Brian Cliette

Mastering AOV Tracking in Go High Level: A Comprehensive Guide

If you’re like me, you’re always looking for ways to optimize your business performance. One of the key metrics you should be tracking is your Average Order Value (AOV). Why? Because it’s an important indicator of your customers’ buying behavior and your pricing strategy’s effectiveness.

In this article, I’ll guide you on how to track AOV in Go High Level, a renowned platform that’s transforming how businesses manage customer relationships. You’ll learn the step-by-step process, making it a breeze even if you’re a beginner.

Why Track Average Order Value (AOV)?

Analyzing Average Order Value (AOV) is a game-changer in every e-commerce venture. If you’re not currently keeping tabs on this crucial metric, it’s high time you started. AOV isn’t just a fancy business term, it’s a mine of untapped potential which could skyrocket your revenue if properly harnessed.

First, you might ask, “Why is AOV important for my business?” The answer is simple. AOV gives you a bird’s-eye view of your customers’ buying behavior. It lets you understand what products get sold more frequently and at what prices. Knowing these dynamics arms you with the ammo you need to tailor more appealing offers, tap into popular trends, shape competitive pricing strategies and ultimately, boost your profits.

Consider this scenario: you’re selling two products. One is high-priced but gets fewer sales, the other is priced lower but guests are snapping it up. A superficial look might deceive you into thinking the cheaper item is your gold mine. However, once you consider AOV, you might realize that the higher-priced item is bringing in more overall revenue. This perspective clarifies where your efforts should be focused.

Tracking AOV on Go High Level allows you to analyze and adjust your strategies on the fly, which is crucial in the volatile e-commerce landscape. With Go High Level, you’re equipped with an advanced, yet user-friendly platform that lets you track AOV without the steep learning curve. I’ll walk you through this process in the next section, providing you with a step-by-step guide to tracking AOV in Go High Level.

But remember, like any other tool, the value of AOV lies not in simply knowing the metric itself but in how you use it with your unique business needs and objectives. Only then can you start seeing a positive change in your e-commerce store’s performance.

Introduction to Go High Level

As we delve deeper into the realm of tracking Average Order Value, one tool stands out in particular – Go High Level. It’s no ordinary platform; it’s a comprehensive solution equipped with advanced features to cater to a myriad of e-commerce needs.

It’s important to understand why Go High Level is an excellent choice for your online business. This platform integrates different functions into a unified system, eliminating the need for multiple tools and significantly reducing your online business operating costs.

At the core of Go High Level’s appeal is its user-friendly interface. This platform, with its clear and intuitive layout, makes it easy even for those who aren’t tech-savvy to effectively navigate its features. Whether you’re a newbie or an e-commerce veteran, you can find Go High Level’s streamlined design a breeze to use.

But it’s not just about aesthetics or ease of use – Go High Level offers a wealth of advanced features. Its CRM (Customer Relationship Management) system lets you manage, track, and engage with customers all in one place. You’ll be alerted to incoming orders, handle customer requests, and manage all customer-related activities effectively. Coupled with analytic tools, Go High Level provides businesses with valuable data to shape their strategies.

When it comes to tracking AOV, Go High Level takes the guesswork out of the equation. It provides clear, precise data that allows e-commerce businesses to quickly identify trends, understand their customers’ spending habits, and adjust their strategies accordingly.

So how can you set up an AOV tracking system in Go High Level and make the most of its features? Keep reading to find out how you can utilize this powerful tool to give your e-commerce business the competitive edge it needs.

Step 1: Setting up your Go High Level account

Got your attention with the advanced features of Go High Level, didn’t I? Now, let’s dive headfirst into how you can get started. Setting up your account might seem intimidating, but trust me, it’s as easy as pie.

First off, you’ll need to navigate to Go High Level’s website. Look for the signup button, it’s usually located at the top right corner of the screen. Click on it and you’ll be welcomed with a straightforward sign-up form. Fill in the necessary details like your name, email address, password, and the name of your company.

