Brian Cliette

When Did ActiveCampaign Pricing Increase? Unpacking the Timeline for You

Have you noticed a hike in your ActiveCampaign subscription recently? That’s because ActiveCampaign pricing increased in the latter half of 2020. This change has caught the attention of many users, leaving them to question and understand why there was a shift in their billing.

The new pricing model of ActiveCampaign was introduced to better align with the service’s growing feature set and capabilities. The company believes that this revised pricing structure reflects more accurately the value users get from their platform. It’s not just an email marketing tool anymore; it’s evolved into a comprehensive Customer Experience Automation (CXA) platform.

However, we know change can be hard, especially when it affects your bottom line. You’re probably wondering what these changes mean for your business and how they’ll impact your marketing budget moving forward.

Understanding ActiveCampaign Pricing

Let’s dive into the intriguing world of ActiveCampaign pricing. If you’re familiar with this platform, you’d know it’s a comprehensive marketing automation tool that offers email marketing, CRM, and sales automation. But how much does it really cost?

ActiveCampaign operates with a tiered pricing structure. The tiers include Lite, Plus, Professional, and Enterprise plans. They are designed to cater to a broad spectrum of business needs – from small startups to large corporations.

Here’s what each plan costs:

  • The Lite plan is your entry-level offering at $9 per month. It provides basic features like email marketing and unlimited sending.
  • Next up in line is the Plus plan costing $49 per month. This plan introduces CRM and sales automation features along with contact scoring.
  • Moving on to the Professional package priced at $129 per month. It takes things up a notch by adding machine learning capabilities alongside site messaging options.
  • At the top of the range is their Enterprise offer for $229 per month which throws in custom reporting, dedicated account rep and phone support among other perks.

But when did ActiveCampaign increase its prices? Well, back in October 2020 they announced an adjustment to their pricing structure aiming for more value delivery via enhanced services under each tier.

Now you might be wondering why such changes occur? Like most SaaS companies, ActiveCampaign regularly reviews its price points against market demand and competitive landscape factors while ensuring consistent advancements in product offerings.

So there you have it! That’s how ActiveCampaign has adapted its pricing over time to reflect both customer needs and market trends.

ActiveCampaign Pricing Plans and Features

Let’s dive into the specifics of ActiveCampaign’s pricing plans. They’ve got 4 main tiers: Lite, Plus, Professional, and Enterprise. You’re probably wondering what each offers, right? Let’s break them down.

The Lite plan is your entry-level option. It starts at $15 per month if you’re billing annually and covers up to 500 contacts. Here are some features you’ll get:

  • Email marketing
  • Unlimited sending
  • Send newsletters

Next up is the Plus plan. This one rolls in at $70 per month (billed annually) for up to 1,000 contacts. You’re getting everything from the Lite package plus these additions:

  • CRM with sales automation
  • Contact & lead scoring

Then we have the Professional plan priced at $159 per month (annual billing) for a maximum of 2,500 contacts. In addition to all Plus features it also provides:

  • Site messaging
  • Attribution reporting

Lastly there’s the Enterprise Plan – this is for big businesses with extensive needs and hefty contact lists. With an annual cost of $279 per month for max 10,000 contacts, it includes everything above plus exclusive features like:

  • Custom reporting
  • Free social data

As prices increase through each tier so too does the feature set offered by ActiveCampaign which makes sense given that as your business grows your needs are likely to change and expand.

To ensure you’re choosing wisely between these plans consider not just your current requirements but also those anticipated in future growth stages of your business as well as budget constraints.

So there you have it! A concise breakdown of ActiveCampaign’s different pricing plans and their key features.

Changes in ActiveCampaign Pricing

ActiveCampaign, a leading provider of customer experience automation (CXA) solutions, has seen its pricing evolve over time. Let’s talk about how and when these changes occurred.

Initially, you might recall that ActiveCampaign had a straightforward pricing model. It was based on the number of contacts you managed. But as the company grew and expanded its offerings, things started to change.

Back in 2016, they introduced what we now know as ‘plans’. These are essentially different tiers of service – Lite, Plus, Professional, and Enterprise. Each plan offers varying features and services at different price points. With this new structure came an increase in cost for most users.

In 2018, another significant shift happened with ActiveCampaign’s pricing policy. The introduction of mandatory onboarding fees for the Plus package ushered in another wave of price increases for many customers.

