Brian Cliette

Step-by-Step Guide: Tracking Average Order Value on YouTube Analytics

As a seasoned digital marketer, I’ve learned the importance of tracking key metrics to ensure a successful marketing strategy. One such crucial metric is the Average Order Value (AOV). While it’s typically associated with e-commerce platforms, did you know you can also track AOV on YouTube Analytics?

Yes, that’s right! YouTube isn’t just for watching funny cat videos. It’s a powerful tool that can provide valuable insights into your customer’s behavior. By tracking AOV, you’re able to gauge the effectiveness of your YouTube marketing efforts and adjust your strategy as needed.

What is Average Order Value (AOV)?

Understanding key metrics is crucial to the success of any digital marketing campaign. Among these important metrics is the Average Order Value (AOV). The AOV gives us important insights into customers’ habits, and it’s not just for traditional e-commerce platforms.

So what exactly is the AOV? This crucial metric provides a snapshot of the average dollar amount spent each time a customer places an order within a defined time period. It’s calculated by dividing total revenue by the number of orders.

To put it simply, if the total revenue generated over a specific period is $10,000 and during that time 200 orders have been placed, the AOV would be $50.

Total Revenue ($) No. of Orders Average Order Value ($)
10,000 200 50

The AOV helps marketers and sales teams understand their consumers better. If a marketer’s AOV is low, they might look for ways to entice customers to add more items to their purchases or increase the prices of their products. In contrast, a high AOV might indicate that customers are buying expensive items or making bulk purchases.

Knowing the AOV can help marketers refine their strategies by figuring out the best ways to increase total revenue. It provides a clear picture of customers’ spending habits, allowing for more tailored, effective marketing strategies.

People often underestimate YouTube as a platform for gaining customer insights, but it shouldn’t be overlooked. YouTube Analytics provides a treasure trove of user interactions and preferences. And yes, you can track the AOV here as well. Stay with me as we dive deeper into this topic and explore the best way to monitor AOV on YouTube Analytics. It’s not as daunting as it sounds. So, let’s proceed forward! In the next section, I’ll guide you on how to effectively monitor this important metric.

Why is tracking AOV important on YouTube Analytics?

We’ve already discussed the basics of what AOV is and how important it is in digital marketing. Now let’s take a deeper dive into why it’s especially crucial to track AOV on YouTube Analytics.

First and foremost, YouTube is the second largest search engine after Google. It’s a platform where people not only entertain themselves but also search for product reviews, do-it-yourself guides, and other sorts of information. With billions of users worldwide, you can’t afford to ignore the potential gold mine of data YouTube Analytics provides.

Secondly, tracking AOV in YouTube Analytics provides a trove of customer behavior data you wouldn’t normally have access to. Observing AOV trends can reveal valuable insights such as: Are your customers inclined towards high-cost items or lower-cost ones? Do they make multiple smaller purchases, or do they generally go for a single big-ticket item at a time? Information like this can directly impact your marketing and pricing strategies.

Finally, keeping an eye on the AOV helps monitor the health of your business. If your AOV is increasing, it means you’re successfully convincing customers to spend more. If it’s decreasing, it might be a signal that you need to revise your marketing and pricing strategies.

And while there are many other metrics that marketers can track on YouTube Analytics, AOV is a particularly powerful tool because it speaks directly to how much your customers are willing to spend on your products. But, of course, understanding AOV alone isn’t enough. Integrating AOV with other metrics like traffic sources, click-through rates, and bounce rates can provide a holistic view of your performance and offer actionable insights.

How to enable AOV tracking on YouTube Analytics?

Setting up AOV tracking is less complex than it might sound. It’s a step-by-step process that can be managed in-house with some basic explanations. Note that to track AOV, you need to have your ecommerce platform integrated with Google Analytics. This information will eventually be pulled into YouTube Analytics.

Firstly, connect your YouTube Channel to Google Analytics. For this, go to the “Advanced Channel Settings” in your YouTube account. Insert your Google Analytics property ID into the designated field. Immediately, your data starts funnelling in.

The second part of the process is enabling eCommerce analytics in Google Analytics. Navigate to your Admin settings, and under the “View” section, find “Ecommerce Settings” and toggle “Enable Ecommerce” to on. If you want more detailed data, you can also enable “Enhanced Ecommerce”.

With eCommerce enabled, you can create your AOV report. Find the “Ecommerce” section in Google Analytics’ left-hand navigation column. Clicking into, you’ll find “Overview” which provides a general summary as a starting point. To delve deeper, select “Shopping Behavior” or “Checkout Behavior”. These offer crucial insights about how people interact with your ecommerce features.

However, there are some data limitations. Google Analytics is not real-time. Often there’s a delay of 24-48 hours. So, don’t be alarmed if your data doesn’t immediately appear. It’s simply Google’s way of ensuring accuracy.

Consider utilizing third-party integration tools if your ecommerce platform is not supported by Google Analytics. This would allow additional insights that might otherwise be lost.

Remember, tracking AOV on YouTube Analytics is just one part of your overall strategy. It needs to be in harmony with all your knowings and key metrics to paint a clear picture of your viewers’ behavior and your business’ performance.

Steps to track AOV on YouTube Analytics

Enabling Average Order Value (AOV) tracking might seem intimidating, but with step-by-step guidelines, you’ll find it’s easier than it seems. It’s a crucial part of understanding your viewers’ behavior, and with this insight, you can adjust your marketing strategy efficiently. Let’s dive in and get those numbers working for us!

