Brian Cliette

Mastering Google Analytics: A Guide to Tracking Your Sales Revenue

Running an online business? It’s crucial to keep an eye on your sales revenue. And there’s no better tool for that than Google Analytics. It’s a powerful platform that can give you insights into your sales performance. But how do you track sales revenue with it?

I’ve been using Google Analytics for years, and I’ll show you the ropes. It’s not as complicated as you might think. With a few simple steps, you’ll be able to monitor your sales revenue and make informed decisions to boost your business.

So, let’s dive in and explore how you can leverage Google Analytics to track your sales revenue. It’s time to unlock the full potential of your data and take your online business to new heights.

Setting up Google Analytics

To leverage the power of Google Analytics, you first need to set it up correctly. Now, don’t worry, it’s not as tough as you might think. Even if you’re a non-techie, you’ll find the setup process straightforward and well-guided. So, let’s get into the steps!

The first thing you’ll need is a Google account. Once you have that, head to the Google Analytics website and sign up, using your existing Google account for quick access.

At this point, you’ll be presented with a few forms. Key information like website name, URL, industry category, and time zone is requested. Be patient during this stage, as providing precise and accurate information will ensure the most beneficial operation of the tool for your business.

Our second step is to add a tracking code to every page of your website. This might sound complicated, but Google will generate this code for you. Your task is to integrate this on your website. How you add the code will depend on your website’s structure or platform. For a WordPress site, for instance, there are plugins that can help with this. If you’re unsure of the procedure, it may be best to consult with your web developer.

With the tracking code in place, Google starts collecting data from the next visitor onwards. Remember, the more data Google collects, the more insightful your revenue tracking is likely to be.

The third and final step in the setup is to configure the Goals. This is where revenue tracking becomes real. Goals in Google Analytics allow you to track specific user interactions on your site. These can be set up to track e-commerce transactions, determining your sales revenue.

Enabling E-Commerce settings is also crucial if you’re running an online store. It offers incredibly valuable data about your customer’s purchasing behavior, overall transaction details, conversion rates, and of course, revenue.

Well, there you have it! A quick guide to help you set up Google Analytics. Remember, the accuracy and depth of sales revenue data depend largely on how well you set up and manage these settings. While it may seem like a lot to take in at first, you’ll soon become proficient in navigating and leveraging these tools to optimize your online business. Remember, I’m always here to guide you through these aspects, ensuring that your business can soar towards impressive heights.

Linking Google Analytics to your website

Let’s dive into how to link Google Analytics to your website. It’s another vital step in the setup process. Doing this the right way ensures that reliable data gets captured – that’s what we’re aiming for, after all.

First thing’s first. Ensure your Google Analytics account is up and running. If it’s not, revisit the previous sections of this guide and give them a thorough read. Once your account is setup and good to go, it’s time to add the tracking code to your website.

Here’s a brief outline on how to find your Google Analytics tracking code:

  1. Log into your Google Analytics account.
  2. Head over to the ‘Admin’ tab.
  3. Under the ‘Property’ column, click on ‘Tracking Info.’
  4. From the dropdown menu, select ‘Tracking Code.’

The series of numbers you see is your unique tracking code. You’ll need to add this to your website to connect it with Google Analytics.

You may wonder, “where on my website should I add this code?” Well, the tracking code should be placed on every page that you wish to track. Most commonly, the code is added just above the closing </head> tag in your website’s HTML.

So, how to add this code to your website? If you’re using a Content Management System (CMS), look for an option to add header or footer scripts. Add the tracking code there. WordPress users can easily add the Google Analytics tracking code via plugins like MonsterInsights or Insert Headers and Footers.

For my fellow coders who prefer doing things manually, you can add the code directly into the HTML of your website. This depends entirely on the design and structure of your website. If you’re not comfortable doing this, consider hiring a professional.

Nailed it? Great. Now Google Analytics is linked to your website, ready to help you track your sales revenue effectively.

Heads up! While this is a huge leap forward, your Google Analytics setup isn’t complete just yet – we’ve got more ground to cover. Next up, we’ll be exploring how to set up goals on Google Analytics. That’s right, we’re really getting into the nitty-gritty now. Stay tuned.

Tracking e-commerce data in Google Analytics

After successfully linking your Google Analytics account to your website, the next solid step is tracking e-commerce data. You’d find this task surprisingly straightforward and incredibly worthwhile. It provides an in-depth insight into your customers’ buying behavior, in turn aiding in driving up your sales revenue.

To kickstart this process you’ll first need to enable e-commerce tracking in Google Analytics. This can be done by simply navigating to the ‘Admin’ panel. Following which, you’ll select the ‘E-commerce settings’ under the ‘View’ column. Once in, switch the ‘Enable E-commerce’ toggle on.

There’s also an optional ‘Enhanced E-commerce’ tracking feature. It provides extra details about the customer’s journey through your website. This could prove beneficial if you’re after a comprehensive understanding of every touchpoint a visitor has before they make a purchase.

But what if you’re using shopping carts or third-party payment gateways? You might wonder. Well, you’re in luck as Google Analytics supports numerous third-party shopping carts. All that’s required is for these to properly tag their pages to send the e-commerce data to Google Analytics.

Yet, if the thought of tagging pages sounds daunting – fear not! There’s a litany of plugins and tag managers available that can handle all the tagging for you. With these, you can automate the process, reducing chances of errors while freeing up your time for other vital business operations.

