Brian Cliette

Go High Level Review: An In-Depth Look at Pricing, Features & Value for agencies

If you’re like me, always on the hunt for the best marketing tools, you’ve probably heard about Go High Level. It’s been making waves in the digital marketing world, promising to be a one-stop solution for all your marketing needs. Today, I’ll delve into this platform, giving you an unbiased Go High Level review.

What is Go High Level?

Being a marketer, I understand the struggle of syncing multiple tools just to launch a single campaign. Enter Go High Level – a platform that’s sought to makeover this tedious process. Go High Level, often abbreviated as GHL, is a powerful all-in-one marketing automation platform.

GHL isn’t just about selling a product or service, rather it’s about providing a solution to streamline your entire marketing process. This platform in essence is a CRM on steroids. From managing leads and client follow-ups to running email campaigns and tracking results, GHL boasts features designed to simplify marketing processes.

What sets GHL apart is its holistic approach. Unlike traditional marketing tools, GHL encompasses all aspects of a campaign, including customer acquisition, retention, and even review management. This harmonization of tasks not only eliminates the hassle of switching between different platforms, but also creates a consolidated view of your campaign.

Intriguingly, GHL’s comprehensive approach doesn’t equate to complexity. Designed with a user-friendly interface, GHL provides an easy-to-navigate dashboard, allowing users to keep track of their campaigns in real-time. Whether it’s managing client relationships, scheduling appointments, or analyzing campaign performance, GHL enables users to do it all under one virtual roof.

In regard to pricing, GHL provides a high level of flexibility with monthly and yearly subscription options. It also offers a 14-day trial period, so you can test the waters without having to make an immediate financial commitment.

Let’s delve deeper into its features to understand how GHL can optimize your marketing strategy. No matter what sector you’re in, GHL is positioned to revolutionize how businesses approach marketing. In the next section, I’ll further explain its robust capability and inbuilt features, and how these might be the perfect fit for your marketing needs.

Key Features of Go High Level

Diving right into the heart of the matter, Go High Level is a powerhouse automation platform brimming with features that make it an excellent tool for online marketers. Allow me to share some prime features that set Go High Level apart and can turbocharge your marketing campaigns.

One of the first features that strike me is its Unified Dashboard. The days of juggling between multiple platforms are over – Go High Level streamlines your marketing efforts by consolidating them into a single dashboard. With data from email campaigns, lead generation and follow-up activities all at your fingertips, it’s easy to monitor your campaign’s successes.

Next, the Built-In CRM (Customer Relationship Management) tool is a game-changer. Digital marketers know the significance of cultivating relationships with their leads and Go High Level’s in-built CRM makes this task a breeze. It helps you track interactions, behavior and preferences on an individual basis. That’s precious information for tailoring personalized strategies to win their loyalty.

With Trigger-Based Automation your daily grind gets a lot more manageable. This feature allows you to structure your responses based on specific customer actions such as the opening of an email, filling out a form or clicking on a particular link. The platform then automatically triggers the right follow-up maintaining a high level of engagement.

The Funnel Builder integrated into the Go High Level system is another big hit. This tool allows you to visually map out your sales funnel and customize it based on different customer responses. It’s more than just creating a landing page, it’s about creating successful conversion paths that drive results.

Finally, don’t forget White Label Capabilities. This nifty feature allows agencies and freelancers to design and sell unique branded versions of the Go High Level platform to their clients – an amazing USP for agencies looking to scale.

Pros of Using Go High Level

When it comes to marketing automation platforms, Go High Level stands head and shoulders above the competition. As someone who’s been in the digital marketing field for a quite a while now, it’s always refreshing to come across a tool that not only delivers on its promises but also adds significant value to my daily tasks.

One of the major advantages of this platform is its all-in-one functionality. Instead of juggling several separate tools for email campaigns, lead tracking, and client follow-ups, everything is housed under one roof. This integrated approach is a massive time-saver and I’ve found that it significantly streamlines my workflow.

Another pro is Go High Level’s trigger-based automation capabilities. It enables custom automated responses based on specific client actions. This opens up a whole new level of personalization in client interactions. In essence, it feels like having a digital assistant on call 24/7.

Being an ardent fan of funnel marketing, the built-in funnel builder doesn’t disappoint. It’s intuitive, flexible, and – best of all – it allows the creation of tailored sales funnels that align seamlessly with any marketing campaign. This takes the guesswork out of the ‘customer journey’ and provides a clear pathway from lead acquisition to conversion.

Additionally, Go High Level’s White Label capabilities are worth mentioning. For digital marketing agencies like mine, being able to brand and sell the platform as our own product adds an extra layer of professionalism and can be a significant source of additional revenue.

Go High Level’s comprehensive suite of features makes it one of the most user-friendly and effective marketing automation tools in today’s crowded market. From seamless data integration across all marketing channels, to advanced automation and analytics, it’s a platform built to empower online marketers.

This, coupled with a straightforward, user-friendly interface, makes Go High Level an excellent tool for small, medium, and even large businesses looking to streamline their marketing operations.

In addition to the above, Go High Level also offers advantages such as:

  • Integrated training materials for easy onboarding
  • Scalable plans, allowing businesses to grow at their own pace
  • Excellent, responsive customer support.

Cons of Using Go High Level

Transitioning to a new platform, no matter how robust or user-friendly, can pose some challenges. Here, I’ll precisely address some of these obstacles that you could face while using Go High Level.

The implementation process of Go High Level could be tricky, especially for less technologically adept users. Although the software provides numerous automation and customization options, the initial setup might require a substantial time investment. You might find it a tad overwhelming if you’re a beginner. This is because there’s a lot of potential functionality to navigate.

