Brian Cliette

Understanding ActiveCampaign Pricing: Is it Worth Your Investment?

Wondering how much ActiveCampaign is going to cost you? You’re not alone. As one of the leading email marketing tools out there, it’s a question on many business owners’ minds.

ActiveCampaign’s pricing can be a bit of a puzzle, with various plans and options available. But don’t worry, we’re here to help you navigate through it all.

In this article, we’ll break down the costs of ActiveCampaign, helping you understand what you’re paying for and whether it’s worth your investment. So, let’s dive in and unravel the mystery of ActiveCampaign pricing.

ActiveCampaign Pricing Plans

When it comes to ActiveCampaign’s pricing, understanding the options helps you make the best decision for your needs. Let’s take a deeper dive into the various plans available.

ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. Each plan comes with a set of features tailored to a range of business requirements.

Plans Monthly Pricing (Based on 500 Contacts)
Lite $15
Plus $70
Professional $159
Enterprise Contact ActiveCampaign

The Lite plan, priced at $15 a month, is perfect if you just need basic email marketing capabilities. But if you’re running a midsize business and want more, upgrading to the Plus plan might be beneficial. For $70 a month, the Plus plan provides more advanced marketing automation, CRM, and contact scoring features.

Higher still is the Professional plan. At $159 a month, it’s perfect for businesses wanting to take their email marketing game to the next level with machine learning capabilities. The plan also includes site messaging, conditional content, and in-depth onboarding.

The final tier, the Enterprise plan, is custom-priced and is aimed at larger organizations with a heavy focus on email marketing and automation. Here, you’ll get access to a host of premium features like unlimited users, custom reporting, and dedicated account rep among others.

As a potential user, you need to remember that these prices are based on 500 contacts. If your business has more contacts, the cost of each plan will increase. It’s also important to bear in mind that monthly subscriptions cost more, so opting for an annual subscription allows for a significant discount.

Now that you’re familiar with the plans, consider your budget, your email marketing requirements and the size of your contact list. By aligning these factors, you’d be able to choose the appropriate ActiveCampaign plan. From here, we’ll delve into each plan’s nuances, exploring their unique features and benefits in greater depth.

Free Trial Period

Before deciding to purchase, you’ve got the option of trying out ActiveCampaign for free with their 14-day trial. This trial period gives you the chance to test the waters without any financial commitment. It’s a fantastic opportunity to familiarize yourself with the platform and its features.

To avail of this free trial, head over to the ActiveCampaign website and fill in the required information. There’s no need to provide your credit card details at this stage, which takes the pressure off and keeps things hassle-free.

During the trial period, you can use features that come with the lite plan. This includes full email marketing capabilities, subscription forms, newsletters, and a limited access to their marketing automation platform. Furthermore, you get to send up to 100 emails per day to a maximum of 100 contacts.

Keep in mind that 100 emails per day might not sound like a lot when you’re planning a heavy email campaign. But, for something low key or a minor project, it’s more than enough to get your feet wet and start seeing results.

Lite Plan (Free Trial)
Emails/Day 100
Contacts 100

During your 14-day trial period, you’ve got ample time to experiment with these different tools and functionalities. See firsthand how ActiveCampaign’s potent combination of email marketing, marketing automation, and CRM tools can enhance your marketing efforts.

While using the free trial, remember to explore as much as possible. You might discover a useful feature that you weren’t even aware of. It wouldn’t hurt to also try and gauge what kind of support ActiveCampaign provides during this period.

Experiment, explore, and experience ActiveCampaign’s capabilities through their free trial. It’s a great start towards understanding if it’s the right fit for your email marketing requirements. Go ahead, dive into the depths of ActiveCampaign and see how deep it goes; the results might surprise you.

Lite Plan

Diving into ActiveCampaign’s Lite Plan, let’s discuss why it’s such a fantastic starting point for your email marketing needs. With the Lite Plan, you’re allowed 100 emails per day to a maximum of 100 contacts. Perfect for startups and small businesses with compact contact lists, isn’t it?

Under the Lite Plan, you’ll avail all the essential features you need to kickstart your email campaigns. These include unlimited sends, email marketing, sending newsletters, marketing automation as well as chat and email supports. It’s a nifty little package that covers all the basics – wrapped up in an affordable price tag.

The Lite Plan also gives you access to ActiveCampaign’s vast library of templates and designs. So even if you’re not a design whiz, you’ll be able to create professional and visually appealing emails using the drag-and-drop editor.

Of course, tools are only as good as their ability to be used. That’s why the user-friendly nature of the Lite Plan is such an asset. The easy-to-use interface means you can set up and run your campaigns without needing a degree in IT. And if you’re the kind of person who likes to do things on the fly, you’ll appreciate the mobile app that lets you work from anywhere.

One more thing that sets the Lite Plan apart is the access to ActiveCampaign’s learning resources. As a user, you get free access to their knowledge base, webinars, and tutorials to guide you in running successful campaigns.

