Brian Cliette

Step-by-Step Guide: Integrating LinkedIn Lead Gen Forms with ActiveCampaign via Zapier

You’re looking to streamline your lead generation process, right? Well, you’re in luck. Here’s a nifty trick that’ll help you send LinkedIn Lead Gen form submissions directly to ActiveCampaign with Zapier.

Imagine the time you’ll save not having to manually enter data from one platform to another. It’s all about working smarter, not harder. So, let’s dive right in and get you set up with this time-saving, efficiency-boosting hack.

Zapier is an online automation tool that connects your favorite apps, like LinkedIn and ActiveCampaign, to each other. It’s like a digital middleman, doing the tedious tasks so you don’t have to. Ready to learn how to put Zapier to work for you? Let’s get started.

What is LinkedIn Lead Gen Forms?

If you’re not familiar with LinkedIn Lead Gen Forms, it’s time for us to shed some light on this nifty tool. Imagine receiving pre-filled forms whenever a LinkedIn user clicks on your ad. That’s exactly what LinkedIn Lead Gen Forms offer – an option to capture high-quality leads with ease.

This LinkedIn feature eliminates a big hurdle in the lead generation process – manual data entry. You know that the more steps there are in a process, the higher the chance of prospective leads dropping out. LinkedIn Lead Gen Forms are convenient; they take the friction out of the process and increase completed form rates.

Let’s dig a little deeper. When LinkedIn users interact with your ad, they see a CTA – a call-to-action. When the CTA is clicked, a form opens with pre-filled data from their LinkedIn profiles. This pre-filling aspect removes the hassle of typing in personal details, thus, ensuring that your prospective leads are more likely to hit ‘submit’. And you’ve conveniently collected data of a LinkedIn member interested in your services or product.

To explain why this data is quality data. LinkedIn boasts over 740 million active professionals worldwide. Partnering with LinkedIn for lead generation means your business is dipping its toes in a vast ocean of potential clients – experienced professionals who are highly likely to afford and appreciate the value of services your company offers.

Such LinkedIn Lead Gen form submissions provide quality, professional data that’s useful for accurately targeting and understanding potential customers. It’s value-added data that you can leverage to tailor your marketing strategies effectively. And the best part? LinkedIn does all the heavy lifting, reducing your manual work and saving your precious time.

Now that you’ve grasped the basics of LinkedIn Lead Gen Forms, harnessing its potential and combining it with tools like ActiveCampaign and Zapier is the next step to supercharge your lead generation process. But we’ll get to that shortly – stick around to find out how.

What is ActiveCampaign?

ActiveCampaign is the tool you need when it’s time to escalate your email marketing campaigns to the next level. Basically, ActiveCampaign is an all-in-one marketing platform that offers a wide range of tools designed to help businesses gain more customers, increase revenue, and save time.

From basic email marketing features to complex automation and CRM functionalities, ActiveCampaign has you covered. It’s a powerful tool with advanced functionalities, but don’t worry, it’s user-friendly. It offers an intuitive interface that can be comfortably navigated by users of all skill levels.

With ActiveCampaign, you get an outstanding platform that allows you to seamlessly track your audience’s behavior, create targeted email campaigns, and manage sales and CRM. In other words, ActiveCampaign gives you the tools that you need to maintain a personalized relationship with your audience, turning one-time customers into long-term supporters of your brand.

In doing so, this platform enables better engagement with potential customers. ActiveCampaign goes beyond basic email automation, allowing for the creation of complex, multi-step, triggered campaigns based on user behavior. This ensures you’re always sending the most relevant message at the right time.

In addition, ActiveCampaign integrates with over 850 apps, including LinkedIn Lead Gen Forms and Zapier. This ensures a robust and seamless system of lead management and automation. The combination of these tools supercharges your lead generation strategies, making for a more effective, streamlined process.

With everything in one place, ActiveCampaign’s suite of tools can reduce the time you spend managing different parts of your marketing strategy. Whether you’re a small business owner doing it all on your own or part of a large marketing team, ActiveCampaign offers a solution that can be tailored to your needs.

We detailed LinkedIn Lead Gen Forms’ value in the previous section, and now it’s time to bring Zapier into the mix. Stick around to understand how these three tools can be combined to inspire higher conversion rates and more efficient workflow.

Introducing Zapier

Now that you’re familiar with the benefits of LinkedIn Lead Gen Forms and ActiveCampaign, let’s introduce another crucial element of our lead generation process: Zapier.

