Brian Cliette

Maximizing B2B Marketing with Free Lead Generation Tools: Spotlight on Voila Norbert

In the competitive business landscape, you’re always on the hunt for tools to give your company an edge. One area where you can gain significant advantages is in B2B lead generation. Lucky for you, there’s a plethora of free tools out there designed to boost your lead gen efforts.

Whether you’re a startup on a shoestring budget or an established firm looking to maximize ROI, these free B2B lead generation tools can be game-changers. They can help you identify potential leads, engage them effectively, and convert them into loyal customers. Let’s dive in and explore these gems that won’t cost you a dime but can deliver priceless results.

What is B2B lead generation?

When you’re driving growth in a business-to-business (B2B) setting, lead generation is an essential ingredient. But what exactly is it? B2B lead generation is the process of identifying and cultivating prospects that have indicated an interest in your company’s products or services. The ultimate goal is not just gathering a list of names and contact details, but to nurture these potential leads towards becoming paying and, hopefully, repeat customers.

Understand this, quality leads are the lifeblood of any B2B company. Without a continuous stream of new leads, you’ll find it hard to maintain sustainable growth in today’s highly competitive business landscape.

We live in the age of the Internet, where the digital marketplace has drastically altered traditional lead generation methods. The old “spray and pray” approach of sending unsolicited messages to a broad audience is fast becoming outdated. Now, your lead generation efforts must be targeted, efficient, and measurable.

For that reason, businesses employ numerous strategies for lead generation, such as content marketing, email marketing, SEO, social media marketing, and event marketing. Each of these can help identify potential leads, engage them effectively, and convert them into loyal customers.

Importantly, the effectiveness of your B2B lead generation approach is often tied to the capabilities of the tools you use. That’s where free B2B lead generation tools come into play. They offer a no-cost way of boosting your lead generation efforts, especially for startups with tight budgets or established firms looking to maximize their ROI.

So, how exactly can you leverage these free tools for your lead generation strategies? Stay tuned as, in the subsequent sections, we’ll explore the most potent free tools and how to make the best use of each.

The importance of lead generation in B2B businesses

The race to outpace competition in the world of B2B isn’t a journey of speed – it’s a battle for quality. Quality leads, to be exact. Your company’s ability to cultivate potential customers who’ve expressed a bona fide interest in your offerings can make or break your growth prospects.

Why is this so important, you might ask? In B2B spaces, each lead you generate isn’t just a prospect. They’re gatekeepers to broader networks, potentially opening doors to new markets and revenue streams. Quality lead generation fuels your business’s propulsion and sustainable growth.

However, if you’re still relying on old-school methods for lead generation, you’re likely falling behind. Cold calling and generic email blasts are out. They’re often seen as intrusive, impersonal, and typically don’t yield desired conversions. Modern approaches including content marketing and social media marketing, built around trust and providing value, reign supreme in today’s landscape.

Earning leads in the contemporary market isn’t a fire-and-forget affair. It requires consistent nurturing and reliable, powerful tools to supercharge your efforts. And here’s the kicker – many of these tools don’t need to burn a hole in your pocket. A wealth of potent, free B2B lead generation tools exists, ripe for the picking.

These tools aren’t just for cash-strapped startups, struggling to balance budgets. Established businesses leveraging these resources can optimize their lead generation efforts, looking to maximize ROI and streamline operations.

As we navigate this discourse, you’ll discover the most impactful free tools for B2B lead generation and how you can wield them to their full potential. This knowledge isn’t just power – it’s the fuel for your company’s growth engine.

Top free B2B lead generation tools

As the digital age continues to evolve, B2B businesses leverage various tools to generate high-quality leads. Many of these platforms offer powerful features and deliver valuable results, without making a dent on your budget. Let’s dive into some of the top free B2B lead generation tools available for your business.

LinkedIn Sales Navigator: LinkedIn, the world’s largest professional network, offers this free tool. It’s perfect for B2B businesses, with it you can uncover the right people, track their activity on LinkedIn, and engage them strategically. It’s an excellent resource for identifying key decision-makers within target companies.

HubSpot CRM: Known for its robust suite of marketing tools, HubSpot also provides a free CRM. Along with contact and lead management, it provides in-depth tracking of communications, capable of integrating with your other business software, making the customer journey more transparent.

Mailchimp: While primarily an email marketing tool, Mailchimp does an excellent job in lead generation as well. You’ll benefit from their sign-up forms, landing pages, and audience segmentation tools. Everything is designed to capture and engage your target audience.

*Please note the following tools are not ranked in any specific order.

ToolKey Features
LinkedIn NavigatorProfessional networking search
HubSpot CRMContact/Lead Management
MailchimpEmail marketing, Audience segmentation

Each of these tools comes with its unique offerings. LinkedIn navigator enables precise searching, HubSpot CRM for superior lead management, Mailchimp for exemplary email marketing. It’s all about choosing the tool that complements your business strategy the most. Keep in mind, the strength of these tools becomes eminent once they are aligned successfully with your overall digital marketing strategy. While a powerful tool in itself, it’s the strategic implementation that really brings out its true potential.

