads becomes an efficient task. Segmentation can be based on the information provided on the LinkedIn Lead Forms. Details like industry, job function, or seniority can help you divide your leads into various categories. Such organization aids targeted marketing campaigns and helps nurture the leads down your sales funnel.

ActiveCampaign’s automation comes in handy when it comes to automated follow-up emails. These emails should be set to be sent with every new LinkedIn Lead Form submission. Trigger these emails based on activity or behavior from the lead form for a higher rate of engagement.

Indeed, scoring rules of ActiveCampaign can also assist in prioritizing your outreach. Award scores based on user behavior. This way, potential leads with high scores become a priority of your campaign.

In syncing LinkedIn Lead Gen Forms with ActiveCampaign, incorporating these best practices can truly maximize your lead management process, saving time and enhancing customer engagement.

Remember to keep testing and optimizing these practices because what works best today might change as your business grows or industry trends evolve. In this continuum, remember to stay agile and adaptable in the digital marketing world. It’s never a once-and-done process.


So there you have it. You’re now equipped with the knowledge to push your LinkedIn Lead Form submissions to ActiveCampaign. Remember, it’s not just about setting up the integration but doing it right. Make the most of automated follow-up emails and real-time notifications to stay on top of your lead management game. Don’t forget the power of segmentation and ActiveCampaign’s automation and scoring rules. They’re your secret weapons to save time and boost customer engagement. And lastly, never stop testing and optimizing. The digital marketing landscape is always changing, and so should your strategies. Now, go ahead and put this knowledge to work. Your leads are waiting.

Frequently Asked Questions

What does this article cover?

This article provides a detailed guide on integrating LinkedIn Lead Forms with ActiveCampaign, setting up automated follow-up emails, and efficiently managing Lead Form submissions.

Why is it crucial to set up the integration correctly?

Setting up the integration correctly ensures seamless data transfer, aids in maximizing lead management, and saves time; thus enhancing customer engagement.

What are some best practices for managing LinkedIn Lead Form submissions?

These include setting up real-time notifications, utilizing segmentation, and leveraging ActiveCampaign’s automation and scoring rules.

Why is it necessary to set up automated follow-up emails?

Automated follow-up emails maintain consistent engagement with leads and ensure you don’t lose potential customers.

Why should we test and optimize the mentioned practices?

Testing and optimization allow you to adapt and deliver better results in the ever-evolving field of digital marketing.

Category :

Share this:

Leave a Reply

Your email address will not be published. Required fields are marked *

About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

Recent Post


Grow Your Business Today

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

brian cliette

Do You Want A More Direct Contact With Our Team?​