Brian Cliette

Verify Your Domain on ActiveCampaign: Step-by-Step Guide

Verifying your domain with ActiveCampaign isn’t just a smart move—it’s essential for ensuring your email marketing hits the mark every time. I’ve been through the process myself and know the ins and outs that’ll save you time and boost your deliverability.

In this article, I’ll walk you through the straightforward steps to verify your domain in ActiveCampaign. We’ll cover why it’s critical for your email campaigns and how it can significantly impact your sender reputation. Trust me, this is one setup you don’t want to skip.

Why Verify Your Domain in ActiveCampaign

Domain verification is a vital step in establishing your identity as a sender and safeguarding your emails from ending up in the spam folder. When I first began using ActiveCampaign for email marketing, I quickly understood that without verifying my domain, my messages could be marked as spam, tarnishing my reputation and reducing the effectiveness of my campaigns.

Verifying your domain in ActiveCampaign signals to internet service providers (ISPs) that I’m authorized to send emails from my domain. This authorization isn’t just a technical formality; it’s a badge of trust that can significantly increase the deliverability of my emails.

Here’s how it works:

  • Builds Trust With ISPs: ISPs are more likely to deliver emails into inboxes when the domain is verified, recognizing me as a legitimate sender.
  • Improves Sender Reputation: By verifying, I show that I am committed to best email practices, thus enhancing my sender reputation.

This verification also plays a crucial role in the technical side of email marketing. It allows the use of custom tracking domains within ActiveCampaign, enabling me to ensure that all hyperlinks in my emails carry my brand. Furthermore, verified domains make use of secure protocols like DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework), which protect against email spoofing and phishing.

From my experience, here are additional benefits:

  • Enhanced Engagement: When emails land in the primary inbox, recipients are more likely to engage with the content.
  • Accurate Analytics: Deliverability directly affects open and click rates, impacting the accuracy of campaign analytics.

It’s clear that without domain verification, I’d be severely undercutting the potential impact of my email marketing efforts. By following through with this step, I ensure that each email I send not only reaches its intended audience but also carries the reputation and reliability of my brand behind it.

How Domain Verification Works

When I set out to verify my domain with ActiveCampaign, the first thing I learned was that it’s a fairly straightforward process. Domain verification is essentially the method of proving ownership of the domain I use to send emails. Doing so requires me to update records in the domain’s DNS settings, which can sound more intimidating than it actually is.

To get started, I accessed the domain management section within my ActiveCampaign account where I was prompted to enter the domain I wanted to verify. After submitting my domain, ActiveCampaign generated two crucial DNS records: a TXT record and a CNAME record. These records are unique to my account and serve as identifiers to email servers and ISPs, confirming that I am the legitimate sender.

Here are the steps I followed:

  • I logged into the DNS provider’s website where my domain is hosted.
  • I navigated to the DNS management page.
  • I added the TXT record provided by ActiveCampaign to my domain’s DNS settings.
  • I also added the CNAME record, which is essential for setting up a custom tracking domain.

After updating these records, I waited a bit because DNS changes can take some time to propagate. This duration can range anywhere from a few minutes to 48 hours. During this time, ISPs and receiving servers across the globe update their records to recognize the changes I made.

Once the records propagated, I clicked the verification button in my ActiveCampaign account, and the service performed an automatic check to confirm the presence of the new DNS records. When the verification succeeded, it meant that the email infrastructure recognized my domain as a verified sender.

Email authentication was now set to bolster deliverability and trustworthiness. What’s more, I could now use my custom domain to track email campaign performance, leveraging ActiveCampaign’s robust analytics. As a result, every email sent from my domain had a higher chance of landing in my subscribers’ inboxes, not their spam folders.

By embracing domain verification, I’m sending a clear message that not only do I respect my audience’s need for security, but I’m also committed to maintaining the integrity of my email marketing campaigns.

Step-by-Step Guide to Verify Your Domain

Before verifying your domain in ActiveCampaign, ensure you have access to your domain’s DNS settings which is typically available in the control panel of your hosting provider. As a personal tip, I always double-check my login information and access beforehand to avoid any hiccups during the process.

Firstly, I need to add a TXT record to prove ownership of my domain. ActiveCampaign provides me with a unique verification code, which I enter as the value for the TXT record. It’s essential to navigate to the DNS management area, locate the option to add a new record, and select TXT as the type. Here’s an example of what the TXT record might look like:

Type Host Value
TXT @ activecampaign-verification=examplecode

Secondly, I add a CNAME record for ActiveCampaign that is used for tracking. ActiveCampaign also supplies a unique CNAME value which I then input as follows:

Type Host Value

After everything is input correctly, I save the changes. DNS propagation can take some time, ranging from a few minutes to 48 hours. During this wait, I periodically check if the records have updated by using various DNS lookup tools available online.

Finally, I return to my ActiveCampaign account to verify the domain. I navigate to the ‘Settings’ menu and then to ‘Domains’. Here, I find the domain I’m trying to verify and click the ‘Verify Domain’ button. If everything’s set up correctly, ActiveCampaign will acknowledge the domain as verified. This enables me to leverage higher deliverability rates and employ a custom tracking domain for my email campaigns.