On completing the form, you’ll receive a confirmation mail. Make sure you check your inbox for it, as it’s your ticket to e-commerce success. Open the mail and click on the verification link it contains. Doing so will get your account all ready and revved up for use.

Now that your account has been created, it’s time to personalize it. You’ll be taken to your account dashboard. Notice the tabs on the top bar? There’s a profile section there. Enter your credentials, upload your logo, set a theme color that matches your brand – make it yours. Every detail invested here contributes to a richer customer experience.

The next step is to get your e-commerce operations on board. Go High Level supports integration with major e-commerce platforms. From your dashboard, navigate to the integrations tab. You’ll find a huge range of options there, from Shopify to WooCommerce and even to Square. Find yours and click ‘Add’. Then, follow the instructions provided to complete the integration process.

Remember, integrating your e-commerce operations optimizes the Go High Level experience and allows for streamlined tracking of Average Order Value. Achieving this is just the first step – setting up your account is the foundation upon which we’ll build a proficient AOV tracking system.

Hang in there, as we continue unraveling a simple yet effective process to utilize Go High Level’s full potential. You’re on the right path to gaining the competitive edge; let’s win this, shall we?

Step 2: Creating a new campaign

Moving on from initial account setup, let’s forge ahead with creating a new campaign. Go High Level provides extensive customization capabilities that are a godsend for those wanting to take their e-commerce operations to the next level. And I’m here to guide you through this journey.

First off, make sure you’re on the Go High Level dashboard. This page is your command center, displaying everything from current campaigns to detailed analytics. Look to the left side of your screen, you’ll see a list of options. Click on ‘Campaigns’ – this will lead you into the interesting world of campaign creation.

Hit the ‘Create New Campaign’ button on top, and you’re off to the races. You’ll see assorted fields that need filling. Always remember, the more information you provide, the more accurate your tracking will be.

You’ll be prompted to insert campaign details: name, start and end date, overall budget, and target ROI. Be astute here – accurate data inputs significantly enhance the effectiveness of your campaign.

Next, set your targeting. Select the countries, languages, and demographic you wish to target. Don’t forget to assign goals – such as average order value or number of purchases. Goal tracking is a core function of Go High Level and a major reason why it’s a favorite among e-commerce pros.

Once you’re content with your setup, press ‘Save’. Your new campaign is now live! And that’s all there is to it.

But, hold fire, we’re just getting started. The creation of a campaign is just one part of the journey. While it’s a significant step, it’s what we use this campaign for that delivers the tangible results. Stick around, because that’s what I’ll be diving into next. We’re about to venture into the exciting realm of advanced Go High Level features that will drive your e-commerce operations skywards.

Step 3: Adding tracking code to your website

After you’ve set up your new campaign, it’s now time to add the tracking code to your website. This actionable tutorial will guide you on this pivotal journey.

To start off, you’ll want to navigate to the ‘Settings’ tab from your dashboard. Under ‘Settings’, you’ll find the ‘Tracking Code’ option. A click on the ‘Tracking Code’ option will reveal the unique code for your website. This is a JavaScript code that keeps tabs on your website’s activity.

Implementing the tracking code to your website depends on the platform it’s been built on. For most website builders, such as WordPress or Wix, the process is straightforward. You just have to locate the header of your website and copy-paste the tracking code there.

This tracking code is instrumental to integrate Go High Level with your e-commerce operations. Once it’s in place, you can directly track not just the Average Order Value but also other significant metrics. For instance, you can track customer lifetime value, number of successful referrals, customer retention rate, to name a few.

However, it’s important to note that failing to correctly implement the code can lead to inaccurate data on your tracking dashboard. Always confirm that the code is placed properly and hasn’t been modified during upload.

The tracking code from Go High Level gives you immense power to study your customers’ behavior, optimizing your operations. Embrace it well, and your e-commerce store will be on the roadmap of success.

Step 4: Setting up goals for AOV tracking

Now that you’ve managed to set up your account, create a new campaign, and add the tracking code, we move onto the next step. Setting up goals for Average Order Value (AOV) tracking.

