Brian Cliette

Go High Level vs ClickFunnels: A Comprehensive Comparison for Your Marketing Needs

In the world of digital marketing, it’s all about finding the right tools to streamline your processes and boost your business. Today, I’ll be diving into a comparison of two powerful platforms: Go High Level and ClickFunnels.

These platforms have been making waves in the industry, but how do they stack up against one another? What are their strengths and weaknesses? I’ll be unpacking these questions and more to help you make an informed decision.

What is Go High Level?

When it comes to digital marketing, one of the primary goals is to streamline as many parts of a business’s online presence as possible. Let’s talk about Go High Level, a platform that has been making waves in the digital marketing world.

Go High Level, often referred to as GHL, is a comprehensive, single-platform solution designed for digital marketers and agencies. This all-in-one tool consolidates a number of essential marketing functions into one tidy, accessible platform. I’ve noticed that businesses using GHL can run their entire online marketing from this software alone. And that makes it a powerful contender in the digital marketing space.

I want to highlight the versatility of Go High Level. It covers areas such as:

  • CRM (Customer Relationship Management)
  • Funnel Building
  • Email marketing
  • SMS and Voice automation
  • Online advertising tracking

This adaptability makes it a one-stop hub for businesses looking for a comprehensive marketing solution.

One area where I’ve seen GHL shine is in its ability to fully replace other tools many businesses use for managing their digital marketing. Its feature-rich offering means marketers can use Go High Level for their CRM, marketing automation, and sales funnels. By doing this, businesses are able to run a smoother operation, cutting down on the number of different services they need to use.

What sets GHL apart from many other platforms is the fact that it was developed specifically with agencies in mind. The company behind the software understands the nuanced demands of running a digital agency, delivering a solution that not only works but also streamlines operations, allowing users to focus on other crucial aspects of their business.

What is ClickFunnels?

After exploring the multifaceted Go High Level, let’s dive into the world of ClickFunnels. Often touted as a leading platform in the digital marketing scene, ClickFunnels packs a powerful punch.

Evident through its name, ClickFunnels is a platform that focuses on ‘Funnels’. But what are these funnels you ask? Well, in the realm of digital marketing, a ‘funnel’ is a series of steps that potential clients walk through to convert them into actual customers. It’s like guiding someone down a path, except this path leads to a product purchase, subscription sign-up, or any other action beneficial to your business.

ClickFunnels – as its name implies – specializes in creating these very ‘conversion funnels’, a pivotal tool in the world of digital marketing. And the beauty of it is that it does this without needing any technical expertise from your side. With ClickFunnels, it’s easy to create websites, build landing pages, and set up membership portals, just to name a few possibilities. It also gives you the power to control every phase of the buying journey, unlike conventional websites where you cannot control how the visitor navigates.

One element that places ClickFunnels in the lead is its ** community support**. The platform provides access to an assortment of training materials and a remarkable community of users. These resources ensure that as a user, you’ve got all the support needed to leverage the platform to its fullest potential.

But it’s not just about lead generation with ClickFunnels. It’s more holistic in its approach. It provides tools for email autoresponders, affiliate management, and so much more.

In the next section, we’ll delve much deeper, highlighting the strengths and weaknesses of ClickFunnels, laying it out as bare bones for you to make an informed decision.

Key Features of Go High Level

Go High Level, like ClickFunnels, has certainly made a name for itself in the world of digital marketing. Standing at the intersection of efficiency and effectiveness, this robust platform pushes the boundaries of traditional marketing funnels by integrating a comprehensive suite of tools.

Marketing Automation is one of the pioneering features of Go High Level. It allows businesses to create sophisticated follow-up sequences and conditional automations. With Go High Level, it’s no longer about pushing a product. It’s about delivering timely and personalized engagement that speaks directly to the needs of prospective clients.

CRM and Sales Pipeline Management is another powerful feature. Instead of juggling multiple tools to deal with individual aspects of customer relationship management, Go High Level brings it all together in one easy-to-manage hub. You can track leads, manage clients, and make informed business decisions backed by relevant, real-time data.

Let’s not overlook the Reputation Management functionality. Negative reviews can break a business’s reputation in no time. With Go High Level’s reputation management tools, you’ll stay ahead of the curve, addressing concerns swiftly and maintaining a positive image.

The Multi-Channel Communication feature deserves special mention. Go High Level is armed with an arsenal of communication channels —emails, phone calls, text messages, and more. You’ll get opportunities to connect with your audience on the platforms they frequent, making for more effective campaigns.

Finally, there’s the Membership Sites and Course Builder. This allows you to create and host membership portals, complete with courses, lessons, and quizzes. If you’re thinking of branching out into online education as part of your offerings, this feature comes in quite handy.

