Brian Cliette

Step-by-Step Guide to Tracking ActiveCampaign Form Submissions in Google Analytics

Are you looking to gain deeper insights into your ActiveCampaign form submissions? Well, you’re in the right place! By integrating Google Analytics with ActiveCampaign, you’ll unlock a wealth of data that can drive your marketing strategies.

Imagine knowing exactly how your audience interacts with your forms. You’ll see who’s filling them out, where they’re coming from, and even what they’re doing before and after submission. Sounds pretty useful, right? Let’s dive into how you can set this up and start collecting valuable data today.

Remember, understanding your audience is key to successful marketing. And with Google Analytics and ActiveCampaign, you’re about to get a whole lot smarter about yours. Stay tuned as we guide you through the process step by step.

Why track ActiveCampaign form submissions in Google Analytics

Examining ActiveCampaign form submissions in Google Analytics is a crucial element of a data-driven marketing strategy. It brings to light vital information that helps you understand your audience, improve your strategies, and ultimately grow your business.

First and foremost, tracking form submissions gives you insight into who your audience is. This isn’t just about basic demographics. It’s digging deeper to reveal crucial data points like geographical locations and device usage. With these insights, you’ll be able to tailor your marketing strategies to better suit your audience.

By examining form submissions, you’ll also discover what actions your users take before and after submitting a form. You could find a definable pathway that users take on your site leading them to fill out a form. Uncovering these user journey patterns can allow you to streamline the process, eliminating unnecessary steps and rallying more conversions.

But the data doesn’t stop there. It can inform you where your valuable leads are coming from. Are they arriving from a specific social media platform? Or perhaps a particular ad campaign? Understanding these traffic sources is pivotal for identifying successful strategies and allocating resources effectively.

Setting up this integration between ActiveCampaign and Google Analytics might feel daunting, but don’t worry! It’s within your capability, and worth every effort. After all, knowledge is power. The more you understand about your audience and their behavior, the better equipped you’ll be to create impactful marketing strategies.

Step 1: Set up Google Analytics tracking code

Before you track ActiveCampaign form submissions effectively in Google Analytics, there’s a need to have your Google Analytics Tracking Code up and running. This code must be properly installed on your website. This step is the cornerstone of getting the most from your form submissions, allowing you to gain those insightful nuggets of information on audience behaviors.

Let’s start at ground zero with how to set this up:

  1. Sign in to your Google Analytics account. If you don’t have one yet, it’s straightforward to create.
  2. Once you’re logged in, navigate to the Admin tab. From here select the Tracking Info submenu and then Tracking Code.
  3. Here, you’ll see the Global Site Tag (gtag.js). Its primary function is to collect data from your site and send it directly to Google’s servers.
  4. Copy the provided code snippet. The snippet should be placed as close to the opening <head> tag as possible on all your website pages.

From this point on, Google will start collecting demographic data, geographical locations, device usage and more for the visitors coming to your website. Remember, this tracking code must be installed on every page of your website. Consider this step as laying the foundation for your SEO optimized home; without putting this in place first, you will lose out on valuable information that is key to generating effective marketing strategies.

Once this code snippet is firmly in place on your website, we can then begin tackling the setting up of event tracking for form submissions – the main focus of our ultimate goal to track ActiveCampaign form submissions. This will be discussed in the following section of the article.

By integrating Google Analytics with ActiveCampaign, you’re not only opening up a whole world of valuable data for your marketing strategies – you’re also streamlining the user journey and ensuring resources are allocated most effectively. After all, knowledge is power, especially when it comes to understanding your audience and their behavior. Continue reading as we further dive into the process of successfully tracking form submissions in our next section.

Step 2: Enable Enhanced Ecommerce in Google Analytics

Implementing the second step, it’s time to unlock the real potential of Google Analytics. Now enhanced e-commerce comes into the play. Enabling this feature provides a whole new dimension to the data that you gather. It provides valuable insights into consumer behaviors. You can track ActiveCampaign form submissions more effectively and analyze how well your marketing strategies are working.

Enabling Enhanced Ecommerce is fairly straightforward. In fact, Google Analytics offers a comprehensive guide on how to activate this feature. The process begins within your Google Analytics account.

Go to Admin > Ecommerce Settings > Enable Ecommerce/Enable Enhanced Ecommerce Reporting. Toggle them on.

