Brian Cliette

Go High Level vs ActiveCampaign: A Comprehensive Review of Customer Support

If you’re like me, you’ve probably found yourself stuck in the endless loop of comparing marketing automation platforms. It’s a tough world out there, with so many options vying for your attention. Today, we’ll be diving into the nitty-gritty of two popular choices: Go High Level and ActiveCampaign.

These two platforms have been making waves in the digital marketing landscape, and for good reason. Both bring a unique set of features to the table, but which one will serve your business needs best? Well, that’s exactly what we’re here to figure out.

What is Go High Level?

Peering into the world of marketing automation platforms, Go High Level is a name that consistently stands out. This all-in-one platform not only streamlines but also automates many aspects of digital marketing. Tasked with the mission of replacing all your marketing tools, it serves as a central hub for business growth.

It’s highly advisable if you’re handling multiple clients or running various marketing campaigns. Boasting a user-friendly interface, Go High Level makes it easy for both seasoned professionals and beginners alike.

So where does Go High Level shine? Well, it’s excellent for customer acquisition and retention. Through features like autoresponders, appointment scheduling, and sales funnels, it simplifies the process of finding and keeping customers. Plus, it comes fully loaded with powerful CRM features. These help manage and nurture customer relationships, delivering an elevated customer experience.

Let’s break down its notable features:

  • Sales Funnels: These help guide potential customers through the buying process. Go High Level’s customizable funnels are a game-changer for several businesses.
  • Two-Way Text Messaging: This feature allows businesses to communicate directly with their customers by sending personalized messages.
  • Automated Follow-ups: Go High Level never lets potential leads fall through the cracks. Its automated follow-ups keep businesses in constant contact with potential and existing customers.

Take into consideration that it also offers a great white label solution. It’s an opportunity for digital marketing agencies to buy services and rebrand them as their own. That’s just another way Go High Level lives up to its name.

Unleashing the power of Go High Level hinges on understanding its features. We hope diving into its benefits has given insights into how it can serve as a top-notch tool for your business. Now let’s move forward and examine how ActiveCampaign compares…

What is ActiveCampaign?

Having discussed Go High Level, it’s time to switch gears towards its competitor in the market – ActiveCampaign. ActiveCampaign, much like Go High Level, is a robust platform dedicated to streamlining the marketing process.

ActiveCampaign is more than just an email marketing tool. It’s a fully-featured customer experience automation platform. It’s renowned for its extreme flexibility and customization options. With ActiveCampaign, businesses can craft personalized customer experiences tailored to individual customer needs.

It kicks things up a notch by providing a wide array of features. You’ll find not only email automation but also CRM, sales automation, messaging features, and even machine learning capabilities. The last feature helps predict what your customers will do next, allowing you to design an intervention at the optimal time.

Here are some of the core features you’d get to enjoy with ActiveCampaign:

  • Omni-channel marketing automation: Reach out to your clients through various channels: email, social media, direct mail, and more. The idea is to target your clients wherever they are.
  • Sales automation: Close deals faster and make your sales process more efficient. With this feature, you can automate the sales pipeline.
  • Predictive sending and content: Take advantage of machine learning to predict the optimal time to send emails and the type of content your clients would be interested in.
  • CRM and Sales Automation: Engage with your prospects and customers in a personalized way through the entire lifecycle. Track interactions, nurture leads, and convert them into loyal customers.

Pricing Comparison

Let’s delve into the crucial aspect of pricing. Both Go High Level and ActiveCampaign offer various subscription plans. The ultimate choice depends not just on your budget but also on the features you need to grow your business and take it to the next level.

Go High Level offers two pricing packages:

  • The Single Location Plan, priced at $97/month with all core features included.
  • The Agency Unlimited Plan at $297/month, encompassing numerous additional features like unlimited sub-accounts, active client accounts, and priority chat support.

