Brian Cliette

Mastering Pinterest Analytics: A Comprehensive Guide to Tracking Sales Revenue

Ever wondered how to track sales revenue on Pinterest Analytics? Well, you’re not alone. It’s a common question I get from many Pinterest users. It’s crucial to understand how your pins are driving sales and contributing to your bottom line.

With Pinterest Analytics, you can easily monitor your sales revenue. The platform provides a wealth of data, including the performance of your pins, the behavior of your audience, and most importantly, your sales revenue.

How to Connect Your Website to Pinterest Analytics

Once you’re aware of the importance of tracking sales revenue with Pinterest Analytics, the inevitable question that arises is, “how do I connect my website to Pinterest Analytics?” Easing your concerns, I’ll guide you through this streamlined process in just a few simple steps.

First, make sure you have a business account on Pinterest. It’s critical to note that Pinterest Analytics is exclusively available to business accounts. If you’re still using a personal account, don’t fret. You can effortlessly convert it into a business account at no additional cost.

Next, claim your website. For this, navigate to ‘Settings’ then towards the ‘Claim’ section. Insert your website URL in the provided space. Click ‘Claim’ and a pop-up window will appear, giving you HTML tag details.

Claiming your website is a critical step. This granting process validates your ownership and gives you access to Pinterest’s potent analytics. As a result, the performance data of your pins, audience behavior, and the all-important sales revenue becomes readily available for your strategic planning.

Following this, copy the given HTML tag and paste it on your website’s HTML coding page. Here’s the important bit – paste it in the tag of your website’s HTML code.

Afterward, head back to Pinterest and click ‘Next’, then hit the ‘Submit’ button. Ta-da! The claiming process initiates, and within a few days, Pinterest verifies your website.

Remember, patience is key. The verification might take up to a few days, but once complete, you’ll have an armory of crucial analytical functions at your disposal. We’re talking visitor activity tracking, pin performance details, and a clear picture of your sales revenue. Pinterest Analytics, once plugged in, becomes an instrumental tool in getting a grasp on your revenue generation.

In the upcoming section, I’ll delve deeper how to use these analytics to ramp up your revenues. Its comprehensive pin-by-pin performance data, coupled with viewer behaviors, could be the breakthrough your business has been probing for. So, stay tuned…

Setting Up Conversion Tracking on Pinterest Analytics

After successfully claiming and verifying your website with Pinterest Analytics, we’re ready to dive into the process of setting up conversion tracking. This crucial step enables you to measure the effectiveness of your Pins and discover how much revenue they generate.

The first thing we’ll need to do is create a conversion tag. It might sound complicated, but trust me, it’s simpler than you think. This tag is a piece of JavaScript code that tracks visitor interactions on your website – purchases made, items added to cart, specific page views, etc.

You’ll find the option to create a conversion tag in your Pinterest Ads Manager. Once you’ve created your tag, Pinterest will generate a unique tag ID for it.

Copy the conversion tag, and then paste it in the appropriate place on your website. Typically, it’s put in the header of your website’s code. But if you’re unsure, it may be best to ask your web developer to do it for you.

After adding the tag to your website, we need to create an event that will be associated with the action you want to track. For instance, if you want to track sales, you’ll need to create a “checkout” or “purchase” event.

To make this process easier, Pinterest offers event codes for various actions. Simply find the code for the event you wish to track, then add that code to your website’s conversion tag.

What does that look like in practice? Here’s a quick rundown:

  • Open the Pinterest Ads Manager
  • Go to Conversion Reporting
  • Click on your tag
  • Click on “Event setup”
  • Choose your event type from the available list

You now have your conversion event set up and ready. With this, we’re equipped to start tracking how your Pinterest visitors interact with your site, what they’re interested in, and most importantly, how much they’re spending. In the next section, we’ll discuss leveraging this data to optimize revenue.

understanding Your Pinterest Analytics Dashboard

Knowing your way around the analytics dashboard is a critical first step in leveraging Pinterest for business growth. Pinterest Analytics provides a treasure trove of data that can help you optimize your content and strategize for higher returns.

Dive right into the analytics dashboard and you’ll find it’s divided into several sections – Overview, Audience Insights, and Conversion Insights. Each plays a role in revealing the big picture about your Pinterest performance.

Overview offers a snapshot of Pin, board, and profile performance metrics. You can see pin impressions, saves, link clicks, and other activity related to your pins. ‘Top Pins’ — the pins that have driven the most engagements — can be found here.

Audience Insights is where you’ll find who your audience is, what they’re into, and their overall behavior on Pinterest. You’ll learn about gender distribution, age groups, geographical locations, and what other topics your audience follows. Mastering this section helps you understand your target audience better.

Conversion Insights is the powerhouse of the Pinterest analytics dashboard. It’s where you will track the actions people take on your website after seeing your Pins, assess conversions on both paid and organic content, and monitor your sales growth.