Fast forward to 2020; there were further tweaks made to their pricing structure. For instance:

  • The Lite Plan had a slight increase from $9/month to $15/month
  • The Plus Plan saw an increase from $49/month to $70/month
  • And the Professional Plan went up from $129/month to $159/month

These changes reflect not just inflation but also ActiveCampaign’s ongoing commitment to improving their platform and providing more value-packed features for their customers.

Remember though: while it may feel like you’re paying more today than when you initially signed up with ActiveCampaign, it’s important to consider the added benefits that come with these updates – advanced automation tools, better reporting capabilities or superior email marketing functions might be well worth the additional dollars spent!

Do bear in mind that all prices mentioned here are subject to change based on ActiveCampaign’s discretion and current policies. So always check out their official website for the most accurate information!

When Did ActiveCampaign Pricing Increase

You may have recently noticed a change in your ActiveCampaign invoice, leading you to the question: when did ActiveCampaign pricing increase? We’ve got some insights for you.

It was back in May 2021 that the company announced their new pricing structure. They’d been working hard on enhancing features and bringing better value to their customers. To reflect these improvements, they had to adjust their prices upward.

Now, let’s delve into specifics. The price hike wasn’t across the board – it depended on which tier of service you were using. For instance:

  • Lite plan increased from $9/month to $15/month
  • Plus plan moved from $49/month up to $70/month
  • Professional Plan jumped from $129/month to a hefty $159/month

We understand that such changes might surprise or concern you. But remember, with these increases also came significant feature enhancements and added benefits aimed at improving your user experience and business results.

Let’s take a moment to understand why businesses like ActiveCampaign opt for price increases. It’s not just about adding dollars to their bottom line; often, it’s about continuing innovation and improvement. They strive to bring more value by developing new features or refining existing ones for optimal performance.

In conclusion (and don’t worry if this feels like déjà vu), yes – ActiveCampaign did raise its prices in May 2021 but with an underlying motive of providing superior services and facilitating your business growth.

Impact of the Pricing Increase

If you’ve been keeping an eye on your ActiveCampaign subscription, you might have noticed a recent hike in prices. This change could have quite a significant impact on your business’s budgeting and planning. It’s critical to understand how this price increase can affect you.

Firstly, it’s essential to mention that the increased cost will directly influence your monthly expenses. If you’re running a small or medium-sized company, every dollar counts. An unexpected rise in costs can put a strain on your budget and force you to reconsider other expenditures.

Secondly, there may be potential indirect effects as well. For instance, if the price increase leads to cutting back on other marketing activities due to limited resources, it could hamper overall business growth.

Here are some key points about the pricing changes:

  • Basic Plan: The basic plan saw an increase from $15 per month to $19 per month.
  • Plus Plan: The plus plan increased from $70 per month to $74 per month.
  • Professional Plan: This plan jumped from $159 per month to $129 per month.
  • Enterprise Plan: Previously priced at $279 per month now stands at $229 per month.

It’s vital for businesses using ActiveCampaign to stay informed about these changes and adapt their spending plans accordingly. Not doing so could result in financial stress or even disruption of services if not properly planned for in advance.

Lastly, consider looking into alternatives if the new pricing doesn’t fit within your budget anymore. There are several other email marketing platforms out there that offer similar features at different price points – it might be worth exploring those options before making any hasty decisions about sticking with ActiveCampaign despite the price hike!


You’ve journeyed through the history of ActiveCampaign’s pricing changes. It’s been a voyage that’s seen both minor adjustments and significant shifts, all aimed at continually refining their service offerings.

As you’re now aware, there isn’t an exact date when ActiveCampaign increased its prices. Rather it’s been a gradual process over several years as they have added new features and capabilities to their platform.

When considering the value provided by ActiveCampaign, remember these key takeaways:

  • ActiveCampaign’s pricing model has evolved over time, reflecting their commitment to delivering robust marketing automation solutions.
  • The price increases reflect additional features and enhanced functionality provided by ActiveCampaign.
  • They offer different plans catering to various business needs and budgets.

To adequately assess whether or not the pricing increase is justified for your needs, consider what you require from an email marketing platform. Are advanced automations important? What about CRM capabilities?

In essence, while there has indeed been a rise in the cost of using ActiveCampaign’s services over time, this change reflects a shift towards more comprehensive offerings designed to suit diverse business needs.

Stay tuned for updates on any future changes in pricing. In the fast-paced world of digital marketing tools like ActiveCampaign, things can change quickly! But rest assured we’ll keep you informed every step of the way.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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