Brian Cliette

Quick Guide: Make Contacts Inactive in ActiveCampaign

Managing your email list effectively is crucial to maintaining a healthy engagement rate. That’s why knowing how to make a contact inactive in ActiveCampaign can be a game-changer for your email marketing strategy.

I’ll walk you through the simple steps to clean up your list by making contacts inactive. This not only helps keep your campaigns targeted but also can save you money by not sending to unengaged subscribers.

Why making contacts inactive is important in ActiveCampaign

When managing an email list, understanding the significance of inactive contacts is crucial. First off, email service providers like ActiveCampaign use engagement rates to gauge the health of your email campaigns. By keeping only those who are really interested, I ensure that my engagement rates remain high.

Inactive subscribers can skew the performance data, making it difficult to read the success of my campaigns. High engagement rates not only reflect a positive campaign but also boost deliverability. Email platforms reward those accounts with higher deliverability rates, which in turn increases the chances that my emails land in the inbox rather than the spam folder.

But it’s not just about the numbers—it’s about cost efficiency too. Most email marketing platforms, ActiveCampaign included, determine pricing based on the number of active contacts. By making inactive contacts dormant, I can avoid unnecessary costs associated with subscribers who no longer contribute to business goals.

Moreover, keeping unengaged contacts can hurt the overall quality of my email list. If those contacts were to mark my emails as spam, it could harm my sender reputation significantly. This precaution ensures the safeguarding of my business’s email marketing viability.

Finally, purging inactive contacts from my list allows me to send more targeted campaigns to engaged subscribers. This focused approach not only improves conversion rates but also enhances the personalization of my marketing efforts. Subscribers feel valued when they receive content that resonates with them rather than generic blasts that cater to a wider and less interested audience.

Hence, the management of my contact list in ActiveCampaign by making unresponsive subscribers inactive is a strategic move towards efficient email marketing. Not only does it positively impact my campaign’s health and effectiveness, but it’s also a step towards a more cost-effective business practice.

Step 1: Accessing your ActiveCampaign account

The first step to managing your contact list is simple: accessing your ActiveCampaign account. This is the gateway to all your email marketing efforts and where you’ll start to refine your audience. I’ll walk you through the process to ensure it’s smooth and hassle-free.

First, open your preferred web browser and head to the ActiveCampaign login page. Here, you’ll enter your username and password. Can’t remember your password? Don’t worry; there’s an option to reset it. Once you’ve filled in your credentials, click the ‘Login’ button to enter the dashboard of your ActiveCampaign account.

As a seasoned email marketer, I’ve come to appreciate the clean and user-friendly interface of ActiveCampaign. It allows me to navigate easily to the contacts section—a crucial feature for quick management tasks. In the top navigation bar, you’ll find the ‘Contacts’ icon. Clicking this will bring up your entire list of contacts.

Before proceeding with making contacts inactive, it’s good to take a moment to survey your current contact landscape. I’m always surprised by the insights a quick glance can provide. Look for trends in engagement, recent activity, or any segments you might have created. This overview can offer valuable context as you move forward with inactivating contacts.

Remember, it’s crucial to be methodical in how you manage your contacts. Once you’re on the contacts page, you’re ready to proceed with identifying which contacts to make inactive. I’ve found that a thorough approach, taking into account the contact’s engagement history, ensures the success of this process.

Stay consistent in monitoring your list to maintain a healthy engagement rate. Regularly accessing your ActiveCampaign account and ensuring you’re comfortable with the interface will enable you to manage your list efficiently. This efficiency is key to maintaining a high-quality email marketing campaign.

With the understanding of how to access your ActiveCampaign account securely and efficiently, we’re on the right path to refining our contact list for optimal performance.

Step 2: Navigating to the Contacts section

After acknowledging the significance of cleaning up my contact list for my ActiveCampaign email marketing campaigns, I move to the practical steps. The first of which, as I’ve discussed earlier, is determining who to make inactive. Now, I’ll walk you through how to easily navigate to the contacts section where the real action happens.

Upon logging into my ActiveCampaign account, I’m immediately taken to the dashboard. This is my command center, from where I can access all the features that ActiveCampaign offers. But for now, my focus is solely on managing my contacts. I find the ‘Contacts’ tab located on the left-hand sidebar – its unmissable and prominently placed for quick access. A single click on this tab and I’m ushered into the realm of contact management.

Here in the contacts section, I’m greeted with an overview of my entire database. It’s like looking at the operating room before surgery; I can see every contact that’s been entered into my system. At this point, if I have an extensive list, I might use the search or filter functions to help me find specific contacts. This is especially useful if I already have an idea of which contacts I’m planning to make inactive. I might filter by engagement or by the date they were added – ActiveCampaign gives me the ability to drill down my list to make this process as efficient as possible.

