Brian Cliette

Step-by-Step Guide: Adding Bullet Points in ActiveCampaign Emails

You’ve been searching for a way to boost your email marketing game, right? Well, ActiveCampaign is your answer. It’s a powerful tool that can help you create engaging, concise, and visually appealing emails. But, let’s take it a step further. Ever wondered how to add bullet points in ActiveCampaign?

Bullet points are a great way to break up your content, making it easier for your readers to digest. They’re the unsung heroes of clear communication. Adding them to your ActiveCampaign emails can significantly enhance readability and engagement. Let’s dive into the simple steps you need to follow to add these handy little tools to your ActiveCampaign toolkit.

Why use bullet points in ActiveCampaign

So now you might be asking yourself, Why should I use bullet points in my ActiveCampaign emails? Simple. Because they’re an effective tool for enhancing readability, comprehension, and engagement among your recipients.

When it comes to email marketing, one of the major obstacles is getting the recipient to actually read your email. And bullet points can help you overcome this by breaking down information into digestible pieces.

Imagine this. You’ve been working all day and finally get a chance to check your inbox. You open an email—that’s one long wall of text. It’s more likely that you’ll close it rather than read it. Now picture the same email but with key points bulleted. It becomes easier and quicker to grasp the main message, right?

That’s precisely the advantage of bullet points. They present your content in a way that’s easier to consume and comprehend. They draw attention to essential facts, benefits, or features, often leading to improved conversion rates.

In fact, here’s a quick rundown of the benefits of using bullet points in your ActiveCampaign emails:

  • Easily highlight key points
  • Enhancing readability
  • Increasing comprehension
  • Improving engagement

Step 1: Accessing the email editor in ActiveCampaign

Your first step is getting to the email editor. Now ActiveCampaign has designed its platform to let users navigate seamlessly. So, you’ll find the process pretty straightforward.

Upon logging in, you’re welcomed by ActiveCampaign’s dashboard. Let’s take a moment to appreciate the clean, user-friendly design. However, showtime – your target lies in a specific location, the ‘Campaigns’ section. It’s typically located on the left side of the dashboard. You’ll see it there among other critical navigational options.

Now pay attention here: Click on the ‘Campaigns’ tab. The tab will present you with your existing campaigns if you have any, and the ability to start a new one.

Remember, we’re all about imbuing brevity yet a burst of information within our emails. In order to kickstart this, hit the ‘Create a campaign‘ button. This step brings you closer to enhancing your email readability and engagement, thanks to bullet points.

Now when you click this button, you’ll see a variety of campaign templates. Do not be overwhelmed by this. It’s all part of ActiveCampaign’s drive to offer users maximum flexibility and variety for their unique needs.

With your focus solely on adding bullet points to your email, select the ‘Standard‘ option, which should be somewhere towards the top of the list.
Next, you’ve been propelled into the email builder. Here you start creating or modifying your emails.

In the next section, you’ll learn how to directly add these astonishingly effective bullet points within ActiveCampaign’s email builder. This endeavor will better your email readability and foster greater engagement among your recipients. Thus, your journey in optimizing your ActiveCampaign emails has only just begun.

Step 2: Creating a new email campaign

Now that you’ve landed in the ‘Campaigns’ section, it’s time to roll your sleeves up and fuel those email marketing efforts. You’re on your way to set up a new email campaign.

Click on the ‘+New Campaign’ button which you’ll find in the top right corner of your dashboard. A pop-up screen will appear prompting you to name your campaign, choose a campaign type, and define the audience segment you wish to target with your emails.

As you’re moving along, opt for the ‘Standard’ option. This widely used strategy is crucial as it allows for a single, one-off email to be sent to your entire subscriber list, or specific segments you choose. Your selection should be based on your marketing goals, the nature of the content, and the needs of your targeted audience.

This is merely preliminary. Having your bare-bones structure is vital, but it’s equally important to know how to dress it up in the right manner.

In the world of email marketing, content and layout play a pivotal role. Diving into the heart of the matter, the central feature you’ll be utilizing in the upcoming steps is ActiveCampaign’s Email Builder. This powerful tool is your go-to resource for customizing those emails, allowing you to send iterations that are not only visually appealing, but highly engaging to recipients as well.

You see, email marketing isn’t just about pushing content your way out. It’s an art, a science and ActiveCampaign equips you to master it.

Please look forward to our detailed guide on how to add bullet points ActiveCampaign. This will help you to make your emails more reader-friendly, emphasizing important facts and making your content easier to skim and digest.

Bear in mind, optimizing your ActiveCampaign emails is a purposeful journey, not a destination. This is just the second step. Your persistence and learning will lead you on the right path, towards achieving your broader email marketing goals. Unleash your creativity within these parameters to get the very best out of your campaigns.

Step 3: Designing the content of your email

Once you’ve defined the target audience and chosen the right campaign type for your email, it’s time to add life to it. This is an essential step where you can let your creativity run the show.

In ActiveCampaign’s Email Builder, you’ll find an array of tools at your disposal. These features aren’t just sophisticated but user-friendly too making it easier to design professional emails.

Click on the ‘Design’ tab. A blank canvas open up for you to add text, images, buttons, social links, and more. Remember, a well-crafted email is not just about content but how you present it as well. You might have the most compelling story to tell, but if it’s not presented well, it would fail to engage your audience.

Visual Appearance Matters:

  • Keep it crisp.
  • Make the layout attractive yet simple.
  • Use white space ingeniously to avoid an overcrowded look.

Here’s where bullet points come in handy. They help break down complex information into digestible chunks, making emails more reader-friendly. Not just that, bullet points can contribute to the eye-catching design of your emails.