The metrics to pay close attention to here are the conversion events. Remember the conversion tag you set up in the previous section? Here’s where its data gets displayed. Every time a visitor completes an action like “checkout” or “purchase” on your website, you’ll be able to track it in this section. Spotting trends in your conversion events can help you identify which Pins and campaigns are performing best — and that’s invaluable intel for business growth.

Navigating your Pinterest analytics dashboard may seem daunting initially, but the insights derived make it an essential exercise. Armed with this knowledge, you’ll be in a prime position to maximize your Pinterest strategy, creating content that resonates with your audience and drives revenue. Up next, we’ll dive into how to interpret this data for effective decision-making.

Analyzing Pin Performance and Engagement

One of the key aspects of Pinterest Analytics dashboard that I’ll be discussing next is the Pin Performance and Engagement. As a Pinterest user, this section can help you gain valuable insights into how your pins perform and how your audience interact with them. Let’s delve deeper and understand what this section has in store for us.

Upon clicking into this section, you’ll immediately notice a broad range of metrics available. These include Impressions, Saves, Link Clicks, and Engagement Rate. A snapshot glance at these metrics can give you a glimpse of your pins’ reach, the level of interest they’re sparking in your audience, and how much traffic they’re driving to your website.

What makes these metrics so significant is the fact that they not only provide you with data but also paint a clear picture of your pin’s overall performance.

Impressions indicate the number of times your pin popped up on someone’s feed. More impressions mean your pin’s visibility is increasing, and you’re effectively reaching a larger audience.

Next up is Saves. When a user saves your pin, it means they found your content valuable and want to revisit it. It’s a sure sign that your content is resonating with your audience.

Link Clicks refers to the number of times users have clicked on your pin and have been directed to your website. It’s a direct indication of your pins generating traffic and attracting potential customers.

Finally, the Engagement Rate is an amalgamation of all these metrics. It’s calculated as the total number of engagements (saves, link clicks) divided by total impressions. It’s a crucial metric that demonstrates how effectively your pins are capturing the attention and interest of your audience.

So, the Pin Performance and Engagement section plays a vital role in helping you understand your audience’s behavior, the success of your pins, and the potential room for improvement. Once you’ve mastered this section, you’ll definitely be on your way to creating a stronger, more successful Pinterest strategy. Now, let’s move on to understand the next section.

Monitoring Sales Revenue on Pinterest Analytics

Sales revenue is the beating heart of any business. It’s no secret that a robust online presence can significantly boost these numbers. As we jump into understanding how to track sales revenue on Pinterest Analytics, it’s important to note that the platform provides a wealth of data designed precisely for this purpose.

One such tool at your disposal is the Conversion Insights feature. This feature allows me to track the effectiveness of my pins and how they contribute to actual sales revenue. Identifying whether a popular pin led to purchases or merely generated interest is key in refining your Pinterest strategy.

The primary parameters to monitor include:

  • Page Visits: This metric shows how frequently users visited my website after viewing or interacting with my pins.
  • Add to Cart: This is the number of times users added my products to their online shopping cart following engagement with my pins.
  • Checkouts: It demonstrates the number of times users completed a transaction after engaging with my content on Pinterest.

Here is a sample of how the data may be presented:

Metric Value
Page Visits 1200
Add to Cart 350
Checkouts 200

Tracking sales revenue on Pinterest Analytics isn’t just about numbers. It’s about the story these numbers tell about the audience. Let’s say a particular pin continuously leads to high page visits but lacks in generating actual checkouts. In that case, it might indicate a need for adjustment – maybe in pricing, product description, or even the checkout process itself.

While it might seem overwhelming initially, getting the hang of monitoring sales revenue involves consistent tracking and an analytical mindset. I’ll delve into this further as we discuss more about evaluating Pinterest Analytics in the following sections.


So, we’ve navigated the waters of Pinterest Analytics and its Conversion Insights feature. We’ve learned that it’s not just about tracking numbers but understanding the narrative they reveal about our audience. If a pin gets lots of page visits but falls short on checkouts, it’s time for some tweaks. Maybe the pricing isn’t right or the product description needs a little finesse. Perhaps the checkout process could be smoother. Remember, it’s all about consistent tracking and maintaining an analytical mindset. Keep these pointers in mind and you’ll be well on your way to mastering the art of tracking sales revenue on Pinterest.

How can I track sales revenue on Pinterest Analytics?

You can track sales revenue on Pinterest Analytics by utilizing the Conversion Insights feature. This helps in tracking how effective your pins are in generating sales revenue.

What are the major parameters I should monitor?

The best parameters to monitor include page visits, add to cart, and checkouts. These insights will give you a clear picture of consumer behavior.

Is tracking just about numbers?

No, tracking sales revenue is more than just numbers. It’s about understanding the story the numbers tell about your audience’s behavior and preferences.

What adjustments may be required if a pin leads to high page visits but low checkouts?

If pins generate high page visits but low checkouts, you may need to revisit and adjust aspects like pricing, the product description, or the checkout process.

Does monitoring sales revenue require consistent tracking?

Yes, monitoring sales revenue involves consistent tracking and an analytical mindset. It enables you to understand, analyze and optimize your sales strategy based on actual data.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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