Here’s a break-down of Go High Level’s pricing:

Go High Level Plan Price
Single Location $97/month
Agency Unlimited $297/month

On the other hand, ActiveCampaign tiers its pricing based on the size of your contact list. A range of features packaged together increases with each tier:

  • Its most basic Lite Plan starts at $9/month, offering basic email marketing capabilities.
  • The Plus Plan, starting at $49/month provides CRM, lead scoring and other advanced features.
  • The highest Enterprise Plan, priced from $229/month includes all that ActiveCampaign offers in terms of functionality.

Here’s a glimpse of the pricing for each tier of ActiveCampaign:

ActiveCampaign Plan Starting Price
Lite $9/month
Plus $49/month
Enterprise $229/month

Step back. Ponder about your business necessities. The choice boils down to your specific requirements, objectives and budget constraints. Remember, the right platform is a one which not just fits well with your budget but propels your business to new heights.

Features Comparison

As we wade further into this sea of data, we’ve now steered to the much-debated section – the features comparison. Deciphering the often complex world of marketing automation platforms, I’ll lay down Go High Level and ActiveCampaign side-by-side, bringing their features into sharp focus.

A quick scan across Go High Level’s feature set uncovers a vast array, from one-click import of marketing funnels to voice and sms broadcasting capabilities. There’s also a built-in membership portal and multi-channel marketing automation. I find their fully white-labeled platform a boon for businesses looking to maintain brand integrity.

While Go High Level is known for go-getter functionality, it’s crucial to shed light on what ActiveCampaign brings to the table. Their Conditional Content facility stands out, tailoring messages to individual contacts. The predictive sending and win probability facets are particularly interesting. Their machine learning measures predict the success of your campaign, taking the guesswork out of the process.

There’s no denying that both platforms pack a punch where it counts. Yet the stand-out feature for me is ActiveCampaign’s customer experience automation. This serves up personalized experiences across the customer journey, etching a brand’s value deeper into customers’ minds.

To make it easier, I’ve categorized their strengths into a simple markdown table:

Go High Level ActiveCampaign
One-click import of marketing funnels Conditional Content
Voice and SMS broadcasting Predictive sending and Win probability
Built-in membership portal Customer Experience Automation
Fully white-labeled platform Machine Learning measures

It’s not just about the quantity or innovation of features. How accessible and user-friendly these features are matters too. But that’s a story for the upcoming section – User experience breakdown. Let’s explore that next.


I’ll now dive into the integrations both Go High Level and ActiveCampaign offer, a crucial consideration for any digital marketer. Seamless integration with other tools is what makes the ride that much smoother.

When it comes to Go High Level, it’s not lagging behind. It pairs up with over 1,000 apps, enabling streamlined processes for marketers. From CRM tools to payment gateways, Go High Level covers it all. Few noticeable integrations include popular tools like Google Sheet, MailChimp, Slack, and Zapier. But its real power lies in its ability to connect with hardware like VOIP phones and Ringless Voicemail Drops.

Shifting gears to ActiveCampaign, they don’t disappoint either. Offering compatibility with over 850+ different applications, ActiveCampaign makes sure you’ve all your favorite tools in one place. It’s worth mentioning that the integrations with e-commerce platforms like Shopify, WooCommerce, and BigCommerce are particularly good. It provides a chance to reach customers in a sophisticated, yet straightforward way.

The question isn’t just about the number of integrations though. It’s about how well these tools harmonize with your workflows. Let’s break down the two platforms based on important integration categories:

Integration Types Go High Level ActiveCampaign
CRM Tools ✔️ ✔️
E-commerce ✔️ ✔️
Social Media ✔️ ✔️
Email Marketing ✔️ ✔️
Payment Gateways ✔️ ✔️

In the next section, I will be shedding light on the pricing models of both platforms, a defining factor in decision-making. We’ll also see how they stack up in terms of bang-for-buck.

Customer Support

When it comes to customer support, both Go High Level and ActiveCampaign show a strong commitment to assisting their users. It’s crucial for a business to have reliable customer support. Whether it’s a newbie starting out or a seasoned pro needing advanced assistance, a responsive support team can make or break the user experience.

Go High Level provides 24/7 customer support via chat and email. There’s also a resource-rich knowledge base for self-help. Webinars and community forums are other platforms where users can interact, share experiences, and seek help.

