Brian Cliette

Maximize Efficiency: How to Best Integrate Trello With Salesforce

In today’s fast-paced digital world, it’s crucial to streamline your workflow. One way to do this is by integrating Trello with Salesforce. Trello, a project management tool, and Salesforce, a customer relationship management software, can work together to boost your productivity.

By integrating these two powerful tools, you’ll be able to manage your projects and customer relationships more efficiently. This process may seem daunting at first, but don’t worry! I’m here to guide you through the steps. In this article, I’ll share my expertise on how to seamlessly integrate Trello with Salesforce. Let’s dive in and explore how these platforms can work together to enhance your business operations.

Why integrate Trello with Salesforce?

Now that we’ve established the value of streamlining workflows and the roles that Trello and Salesforce play individually, let’s delve into why you might want to integrate these two powerhouse tools.

Integrating Trello with Salesforce does more than merely merging two already efficient tools. It’s about creating a unique, seamless environment where two systems speak to each other fluently. This means bringing the best of project management and customer relationship management to one shared platform. This enhances operational fluidity and in the process, it gives a serious boost to productivity.

Think about it. Trello, a favorite amongst project managers, makes task tracking a breeze. It offers complete transparency on who’s doing what and when. But how nice would it be if this detail-oriented project visibility is amplified by the robust customer data from Salesforce? This is exactly the kind of smart synchronisation integration achieves.

Using Trello in conjunction with Salesforce, you’re able to view customer data in real time, right next to your ongoing projects. This allows for more informed decision making on the fly. You can strategize better, allocate resources efficiently and ultimately keep customers satisfied by delivering what they want when they want it.

In addition, combining Trello and Salesforce allows you to reduce redundant work. With these systems in sync, you won’t waste time inputting the same data twice. Anything updated in Salesforce will be automatically reflected on Trello boards and vice versa. This boosts efficiency and prevents any discrepancies in data across platforms.

Finally, tackling integration isn’t a herculean task. With an array of third-party tools available, the process of integrating Trello with Salesforce can be accomplished with relative ease. This adds another level of convenience enhancing the overall appeal of the integration solution.

Let’s now move on to exploring the process of integration, giving you a step-by-step guide on exactly how you can blend these tools into one powerful, productivity-boosting platform.

So, get ready to embark on this journey where we’ll make your Trello-Salesforce integration as smooth as possible.

Setting up your Trello account

Before you can ticket off the integration process, you’ll need to set up your Trello account properly. Here’s what you need to do:

1. Sign Up for a Trello Account
If you haven’t already, head over to Trello’s official website and sign up. You can create an account with your Google or Microsoft account or just use your email. The process is quick and straightforward.

2. Create Your Trello Boards
Once you’re all set up, it’s time to create your Trello boards. These are essentially your digital project management spaces where you map out your tasks and objectives. To create a new board, click the plus sign in the upper right corner of the screen and select “Create Board”. You can give it a title and customize its look and feel to suit your preferences.

3. Customize Your Lists and Cards
Trello counts on lists and cards to help you keep track of your projects. Lists represent different stages or aspects of a project while cards represent individual tasks. To add a list, simply click “Add another list” on your board. You can then add a card by clicking “Add a card” at the bottom of your list. Customize these to reflect your project’s needs.

Here’s a little tip: You can add members, labels, checklists, attachments, and due dates to your cards to make them more detailed and organized.

4. Get Familiar with Trello Features
Trello packs a lot of useful features. From automatic reminders and email notifications to power-ups that allow you to integrate other apps and enhance your productivity. Take some time to explore these features and settings to customize your Trello experience.

There you have it! That’s pretty much what you need to get your Trello account up and running. Keep in mind this is just a primer to get you started with Trello. There’s a lot more you can do with a fully-featured Trello account.

Configuring your Salesforce account

Having your Trello account set up was just the beginning. We’re now moving forward to our next agenda where we’ll be setting up your Salesforce account. This, much like Trello, is another platform where efficiency and productivity meet, but, with a distinct edge of lead management and customer-centric factors.

So, let’s not waste any more time and get right to the point.

First and foremost, you’ll need to sign in to your Salesforce account. If you don’t have one yet, you can create your account by providing your business email and other necessary details. Remember, Salesforce is a professional tool, so ensure you’re using your business email, not a personal one.

Once signed in, you’ll be directed to the Salesforce dashboard. It’s quite expansive, but we’ll focus on what’s important for integration with Trello. Locate the App Manager on your Salesforce setup menu. This is where you’ll create a new connected app that allows Salesforce to communicate with Trello efficiently. Click on the New Connected App button and you’ll be guided through a few steps.

Enter the relevant details like the app’s name and the API (Application Programming Interface), which are crucial for the sync. For the API name, it should be something relevant and recognizable, like “Trello Integration“. Be sure to check the boxes that say Enable OAuth settings and fill in the callback URL (this would be provided by Trello). It’s pretty straight forward, just follow the prompts on your screen.

It’s time to select OAuth scopes. These are permissions that allow Trello to access certain Salesforce data. Select the ones that make sense for your integration, such as Access and manage your data (api) and Provide access to your data via the Web (web).

Don’t worry, all the changes you’ll do here can be altered later depending on your needs.

That wraps up this part of configuring your Salesforce for a Trello integration. The next section will guide you on how to utilize the Consumer Key and Consumer Secret generated by this process. But if you’ve followed along carefully, you’re on the right track to a streamlined work process with Trello and Salesforce working in harmony.

Setting up the integration between Trello and Salesforce

With the initial steps done and our connected app already in place, we’re ready to dive into the main task – establishing the integration between Trello and Salesforce. Remember, we’re equipped with the Consumer Key and Consumer Secret which will be our password to link these two platforms.