To get started head over to the ‘My Goals’ section in your dashboard. Here, you’ll be able to define your tracking goals. You’ll need to name your goal – I recommend something that directly relates to AOV tracking so you can find it easily in the future. It’s also important to note that goals can be event-specific or value-specific. For AOV we’ll need to choose value-specific goals.

Following that, choose ‘Average Order Value’ as the type of the goal. The system will then prompt you to enter a monetary value. This is where you need to input your AOV. Use data from your previous sales or set a reasonable expectation based on your industry standards.

Here’s a simple layout for your reference:

Section Input
Goal Name AOV Tracking
Goal Type Value-specific
Value Average Order Value
Monetary Value (Your AOV here)

After setting up your goal go to ‘Campaign Goals’ and assign your freshly created AOV goal to your campaign. This will integrate your AOV tracking with the current campaign – effectively merging your e-commerce operation insights with Go High Level.

Step 5: Monitoring and analyzing AOV data

Well, you’ve set up your Go High Level account, integrated ecommerce operations, launched a new campaign, and even implemented tracking code and set goals. You’ve come a long way! But we’re not done yet, it’s time to dive into what you’re probably most curious about: monitoring and analyzing average order value (AOV) data.

Simply go to the ‘Reports’ tab in your Go High Level dashboard. Under this section, you’ll find a range of analytics related to your campaign. Look for Average Order Value—it should be prominently displayed. Why’s it so important? AOV allows you to understand customer buying behavior and evaluate campaign performance.

With the AOV metric at your fingertips, you should be interpreting the data with a keen eye. If your AOV is lower than anticipated, it might be a good idea to revisit your pricing strategy. Perhaps your products are underpriced—often a higher price point can attract a more mature market sector.

But remember, AOV is only one part of the equation. You also need to keep a close eye on other metrics to make informed decisions. Conversion rates and customer retention rates, for instance, are equally important. A high AOV with a low conversion rate won’t help your business grow in the long run.

Data analytics and ecommerce intelligence are evolving rapidly. And platforms like Go High Level are at the forefront, empowering businesses with robust tracking capabilities. Make sure to revisit your Go High Level dashboard regularly for up-to-date insights. Regular analysis will continually tweak your business strategy, keeping your growth momentum strong.


I’ve walked you through the process of tracking your average order value with Go High Level. It’s not just about setting up an account and integrating your e-commerce operations. It’s about diving deep into the data, analyzing it, and using it to refine your business strategy. Remember, it’s crucial to keep an eye on other metrics such as conversion rates and customer retention rates too. With tools like Go High Level, you’re equipped with powerful tracking capabilities. So, don’t just set it and forget it. Regularly check your data, interpret it, and let it guide your business towards success.

How can I set up a Go High Level account?

You can set up your Go High Level account by following a step-by-step guide provided in the article. It systematically details the process of setting up, integrating e-commerce operations, and progressing to campaign creation.

Where can I find instructions to create a new campaign in Go High Level?

The article offers a comprehensive guide to creating a new campaign within Go High Level. It outlines the process in simple to understand steps, ensuring a smooth setup.

How do I add tracking code in Go High Level?

Adding a tracking code in Go High Level is illustrated crisply in the article. It details the steps you need to follow for proper implementation of tracking code.

What is the benefit of monitoring average order value (AOV)?

Monitoring AOV allows you to understand customer spending habits, enabling you to optimize your sales strategy. It is a vital metric in tracking business growth alongside other metrics like conversion rates and customer retention.

How can I access AOV analytics in Go High Level?

The article outlines how to easily access AOV analytics in the Go High Level dashboard. It provides a clear, step-wise approach for quick and efficient access.

Why is it important to continually analyze data in Go High Level?

Regular data analysis on a platform like Go High Level supports continuous strategy improvement. It provides insights into your business performance, helping you apply necessary adjustments to deliver better outcomes.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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