Time is of the essence when it comes to list management. With a well-organized contacts section, I can swiftly move to the next step without any lags. Batch actions are available if I need to manage multiple contacts at once, saving me valuable time.

Once I’ve familiarized myself with the contacts section and utilized the necessary filters, I’m ready to select the individual contacts. Managing contacts is a responsibility I take seriously, for it has a direct impact on my campaign’s success. Every unnecessary contact made inactive is a step toward a more targeted and effective email marketing plan, and I take the next step with confidence.

Step 3: Selecting the contact(s) to make inactive

Once you’re familiar with the dashboard and have honed in on the contacts you want to review, it’s time to select the ones to be made inactive. ActiveCampaign’s interface is quite user-friendly, allowing for a seamless selection process.

To start, I browse through my contact list within the Contacts section. It’s essential to ensure I’m only targeting those contacts who aren’t engaging or are redundant. Here’s how I do it:

  • I click on individual contacts by checking the box next to their name if I’m addressing specific individuals.
  • For larger batches, I use the search and filter options to display only those contacts that meet certain criteria, like those who haven’t opened an email in six months.
  • Then, I check the box at the top to select all contacts displayed on the page or all contacts across multiple pages if necessary.

Keep in mind, selecting multiple contacts for inactivation needs careful scrutiny. It’s not just about keeping lists clean; it’s about maintaining the relevance and enhancing the precision of your email marketing campaigns.

After selecting the necessary contacts, the next action is straightforward. I move my cursor to the ‘Manage Contacts’ menu, and choose the appropriate option to initiate the process of marking these contacts as inactive. It’s imperative to double-check the list to avoid inactivating someone by mistake, which can happen if you’re managing large volumes of contacts.

Remember, patience is key. I often review each contact’s engagement history before making decisions. This step is not just a routine clean-up—it’s a strategic move that can greatly influence the deliverability and effectiveness of future email communications.

Making a contact inactive isn’t permanent. Should they re-engage or if new information comes to light indicating they should be active, reversing the process is just as easy.

Step 4: Making contacts inactive in bulk

Once you’ve carefully reviewed your contacts and decided which individuals require inactivity status, the next step is to understand how to efficiently manage this process in bulk. The beauty of ActiveCampaign lies in its capabilities to handle multiple records with just a few clicks, saving you time and effort.

In ActiveCampaign, bulk operations can be a true game-changer. To make contacts inactive in bulk, navigate to the Contacts page. Here’s what you’ll need to do:

  • Use the check boxes on the far left to select the contacts you wish to make inactive.
  • If you’re dealing with a large list, you can select all contacts currently displayed on the page by clicking the checkbox in the header row.
  • For larger operations, choose the option to select all contacts across pages if you’ve filtered down to the subset you’re aiming to update.

After selecting the contacts, look towards the top of the page and find the Bulk Actions button. Clicking on this will reveal a dropdown menu with various options. Locate and select the Make Inactive action. ActiveCampaign will prompt you to confirm your choice as this action will stop any automated campaigns or communications to those contacts.

It’s essential to be aware that bulk changes are significant and must be done with precision. To avoid errors, double-check the list of contacts and ensure that only those who truly need to be made inactive are selected. Remember, the engagement of your contacts is directly tied to your email campaign’s performance, so thoughtful inactivity can enhance your overall marketing effectiveness.

Should there be a need to segment inactive contacts further, ActiveCampaign allows for the creation of tags that can help you organize these contacts more coherently. By utilizing tags like “Inactive – Low Engagement,” or “Inactive – Bounced Emails,” you’ll be able to maintain a structured approach to your contact management endeavors.

By mastering bulk edits, you’ll significantly streamline the contact management process and maintain an organized, engaged contact list with greater ease.

Step 5: Making a single contact inactive

When it’s time to refine my contact list, sometimes I need to focus on individual contacts. Making a single contact inactive is a straightforward process in ActiveCampaign. First, I’ll navigate to the ‘Contacts’ tab on the dashboard. Here’s where precision is key; I’ll search for the specific contact using the search bar. ActiveCampaign allows for searches by email address, which quickly pinpoints the contact I need.

Once I’ve found the correct contact, I’ll click on their name to bring up their personal profile. This profile provides a wealth of information, like engagement history and any associated deals or tags. It’s essential to review this before making any changes; an informed decision is always better than a hasty one when it comes to managing my contact list.

