Brian Cliette

Step-by-Step Guide: Updating Your ‘From’ Email in ActiveCampaign Effectively

Navigating the world of email marketing can feel like a daunting task, but it doesn’t have to be. If you’re using ActiveCampaign, you’re already ahead of the game. But what happens when you need to update your ‘from’ email? It’s a common issue that can stump even the savviest of email marketers.

Don’t worry, you’re not alone. We’re here to guide you through the process, step by step. In this article, we’ll show you exactly how to update your ‘from’ email in ActiveCampaign. So whether you’re a seasoned pro or new to the platform, you’ll be able to make the change with ease. Let’s dive in.

Why updating the ‘from’ email is important in ActiveCampaign

Updating the ‘from’ email in ActiveCampaign isn’t just some checkbox exercise, it’s an essential part of your email marketing strategy. If you’re still wondering why, let’s dig a little deeper.

First, it’s all about authenticity. When your recipient sees a familiar name in the ‘from’ field, they’re more likely to open your email. Using a ‘from’ email that aligns with your organization or brand increases your email opens. In fact, it boosts your open rate by up to 35%.

Open Rate Increase
Standard ‘from’ Email 15%
Brand-aligned ‘from’ Email 35%

One crucial point is trust. You stand a fair chance of landing in the ‘spam’ folder if your ‘from’ email doesn’t match your brand. Spam filters are getting smarter. They don’t just look at content, they’re also considering the correlation between the ‘from’ email and the domain mentioned in the email body. So, keep things transparent and consistent.

Next, consider the importance of recognition. You’re sending emails to maintain a relationship with your current clients or nurture potential ones. They should always know who the emails are coming from. If they don’t recognize the sender, your emails might never be opened.

Finally, there’s the topic of response rate. Let’s say a subscriber wants to reply to your email. If your ‘from’ email is a no-reply or unrelated account, it’s not inviting for communication. Clients are 2.5x more likely to respond to an email that appears to come from a real person.

Response Rate Increase
No-Reply ‘from’ Email 15%
Personified ‘from’ Email 37.5%

Now you see the various reasons why updating the ‘from’ email in ActiveCampaign is actually critical. It’s a simple tweak, but the implications for your relationship with your subscribers are vast.

Understanding the impact of the ‘from’ email on your email marketing campaigns

When it comes to email marketing, every detail counts. A critical element often overlooked by many marketers is the ‘from’ email. This tiny detail can substantially impact your email campaigns, and a positive change can lead to a significant increase in your metrics.

Noticeably, the ‘from’ email correlates directly with your open rates. It’s not something many people consider, but those who have tested it have seen up to a 35% increase in their open rates. That’s an impressive performance boost from such a slight adjustment.

How is this possible? The answer lies in two critical factors tied closely to the ‘from’ email: trust and recognition. When your subscribers see an email in their inbox, they’re more likely to open it if they recognize who it’s from and trust that sender. Your ‘from’ email is carrying your brand; it’s your first impression and your ticket to your subscribers’ attention.

But it doesn’t stop at just the open rates. The ‘from’ email also affects your response rates. If you’ve established a trustworthy and recognized ‘from’ email, your subscribers are more likely to engage with your emails, respond to your calls-to-action, and basically, do what you’re asking of them.

Here’s the beauty of it all: updating your ‘from’ email is a straightforward process. It’s a task anyone can handle, yet it holds the power to significantly improve your relationship with your subscribers and boost your campaign metrics.

I guess you could call it the “hidden gem” of email marketing, wouldn’t you? Here’s why:

Impact Process Benefit
Increase trust Simple tweak Boost performance
Increase recognition Easy to handle Increase response rates

The bottom line? Amplifying your ‘from’ email could be the game-changer your email marketing strategy needs. So, what are you waiting for? It’s time to make that simple tweak and witness its profound effect.

Step by step guide to updating the ‘from’ email in ActiveCampaign

Let’s talk about how to update your ‘from’ email in ActiveCampaign. It’s a simple yet powerful change that can significantly influence your email marketing metrics. Ready to dive in?

First, you need to log in to your ActiveCampaign account. From your dashboard, navigate to Settings at the bottom of the left-hand sidebar. Within the settings, search for Email Addresses under the User & Account Settings.

One click on Email Addresses will lead you to an overview of the email accounts linked with your ActiveCampaign account. Add a new email for the ‘from’ address by clicking the “+ Add Email Address” button. Enter your desired ‘from’ email, and hit Submit.

Next, you’ll need to verify your new ‘from’ email address. An email with a verification link is sent automatically to the ‘from’ email you just added. Check your inbox for the email, and click on the verification link. Make sure you verify your new ‘from’ email, as ActiveCampaign prevents unverified emails from getting included in any campaigns.

Once you’ve verified your ‘from’ email, it’s time to add it to an email campaign. Head back to ActiveCampaign and select Campaigns from the left-hand sidebar. Either select an existing campaign or create a new one by clicking the “+ New Campaign” button.

In the process of setting up or editing your campaign, when asked for the ‘from’ email, choose the email you have just added and verified from the drop-down menu. After making this selection, proceed with the remaining steps as per your campaign setup process.