Before you dive into assessing the buying behavior of your customers, it’s crucial to ensure the data you’re reviewing is accurate. Thus, you should run a few test transactions. This will verify your setup’s accuracy and help identify any potential tracking issues.

Now you’re geared up to traverse the monumental journey of understanding your customers and meet their needs with precision and your sales objectives with finesse.

Configuring revenue tracking in Google Analytics

Now that we’ve gone through linking Google Analytics, the next crucial step in the process is setting up revenue tracking. This crucial aspect allows you to fully harness the analytical power of Google’s platform. So, let’s dive right into it.

To add revenue tracking capabilities to your Google Analytics account, what you’ll need is the ‘E-commerce’ settings in your Analytics admin panel. This is located under each specific ‘View’ tied to your website. Needless to say, make sure you’ve got the correct view selected before proceeding.

To enable revenue tracking, head over to ‘E-commerce Settings’ and switch on ‘Enable E-commerce’. Don’t rush past this stage, however. Take a moment to ensure the toggle is set to ON. Simultaneously, consider turning on the ‘Enable Enhanced E-commerce Reporting’ feature. This option can provide insightful data on customer buying behavior, making you more knowledgeable about your audience’s shopping habits and preferences.

After checking these boxes, you’ll need to connect with your site or third-party shopping cart. Here’s the tricky bit. GA won’t track revenue right off the bat just by ticking a box. Your shopping cart information needs to be neatly tied with GA using either plugins or Google Tag Manager.

For those using WordPress and Google Tag Manager offers a plenty of plugins to facilitate this connection. Enhanced E-commerce for Easy Digital Downloads and WooCommerce Google Analytics Integration are two popular options worth exploring. Both are user-friendly and provide reliable performance to link your shopping cart data with Analytics.

Once you’ve linked your e-commerce platform and enabled the relevant settings in Google Analytics, you’re almost good to go. But there’s one more step – running test transactions. This is a vital step to ensure you’re correctly tracking revenue data. But we’ll delve deeper into that, and what it entails, a bit later on in our guide.

Following these instructions carefully will have you well on your way to effectively tracking sales revenue on Google Analytics. Remember, each step is essential in ensuring accurate data capture and analysis, ultimately helping you to more effectively understand and serve your customers.

Analyzing sales revenue data in Google Analytics

Once you’ve set up revenue tracking, it’s time to dig deep into the data. Google Analytics presents merchants, like me, with a wealth of information. But it’s down to the individual to analyze and put that data to work.

So how do you navigate through the sea of numbers and quantify the impact on sales revenue? Google Analytics provides many intuitive dashboards and reports to help you do just that. But first, you have to understand what you’re looking at.

First off, access the ‘E-commerce’ section under the ‘Conversions’ tab. Here, you’ll find a summary of revenue, transactions, and ecommerce conversion rate. Let’s break them down one by one.

  • Revenue: This is the total income generated by your website, excluding shipping costs and taxes. Remember, revenue isn’t profit. It doesn’t take into account the cost of goods sold, overheads, or other expenses.
  • Transactions: Number of completed purchases on your website. One transaction may include multiple products.
  • E-commerce Conversion Rate: This represents the percentage of visits that resulted in an e-commerce transaction.

Below, you’ll see further data points such as ‘Average Order Value’ and ‘Per Session Value’. These metrics provide insights into your customer’s spend patterns and your site’s economic value.

Metric Description
Average Order Value (AOV) It’s the average amount spent each time a customer places an order. Higher AOV suggests that customers are buying more expensive items or more items per transaction.
Per Session Value This is the average number of transactions per session. It’s helpful in understanding the economic value of each session.

Google Analytics also facilitates product-specific analysis, outlining which items are driving your revenue. This information can guide your marketing strategy and help you invest in what’s working best.

As you skim through this mine of information, make notes, and identify trends that could shape your future marketing efforts. Remember, data analysis is a continuous process that requires regular review and adjustments. Your ability to act on this data is what will truly set you apart.


So there you have it. By leveraging Google Analytics, you’re not just tracking sales revenue – you’re diving deep into your business’s performance. You’re understanding your transactions, e-commerce conversion rates, average order value, and per session value. It’s about using these metrics to guide your marketing strategies and make the best-informed decisions. Remember, data analysis isn’t a one-and-done deal. It’s a continuous process that requires regular review and adjustments. So keep your eyes on those dashboards, and let the data lead your way to success.

What is the main purpose of Google Analytics for merchants?

Google Analytics provides several dashboards and reports that allow merchants to analyze key metrics like revenue, transactions, and e-commerce conversion rates. This data is crucial for making informed marketing decisions.

How can Google Analytics help analyze revenue?

Google Analytics provides a comprehensive view of sales revenue data alongside other metrics, offering deeper insights into transactions and e-commerce conversion rates. It can reveal patterns and trends that are instrumental in shaping marketing strategies.

What additional data points does Google Analytics provide?

Alongside revenue, transactions, and conversion rates, Google Analytics also provides data on the average order value and per session value. This additional data offers insights into customer spending habits and the economic value of each website visit.

Why is regular data analysis important?

Regular data analysis, as suggested in the article, helps keep track of trends, identify possible areas of improvement, and make necessary adjustments to strategies. As outcomes and market conditions change over time, a constantly updated analysis is key to maintain efficiency.

What exactly are e-commerce conversion rates?

E-commerce conversion rates are the percentage of website visitors who complete a purchase. High conversion rates usually indicate an effective marketing strategy and a user-friendly website design.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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