With Go High Level, I’ve found that there’s a lot of ground you can cover with just one platform. But like any tool, it isn’t without its drawbacks. In the upcoming section, we’ll delve deeper into how it stacks up against ClickFunnels, outlining both its strengths and areas of improvement.

Key Features of ClickFunnels

Digging into ClickFunnels, I found a powerful, high-quality digital marketing software. It’s earned its reputation among entrepreneurs and marketers alike. Like Go High Level, ClickFunnels brings a host of features that make it a top choice for many.

Some notable features I’ve come across include:

  • Sales Funnels: ClickFunnels excels when it comes to creating high-converting sales funnels. They don’t merely provide tools for building funnels; they guide users through the entire funnel-creation process.
  • Landing Pages: Landing page customization is simple and seamless with ClickFunnels. I enjoyed how much freedom it offered me in terms of design and customization.
  • Upsells and Downsells: Their one-click Upsell feature allows you to increase your profit per customer effortlessly. Similarly, ClickFunnels makes it easy to add Downsell pages to your funnel.
  • Email and Facebook Marketing Automation: ClickFunnels provides a marketing automation tool named Actionetics. With it, you can automate your email marketing and Facebook campaigns.

To understand better how ClickFunnels and Go High Level stack against each other, let’s review some numerical data:

Go High Level ClickFunnels
Sales Funnels ♦♦♦♦
Landing Pages ♦♦♦ ♦♦♦♦
Upsells and Downsells ♦♦ ♦♦♦♦
Email and Facebook Marketing ♦♦♦ ♦♦♦


While ClickFunnels and Go High Level are distinct in terms of features and capabilities, it’s equally important to assess their pricing structures. Affordability can become a decisive factor, especially for startups and small businesses with tight budgets.

Let’s take a closer look at ClickFunnels’ packages:

  • The basic ClickFunnels plan is priced at $97 per month, accommodating up to 20 funnels, 100 pages, and one user account.
  • The Etison Suite, their premium package, becomes a more substantial investment at $297 per month, offering unlimited funnels and pages and up to three user accounts.

On the flip side, Go High Level offers a simpler approach with only one package:

  • The Go High Level base package stands at a monthly cost of $297, which is quite competitive considering it provides unlimited access to all features and services without any user account limitations.

To give you a handy comparison, here’s a brief markdown table:

Pricing Plan ClickFunnels Go High Level
Base Package $97 $297
Premium Package $297 N/A
Features Limited for base package Unlimited
User Accounts 1 for base, 3 for premium Unlimited

What’s interesting here is the value for your investment. With Go High Level, you have unlimited access to all its features regardless of the number of user accounts. Meanwhile, ClickFunnels offers more flexible pricing, allowing you to choose a plan based on what your business requires.

In essence, remember to prioritize your needs and budget when choosing between these two platforms. The final decision depends on which software delivers the most valuable and relevant features for your business. Let’s move on to the next section to examine their ease of use.

Pros and Cons of Go High Level

Let’s dive into the pros and cons of Go High Level. You’ll find that its offerings are unique both in execution and presentation.

One striking advantage is that Go High Level has an all-encompassing plan. At a cost of $297 per month, businesses get unlimited access to all features and services. There’s a freedom that comes with knowing that your buck gets you the whole shebang. This eliminates concerns of hitting a user account limit, a benefit that is worth its weight in gold for rapidly expanding startups and small businesses.

In addition, Go High Level offers a broad range of features, from marketing automation to sales pipelines. It’s equipped to handle everything a marketer may need. Its power lies in the ability to consolidate multiple marketing tools into one platform. Consequently, this can lead to a noticeable reduction in costs and simplify the entire process.

However, here is the flip side. The overwhelming number of features offered by Go High Level can be daunting for beginners. It’s a platform that requires more than a passing acquaintance with digital marketing, and mastering it may prove challenging for some.

The pricing, while providing generous access, can be considered costly by startups on a tight budget. At $297 per month, it does ask for a more substantial financial commitment, which might not be feasible for all businesses.

Always remember that any decision you make should find value and relevance in the features for your business. While the price and comprehensiveness pose as major decision points, it’s important to consider your business needs and budget in the grand scheme of things.

Before I leave you pondering over these points, let me tell you one more thing:
This isn’t the end of our comparison. There are still other digital sales and marketing platforms to consider, like ClickFunnels, which we’ll cover next.

Pros and Cons of ClickFunnels

As we step into examining ClickFunnels, it’s crucial to remember that no software is perfect. Just as with “Go High Level,” ClickFunnels presents its own unique set of pros and cons. Let’s take an in-depth look.

One of the significant advantages of ClickFunnels lies in its user-friendly interface. Designed with convenience in mind, this platform is ideal for beginners setting foot in the digital marketing world. You can easily navigate through the tools, removing any barriers to building the perfect sales funnel for your business.