We’re soon diving into how to add bullet points in ActiveCampaign’s Email Builder. It’s indeed a nifty hack every email marketer must harness.

As you keep adding the elements, remember that consistency is vital. Stick to a color scheme that aligns with your brand personality, choose fonts strategically, and ensure that your content is clear, concise, and compelling.

Designing an email isn’t just about aesthetics. Understanding your reader’s psychology, visual hierarchy, and leveraging best design practices are what set successful email campaigns apart. Each email you send is a representation of your brand, so make sure it represents you in the best way possible.

Properly optimized emails offer a higher engagement rate and better ROI. And trust me, these benefits are just the tip of the iceberg. Ahead, we will explore adding bullet points, monitoring results, and requisite tweaks to optimize your ActiveCampaign emails. So gear up and don’t let anything stop you from designing the perfect email.

Step 4: Adding bullet points to your email content

With your campaign created, and the target audience defined, let’s move on to enhancing your email copy. This time, we’ll focus on adding bullet points to your ActiveCampaign email content. Bullet points are a powerful tool for breaking down complex information, making it easier for your readers to digest.

In ActiveCampaign’s Email Builder, you’ll find all the tools needed to add bullet points and format your content effectively. Don’t panic! There’s no need for any tech literacy to use this feature. It’s as straightforward as it sounds.

Start by clicking on the text box where you want to insert your bullet points. The toolbar at the top of the text box contains various formatting options. Locate the bullet point icon – it typically resembles a small, filled circle followed by a dash.

Decide on the key points you want to emphasize. Remember, it’s all about brevity and clarity. Lengthy bullet points defeat their purpose. The goal is to deliver your message as succinctly as possible.

After adding your bullet points, you can highlight them, alter the font, size, or color. This way, you can make them more prominent if needed. However, ensure it aligns with your existing email design. Be consistent. Is the concept of consistency sounding familiar? Well, that is because it is one key principle in email marketing design we’ve discussed previously.

With the ease of adding bullet points to your email content in ActiveCampaign, your content will not only look organized, but your readers will also find it easy to navigate through. Each bullet point acts as a guide, leading your reader through the flow of your message.

Notably, adding bullet points is just one piece of the puzzle in enhancing the visual appeal of your emails. Integrating relevant images, graphics, or even gifs, can boost your reader’s engagement. We’ll delve more into this topic in the ensuing sections of this guide.

Step 5: Customizing the appearance of the bullet points

Now that you’ve added bullet points to your email content, it’s time to move onto customizing their appearance. Customization is crucial as it helps your points stand out, which in turn, significantly enhances readability.

In ActiveCampaign’s Email Builder, you’ll find various customization options. This feature is not only helpful to accentuate your points but also lets your brand’s personality shine through. Whether you want your bullet points bold, italicized, or colored – the choice is yours.

To customize the bullet points:

  1. Select the text box containing your bullets
  2. Look for ‘Text Settings’ on the top navigation bar
  3. Adjust the font, size, color, and other settings as per your preference.

It’s all about experimenting until you find what works best with your audience. So do not shy away from trying different styles and formats. Just make sure that the bullet points’ appearance aligns with the overall design of your email.

In the ‘Advanced Settings’, you’ll find more options for intricacies like text spacing and line height. Fine-tuning these details can have a profound impact on your email’s visual appeal. Hence, it’s a good practice to spend time finessing these finer details.

Experiment, test, and tweak until the appearance of your bullet points perfectly complements your email’s design, and more importantly, resonates with your audience. However, it’s crucial not to go overboard with customization. Maintain balance and consistency across all your emails to present a unified brand experience.

ActiveCampaign’s Email Builder is intuitive and user-friendly, and you don’t need any design or coding expertise to make the most of it. So, it’s time to get those creative juices flowing, and start customizing!

Rest assured, we’ll continue the journey in the next part of the series. Here, we’ll address how to integrate images and graphics to further enhance the visual appeal of your emails. There’s still a lot more to explore and learn when it comes to optimizing your email campaigns using ActiveCampaign, so stay with us as we delve deeper into this topic.


You’ve now got the knowledge to harness the power of ActiveCampaign’s Email Builder. You’ve learned how to create a new campaign, customize your content and layout, and add bullet points for reader-friendly emails. Remember, the visual appeal of your emails is as important as the content. And don’t forget, consistency in design is key. As you continue your journey in email marketing, don’t be afraid to experiment with different styles and formats. But always keep your reader in mind. Balance and consistency are crucial. Stay tuned for more tips on integrating images and graphics to enhance your emails even further. Keep pushing the boundaries and let your creativity shine to achieve your email marketing goals.

How can I access the email editor in ActiveCampaign?

Upon logging into ActiveCampaign, you can find the ‘Campaigns’ section on your dashboard. Click on the ‘Campaigns’ tab to start creating a new campaign. Select the ‘Standard’ option to proceed to the email builder.

How do I create a new email campaign in ActiveCampaign?

After accessing the email builder, click on ‘+New Campaign’ to create a new email campaign. You need to name your campaign, choose a campaign type, and define your target audience to proceed.

What is the importance of content and layout in email marketing?

Content and layout play a significant role in email marketing. Good content, combined with a well-planned layout, increases readability and engagement, thus improving the overall effectiveness of your campaign.

How do I add bullet points to my email in ActiveCampaign?

In your email content, bullet points can be added using ActiveCampaign’s Email Builder for easy comprehension of complex information. This guide emphasizes the importance of brevity and clarity in your bullet points.

Can I customize bullet points in ActiveCampaign’s Email Builder?

Yes, with ActiveCampaign’s Email Builder, you can customize the appearance of bullet points. Experimenting with different styles and formats while retaining balance and consistency helps enhance readability.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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