Brian Cliette

Top Email Campaign Tools of 2021: The Ultimate Comparison – Including GetResponse

In the digital age, your business’s success hinges on effective communication. And there’s no better way to reach your audience than through email. But to make your mark, you’ll need the best email campaign tools at your disposal.

Whether you’re a small business owner looking to connect with your customers, or a seasoned marketer aiming to boost your conversion rates, the right email campaign tool can make all the difference. From crafting engaging newsletters to tracking open rates, these tools are your ticket to a successful email marketing strategy.

List of Best Email Campaign Tools

Navigating the vast sea of email campaign software can be daunting. But, don’t worry, we have trimmed down the list for you. Selecting the right tools can take your email marketing game to the next level. Here, we’ve curated a list highlighting some of the best email campaign tools available right now.

Mailchimp: A big name in the world of email marketing, Mailchimp is perfect for those starting their email marketing journey. It’s got great automation, decent reporting, A/B testing, and more.

SendinBlue: Combining email marketing with SMS messages, SendinBlue’s pricing is based on the number of email messages sent, not the number of contacts you have in your database. Its key features include Heat Maps, A/B testing and a great free plan.

ConvertKit: An ideal tool for content creators, bloggers, and developers. What makes ConvertKit stand out is its fantastic set of integrations and its automation capabilities, making it an ideal tool to grow your audience.

Tool Pro’s
Mailchimp Great automation, decent reporting, A/B testing, and more
SendinBlue Heat Maps, A/B testing, great free plan
ConvertKit Great set of integrations, automation capabilities

Constant Contact: A tool that offers various features like building a website, creating a logo for your brand, and advanced email marketing solutions. It’s best suited for small businesses, non-profit organizations, and agencies.

GetResponse: Functions as an email marketing platform, a website builder, an e-commerce platform, plus more. This all-in-one nature makes it an excellent pick for small business owners.

These are just a few examples of the email campaign tools out there. Explore these options, test them, and see which one works best for your unique needs. Make sure to keep up with updates, as these platforms constantly evolve their features to better cater to businesses’ various needs. Who knows, maybe there’s a tool out there that will rock your email marketing world.

1. Tool 1:

Often touted as the industry’s gold standard, Mailchimp finds a uniquely comfortable place in the list of best email campaign tools. It has been instrumental in its role to redefine email marketing, and it continues to be a reliable aid for both seasoned marketers and novices alike. Let’s delve deeper into its functionalities and offerings.

Designed with a user-friendly interface, Mailchimp offers a comprehensive email marketing solution catering to all business sizes. It stands out with its ease of use, making it an obvious choice for beginners. Yet, it doesn’t compromise on professional-grade features that seasoned marketers seek.

One of Mailchimp’s strongest suits is its template design options. It offers an array of pre-set, customizable templates which let you craft impressive emails. Integrating images, dynamic content, and even videos becomes seamless with their drag and drop builder.

Next comes its advanced segmentation capabilities. You can segregate your audience based on various parameters, helping you target the right set of people. Be it geographical regions, customer behaviors, or demographic details – Mailchimp’s segmentation is sophisticated and spot-on.

The tool excels in analytics and reporting as well. It provides detailed metrics of your campaign’s performance, including open rates, click rates, and bounce back rates. Moreover, it offers intuitive visual reports, making your data tracking and analysis effortless.

Mailchimp goes beyond being just an email marketing tool. It broadens the horizon with its social media integration. Not only can you create Facebook and Instagram ad campaigns directly from Mailchimp, but you can also analyze their performance under one dashboard.

Lastly, bear in mind Mailchimp’s pay-as-you-go pricing option, in addition to its free and subscription-based plans. This means that you only pay for the emails you send which can prove to be cost-effective for smaller campaigns.

In the realm of email campaign tools, Mailchimp paints a formidable picture. Its robust features coupled with versatility make it a go-to tool for many. Take time to explore Mailchimp and you might just what you’ve been looking for in an email marketing tool.

2. Tool 2:

Following on from Mailchimp, we now turn to another heavyweight in the arena of email marketing – Constant Contact. It’s packed with impressive features, and stands out with its easy-to-use interface and vast library of professionally designed templates.

Whether you’re a seasoned veteran in the field of email marketing, or a newcomer eager to make your mark, Constant Contact offers a streamlined and efficient solution for all your needs.

Being a beginner friendly tool, Constant Contact is designed to navigate and operate with ease. The drag-and-drop editor allows you to personalize your emails with effortless precision, ensuring your message is always on-brand. Its intuitive design capabilities provide a superior user experience, ensuring your time is invested in refining your email campaign rather than wrestling with intricate software.

At its core lies a powerful suite of segmentation capabilities. Constant Contact enables you to divide your email list into targeted groups based on criteria such as customer engagement or purchase history. This advanced targeting allows you to deliver tailored content, vastly improving the potential for increased customer responses.

Enhancing your customer engagement further, Constant Contact has integrated social media features that allow you to share your campaigns across multiple platforms, maximizing your reach and potential customer base.