Another notable aspect of ClickFunnels is its suite of pre-built funnel templates. These are not limited to specific industries, and cover a wide array of sales scenarios. This selection means you can find the perfect template for your business, saving you time and effort in designing your sales funnel.

That’s not all — ClickFunnels also excels in terms of community support. They’ve fostered a vibrant online community where users can share tips, help each other out, and learn from the best practices of successful marketers.

However, ClickFunnels isn’t without its share of limitations. For starters, while the software does provide a host of features, they might not seem as comprehensive when compared to Go High Level. For businesses seeking a more extensive range of automation, customization, and integration options, this could pose a hurdle.

Renowned for its built-in autoresponder “Actionetics,” ClickFunnels might seem like an all-in-one solution. Nevertheless, its capabilities are somewhat limited if your business uses complex email marketing sequences.

To give you a clear perspective, ClickFunnels starts at $97 per month excluding premium features, which come under the Etison Suite at $297 per month. This can be a pricey choice for startups working within a tight budget.

As we delve deeper into the discussion, we encounter more digital marketing platforms worth exploring. This journey is far from over and it’s a fascinating study into what makes a tool the perfect choice for your business.

Use Cases and Industries

Let’s dig deeper into the specific use cases and industries that can particularly benefit from either ClickFunnels or Go High Level. By understanding how these platforms fit into different strategies, it’s easier to determine which one will work best for your business needs.

Use Cases for ClickFunnels

ClickFunnels shines in scenarios where a simple, streamlined funnel creation process is paramount. A wide range of businesses, such as:

  • E-commerce stores
  • Online course creators
  • Affiliate marketers
  • Lead generating businesses
  • Event organizers

Each of these cases can efficiently utilize the pre-built templates and user-friendly nature of ClickFunnels. For instance, e-commerce stores can leverage ClickFunnels to create a concise buyer journey leading to more conversions. Similarly, event organizers can use the platform for quick landing page creation to effectively get RSVPs.

Use Cases for Go High Level

On the other hand, Go High Level is a powerful option for businesses looking for more customization, automation, and integration capabilities. Notable use cases include:

  • Digital marketing agencies
  • SaaS companies
  • Customer relationship-focused businesses

What sets Go High Level apart is its potential for creating more complex funnels with automation workflows. Digital marketing agencies, for instance, can use Go High Level to manage multiple client accounts, track ROI, and deliver more efficient results for their clients.

Additionally, Go High Level’s robust integration functionality means SaaS companies and customer relationship-focused businesses can seamlessly integrate it with their existing systems. This enables a more streamlined and automated communications strategy, leading to improved management of customer experiences.

Choosing between Go High Level and ClickFunnels ultimately comes down to narrowing the specifics of your business operations, understanding the requirements of your target customers, and identifying what you value the most from your digital marketing platform.

Integration Capabilities

As we dive deeper into ClickFunnels and Go High Level, let’s turn our attention to their integration capabilities. These features are crucial for streamlining your marketing operations and gaining a competitive edge.

ClickFunnels prides itself as a standalone solution with robust internal features. Yet, it does offer some integration opportunities. Expect to seamlessly connect with e-mail autoresponders like ActiveCampaign and AWeber. You can also mesh your funnels with membership site services and payment gateways such as PayPal and Stripe.

Integrations ClickFunnels Go High Level
Payment Gateways PayPal, Stripe Stripe
E-mail Autoresponders ActiveCampaign, AWeber No native option
Membership Site Services Yes No

Go High Level, on the other hand, boasts the capability to integrate with numerous third-party software. Its adaptability makes it an ideal solution for agencies or businesses that rely on a range of tools. Look forward to intertwining its functions with your favorite CRM software, SMS and email marketing platforms, and even your Google calendar.

While integration capabilities might not be the sole deciding factor when choosing between ClickFunnels or Go High Level, they’re an important detail to consider. They facilitate streamlined operations, enhance customer experience, and ultimately are vital pieces in your marketing puzzle. So, assess your current tools, then decide which platform complements these the most effectively. With efficient integrations in place, you’re on track to maximize your marketing efforts and boost your business’s growth potential.

Remember, it’s all about finding the right balance for your specific needs. Up next, we’ll delve into the pricing options offered by both platforms to help you make an informed decision.

Customer Support and Training

When assessing both Clickfunnels and Go High Level, the quality of customer support and available training materials can’t be ignored.

In the realm of customer support, both platforms shine. ClickFunnels is known for its active support via chat, email, and a extensive FAQ section. Their support staff will usually address concerns within 1-3 hours. But they also offer a vibrant and active user community, where fellow users share their experiences, tips, and success stories – seriously empowering if you ask me. At times, nothing beats real-world experiences.