1. Tool 1

When looking at free B2B lead generation tools, you can’t ignore LinkedIn Sales Navigator. With this gem, it’s like having a private detective at your disposal – one who’s tirelessly uncovering the right people and keeping tabs on their activity on LinkedIn.

What makes LinkedIn’s Sales Navigator stand out is its refined search capabilities, allowing you to discover key decision-makers based on their roles, industries, or regions. This is highly beneficial because, in B2B marketing, these are often the people who pull the strings and dictate purchase decisions.

Not to mention, it’s not just about spotting these top dogs but also about engaging with them strategically. LinkedIn Sales Navigator has features that allow you to keep track of potential leads’ LinkedIn activity. It’s like having a window into what they’re interested in, what they’re talking about, and which posts they’re engaging with.

Integrated Lead Management

Beyond robust search capabilities, this tool shines in the arena of lead management. It’s got a nifty feature that integrates seamlessly with your CRM – yes, even the free ones like HubSpot CRM. You can easily import LinkedIn data into your CRM, gathering rich, specific details about your leads. No more relying on scant or outdated information; with this, you’re armed with up-to-date insights at all times.

Choosing the Right Tool

LinkedIn Sales Navigator may be a powerful weapon in your B2B marketing arsenal. But remember, it’s important to align any tool you use with your overall digital marketing strategy.

*Does it complement your marketing goals?
*Does it fit within your budget, considering it’s a freemium tool?
*Does it resonate with the way your team operates?

Addressing these questions will help you assess if LinkedIn Sales Navigator, or any other free B2B lead generation tool, is the right one for you. This way, you don’t just go with the flow or jump on the bandwagon, but you choose a tool that truly supports your business objectives.

Remember, the goal is not just to generate leads but to generate the right leads – those that convert.

2. Tool 2

Continuing on our exploration of free B2B lead generation tools, we introduce you to Hunter. As the name suggests, Hunter is a neat little device that aids you in hunting down email addresses affiliated with any website. This tool is particularly useful if your business relies heavily on email marketing strategies for generating leads.

Hunter does not merely scrape the surface. It delves into each website and systematically retrieves every email address associated with it. Professionalism is key when it comes to B2B lead generation, and Hunter ensures your outreach is targeted and focused.

Consider this scenario: You’ve identified key decision-makers in a potential lead company but you’re unsure how to reach out to them. In this case, use Hunter to uncover their professional email addresses and kickstart your email marketing initiatives.

Hunter offers more than just ability to find email addresses. If you’re unsure whether a specific email is valid or not, Hunter’s inbuilt Email Verifier tool comes to the rescue. It eliminates the guesswork and improves the effectiveness of your outreach efforts.

Ease of integration is another factor that sets Hunter apart. It syncs harmoniously with your existing CRM systems, much like LinkedIn Sales Navigator, adding to the efficiency of your overall digital marketing operations.


Let’s get down to brass tacks about using Hunter. It’s as straightforward as heading to their website and entering the name of the company you’re interested in. Once you hit the search bar, you’ll get a list of emails associated with that website. Pretty simple, right?

Moreover, they have a free plan! You can make up to 50 requests each month without spending a dime. For more in-depth usage and access to advanced features, they’ve got reasonably priced premium plans.

It’s clear that adding Hunter to your arsenal of free B2B lead generation tools can streamline your email outreach, improve the professionalism of your approach and subsequently, increase the success rate of your lead generation efforts.

3. Tool 3

Continuing the list of free B2B lead generation tools, Voila Norbert comes into the picture. It’s another popular tool you can utilize for efficient lead generation. The program works the charms with its unique set of features tailored to enhance your marketing efforts. Voila Norbert, similar to Hunter, allows for convenient email prospecting by providing verified email addresses. It also boasts high precision, with a claimed 98% successful delivery rate.

The uniqueness of Voila Norbert lies in its clear user interface and minimalistic design. You’ll find it easy to navigate and understand the functionality. It eliminates the struggle of searching for contact information from various internet corners, saving your time and resources. You can enter a person’s name and their company’s domain, and the tool will provide you the associated email address.

This tool lets you upload bulk email addresses for verification. It’s cleverly designed to handle thousands of queries in one go, verifying the legitimacy of email addresses in bolt speed. The tool ensures that you’re reaching out to valid, active inboxes, increasing your probability of success in lead generation. The tool also filters out invalid and inactive email addresses, keeping your database clean and effective.

An impressive feature of Voila Norbert is its integration capabilities. It supports integration with over 1,000 apps through Zapier, facilitating seamless data sharing and synchronization. The tool is also compatible with various leading CRM systems, further enhancing the system’s marketing efficiency and lead generation. Integrating this tool into your current processes can streamline your efforts, giving a substantial boost to your lead generation initiatives.

