Brian Cliette

Sendinblue vs ActiveCampaign: Integration Battle

Choosing the right email marketing service can be a game-changer for your business. That’s why I’m diving deep into the features, pricing, and performance of two major players: Sendinblue and ActiveCampaign. You’ve probably heard of them, but how do they stack up against each other?

I’ve got the scoop on what sets these platforms apart and which might be the best fit for your marketing strategy. Whether you’re a small business owner or a marketing professional, you’ll want to stick around as I break down the nitty-gritty of Sendinblue vs ActiveCampaign.

Features Comparison

When it comes to the nitty-gritty of Sendinblue vs ActiveCampaign, features are where the rubber meets the road. Sendinblue boasts a suite of features that cater to businesses looking for a user-friendly interface and straightforward automation. Their platform includes intuitive drag-and-drop email design tools, SMS marketing capabilities, and transactional email services that make communicating with customers a breeze.

On the other hand, ActiveCampaign is known for its advanced automation features. It offers conditional content, complex automation triggers, and CRM integration that allows for a seamless flow between marketing and sales. It’s particularly favored by users who need in-depth tracking and customer segmentation tools. Here’s a quick dive into the features that often sway users into making a choice:

  • Sendinblue
  • ActiveCampaign

In the arena of ease of use, Sendinblue may take the lead with a more streamlined user experience. Marketers looking for quick campaign setup without the hassle of a steep learning curve might find Sendinblue to be the ideal solution.

Yet when we shift focus to automation and analytics, ActiveCampaign presents a more robust toolkit suitable for granular data analysis and personalized customer journey mapping. These are essential for businesses with a complex sales process or those that demand detailed reporting to tweak their marketing strategies.

Each service offers a unique value proposition. Choosing the right one depends on your business’s specific needs, the complexity of your marketing campaigns, and your desired level of automation and integration. It’s imperative to closely examine the features of both Sendinblue and ActiveCampaign before making an informed decision on which platform will serve your email marketing efforts best.

Pricing Comparison

When choosing between Sendinblue and ActiveCampaign, budget is often a pivotal factor. Both platforms offer a range of pricing plans that cater to businesses of varying sizes and needs. I’ve taken a close look at how their pricing strategies stack up against each other to help you make an informed decision.

Sendinblue adopts a tiered pricing model based on the volume of emails sent, whereas ActiveCampaign bases its tiers on the number of contacts in your database. Sendinblue’s free plan is quite generous, offering limited features but allowing users to send up to 300 emails per day without any cost. This is a fantastic option for startups or small businesses getting their feet wet with email marketing.

As you move up the Sendinblue pricing ladder, you’ll find various plans offering improved sending limits and advanced features. Their premium plans expand functionality by introducing A/B testing, marketing automation, advanced segmentation, and even more elaborate reporting.

On the flip side, ActiveCampaign doesn’t have a free plan, but they provide a 14-day free trial for users to test-drive the platform’s capabilities. Once you decide to subscribe, here’s how their pricing unfolds:

ActiveCampaign’s Plans Contacts Monthly Price (Billed Annually)
Lite 500 $15
Plus 500 $70
Professional 500 $159
Enterprise 500 Custom Pricing

Bear in mind that the prices increase with the number of contacts. It’s pretty clear that ActiveCampaign is aiming for businesses that prioritize advanced features over cost-saving but it can get pricey as your contact list grows.

Both Sendinblue and ActiveCampaign’s premium tiers cater to larger enterprises as well, with Sendinblue’s highest plan allowing for over 350,000 email sends per month and ActiveCampaign’s Enterprise plan offering custom solutions. It’s crucial to weigh not just the upfront costs but also the value each plan adds to your marketing strategy over time. Considering the long-term growth and scaling needs of your business might sway your preference toward one platform or the other.

Performance Comparison

When analyzing Sendinblue vs ActiveCampaign, it’s essential to delve into how each platform performs in various aspects of email marketing. Performance metrics can significantly influence the return on investment and overall effectiveness of a campaign.

First, let’s talk about deliverability rates, a critical measure of success in email marketing. Based on industry benchmarks, Sendinblue is renowned for its impressive deliverability, which is a testament to its robust infrastructure and compliance with email-sending best practices. ActiveCampaign also boasts high deliverability ratings, ensuring that your emails reach subscribers’ inboxes more often than not.

Moving onto automation capabilities, ActiveCampaign stands out with its advanced automation features that make complex campaign sequences seem straightforward. These features allow for detailed customer segmentations and personalized email journeys. On the other hand, Sendinblue offers powerful automation tools which tend to be more user-friendly for beginners, though they may lack some of the more intricate options provided by ActiveCampaign.

Campaign analytics are another vital area to compare. Both platforms provide in-depth reporting functionality to track open rates, click-through rates, and conversion metrics. These insights are crucial in refining strategies and increasing engagement. However, ActiveCampaign goes a step further by offering machine learning capabilities to predict the future behaviors of contacts, giving marketers an edge in tailoring their content.