Armed with this verification, I rest assured that my emails are significantly more likely to land in my subscribers’ inboxes rather than their spam folders. Not only does my sender reputation get a boost, but my audience engagement is positioned to see measurable growth. Remember, domain verification is a cornerstone of building a successful online presence, and it’s worth every minute invested.

Benefits of Domain Verification in ActiveCampaign

Domain verification within ActiveCampaign isn’t just a step to add to your to-do list; it’s a fundamental part of establishing your email marketing’s credibility. When I first started email marketing, I quickly learned that deliverability and sender reputation are pivotal to campaign success. Here’s how verifying your domain amplifies these crucial aspects:

First, domain verification improves email deliverability. By verifying your domain, you’re assuring email service providers that your emails are coming from a legitimate source. What this means for you is a significant decrease in the chances of your emails ending up in the spam folder.

The perks don’t stop there. Building a strong sender reputation is akin to building a good credit score for email marketing. By verifying your domain, you’re telling your recipients, “Hey, it’s really me!” ActiveCampaign, and most importantly, your audience, takes notice. This kind of trust is priceless and translates into higher open rates and engagement.

But there’s more – branded links in your emails. When your domain is verified, you can have a custom tracking domain. Emails with generic links can feel less personal or even suspicious. I’ve found that using a custom domain fosters a branded experience that resonates with subscribers, making them more likely to interact with your content.

Lastly, let’s talk about analytics. A verified domain allows for more precise tracking in ActiveCampaign. We’re talking about the ability to pinpoint exact metrics for opens, clicks, and forwards. This information allows you to fine-tune your strategies in real-time, ensuring that you’re always on top of your game.

Verifying your domain on ActiveCampaign isn’t just a box to be checked. It’s a strategic move that gives your email campaigns the edge they need to cut through the noise and reach your desired audience effectively. Consider domain verification as a stake in the ground – it’s your claim to authenticity in a world where digital trust is harder and harder to come by.

Troubleshooting Common Issues

When setting up domain verification in ActiveCampaign, you might run into a few snags. I’ve compiled some tips to help navigate common sticking points.

Firstly, DNS Propagation Time can trip you up. After adding the CNAME record to your DNS settings, it may take up to 48 hours to propagate. If your domain isn’t verified immediately, don’t fret. Give it time and check again after a couple of days.

If you encounter a CNAME Record Not Found error, double-check your DNS settings. It’s crucial to ensure that the CNAME record is correctly entered and that you’ve saved the changes. Misspellings or incorrect values are often to blame here.

  • Verify the record name and value are exactly as provided by ActiveCampaign.
  • Confirm that you’ve saved the DNS settings.
  • Always allow for the propagation time before rechecking.

Another issue is when emails keep landing in spam, even after verification. This might indicate a need to review your Email Practices. Here are key factors I keep in mind to maintain my sender reputation:

  • Avoid using sales-heavy language that triggers spam filters.
  • Get permission from recipients before sending them emails.
  • Regularly clean your email list to remove unengaged subscribers.

Remember, email service providers (ESPs) like Gmail or Yahoo may have their own filtering systems. It’s important to stay up to date with their requirements and best practices.

Lastly, some users might struggle with Link Branding. After domain verification, your links should automatically display as branded. If they don’t, revisit your ActiveCampaign settings to ensure that you’ve enabled link branding.

Don’t let minor setbacks discourage you. Most issues have simple fixes, and ActiveCampaign’s support team is just a chat away. Regular monitoring and tweaking can keep your email marketing campaigns sailing smoothly.


I’ve walked you through the essentials of verifying your domain with ActiveCampaign and the critical steps to troubleshoot common hiccups. Remember, patience is key when waiting for DNS changes to take effect. Ensuring your CNAME record is accurate can’t be overstated—it’s the linchpin of successful domain verification. Keep your email content engaging and your subscriber list clean to safeguard your sender reputation. Don’t forget to toggle on link branding for that professional touch. And if you hit a snag, ActiveCampaign’s support team is there to help. With these insights, you’re well on your way to mastering email marketing with ActiveCampaign.

Frequently Asked Questions

What is domain verification in ActiveCampaign?

Domain verification in ActiveCampaign is a process that confirms you own the email domain you’re sending from. This helps to improve your email deliverability and sender reputation by authenticating your identity as a sender.

How long does DNS propagation take for domain verification?

DNS propagation can take up to 48 hours. During this time, DNS servers across the internet update their records to reflect the changes made in your DNS settings for domain verification.

Why is it important to correctly enter the CNAME record?

Correctly entering the CNAME record in your DNS settings is crucial because it is part of the verification process ActiveCampaign uses to authenticate your domain. Incorrect entry can prevent your domain from being verified.

How can I avoid harming my sender reputation?

Avoid using sales-heavy language in your emails and regularly clean your list to remove unengaged subscribers. Both practices help maintain a healthy sender reputation and improve email deliverability.

Is link branding necessary in ActiveCampaign?

Enabling link branding is necessary if you want to strengthen your email marketing campaigns. It replaces generic links with branded links that contain your domain name, contributing to a consistent and professional image.

Who should I contact for support with ActiveCampaign domain verification?

For any issues with domain verification in ActiveCampaign, you should reach out to ActiveCampaign’s support team. They have the expertise to assist you with troubleshooting and answering any questions you might have.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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