First Step: Link Your YouTube Channel to Google Analytics

To start tracking AOV, you need to have your YouTube channel connected to Google Analytics. To do this:

  1. Sign in to your Google Analytics account
  2. Go to Admin
  3. In the Property column, click ‘Tracking Info’, then ‘Data Collection’
  4. Turn on the ‘data collection’ setting

Second Step: Enable Ecommerce Analytics

Enable e-commerce analytics within your Google Analytics account. Here’s how:

  1. Go to Admin
  2. Under view, click ‘Ecommerce Settings’
  3. Switch on ‘Enable Ecommerce’
  4. Don’t forget to turn on ‘Enable Enhanced Ecommerce Reporting’ as well

By following these initial steps, a significant part of your AOV tracking is up and running. Please remember that these steps should be considered part of your wider strategy and integrated with other key metrics.

Now you might ask, “What if my e-commerce platform isn’t supported by Google Analytics?” Fret not! Numerous third-party tools integrate smoothly with Google Analytics and can provide that invaluable AOV tracking. Shop around and decide on the best tool for your needs, keeping usability and cost in mind.

Remember, while tracking AOV is an essential part of your YouTube Analytics strategy, it’s important to understand its limitations due to potential data restrictions. Because of potential data restrictions, it’s advisable to cross-reference the AOV with other metrics and sales data to gain a complete picture of your viewers’ behavior.

With the right tools and strategies, tracking AOV on YouTube Analytics will empower your business, paving the way for sophisticated data-driven decisions.

However, navigating the complexities of AOV might not be everyone’s cup of tea. It might seem complex and daunting. That is where experts like me come into the picture. With comprehensive e-commerce expertise, I could guide you in understanding and maximizing these crucial metrics for your business.

Analyzing the AOV data on YouTube Analytics

Once you’ve got the AOV tracking active, it’s time to delve into the data analysis portion. Understanding what the AOV data can tell you about your viewers’ behavior is the real game-changer.

The graph you’ll encounter on your Google Analytics dashboard is more than just a line tracking the average order value. It’s a tool that allows you to pin down consumer trends, product performance, and determinants of sales.

For example, consumer trends show you the way buyers navigate your product list. Are they more attracted to high end items or are they flocking towards budget options? A high AOV indicates the former, while a low AOV suggests the latter. This knowledge is beneficial when planning marketing strategies or product launches.

If a particular product results in a high AOV, it could mean it’s generating more value than others. You might want to analyze the elements that make that product popular among your audience. What kind of promotional strategy did you use? How was it priced? Insights like these can guide you in improving other products to bring their AOV up to par.

Your AOV is also a direct indicator of your sales’ health. If it takes a sudden dip, it’s a red flag signaling potential issues with your ecommerce platform or product lineup. On the other hand, a sudden increase could indicate a successful promotional campaign or high demand for a particular product.

Lastly, be sure to integrate your AOV with other key metrics and sales data. Doing this allows you to identify any correlations between your AOV and other marketplace performances. For instance, combining AOV data with conversion rate statistics can reveal if there’s a relationship between the two.

In a nutshell, to get the most out of your AOV data, it’s crucial to continually scrutinize it. Look beyond the figures and read into what those numbers are telling you about consumer behavior, product performance, and your business’s overall success.

While you may find this analysis to be a complex task, remember that experts can provide guidance in maximizing these crucial metrics for businesses. Working with an analytics expert can help provide clarity and simplify the analytic process.


So, there you have it. Tracking your Average Order Value (AOV) on YouTube Analytics isn’t as daunting as it may seem. By linking your YouTube channel to Google Analytics and enabling eCommerce analytics, you’re well on your way. Don’t worry if your e-commerce platform isn’t supported – there are third-party tools to help. Remember, integrating AOV tracking with other key metrics and sales data is crucial for a comprehensive understanding of viewer behavior. Analyzing your AOV data can shed light on consumer trends, product performance, and the overall health of your sales. Don’t hesitate to seek expert guidance to fully leverage these metrics for your business. It’s all about making informed decisions to drive growth and profitability.

Q1: How can I enable AOV tracking on YouTube Analytics?

Enabling AOV tracking on YouTube Analytics involves a process that begins with linking your YouTube channel with Google Analytics. Follow this up by enabling eCommerce analytics. In case your e-commerce platform is unsupported by Google Analytics, you can use third-party integration tools.

Q2: Why is it important to integrate my AOV tracking with other key metrics?

Integrating AOV tracking with other key metrics and sales data provides a comprehensive overview of your viewers’ behavior. It allows for deep insights into trends, performance of products, and the overall health of your sales.

Q3: Can I find data related to consumer trends and product performance through AOV tracking on YouTube Analytics?

Yes, AOV data analysis on YouTube Analytics can provide valuable insights into consumer trends and product performance. This can help shape your marketing and sales strategies accordingly.

Q4: What should I do if my eCommerce platform is not supported by Google Analytics?

If your eCommerce platform is not supported by Google Analytics, you could consider using third-party integration tools to enable AOV tracking and share data with YouTube Analytics.

Q5: How can I best use the metrics provided by AOV tracking to help my business?

To maximize the value of these metrics, one should seek guidance from experts in consumer behavior analysis and marketing strategy. They can provide a more nuanced understanding of the data and advise on strategic implementations accordingly.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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