In terms of integrations, ActiveCampaign edges ahead with its ability to connect with over 850 apps and services. Meanwhile, Sendinblue isn’t far behind, with a respectable roster of integrations, ensuring it can slot into many tool stacks comfortably.

Lastly, the user interface plays a significant role in overall performance. Sendinblue’s interface is cleaner and more intuitive, which reduces the learning curve for new users. ActiveCampaign’s interface is comprehensive but can be overwhelming at first, with its multitude of features and options.

Here’s a quick recap of key performance metrics in a comparative table:

Metric Sendinblue ActiveCampaign
Deliverability Rate High High
Automation User-Friendly Highly Advanced
Analytics In-Depth In-Depth with Predictive Analytics
Integrations Good Excellent
User Interface Clean & Intuitive Comprehensive


When comparing Sendinblue and ActiveCampaign, it’s crucial to consider how user-friendly each platform is. I’ve found that Sendinblue’s interface is not just cleaner but also more intuitive for newcomers. It’s designed to streamline email campaign management, so even users new to email marketing can execute campaigns without feeling overwhelmed.

In contrast, getting accustomed to ActiveCampaign can be more challenging. The platform offers a multitude of features that, while powerful, can seem daunting at first. Personally, I had to invest extra time to navigate through the different options and settings. That said, once mastered, these features provide unparalleled control and customization of email campaigns.

  • Sendinblue’s Highlights:
  • ActiveCampaign’s Considerations:

Another aspect worth mentioning is mobile accessibility. Sendinblue’s mobile-friendly approach ensures that you can manage campaigns on the go. This responsiveness is a significant boon for marketers who aren’t always at their desks. Meanwhile, ActiveCampaign’s mobile app also offers substantial functionality, but it’s a tad less streamlined compared to its desktop version.

For those with limited technical expertise or time, Sendinblue may be the preferred choice based on ease of use alone. However, if you’re up for a challenge and willing to delve into a more complex system that rewards your learning with advanced features, ActiveCampaign could be the way to go. Both platforms have their merits and it ultimately depends on your specific needs and experience level.


When choosing between Sendinblue and ActiveCampaign, it’s imperative to consider how these platforms integrate with other software. Seamless integrations can supercharge your marketing efforts by connecting your email campaigns with other tools and services you’re already using.

Sendinblue boasts a growing list of integrations. Its simplicity shines through here as well, offering connections with popular eCommerce platforms, CRMs, and productivity tools. For instance, integrating with Shopify or WooCommerce is a breeze, which allows you to directly connect your online store with your email marketing. This integration facilitates automated follow-up emails, cart abandonment campaigns, and more, all while keeping data synced between your store and Sendinblue.

ActiveCampaign stands out with its robust integrations, especially for users who rely heavily on automation. With over 850 integrations, ActiveCampaign easily connects with a wide array of software, including leading CRMs like Salesforce, and advanced analytics tools like Google Analytics. This breadth of options means you can tailor your email campaigns based on insights from multiple data sources, ensuring each message resonates on a personal level with your audience.

It’s important to assess the integrations in the context of your existing tech stack:

  • Analyze your current software solutions.
  • Determine the integrations that are absolutely necessary.
  • Compare both platforms based on this criterion.

Sendinblue tends to cater well to businesses that require standard integrations without the need for complex automation setups. ActiveCampaign, on the other hand, is a match for those who need deep integration capabilities, specifically geared towards enhancing sophisticated automation workflows.

The integration power you need hinges on the unique processes of your business operations. Establishing the right connections will help streamline your workflows and data management, ensuring your email marketing efforts are as efficient and effective as possible.


Deciding between Sendinblue and ActiveCampaign hinges on your integration requirements and automation ambitions. If you’re looking for simplicity and a growing list of connections, Sendinblue might be your go-to. However, if your operations demand extensive automation and a vast integration ecosystem, ActiveCampaign’s impressive suite is likely the better choice. Remember, the right platform should align with your business’s unique needs, ensuring your email marketing campaigns are as efficient and effective as possible. Choose wisely, and you’ll undoubtedly elevate your digital marketing strategy.

Frequently Asked Questions

Which email marketing platform offers more integrations, Sendinblue or ActiveCampaign?

ActiveCampaign offers over 850 integrations, which is more than Sendinblue. This makes it a better choice for users needing extensive automation and connectivity with a wide array of software.

Are Sendinblue’s integrations sufficient for eCommerce and CRM needs?

Sendinblue provides a growing list of integrations, particularly with popular eCommerce platforms and CRMs, which can adequately meet the needs of many online businesses.

Can ActiveCampaign’s integrations influence email campaign automation?

Yes, ActiveCampaign’s robust integrations can significantly influence email campaign automation by allowing users to create highly tailored campaigns using insights from multiple data sources.

How does Sendinblue support productivity in email marketing?

Sendinblue supports productivity by offering integrations with various productivity tools, simplifying the workflow for marketers and business owners.

What should guide a user’s choice between Sendinblue and ActiveCampaign?

A user’s choice between Sendinblue and ActiveCampaign should be guided by their specific integration needs and the level of email marketing automation they require.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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