What I found particularly striking is their in-app messenger. It enables direct contact with the support team – it lowered waiting times and made problem-solving much quicker. For real-time aid, they do offer phone support during working hours. Users with more complex issues can schedule a one-on-one with the support team. This level of accessibility and personal attention is worth noting.

On the other hand, ActiveCampaign offers live chat, email support, and a self-service knowledge base including guides and tutorials. But it’s interesting to note that the chat and email support are not available around the clock. The service hours are from Monday to Friday, 8 AM to 7 PM CST.

ActiveCampaign sets itself apart by offering one-on-one training sessions. Businesses can book these sessions to train their teams or to get a deep dive into the more complex facets of the platform. This is an excellent feature for businesses looking to harness the full capabilities of the platform.

To visualize the comparison, let’s take a look at a summarized breakdown of customer support features:

Service Go High Level ActiveCampaign
Live Chat Support 24/7 Weekdays 8AM-7PM
Email Support 24/7 Weekdays 8AM-7PM
Schedule One-on-One Available Available
In-App Messenger Available Not Available

From the look of it, both platforms invest heavily in their customer support services – something that users will surely appreciate.

Pros and Cons

Let’s delve deeper and compare the pros and cons of Go High Level and ActiveCampaign platforms.

Starting with Go High Level, one massive advantage revolves around their 24/7 customer support. Customer issues can arise at any given time, and not being restricted to regular business hours sets this platform apart from many others. Another significant edge includes the resource-rich knowledge base, webinars, and community forum they provide. These platforms ensure that customers can readily find answers to their problems, add value, and encourage user engagement.

However, Go High Level isn’t without its cons. One potential downside is that despite having round the clock support, it’s via chat and email only. They offer phone support but, it operates within standard working hours. This limitation could be inconvenient for customers who prefer talking to a representative directly outside working hours.

Moving on to ActiveCampaign, their live chat and email support, along with a knowledge base, has been a great help to many users. These support services are pretty standard, and customers are likely familiar with using them. Additionally, one-on-one training sessions distinguish ActiveCampaign from competitors, providing tailored guidance to users.

On the downside, ActiveCampaign’s support isn’t available round the clock. It’s only operational on weekdays from 8 AM to 7 PM CST. This schedule can potentially leave users without immediate assistance during the weekend or outside the designated hours.

Let’s time compare the two platforms in terms of pros and cons.

Platform Pros Cons
Go High Level 24/7 customer support, resource-rich platforms Limited phone support hours
ActiveCampaign Standard support services, personalized training Support not available 24/7

Evidently, both platforms have their unique strengths and drawbacks. The choice between Go High Level and ActiveCampaign primarily lies in the individual needs and preferences of the customer.


What customer support features does Go High Level offer?

Go High Level provides 24/7 customer support via chat and email. It also offers a resource-rich knowledge base, webinars, and community forums. There’s also phone support available during working hours and one-on-one sessions for complex issues.

What customer support options does ActiveCampaign offer?

ActiveCampaign provides live chat and email support along with a self-service knowledge base. However, their support services are available only on weekdays from 8 AM to 7 PM CST. One-on-one training sessions are also on offer.

Which platform has 24/7 customer support?

Go High Level offers 24/7 customer support via email and chat, providing ongoing assistance to its users. ActiveCampaign, in contrast, only offers support during weekday working hours.

What are the advantages of Go High Level’s customer support?

The main advantage of Go High Level’s customer support is its 24/7 availability. The platform also impresses with a resource-rich knowledge base, webinars, community forums, and one-on-one sessions for complicated issues.

What are the limitations of ActiveCampaign’s customer support?

ActiveCampaign’s customer support is limited by its availability, which is only on weekdays from 8 AM to 7 PM CST. However, it does offer standard support services and personalized training.

Are there any cons to Go High Level’s customer support?

While Go High Level offers substantial support resources, it lacks phone support outside of office hours, which could be an inconvenience for some users.

Which platform should I choose for customer support?

Both platforms offer robust customer support services. Your choice depends on your particular needs and preferences, such as the importance of 24/7 availability or phone support.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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