This plan is priced at $9 per month if billed annually and if you choose to pay monthly, the cost will be $15 per month.

Without a doubt, the Lite Plan presents excellent value for its cost, especially when you’re just starting out with email marketing. It’s not just about the features, but also the ease of operation and learning resources that ActiveCampaign provides.

Moving along the pricing ladder, let’s jump to the next pricing tier, which is the Plus Plan.

Plus Plan

Picking up from where we left off at the Lite Plan, let’s delve into ActiveCampaign’s next tier – the Plus Plan. It’s particularly beneficial for growing businesses that are ready to level up their marketing game.

Unveiling a multitude of advanced features, the Plus Plan caters to comprehensive marketing needs. Whilst encompassing all that the Lite Plan offers, it further extends its services, incorporating Customer Relationship Management (CRM) with sales automation. This feature plays a vital role in streamlining your customer interactions and engagements by streamlining sales processes.

In addition, contact and lead scoring come along with this pack. As your lead lists grow, you’ll find this feature as an indispensable tool helping you to prioritize and target your contacts effectively.

Further, ActiveCampaign’s Plus Plan introduces exclusive functionalities. A prominent one is the integration of the SMS marketing feature. With this, you can diversify your communication channels and engage with your contacts via text messages.

One more premium feature that deserves a special mention is custom user permissions. This allows you to manage your team’s access rights effectively, ensuring each team member only accesses the necessary information.

As for the cherries on top, you gain access to one-on-one training and up to 25 users. The first lets you continue your strive for email marketing greatness as you have access to personalized training. The later ensures enough user allocations to cover your expanding team.

In terms of pricing, the Plus Plan is pegged at $49 per month for 500 contacts if billed annually. If you opt for monthly billing, then the cost is $99 per month. Here is how it compares with the Lite Plan.

Plan Annual Billing Monthly Billing
Lite $9 $15
Plus $49 $99

The Plus Plan offers benefits that go beyond basic email marketing, making it ideal if you’re wanting to heighten your customer interaction strategy. The addition of CRM capabilities, lead scoring, SMS marketing, custom permissions, and the increase of user allocations inherently make this plan a more powerful option.

Professional Plan

Elevating your capabilities even further is the Professional Plan. This robust offering isn’t merely an upgrade. It drastically transfigures your business operations, providing more sophisticated tools for an enhanced customer-focused strategy.

If you’re dealing with a larger contact base and need advanced utilities, this plan is designed specifically for you. It’s priced at $129 per month for 500 contacts if billed annually and $159 per month if billed monthly. Understandably, it’s a considerable leap from the Plus Plan’s price, but the wealth of features and the value it provides balances out the cost.

Existing in the Professional Plan are exceptional features like Predictive Sending and Predictive Content with Machine Learning. These innovative aspects leverage machine learning technology to aid you in sending the right information at the right time to your contacts and customizing your campaign content to suit unique user behaviors.

You’ll also get access to features such as:

  • Conversion tracking
  • Split automations
  • Site messaging
  • In-depth onboarding consultation
  • Up to 50 users

Here’s a quick comparison of the Professional Plan within ActiveCampaign’s pricing spectrum:

Plan Monthly Price (500 Contacts)
Lite $15
Plus $99
Professional $159

As you see, advancing from the Plus Plan to the Professional Plan might feel steep initially. Yet, consider the sophistication and superior personalization it delivers. Once you begin to experiment with those extensive capabilities, you’ll realize it’s an investment that can significantly enhance your customer interaction strategies.

Enterprise Plan

The Enterprise Plan, the last tier in ActiveCampaign’s pricing structure, is tailored for businesses with extensive needs and large contact bases. If your company is constantly expanding its reach, you might find this level appealing for its advanced capabilities and unlimited users.

Designed with exceptional features, this plan is truly capable of orchestrating a robust and comprehensive customer experience. Everything available in the Professional Plan is included here. Nevertheless, the Enterprise Plan further emphasizes on extensive customization, high-end support and more advanced automations. You receive unique functionalities such as custom mail server domain, free design services, dedicated account representative, and phone support which are usually required by large scale businesses.

Looking closely at the cost, the Enterprise plan is priced at $229 per month for 500 contacts if billed annually. Similarly, the monthly billing comes out to be $279 per month for 500 contacts.

Let’s summarize the unique elements of the plan in a markdown table.

Feature Enterprise Plan
Custom mail server domain Yes
Free design services Yes
Dedicated account representative Yes
Phone Support Yes
Pricing – Annual Billing 229/month
Pricing – Monthly Billing 279/month

Sure, there’s a price jump from the Professional Plan, you’ll notice. But for an increasing, large-scale operation – it might be the price to pay for your marketing automation needs. However, whether or not you choose the Enterprise Plan, or remain in the Professional Plan, would completely depend on your business needs and budget. One thing’s clear — ActiveCampaign offers scalable pricing plans that are designed to grow with your business. You can anticipate your marketing outreach to make impressive strides with the aid of this platform.