Their training materials comprise of detailed data on every feature and tool they offer. Their infamous “One Funnel Away” challenge provides a hands-on training experience guiding you to create a successful funnel in a mere 30 days. It’s an impressive immersion into the world of sales funnels.

Go High Level, on the contrary, provides a fantastic 24/7 support through email, and they claim to respond typically within an hour of receiving a query. Their onboarding process is relatively straightforward, and they offer regular training sessions for the users for free. You’re never left hanging or wondering ‘what next?’ with their tutorial-rich knowledge base, with video guides, webinars, and interactive tools.

While most of us prefer to avoid reaching out to customer support, a swift, efficient, and friendly support can make all the difference – whether you’re tearing your hair out through a technical hiccup or just need a bit of guidance to steer in the right direction.

In essence, both ClickFunnels and Go High Level prioritise delivering a solid user experience – from their user-friendly interfaces and robust integration options to their readily available customer support and practical training materials. Whether you value learning from a vibrant community or prefer more formal training formats, you’re sure to find a comforting fit with either ClickFunnels or Go High Level.

Next, we’ll delve deeper into the features and tools offered by each platform to help you decide which one can better serve your business needs.

Go High Level vs ClickFunnels: A Detailed Comparison

Delving deeper into the world of Go High Level and ClickFunnels, it becomes apparent how each platform shines in its unique way. As providers of essential tools for online businesses, both have distinctive features that make them stand out in the crowded market place. Let’s dive into a comprehensive comparison that underscores the key differences between these two platforms.

First, Go High Level boasts of its integrated strategy. It’s a one-stop shop for your online marketing needs. With Go High Level, managing various marketing tasks is a cakewalk. From email marketing, CRM, to appointment scheduling – everything is under one roof. You don’t need to switch between multiple tools. It’s a real time saver and highly efficient for any budding online business or massive digital agency alike.

But that’s not where Go High Level’s prowess ends. Their marketing automation tool, with its highly intuitive interface, is a game changer. Plus, the platform’s ability to track customer interactions at every juncture helps businesses identify their strengths and opportunities for improvement.

Moving onto ClickFunnels, it’s hard to overlook the comprehensive sales funnel creation tools they offer. It’s powerful, user-friendly and the ideal pick for businesses aiming to streamline their sales process. ClickFunnels makes creating a series of landing pages designed to guide the user towards the ultimate goal – making a purchase – an absolute breeze.

Whether promoting a product, hosting a webinar, or launching a new project, ClickFunnels has a pre-designed funnel to suit your needs. This functionality coupled with their robust email autoresponder and phenomenal A/B testing capabilities rank them high in scalability and customization.

Yet another exceptional aspect of ClickFunnels is its robust educational resources. For marketers who appreciate learning as they work, ClickFunnels’ ‘One Funnel Away’ approach and the extensive knowledge base are invaluable hands-on training resources.


After a deep dive into Go High Level and ClickFunnels, it’s clear that both have unique strengths. If you’re looking for an all-in-one solution, Go High Level’s integrated approach is hard to beat. It’s a powerhouse for managing online marketing needs from email campaigns to CRM. At the same time, its marketing automation and customer interaction tracking are truly impressive.

On the flip side, ClickFunnels shines when it comes to building sales funnels. Its easy-to-use tools for landing page creation and the “One Funnel Away” approach are standout features. Plus, its educational resources are top-notch.

In the end, the choice between Go High Level and ClickFunnels depends on your specific needs. Both platforms offer great value and can be game changers for your business. So, evaluate your requirements carefully before making a decision.

Frequently Asked Questions

What features does Go High Level offer for online marketing?

Go High Level offers a comprehensive strategy for online marketing in one platform. Their tools cover email marketing, CRM (Customer Relationship Management), and appointment scheduling. They also stand out for their marketing automation and customer interaction tracking.

What are the prized features of ClickFunnels?

ClickFunnels shines with its comprehensive tools for creating sales funnels. This includes creating landing pages and guiding users toward making a purchase. Moreover, ClickFunnels offers extensive educational resources, including a unique “One Funnel Away” approach and an extensive knowledge base.

How do the automation features of Go High Level stand out?

Go High Level’s marketing automation and ability to track customer interactions are game-changers. These tools provide a competitive edge by streamlining marketing initiatives and offering insight into customer behavior.

Which platform provides a more integrated strategy for online marketing?

Go High Level offers a more integrated strategy, providing a one-stop-shop for online marketing needs, including email marketing, CRM, and appointment scheduling.

Are there educational resources offered by ClickFunnels?

Yes, ClickFunnels offers robust educational resources. These include the “One Funnel Away” approach, which guides you in creating successful funnels, and an extensive knowledge base for further learning.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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