Price is another significant consideration. Go High Level’s all-in-one functionality comes at a relatively hefty price tag, potentially making it less attractive for small businesses or independent professionals. Their main package, as of date, costs $297 per month. At first glance, this might seem expensive, particularly for those starting with digital marketing or running on a tight budget.

Also worth noting, integrations with other software may not be as robust as you need. While Go High Level plays nice with some platforms, you might find it lacking if your business relies on specific software integrations. Compromises could be required to implement Go High Level fully.

Moreover, while the platform has scalable plans, its full potential is unlocked only in the higher-priced tiers. There may be features unavailable at lower tiers, which could cause limitations.

Finally, there’s one more disadvantage to consider – data import. The current version of Go High Level doesn’t support mass import of contacts via CSV files. While this is not a deal-breaker, it could potentially pose an inconvenience, especially if you have a extensive contacts list.

It’s crucial to bear these in mind while deciding whether Go High Level is a good fit for your business or not.

Pricing and Plans

When it comes to pricing, Go High Level throws a couple of options on the table. There’s the $99/month Agency Starter Package and the $297/month Agency Unlimited Package.

The Agency Starter package gives you access to a single location, making it suitable for small and medium-sized businesses. You’ll get total functionality with unlimited users, full customer relationship management (CRM), and marketing automation features.

On the other hand, the Agency Unlimited package is designed for multi-location businesses and larger agencies. Alongside everything included in the Agency Starter package, the Agency Unlimited offers:

  • Multi-location toolkit
  • Unlimited locations
  • The Agency edition of White Label

Planning to upgrade or downgrade? That’s possible too. Go High Level’s pricing plans come with the flexibility to make adjustments based on your business’ changing needs.

Take note, there’s no free trial at play here. However, there is a 30-day money-back guarantee. So, if at any point in the first 30 days you feel it’s not the right fit, you can request a full refund. That reduces the risk tied with the investment, making your decision to venture into Go High Level a smidge easier!

Before diving in, it’s critical to weigh the costs against the potential benefits to ensure it’s a worthy investment for your business. Remember, while the price tag may seem flush for some entities, it’s the value it delivers that counts. The automation benefits, CRM all-in-one functionality, plus the high converting websites and funnels, could be the ultimate game-changer for your online marketing strategies.

Here’s a simplified comparison of Go High Level’s two main plans:

Package Cost per Month Locations Noteworthy Feature
Agency Starter $99 Single Unlimited users, Full CRM, and marketing automation
Agency Unlimited $297 Unlimited Includes everything in Starter, plus multi-location toolkit and White Label (Agency edition)

Clearly, the decision to subscribe to Go High Level comes with its pros and cons. Yet, given its extensive features and ability to effectively streamline your marketing efforts, it could be the perfect platform to elevate your business to ‘high levels’.

Is Go High Level Right for Your Business?

As an expert in digital marketing, I know choosing the right marketing automation platform is critical to scaling success. But, it’s tough to make that call without considering a few key factors. While Go High Level’s diverse feature set and agreeable pricing plans are enticing, it’s vital to examine how they align with your specific business needs.

If you’re running a small to medium-sized business, Go High Level’s Agency Starter Package, priced at $99/month, could be just the ticket to driving your business’ success. You’ll get a comprehensive suite of tools, including — CRM capability, marketing automation, high converting websites, and funnels. These are core aspects that can help you maintain a close relationship with your clients while automating the bulk of marketing tasks to keep them engaged.

This package is particularly efficient for those aiming for growth without wanting to splurge too much on marketing software. It’s a blend of affordability and functionality, making it an ideal choice for newcomers in the digital landscape, for whom each business decision impacts the entire operation.

On the other hand, bigger agencies or multi-location businesses might find value in the more expansive Agency Unlimited Package, which is priced at $297/month. This robust package offers features that cater specifically to large-scale operations, ensuring a good return on investment. A business with multiple locations or larger teams would benefit from the broader array of functions such as advanced reporting, roll-up reporting, and increased user capabilities.

Key takeaway: Go High Level presents two well-priced plans catering to different business sizes and needs. Check out the table below comparing their features. If your business objectives align with the benefits offered by these plans, Go High Level might be the next step in your digital growth strategy.

Package Monthly Price Ideal For
Agency Starter $99 Small to medium-sized businesses
Agency Unlimited $297 Multi-location businesses/larger agencies


So there you have it. Go High Level’s offerings are indeed noteworthy. With packages tailored to different business sizes and needs, it’s a platform that can potentially take your marketing game to new heights. However, it’s crucial to remember there’s no one-size-fits-all solution. It’s all about finding what fits your business model and objectives best. While Go High Level has its perks, it’s important to weigh these against the cost and your specific needs. Remember, they don’t offer a free trial but they do provide a 30-day money-back guarantee. So, if you’re on the fence, that could be your safety net. Ultimately, Go High Level could be just what you need to elevate your business. But only you can make that call. After all, it’s your business we’re talking about.

What is Go High Level?

Go High Level is a marketing automation platform designed to meet various business needs. It offers automation benefits, CRM functionality, and tools for creating high-converting websites and funnels.

What packages does Go High Level offer?

Go High Level offers two packages: the $99/month Agency Starter Package for small and medium-sized businesses, and the $297/month Agency Unlimited Package, suited for multi-location businesses and larger agencies.

Does Go High Level offer a free trial?

No, Go High Level does not offer a free trial. However, they provide a 30-day money-back guarantee.

Who should consider using Go High Level?

Any business looking to automate their marketing efforts should consider Go High Level. It is especially beneficial for small to large agencies and multi-location businesses.

How should a business decide if Go High Level is the right choice for them?

A business should consider its specific needs and objectives. They should weigh the pros and cons of subscribing to Go High Level, including cost, potential benefits, and their specific marketing needs.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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