Imagine a futuristic, automated work environment where every tedious and repetitive task is handled by a robot. While this vision is not yet fully realized, Zapier gets us one step closer.

Zapier is an online automation tool that allows you to connect your favorite apps, such as LinkedIn and ActiveCampaign, without the need for a single line of code. It’s your robotic assistant, seamlessly integrating over 2,000 apps to automate your work and enhance productivity.

As a user, you create “Zaps”, or automated workflows, that trigger based on the actions you specify. Let’s say you want to send every new LinkedIn Lead Gen Form submission to ActiveCampaign. Well, setUp a Zap that triggers every time you receive a new submission. Then, make ActiveCampaign the action that happens in response.

Yes, it is that simple and strategic!

Furthermore, Zapier can also automate tasks across multiple apps simultaneously. For instance, if you want to add your new LinkedIn leads to not only ActiveCampaign but also your Google Sheets for easy tracking, Zapier makes it a breeze. With just a few clicks, you can avoid manual data entry, ensure accuracy, and save precious time. It’s like having a robotic assistant, working 24/7 in the background, harmonizing your favorite apps to make your job easier.

Here’s a peek into just how much you can accomplish with Zapier:

  • Automate repetitive tasks
  • Streamline your workflow
  • Improve accuracy and efficiency
  • Allow for multitasking across various apps
  • Save invaluable time, so you can focus on expanding your business

Stay tuned as we dive into the step-by-step guide to send LinkedIn Lead Gen Form submissions to ActiveCampaign using Zapier in the next section.

Why Use Zapier to Send LinkedIn Lead Gen Form Submissions to ActiveCampaign?

You might be pondering why you’d utilize Zapier to forward your LinkedIn Lead Gen Form entries to ActiveCampaign instead of traditional manual methods. Well, the answer’s simple: efficiency and automation.

Using Zapier for this procedure has distinct advantages that’ll help skyrocket your productivity levels. Let’s delve into why this is a strategic game-changer for your lead generation campaigns.

When you automate your lead capturing utilizing Zapier, you’re no longer chained to the labor-intensive, slow-paced process of manual data entry. Forget about the hassle of manually logging each LinkedIn Lead Gen Form submission into ActiveCampaign. With this automation, you’ll be saving valuable time and reducing the risk of human error.

Moreover, Zapier provides real-time synchronization. Your leads from LinkedIn will automatically be captured in ActiveCampaign in no time at all. This speedy response time ensures your leads are quickly nurtured, increasing the likelihood of conversion.

Another beautiful aspect of this automation is its scalability. If you’re handling hundreds or even thousands of LinkedIn leads on the daily, Zapier can still retain its automation’s efficacy! Your growth won’t be hampered by an inability to handle increased lead volume.

Lastly, personalization. Using Zapier enables you to integrate richer lead data from LinkedIn Lead Gen Forms with the data in ActiveCampaign. This integration allows for more personalized and effective follow-up campaigns.

Let’s recap:

  • Zapier eliminates time-consuming manual data entry.
  • The software provides real-time sync, ensuring quick lead nurturing.
  • Zapier’s automation scales nicely with increasing lead volume.
  • It allows for richer data integration, paving the way for personalized campaigns.

Armed with the knowledge of why Zapier is the perfect tool for this task, you’re ready to learn how to implement this exciting automation in your business. So, let’s move on to enlightening you about exactly how you can make this happen.

Setting Up the Integration

First things first: you’ll need access to both LinkedIn Lead Gen Forms and ActiveCampaign. We assume you’ve already got that covered. Now, let’s step into the nitty-gritty of connecting the two via Zapier.

Setting up this integration might sound like a tech-heavy task, but if you follow these steps, you’ll have it ready in no time.

Start by opening your Zapier account. If you haven’t set one up yet, it’s about time. Trust us, it’ll be a game-changer for your business. Once you’re in, click on ‘Make a Zap’. Zapier uses ‘zaps’ to define automation between two apps.

Search for LinkedIn Lead Gen Forms. That’s your trigger app, the one that initiates the process. Select ‘New Form Response’ and click ‘Save + Continue’. You’ll then need to link your LinkedIn account to Zapier.

For the next step, choose ActiveCampaign. This is your action app, the platform where your incoming data will end up. Pick ‘Create/Update Contact’ from the dropdown. Then, you connect your ActiveCampaign account.

You’re halfway there! Now, match each field in the Lead Gen form to the corresponding field in ActiveCampaign. You’ll need to make sure the names, emails, job titles, and companies from LinkedIn match the respective fields in ActiveCampaign.