  • Remember to fill out your checkout funnel steps if applicable
  • Once this is turned on, hit the Next Step button
  • Follow the prompts and make sure to hit Save before closing the dialog box

The key lies in aligning your Google Analytics metrics with your ActiveCampaign goals. This way, you are not just investing in data but employing an actionable strategic plan.

Your e-commerce data provides an image of customer activity. Here’s a snapshot of the information you gather:

Metric Description
Shopping Behavior Overview of the shopping behavior analysis
Checkout Behavior Checkout behavior analysis report
Product Performance Sales performance of the products
Sales Performance Transaction data with a time dimension

Remember, switch on the Reporting feature as well. This step makes your data more dependable and organized.

By enabling Enhanced Ecommerce in Google Analytics, you can analyze your audience’s preferences and habits. This step is crucial in formulating marketing strategies. After all, data is at the heart of decision making. Make sure to continually monitor and revise your Google Analytics and ActiveCampaign settings based on new trends or changes in user behavior. With each alteration, you are one step closer to optimizing your marketing efforts.

You’ve set up Google Analytics and enabled Enhanced Ecommerce. The wheels are in motion and it’s now time for the important task at hand. Linking Google Analytics with ActiveCampaign. You’ve already seized the edge by understanding your audience’s behavior and goals better. Now it’s all about bringing it home by integrating your tools effectively.

Synchronizing Google Analytics with ActiveCampaign is easier than you’d expect. Through a few quick, simple steps, you’ll find your stats consolidated and flowing seamlessly between platforms. Here you stand at the juncture of your customer tracking path, aligning your strategies and leveraging Google Analytics’ robust data capabilities within ActiveCampaign for super precise metrics. No more juggling between two platforms. It’s time to streamline your digital marketing process.

Before you get started, ensure that you have administrative access to both Google Analytics and ActiveCampaign. It’s a key requirement. You’ll also need to have your Google Analytics tracking ID at hand. That’s the unique identifier that Google Analytics uses for data collection.

With those pieces in place, go to your ActiveCampaign settings. Search for the ‘Tracking’ section and insert your Google Analytics tracking code. Voila, you’re done! Once the connection is established, this will allow ActiveCampaign form submissions to show up in your Google Analytics reports.

As you tread ahead, the focus shifts towards maximizing the power of this integration. Remember that the purpose is to gather more profound insights into your audience’s shopping and checkout behaviors, campaign performance and overall customer journey. Data like traffic source, visitor count, pageviews, and real-time reporting will now be just a click away from your ActiveCampaign dashboard.

This integration creates a unique blend of qualitative and quantitative research at your fingertips, allowing for an even more informed and strategic marketing approach. Even better, automation campaigns improve drastically with enriched data, making your marketing strategies smarter every step of the way.

Onward and upward: Linking Google Analytics with ActiveCampaign, you’re set up for remarkable insights. But the journey doesn’t stop here – up next: digging deeper into data analysis using segments. The pursuit for perfect audience insights is truly exciting, wouldn’t you agree? The New Era of comprehensive digital marketing is here, and you’re leading the way.

Step 4: Create a Goal in Google Analytics

With Google Analytics linked to ActiveCampaign, it’s time to dive into setting up goals. Why bother with goals? Because they help quantify your results, making it easier to measure success. They tell you how well you’re doing at driving conversions.

Goals in Google Analytics can range from a visitor spending a certain amount of time on your site to someone making a purchase. For this tutorial, your focus is tracking form submissions.

To create a goal, start by going to the ‘Admin’ tab in Google Analytics and locate the ‘Goals’ section. Click ‘New Goal’.

The goal setup process offers three options:

  • Template
  • Smart Goals
  • Custom

In this case, opt for the ‘Custom’ route. After selecting ‘Custom’, click ‘Continue’.

Here, you can tailor your goal to fit your needs precisely. Customize it to capture data of ActiveCampaign form submissions. Name your goal – make sure it’s descriptive! Choose ‘Event’ as the type. Click ‘Continue’.

In the ‘Event Conditions’ section, you must set the category, action, and label.

  • Category identifies the type of interaction tracked. Set it as ‘form.’
  • Action refers to the specific kind of user interaction. Label it as ‘submit.’
  • The Label is whatever you want it to be. You can use it as an identifier.