There you go! You’ve taken a massive leap toward improving your email open rates with a new ‘from’ email. This isn’t the end point rather a step further in building trust and recognition among your subscribers. Modify and experiment more with the ‘from’ email to see what works best for you and your audience. Knowledge is an endless quest, isn’t it?

Common issues and troubleshooting tips when updating the ‘from’ email

While updating the ‘from’ email in ActiveCampaign is generally a straightforward process, it’s not unusual to encounter a few bumps on the road. Understanding potential problems can save you time and frustration. Let’s break down the common issues and hands-on solutions for them.

Issue One: Email Verification Failures

When adding a new email address to your account, ActiveCampaign sends a verification link to that email. It’s the necessary step to ensure the ownership of that email address. Sometimes, though, you may find that your verification link doesn’t work or you never receive it in the first place. Here are steps to troubleshoot:

  1. Check your spam or junk email folder. It is possible the verification email has landed there.
  2. Confirm the email address you entered is correct. Even a single typographical error can prevent the verification email from reaching its destination.
  3. Be sure that your email provider isn’t blocking emails from ActiveCampaign. Reach out to your email service provider if you suspect this could be the problem.

Issue Two: Can’t Update the ‘From’ Email in Campaigns

After verifying your email address, let’s say you still face issues updating the ‘from’ email in your campaigns. This could be due to an ActiveCampaign system issue or a problem inside your specific campaign settings. Here are solutions for you:

  1. Give it a moment. Sometimes, system changes can take some time to reflect. If it doesn’t, proceed to the next steps.
  2. Double-check that you’ve correctly updated your ‘from’ email under the settings of your specific campaign.
  3. Contact ActiveCampaign’s support. Their team has access to additional tools to troubleshoot and identify potential issues that may be affecting your account.

Keep these solutions at hand when you’re updating the ‘from’ email in ActiveCampaign. Each issue you solve enhances your familiarity with the platform, enabling you to more efficiently manage your email marketing campaign. Remember, updating your ‘from’ email is a practice that, over time, builds trust and recognition among your faithful subscribers. Continue to fine-tune your ActiveCampaign system, and don’t be afraid to seek help when needed. There’s no end to the progress you can make.

Best practices for choosing an effective ‘from’ email address in ActiveCampaign

When embarking on the process of updating your ‘from’ email in ActiveCampaign, it’s crucial that you don’t just pick any email address. Instead, make a strategic choice aimed at improving your email marketing performance. Here are some best practices to guide you in making this decision.

Firstly, use an email address that reflects your brand. This technique is pivotal in creating an identity for your recipients. They’ll start connecting the email address with your brand whenever they see it in their inbox.

Now consider the personalization of the email address. This step is overlooked by many but it’s a key factor in increasing open rates. For instance, using “” is seen as more personal and inviting compared to using “”. So, put some thought into it.

Addressing issues with deliverability is another concern. ISPs, like Google and Yahoo, tend to filter out emails based on the ‘from’ email address. One way to tackle this is to use a domain-specific email address. For example, using “” rather than a generic Gmail or Yahoo address.

Finally, a critical best practice relates to email verification. If you don’t verify an email and it bounces, you risk being labeled a spammer. ActiveCampaign provides easy steps to verify your emails, thus increasing deliverability rates.

Keep these practices in mind when choosing an effective ‘from’ email address for ActiveCampaign. Remember that the small details can often make the biggest difference. The decision you make will impact, possibly significantly, the performance of your email marketing campaign.

Shifting onto the next segment of our guide, you’ll see how you can apply these best practices, add a new ‘from’ email address, and verify it in ActiveCampaign. Let’s dive in.


You’ve now got the know-how to update the ‘from’ email in ActiveCampaign. It’s crucial to remember that the right ‘from’ email can make a world of difference in your email marketing success. By using a brand-reflective and personalized email address, you’re taking a significant step towards improving deliverability and overall campaign performance. Don’t forget to verify your chosen email address. It’s not just about changing an email – it’s about making strategic choices that enhance your brand’s reach and engagement. So go ahead, apply what you’ve learned, and watch your email marketing efforts soar.

Frequently Asked Questions

Q1: Why is it important to update the ‘from’ email in ActiveCampaign?

It’s crucial to modify the ‘from’ email in ActiveCampaign because it reflects your brand image, improves deliverability and impacts the effectiveness of your email marketing campaign.

Q2: What best practices should I follow when choosing a ‘from’ email?

Choose an email that mirrors your brand, personalize the email address to establish a connection, thoroughly address deliverability issues, and ensure the email address has been verified.

Q3: Can my ‘from’ email affect my email marketing campaign?

Yes, the ‘from’ email can significantly influence the performance of your email marketing campaign. Its effectiveness can impact factors like deliverability and consumer’s brand perception.

Q4: What dial should I tweak for addressing deliverability concerns?

Ensure the ‘from’ email is identifiable, and isn’t perceived as spam by email servers. Verify your email domain to ensure your email gets delivered correctly.

Q5: Why should I verify my ‘from’ email?

Verification of your ‘from’ email is essential because it affirms that the email address belongs to you. This verification is a crucial step to make sure your emails are delivered accurately.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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