Brian Cliette

Omnisend vs ActiveCampaign: Best Tool for Your Email?

Choosing the right email marketing tool can be as tricky as finding a needle in a haystack. That’s why I’m diving into the showdown between Omnisend and ActiveCampaign, two giants in the email marketing arena.

I’ve got the inside scoop on their features, usability, and pricing to help you decide which platform is your ticket to marketing success. Stick around as I unravel the details that’ll empower you to make an informed choice.

Features of Omnisend

When examining the features of Omnisend, I’m instantly struck by ease of use. With its user-friendly interface, even beginners find it simple to create engaging email campaigns. Omnisend’s automation workflows are pre-built, making it effortless to establish complex sequences tailored for customer engagement.

Key elements of Omnisend include:

  • Multi-Channel Marketing: Connecting with customers on various platforms is essential, and Omnisend’s multi-channel marketing allows businesses to reach their audience through email, SMS, and social media retargeting all within one campaign.
  • Segmentation and Personalization: By utilizing Omnisend’s segmentation capabilities, you can target specific groups of customers based on their shopping behaviors and other criteria. Personalized content increases the relevance of campaigns, potentially boosting conversion rates.
  • Content Editor: Crafting eye-catching emails is a breeze with Omnisend’s content editor. The drag-and-drop functionality makes it easy to design visually appealing messages without the need for advanced graphic design skills.

Moving on to analytics, Omnisend provides detailed insights that help optimize marketing efforts. The platform tracks key performance indicators such as open rates, click-through rates, and overall engagement. With these metrics at my fingertips, I can fine-tune my campaigns for maximum impact.

Perhaps one of Omnisend’s most powerful features is its Marketing Automation capabilities. The platform offers robust automation that can trigger campaigns based on customer actions, cart abandonment, or even browsing behavior. This ensures that messages are timely and more likely to convert.

For eCommerce businesses looking for an all-in-one marketing solution, Omnisend’s integration with popular eCommerce platforms like Shopify, BigCommerce, and Magento can be a game-changer. This seamless integration allows for the synchronization of customer data and transactional information, making it easier than ever to create personalized and targeted marketing campaigns.

Features of ActiveCampaign

As we delve into ActiveCampaign, it’s clear that it’s a powerhouse for customer experience automation. Known for its advanced automation capabilities, ActiveCampaign offers a suite of tools that cater to various aspects of digital marketing. Let’s break down some of its standout features.

Marketing Automation

One of ActiveCampaign’s strengths lies in its automation workflows. These workflows enable me to create complex sequences tailored to specific behaviors and actions of my subscribers. With its visual automation builder, setting up these workflows is intuitive and effective.

Email Marketing

When it comes to email marketing, ActiveCampaign excels with features like split testing and dynamic content. This ensures that the emails I send out are optimized for engagement. It also provides a range of responsive design templates, making it simple to craft mobile-friendly emails that look great on any device.

Sales Automation

Sales teams can rejoice with ActiveCampaign’s CRM functionality, seamlessly blending sales and marketing. Lead scoring and automated sales sequences are a few highlights that allow me to prioritize and engage my leads more efficiently.

Machine learning

ActiveCampaign sets itself apart by leveraging machine learning for features like predictive sending and win probability. These advanced technologies help me make data-driven decisions to enhance my marketing strategy.

Detailed Reporting

I can monitor my campaigns with ease thanks to ActiveCampaign’s comprehensive reporting tools. From email performance to conversion tracking, the insights I gain are imperative for refining my tactics.

Site and Event Tracking

By employing ActiveCampaign’s site and event tracking, I’m able to capture a wealth of data about my audience’s behavior. This information is especially valuable when customizing my marketing messages and offers.

As we continue to compare Omnisend and ActiveCampaign, these features play a pivotal role in understanding how each platform serves our marketing objectives.

Usability of Omnisend

When I look into the usability of different marketing automation tools, I pay special attention to user interface (UI), ease of use, and the ability to integrate smoothly with other platforms. Omnisend shines bright in these aspects, making it a strong contender for businesses that value a straightforward and intuitive experience.

To start off, Omnisend’s interface is remarkably user-friendly. The drag-and-drop email editor is a game-changer for me because it allows for quick creation and customization of email campaigns without needing extensive technical know-how. The visual nature of the campaign builder lends itself well to crafting intricate workflows with ease, as I can visualize the entire process from start to finish.

One standout feature is Omnisend’s template library. It’s not only extensive but also mobile-responsive, which is crucial given the predominance of mobile device usage. When using Omnisend, I don’t have to worry about starting from scratch for each campaign; instead, I can tap into pre-designed templates which are a significant timesaver.

Integration capabilities are another strong suit of Omnisend. It integrates seamlessly with popular e-commerce platforms like Shopify, WooCommerce, and Magento, streamlining the task of syncing my store data with my marketing campaigns. The synchronization process is smooth, enhancing the overall efficiency of managing my online store and marketing strategies.

Training and support are also areas where Omnisend excels. I’ve experienced their 24/7 support system, which is reassuring for tackling any issues that may arise, especially outside of regular business hours. This level of support is a relief, particularly for smaller teams or solo entrepreneurs who may not have in-house technical assistance.

The analytics and reporting tools in Omnisend are simplified yet powerful. They provide actionable insights that I can use to adjust my campaigns for better performance. It’s easy to track key performance indicators like open rates, click rates, and conversion rates, so I can make data-driven decisions quickly.

  • User-friendly and intuitive UI
  • Drag-and-drop email editor
  • Extensive, mobile-responsive template library
  • Seamless integration with e-commerce platforms
  • 24/7 customer support
  • Simplified analytics and reporting tools

Looking toward the overall experience, the time efficiency and ease of management provided by Omnisend’s usability cannot be understated. For businesses ready to enhance their marketing automation without a steep learning curve, Omnisend is certainly worth considering.