Step 1: Logging into Trello

Our first move is to log in to our Trello account. Once inside, we’ll navigate to the ‘Account Settings’ under ‘Personal Settings’ and find the ‘Applications’ tab.

Step 2: Connecting Salesforce

In the ‘Applications’ tab, we’ll find the option to ‘Connect New Application’. Here we’ll select Salesforce from the list of integrations and it’s in this step we’ll use our Consumer Key and Consumer Secret. We’ll input these keys into the corresponding fields.

Step 3: Setting Permissions and Syncing

After Salesforce has been chosen and connected, we’ll set the detailed permissions. We should be careful to allow enough access for Trello to properly function with Salesforce while keeping our data secure. After we’ve done that, we’ll sync our Trello boards with Salesforce.

Step 4: Customizing Salesforce Fields

The last step involves going back into Salesforce and customizing fields so specific data matches up with a corresponding Trello card’s information.

In implementing these steps, we’ve now successfully set up our integration. There is an interconnected flow of data between Trello and Salesforce.

Yet, there’s more for us to explore. We can further optimize how we use Trello within Salesforce. We’ll indeed delve into this in our following section.

How to use Trello and Salesforce together

Once you’ve set up the integration between Trello and Salesforce, it’s time to start maximizing its usefulness. By now, you’ve logged into Trello, set permissions, synced your Trello boards with Salesforce, and even tailored those pesky Salesforce fields. We’re now on to the task of optimizing the use of Trello within Salesforce.

Trello – Your Agile Partner in Salesforce

Using Trello and Salesforce together can supercharge your productivity. Implement Agile practices using these two powerful tools to streamline your project management processes. From creating virtual ‘post-it’ notes in Trello that represent tasks to using Salesforce to track your sales and customer relationships – the opportunities are endless.

How to make the most of the integration?

For maximum efficacy and seamless work, track your progress on Trello and update the status in Salesforce simultaneously. This synchronization provides up-to-date project status and customer interaction tracking without jumping from one platform to another.

Got a new lead? Excellent! You can immediately create a Trello card from Salesforce. You’ve got a new task to handle? No problem! You can update both platforms at the same time. Here are a few strategies:

  • Use Trello for task organization and visualize what needs to be done next.
  • Update Salesforce with key project milestones or customer interactions.
  • Customize Trello cards and Salesforce fields essential to you and your team’s workflow.
  • Use Salesforce reports to keep track of Trello card progress.

Make it work in your favor

The beauty of this integration is in its flexibility. You’ll find that the more you use Trello and Salesforce together, the better you’ll be at leveraging these platforms to your advantage. Be it task organization, project management, or customer interaction tracking, the combination is a force multiplier.

Best practices for integrating Trello with Salesforce

Integrating Trello with Salesforce is a process that’s not just about connecting two systems. It’s about harnessing the power of both to drive maximum efficiency, productivity, and success in your project management. Drawing from my years of combined experience with these two platforms, I’ve outlined some best practices to make your integration smoother and more beneficial.

Rule One: Consistency is Key

When utilizing Trello for task organization, ensure that you’re always in sync with Salesforce. Update status on both platforms simultaneously ensuring real-time tracking. It’s suggested to consider Salesforce as the heartbeat of your customer interaction and Trello as the clockwork that keeps the projects on pace. By ensuring these two are consistent, clear lines of communication and transparency in the project status are maintained.

Rule Two: Customization is Crucial

Don’t shy away from tailoring both the Trello cards and Salesforce fields to your specific requirements. Salesforce custom fields can reflect key project milestones on a bigger scale while customized Trello cards can break down these milestones into manageable tasks. This utilization of custom fields and cards can pave the way for a seamless workflow and provide a comprehensive project picture at-a-glance.

Rule Three: Use Salesforce Reports

Take advantage of Salesforce reports and dashboards to track progress. This feature allows the visualization of the Trello task status. You can set up automated reports that pull in Trello card activity data. Here, not only can you track project progression but also identify any potential roadblocks or delays early on.

Use Trello and Salesforce together in a way that plays to their strengths creating an environment for task organization and project management that is effective, efficient, and user-friendly. By implementing these best practices, your integration won’t just streamline your workflow but also improve team efficiency and customer interaction.


I’ve shared how to fuse Trello with Salesforce for optimal project management. It’s all about aligning these two platforms, tailoring Trello cards and Salesforce fields for your needs, and leveraging Salesforce reports for tracking. When you nail this integration, you’re in for a streamlined task organization and project management experience that’ll boost team efficiency and customer engagement. So, don’t wait. Start integrating Trello with Salesforce today and make your project management more effective and user-friendly. It’s time to maximize your team’s potential and take your customer interaction to the next level.

Frequently Asked Questions

How can integrating Trello with Salesforce maximize project management efficiency?

By maintaining consistency between Trello and Salesforce, you can simplify the project tracking process. This ensures all team members are on the same page, enhancing efficiency and collaboration.

Why is customizing Trello cards and Salesforce fields important?

Customization allows you to tailor these tools to your specific project needs. This ensures that important information and updates are easily accessible and visible, leading to better project management and success rate.

How can Salesforce reports contribute to project success?

Salesforce reports allow for real-time tracking of project progress, prevents bottlenecks in the workflow by proactively identifying potential problems. This results in better decision-making and greater project success.

How do these best practices improve team efficiency and customer interaction?

With an organized and user-friendly environment, the team can work more efficiently. Improved tracking and management processes can lead to timely and effective customer interaction, boosting customer satisfaction levels.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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