Add-ons and Upgrades

Beyond the Enterprise Plan, ActiveCampaign has a variety of add-ons and upgrades to help customize a package that best fits your promotional goals. These add-ons not only extend the platform’s capabilities but also tailor your experience to suit your specific needs. Note that these add-ons are priced separately and may vary depending on the number of contacts you have.

One of the most popular add-ons is the Customer Success Commitment. This upgrade offers additional services to help you get the most out of your subscription.

Add-on Description
Customer Success Commitment A dedicated customer success manager, proactive check-ins and custom strategy development

Another handy option is the Custom Reporting add-on. If you’ve got a lot of data to track and manage, this feature enables you to easily create and share detailed reports with your team.

Add-on Description
Custom Reporting Advanced reporting tools to create, share and organize reports

Each add-on provides an extra layer of functionality to ensure that ActiveCampaign fully caters to your business’s ever-evolving needs. You’re not just buying a subscription; you’re procuring a solution that’s packed with tools designed for the long run.

While ActiveCampaign’s primary function is email campaigns, with these add-ons it becomes a more suitable fit for even the most demanding marketing automation needs. The adjustable nature of ActiveCampaign makes it an invaluable tool in your quest to scale and adapt in the digital marketing landscape.

Is ActiveCampaign Worth the Investment?

Seeking value for money is top of the list when it comes to investing in a digital marketing tool. Given ActiveCampaign’s flexible pricing plans, custom functionality and add-on options, let’s assess whether this platform is worth considering.

When realizing the full potential of ActiveCampaign, you’ll understand it’s more than just an email marketing tool. Its CRM platform, coupled with the machine learning capabilities, helps in streamlining your workflow and nurturing leads effectively. Moreover, given the Custom Reporting add-on, you’re empowered to create comprehensive reports to fine-tune your campaigns.

Fundamentally, it’s not just the pricing that determines if a tool is worth the investment. Its value lies in its ability to:

  • Meet your business requirements
  • Fit within your budget
  • Scale with your growth

So, evaluate these factors based on ActiveCampaign’s offerings. Are the add-on features like Customer Success Commitment and others valuable for your business? Do these align with your long-term objectives?

Let’s dive deeper into whether the cost of the ActiveCampaign Enterprise Plan is justifiable for your business.

Those who require advanced functionalities might consider the Enterprise Plan. From custom mailserver domain and priority support to dedicated rep and in-depth onboarding, this plan offers you a lot. We’ve compiled a table to help you understand.

Features Enterprise Plan
Custom Mailserver Domain Included
Priority Support Included
Dedicated Account Rep Included
In-Depth Onboarding Included

Shedding light on the Enterprise Plan, remember it’s designed for large businesses needing high-reliability services. It caters to regulated industries like finance, healthcare, and ecommerce who require custom solutions to efficiently reach their audience.

The adaptability and potential of ActiveCampaign, coupled with the flexibility of its payment plans, can potentially make it a wise investment. However, a thorough evaluation of business needs is crucial in making this decision.

So, bear in mind as we forge ahead into further detail, the suitability of ActiveCampaign all boils down to your distinctive business needs and goals. Rather than deciding right away, let’s continue our exploration of other aspects of ActiveCampaign.


You’ve got the rundown on ActiveCampaign’s pricing and how it can be tailored to your specific needs. It’s clear that this platform offers a wealth of features and add-ons to enhance your marketing efforts. The Enterprise Plan, in particular, shines for large businesses in regulated industries. But remember, it’s not just about the cost. It’s about finding a solution that aligns with your business requirements, budget, and growth plans. So, keep digging, keep exploring, and make sure ActiveCampaign is the right fit for you. After all, an informed decision is the best decision. You’re well on your way to mastering your marketing strategy.

What does the article discuss?

The article discusses ActiveCampaign’s pricing plans, focusing primarily on the Enterprise Plan. It also covers add-ons and upgrades available to customize packages to suit your business’s promotional needs.

What capabilities do the add-ons provide?

The add-ons extend the capabilities of ActiveCampaign’s platform, allowing for customization and tailoring of user experience to meet specific needs.

What factors does the article recommend considering when evaluating ActiveCampaign?

The article recommends considering factors such as business requirements, budget constraints, and scalability with business growth while evaluating ActiveCampaign.

Who is the Enterprise Plan designed for?

The Enterprise Plan of ActiveCampaign is designed specifically for larger businesses operating in regulated industries.

What is the final recommendation of the article?

The article concludes with the recommendation to thoroughly evaluate business needs and goals before making a decision about ActiveCampaign. It also suggests exploring other aspects of ActiveCampaign.

Category :

Share this:

Leave a Reply

Your email address will not be published. Required fields are marked *

About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

Recent Post


Grow Your Business Today

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

brian cliette

Do You Want A More Direct Contact With Our Team?​