Usability of ActiveCampaign

When I first dived into ActiveCampaign, one thing that struck me was the depth of features it offers for segmenting contacts. It provides options to segment not just by email engagement, but by a wealth of customer data and behaviors. For new users, this can be daunting, but once you get the hang of it, it’s incredibly powerful for creating targeted campaigns. The visual automation builder is a standout, letting you easily craft complex sequences of actions and conditions for your email flows.

ActiveCampaign’s UX felt a bit cluttered compared to Omnisend’s, particularly for someone new to marketing automation. Finding my way through menus and options took some time, but there’s a wealth of tutorials and resources provided, which are indispensable for flattening the learning curve. The platform shines with its CRM capabilities, tightly woven into its automation system, which really supports a cohesive approach to customer journey mapping.

One thing I appreciate about ActiveCampaign is its split testing functionality. Unlike Omnisend, you’re able to test not only subject lines but also the actual content inside your emails. This is essential for refining your communication and ensuring your audience receives the most engaging content possible.

Email design in ActiveCampaign does require a bit more effort. Their template selection isn’t as vast as Omnisend’s, but there’s still enough variety to satisfy most needs. Also, you have the ability to code your own templates for a completely custom experience. The drag-and-drop editor is there, but tweaking designs is not as intuitive, which suggests a slight learning curve for those striving for high visual fidelity in their communications.

Regarding integrations, ActiveCampaign boasts a formidable number, allowing you to connect with numerous third-party services and apps to extend its functionality. However, Omnisend’s specific e-commerce integrations might be more streamlined for online retailers. This doesn’t undercut the value ActiveCampaign brings to the table through its diverse integrations which cater to a broad set of uses beyond e-commerce.

Pricing Comparison

When examining Omnisend vs ActiveCampaign, we find that pricing plans can be a deal-breaker for many businesses. I understand that budget is a critical aspect of any marketing strategy, so let’s dive into what you can expect in terms of investment.

Omnisend offers a free plan which is great for small businesses looking to dip their toes into email marketing without substantial upfront costs. This plan includes basic email campaigns, which might suffice when you’re starting out. But as you grow, you’ll likely need more sophisticated features. That’s where their paid plans come in, starting from $16 per month, which include more advanced automation, SMS marketing, and segmentation capabilities.

ActiveCampaign, on the other hand, doesn’t provide a free version, but it does offer a 14-day free trial to test the waters. Their pricing tiers are based on the number of contacts in your database. It starts at $15 per month for up to 500 contacts, but the cost increases as you add more contacts and choose higher-tier plans which unlock additional features such as CRM, lead scoring, and deep data insights.

Both platforms offer scalable pricing, but it’s essential to note how quickly the costs can escalate as your list grows. Let’s put these numbers into perspective:

Contacts Omnisend Monthly Cost ActiveCampaign Monthly Cost
Up to 500 $20 $15
501 – 1,000 $25 $29
1,001 – 2,500 $30 $55
2,501 – 5,000 $40 $99
5,001 – 10,000 $60 $155

*Prices may vary based on the plans’ features and are subject to change.

It’s imperative to consider not only the current size of your list but also your projected growth and the kind of tools you will need. While Omnisend tends to keep things more affordable at the lower end, ActiveCampaign provides added value for those needing its more advanced features despite the higher cost. Each platform’s pricing structure is aligned with its usability; simpler and more affordable for Omnisend, with a focus on e-commerce, and more intricate with a steeper cost for ActiveCampaign, catering to broad marketing needs.


Deciding between Omnisend and ActiveCampaign hinges on your specific needs. If you’re looking for an intuitive platform with a focus on e-commerce and ease of use, Omnisend might be your go-to. It’s especially appealing for those just starting out or with smaller lists, given its affordability at the lower end. On the other hand, if your priorities lean towards comprehensive contact segmentation and targeted campaigns, ActiveCampaign’s advanced features could be worth the investment. It’s a robust solution for those ready to dive deep into email marketing intricacies. Ultimately, both tools offer unique strengths—your choice will depend on the balance you wish to strike between complexity, cost, and functionality.

Frequently Asked Questions

What is Omnisend?

Omnisend is a marketing automation tool with a user-friendly interface, drag-and-drop email editor, and a template library designed for e-commerce platforms, offering 24/7 customer support and simplified analytics.

How does Omnisend differ from ActiveCampaign?

Omnisend is designed to be user-friendly and generally more affordable, especially for smaller lists, while ActiveCampaign offers more advanced features for segmentation and targeted campaigns but has a more cluttered user experience.

Does Omnisend offer a free plan?

Yes, Omnisend offers a free plan with basic features, which is great for businesses just starting out with email marketing.

Is there a free trial available for ActiveCampaign?

ActiveCampaign provides a 14-day free trial, giving users a chance to test out its features before committing to a paid plan.

Can I create targeted campaigns with Omnisend?

While Omnisend allows for some segmentation and targeted campaigns, ActiveCampaign offers more advanced features in this area.

Which is more cost-effective, Omnisend or ActiveCampaign?

Omnisend tends to be more affordable for smaller lists with its free plan and lower starting price, while ActiveCampaign can be more cost-effective for those who need advanced features and have a larger contact base.

What kind of customer support is available with Omnisend?

Omnisend offers 24/7 customer support to assist users with any issues they may encounter.

How does pricing for Omnisend and ActiveCampaign scale?

For both Omnisend and ActiveCampaign, pricing scales with the size of your contact list, though Omnisend tends to be more wallet-friendly at the lower end while ActiveCampaign offers greater value for advanced needs.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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