In addition to the above features, Voila Norbert provides excellent customer support – a factor that sets it apart from many lead generation tools. Won’t you appreciate a swift response when in need of assistance? With Voila Norbet, that’s exactly what you get – swift and competent customer support.

Isn’t it easy to see how Voila Norbert can be a valuable asset in your B2B lead generation toolkit? Its powerful combination of features coupled with a user-friendly interface makes it one of the top free B2B lead generation tools around. It’s a smart investment in refining your lead generation strategy. Those unopened emails and missed connections will soon be a thing of the past; you’ll be on the straightforward path to a more successful, efficient, and streamlined lead generation campaign.

4. Tool 4

Now let’s dive into the world of Skrapp. As a free B2B lead generation tool, Skrapp aims to streamline the process of finding professional email addresses for your business pursuits. It’s another reliable tool that can simplify your lead generation strategy — cutting down the time and effort, and upping the value!

What sets Skrapp apart is its LinkedIn utility feature. It directly integrates with LinkedIn, essentially serving as a personal assistant as you explore LinkedIn profiles. Imagine a scenario where you’re browsing a potential lead’s LinkedIn account – Skrapp will automatically extract and verify the email address attached to the profile. That’s right, no more scouring through pages of details or wasting time on investigations!

Moreover, Skrapp comes with a web app which works seamlessly with any browser and requires no download. It’s also compatible with Google Sheets — boasting an ease of import and export of data. Now you can maintain organized, filtered lists of your leads right in your Google Sheets!

Skrapp’s high-quality features include:

  • Email Finder: A tool to discover email addresses associated with a specific domain.
  • Email Verifier: An automatic checker to confirm the validity of email addresses.
  • Bulk features: Allows you to indicate numerous domains or profiles at once – enhancing your productivity and efficiency.

As a bonus, Skrapp also offers around 150 free email verifications a month. Even running on a budget, there’s nothing stopping you from unlocking your true lead generation potential.

5. Tool 5

As a committed B2B marketer, your quest for the best lead generation tool never ends. Let’s introduce Voila Norbert, a well-regarded and popularly used B2B lead generation tool. Boasting a simple yet effective interface, Voila Norbert promises ease of use and optimum results.

Voila Norbert is specifically designed to locate and validate business email addresses with an impressive accuracy rate. It relies on an advanced algorithm that minimizes errors and delivers highly reliable results. Whether you’re building an email marketing list or you need to reach out to specific industry professionals, Voila Norbert comes to the rescue.

Not only is it efficient in its core function, but this tool also offers compatibility with a variety of platforms. You can integrate it with your LinkedIn account, your Google Sheets, or your preferred email service provider. This aspect enhances its convenience by making your lead management process smoother and more organized.

Voila Norbert is free to use for a limited number of searches. But worry not, it’s extremely budget-friendly with various affordable plans. Below is the cost breakdown for the premium plans:

Subscription PlanNumber of SearchesCost Per Month

This phenomenal tool doesn’t stop at providing valuable lead information. Its advanced features allow you to verify the authenticity of the email addresses, ensuring the integrity of your leads and the higher likelihood of conversion.

By adding Voila Norbert to your lead generation toolkit, you’re taking a significant step towards optimizing your B2B marketing efforts. However, like every other tool, it’s important to utilize Voila Norbert appropriately for best results. Be sure to evaluate its functionalities against your needs, and get the best out of what it has to offer.


That’s the lowdown on Voila Norbert, a game-changer in the world of free B2B lead generation tools. With its high accuracy rate in locating and validating business email addresses, it’s a tool that can supercharge your B2B marketing efforts. Its compatibility with platforms like LinkedIn, Google Sheets, and various email service providers makes it a versatile addition to your toolkit. And let’s not forget the advanced features that verify email authenticity. While it offers a limited number of free searches, the affordable premium plans make it a worthy investment. So, don’t hesitate. Give Voila Norbert a try and watch your lead generation soar.

What is Voila Norbert?

Voila Norbert is a B2B lead generation tool designed to locate and validate business email addresses. It boasts a high accuracy rate in finding authentic, valid emails to help you optimize your B2B marketing efforts.

What platforms are compatible with Voila Norbert?

Voila Norbert offers compatibility with various platforms, such as LinkedIn, Google Sheets, and various email service providers. This means it can seamlessly integrate with the apps you commonly use for your business.

Does Voila Norbert provide any advanced features?

Yes, it does. Voila Norbert features advanced tools that verify the authenticity of email addresses. This helps improve the quality of your leads and ensure your marketing efforts are directed to legitimate and viable contacts.

Is Voila Norbert free?

Voila Norbert offers a limited number of free searches. To access more extensive functionality, they also offer affordable premium plans suitable for businesses of different sizes.

How can Voila Norbert benefit my B2B marketing efforts?

By locating and verifying legitimate business email addresses, Voila Norbert can significantly optimize your B2B marketing efforts. It ensures you direct your marketing strategies towards potential leads with a high likelihood of conversion.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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