At the top-right corner of the contact profile, I’ll locate and click the ‘Edit’ button. In the edit mode, there are several options but I’m looking for the ‘Status’ field. From the drop-down menu, I’ll select ‘Inactive’. This change does not take effect immediately; I must be certain of my choice. After reviewing my decision one last time, I’ll save my changes by clicking the ‘Save’ button.

For search engines, clarity and user intent are crucial, so I’ll ensure that the content here is backed by relevant keywords. Focusing on phrases such as ‘edit contact status in ActiveCampaign’ or ‘how to make an ActiveCampaign contact inactive’ helps users find this step-by-step guide with ease.

Remember, deactivating a single contact should be part of a larger strategy to improve overall engagement rates. As much as deactivation is a tidy-up tool, it’s also a strategic move to align my contact list with the most engaged and responsive members. By keeping my list clean, I’m optimizing my email campaigns for better performance and higher conversions.

By following these instructions, I can make detailed adjustments to my list, tailoring my approach for optimal email marketing success.

Step 6: Reactivating an inactive contact

Sometimes, you may need to bring an inactive contact back into the fold, either because they’ve shown renewed interest or there’s a specific campaign that’s a perfect fit for them. Reactivating a contact in ActiveCampaign is straightforward and can be done in just a few clicks.

To begin reactivation, I navigate to the ‘Contacts’ section and locate the inactive contact I wish to reactivate. One method is to use the advanced search feature, which allows me to filter my search by ‘status’, selecting ‘inactive’ to narrow down the list to those specific individuals.

Once I’ve found the contact in question, I access their profile by clicking on their name. Here, within the contact’s profile, I look for the ‘Manage Status’ option, which usually houses the ability to switch a contact’s status from ‘inactive’ to ‘active’. A simple click on ‘Activate’ does the trick. However, it’s essential to remember that switching back a contact’s status should be a considered action, aligning with the overall engagement strategy of my email campaigns.

For those who prefer to handle reactivations in bulk, ActiveCampaign offers a bulk edit feature similar to the one used for making contacts inactive. I select all the contacts I’m looking to reactivate and choose the ‘Bulk Actions’ button. From the dropdown menu, I opt for ‘Change Status to Active’ and confirm my selection. Once again, vigilance is key to ensuring that only the right contacts are re-engaged.

After reactivation, I make it a point to monitor the activity and engagement levels of these contacts closely. It’s crucial to ensure that they don’t slip through the cracks and that the re-engagement strategy is producing the desired results. Properly managing reactivations can help keep the overall health of my email list in check, contributing positively to open rates and reducing the likelihood of emails being marked as spam.

Reactivating contacts can breathe new life into my email marketing efforts, provided it’s done with precision and careful consideration for each contact’s potential to engage with my content.


I’ve walked you through the essentials of making contacts inactive in ActiveCampaign, a task that’s vital for keeping your email marketing campaigns at peak performance. Remember, it’s about quality over quantity. By carefully curating your contact list, you’re ensuring that every campaign you send out reaches those who are truly interested. Whether it’s a single contact or a bulk action, the process is straightforward and can significantly impact your engagement rates. And if you ever need to bring someone back into the fold, reactivating contacts is just as easy. Keep these tips in mind and you’ll maintain a dynamic and responsive audience, ready to engage with your content.

Frequently Asked Questions

How do you make a contact inactive in ActiveCampaign?

To make a contact inactive in ActiveCampaign, navigate through your contact list, use the search and filter options to find the specified contact, then select the contacts you want to make inactive and confirm the action.

What should you do before inactivating a contact in ActiveCampaign?

Before inactivating a contact in ActiveCampaign, it’s important to review each contact’s engagement history and ensure you are making informed decisions to maintain a healthy and engaged email list.

Can you make a contact inactive in bulk in ActiveCampaign?

Yes, ActiveCampaign allows you to make contacts inactive in bulk. Use the Bulk Actions button after selecting the contacts and then confirm the action to efficiently manage your contact list.

Is inactivating a contact a permanent action in ActiveCampaign?

No, inactivating a contact in ActiveCampaign is not permanent. You can reactivate an inactive contact individually or in bulk, whenever necessary.

How do you reactivate an inactive contact in ActiveCampaign?

To reactivate an inactive contact, navigate to the contact’s profile in ActiveCampaign and alter their status from inactive to active. This can be done individually or by using the Bulk Actions for multiple contacts.

Why is it important to regularly monitor your ActiveCampaign contact list?

Regular monitoring of your contact list helps maintain a high engagement rate, ensures the success of email marketing campaigns, and keeps your list aligned with the most responsive members.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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