File in these details, click ‘Verify this Goal’ to ensure it is functioning correctly. Once it’s all set up, you’ll have completed an essential step toward proficiency in your marketing tech stack.

In the next step, you’re going to dig deeper into these statistics and learn how to use segments in Google Analytics to refine your insights and shape your strategies. It’s all about limiting the guesswork and making data-driven decisions that yield results.

Step 5: Test the tracking setup

After setting up your goal in Google Analytics it’s vital to test the tracking setup. This ensures your hard work doesn’t go to waste and impacts your overall campaign effectively. Testing gives you confidence your tracking is functioning as desired and allows you to identify and correct any issues early in the process.

To test the tracking setup, submit a form on your website. You can just fill in the required fields with test data and then click ‘Submit’. After you’ve submitted the form, go back to your Google Analytics account and look for the Real-Time tracking report.

The Real-Time report in Google Analytics gives you insights about activity on your site as it happens. Look for the ‘Conversions’ tab in this report. When you select that, you’ll be able to see your goals. If your tracking is set up correctly, you should be able to see the goal you’ve just tested listed there with the number of completions. For the ActiveCampaign form submission goal, you should see a ‘1’ under ‘Completions’.

This simple testing verifies whether or not your tracking has been set up properly.

If you don’t see the expected result, don’t panic. It might just be a minor tracker placement issue or possibly a misunderstanding in your goal configuration. Head back to your tracking set-up and review each step carefully. You might find you’ve missed something simple.

Getting your tracking right is important. Your data won’t be much help if it’s not accurately tracking the insights you need. So, test, revisit and revise until you’re confident everything’s in place. Optimizing your tracking setup inevitably optimizes your data analysis and your marketing strategy.

Next, we will teach you how to dig in deeper into these analytics to extract even more value. Particularly, we will be talking about using segments in Google Analytics to refine insights and shape marketing strategies.

Step 6: Analyze ActiveCampaign form submission data in Google Analytics

*This step marks a turning point in your ActiveCampaign tracking journey. It takes everything you’ve learned so far and uses it in a practical, powerful way. You’re not just setting up and testing anymore – you’re now actually using the data to inform your marketing strategies.

To begin, navigate to your Google Analytics dashboard and select “Behavior” from the sidebar menu. Under “Site Content”, click on “All Pages”. Here, you’ll see a detailed report of all the pages on your site, including those with ActiveCampaign forms.

Let’s look at the data from a different angle. To do this, click on “Secondary dimension” at the top of the page and select “Event Action”. This will provide insights into the behavior of visitors who interacted with your forms.

From here, you’ll be immersed in a sea of metrics which include the total number of visits, unique visitors, average session duration, and bounce rate. A significant rise in the number of form submissions might be an indication of a successful marketing campaign or a well-designed form. Conversely, a higher bounce rate or a decrease in the number of form submissions could underline potential issues that need to be addressed.

Don’t be intimidated by the numbers and charts. They’re just tools you’ll use to fine-tune your strategies. Remember, this is a continuous process, and it’s all about making incremental improvements.

Next, you’ll learn how to use filters in Google Analytics. Filters can help you focus on specific data, like eliminating traffic from your office or looking at data from specific locations. They’re an important part of refining your analysis and making it as accurate as possible.

Please note that the data in Google Analytics is not updated in real time. There might be a slight delay in reflecting the changes made on your website.

With your knowledge of Google Analytics tracking and ActiveCampaign, you’re well on your way to becoming a data-driven marketer. As you continue on this journey, remember to revisit these steps periodically, to ensure all systems are working smoothly and your data is as accurate as possible.


What is the sixth step in setting up Google Analytics tracking code?

The sixth step involves analyzing ActiveCampaign form submission data in Google Analytics. This crucial step allows users to utilize their data in forming effective marketing strategies.

How do I navigate to the Google Analytics dashboard?

Simply log into your Google Analytics account. From there, select “Behavior” from the sidebar menu. Then, click on “All Pages” under “Site Content”. This will give you a comprehensive report of all the pages on the site, including those with ActiveCampaign forms.

What metrics are important to analyze?

Essential metrics to analyze are the total number of visits, unique visitors, average session duration, and bounce rate. These metrics provide valuable insights into the behavior of our visitors.

What will be covered in the next step of the tutorial?

The next step of the tutorial will teach you how to use filters in Google Analytics. This will help you refine your analysis and make it as accurate as possible.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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