Lastly, test the automation to ensure everything’s working right. If something’s off, troubleshoot any discrepancies, adjust, and try again. And voila! You’ve automated your Lead Gen Form submissions to ActiveCampaign through Zapier.

Remember that the beauty of automation is in its scalability. No matter how much your business grows or how many leads you generate, this setup won’t flinch. With everything in place, your leads will flow smoothly from LinkedIn to ActiveCampaign, giving you richer lead data and saving you buckets of time. As your business scales, you’ll appreciate this swift, efficient synchronization. More so, you’ll love the personalized campaigns you can cook up using this enriched data.

By mastering the integration of these tools, you’re future-proofing your business. Can we think of any greater advantage?

Step-by-Step Guide to Sending LinkedIn Lead Gen Form Submissions to ActiveCampaign using Zapier

First off, you’ll need to set up your LinkedIn Lead Gen Form. Once that’s ready, follow the steps below to set up the integration with Zapier.

  1. Connect Your Accounts
  2. Customize Lead
  3. Find Data
  4. ActiveCampaign Integration
  5. Customize Contact
  6. Send Data

Best Practices for Using Zapier with LinkedIn Lead Gen Forms and ActiveCampaign

Effective management of your LinkedIn Lead Gen forms with ActiveCampaign via Zapier is all about striking a balance. It’s crucial to not just consider the technical aspects, but to also ensure that your marketing strategies align well with the systems you’re integrating.

Plan Ahead: Before you start, it’s essential to map out your prospect journey. You need to understand what specific data you want to collect, where it should go in ActiveCampaign, and what sort of automated interactions you want to trigger. Planning ahead helps you avoid unnecessary information and keeps your workflow clean.

Train Your Team: The automation might be simple, but your team needs a thorough understanding of both LinkedIn Lead Gen Forms and ActiveCampaign to handle unexpected complications. Conducting training sessions or workshops ensures your team knows the ins and outs of the integration.

Keep Data Clean: Clean data is the backbone of any successful marketing automation. Make sure your lead form questions align with the fields in your ActiveCampaign database. Secondly, schedule regular cleanups of your data in ActiveCampaign. Something as simple as inconsistent naming can lead to sizeable marketing woes down the line.

Maximize Automation: LinkedIn Lead Gen Forms and ActiveCampaign integration presents a fantastic opportunity for automation. Use this integration to its full potential. You don’t want to manually sort through leads generated by LinkedIn or follow up manually on each lead.

Test Regularly: The world of digital marketing is ever-evolving. Regularly test your integration and make amendments to your strategies based on your results. Embrace the fact that your initial strategy might need to evolve and adapt.

Stay tuned to know more about enriching your leads data with custom questions for LinkedIn and sending personalized campaigns through Zapier. Take the plunge, best practices and the right resources will ensure you’re well on your way to creating successful, scalable LinkedIn and ActiveCampaign marketing campaigns.


So, you’ve seen how integrating LinkedIn Lead Gen Forms with ActiveCampaign via Zapier can streamline your lead generation and campaign personalization. It’s all about leveraging automation and scalability to your advantage. By planning ahead, training your team, and keeping your data clean, you can maximize the benefits of this integration. Remember, regular testing is key to ensure everything runs smoothly. With these insights, you’re now equipped to enrich your lead data with custom questions and take your personalized campaigns to the next level. Embrace the power of Zapier and watch your business grow.

What is the primary focus of the article?

The article provides a comprehensive guide on setting up an integration between LinkedIn Lead Gen Forms and ActiveCampaign using Zapier. It emphasizes benefits like generating richer lead data and creating personalized marketing campaigns.

What is Zapier?

Zapier is a tool that helps in automating manual tasks. In the context of this article, it is used for integrating LinkedIn Lead Gen Forms with ActiveCampaign, making it easier to manage data and run campaigns.

What benefits are derived from LinkedIn Lead Gen Forms and ActiveCampaign integration?

The integration can help to generate richer lead data, giving more insights on potential consumers. Also, it enables the design and delivery of personalized campaigns, enhancing customer engagement.

What are some best practices when using Zapier with LinkedIn Lead Gen and ActiveCampaign?

Key practices include forward planning, team education, maintaining clean data, extensive use of automation, and regular testing.

What does the article suggest about enriching lead data and personalized campaigns?

While not discussed in detail within the article, it does hint at the further use of custom questions for better lead data enrichment and sending personalized campaigns via Zapier.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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