As it is with all decision-making, the effectiveness of a tool is often judged by its performance record. Constant Contact provides robust analytics and reporting tools that enable you to monitor your campaign’s performance. Data such as open rates, click-through-rates, and other meaningful metrics are presented in an easy-to-interpret format. By identifying what’s working and what needs tweaking, you’re better equipped to optimize your future campaigns.

Leaning on the affordability factor, Constant Contact offers versatile pricing options based on the size of your email list. Whether you’re a small enterprise working on a tight budget or a large corporation looking for a comprehensive solution, this tool offers a cost-effective solution that can be tailored to your needs.

As you explore the options for your email campaign tools, Constant Contact offers a compelling choice to consider alongside Mailchimp.

3. Tool 3:

Let’s dive into another online marketing player – SendinBlue. It’s an all-in-one email marketing software perfect for small to medium-sized businesses. SendinBlue offers not only email marketing but also SMS campaigns and a range of automation options. With SendinBlue in your arsenal, you’ll be ready to lift your email campaigns to a higher level.

One of the features that sets SendinBlue apart is its intuitive drag-and-drop designer. This makes it easy for you to design professional-looking emails without needing any technical or design skills. Whether you want to incorporate dynamic content, coded templates, or eye-catching graphics, you’ll be able to do it with ease.

SendinBlue also provides sophisticated segmentation capabilities. This will allow you to target specific groups within your customer base based on their behaviors, preferences, or characteristics. This can vastly improve your email marketing effectiveness. On top of that, SendinBlue includes SMS marketing in its service offerings – a feature not commonly found in other email campaign tools.

Another standout feature of SendinBlue is its advanced automation abilities. You can design workflows, follow-up emails, and multi-channel campaigns with little to no effort. This will free up your time, while still ensuring that your marketing efforts are continuos and personalized.

With social media integration, SendinBlue is well-prepared to help you expand your reach across multiple platforms. By integrating your email marketing efforts with social media, you grant your campaigns more visibility and a better chance of success.

By examining its flexible pricing options, you’ll discover that SendinBlue offers tiers for every budget. They range from a free plan perfect for businesses just starting up to comprehensive enterprise packages for established organizations.

Just like Mailchimp and Constant Contact, SendinBlue serves as a multi-faceted platform enhancing your online marketing. With its varied service offerings and user-friendly features, it’s surely a tool worth considering for your email marketing needs. As we move forward, we’ll delve deeper into another tool setting new standards in email campaign marketing.

4. Tool 4:

[td]GetResponse Advanced Features[/td]
[td]Email Marketing[/td]
[td]Automation Templates[/td]
[td]Landing Pages[/td]
[td]Surveys and Polls[/td]

Digging deeper into email campaign tools, let’s cast the light on another well-known player in the market, GetResponse. GetResponse is another option you’d want to consider when hunting for the perfect blend of simplicity, flexibility, and robustness in a tool.

What sets GetResponse apart is its comprehensive suite of features that don’t just stop at email marketing. It’s essentially a multi-channel marketing platform. Besides top-notch email services, it offers features like landing page creation, autoresponders, and automation templates. Whether you’re just getting started or you’re looking to advance your email game, these unique offerings can be game-changers.

One of the key features making GetResponse a worthy contender is its visual automation editor. This allows you to build complex workflows involving specific mailing criteria, conditions, and actions. Moreover, it integrates beautifully with e-commerce platforms, giving your business the ability to keep customers engaged at every touchpoint of their journey.

This tool is not to be overlooked if you’re keen on working with advanced segmentation. Allowing you to segment contacts based on their data, behavior, and location, you can design personalized marketing campaigns for the best results. It also comes with flexible pricing options that cater to different budget requirements.

Are you anxious about technical setup and steep learning curves? Worry not! GetResponse is lauded for its user-friendly interface that makes everything from setup to campaign tracking a breeze. You’ll find a wealth of pre-designed templates that can kickstart your marketing campaigns.

Don’t miss out on considering GetResponse as a possible choice for your email campaign needs. It lays down an impressive set of features in a manageable, practical format for businesses of all sizes.

5. Tool 5:

With the advent of technology, it’s easy to lose sight of what’s really important. While we’ve had a good look at Mailchimp, Constant Contact, and SendinBlue, let’s turn our attention to another effective tool, GetResponse.

GetResponse is not just an email campaign tool, it’s a comprehensive solution for your diverse marketing needs. With features from email marketing to landing page creation, autoresponders, and automation templates, GetResponse has got it all covered. It’s user-friendly interface and advanced segmentation capabilities make your job easier and your campaigns more targeted.

Another reason why GetResponse stands out among other tools is its visual automation editor. This tool lets you create and manage email campaigns visually. You will be able to see your entire campaign, including all interactions with customers, in one place. Making changes to your campaign becomes a seamless process.

GetResponse also takes care of your budget with its flexible pricing options. Whether you’re a small business just getting started, or an established organization looking to expand, there’s a plan to suit your needs.

Finally, we should mention the tool’s ease of integration. GetResponse works well with other platforms and can be easily hooked up to your CRM, web analytics, or other marketing software. This way, you won’t have to invest extra time adjusting the software to fit into your existing workflow.

To sum it up, GetResponse offers a rich feature set designed to meet your email marketing needs. From its ease of use to its customization capabilities and flexible pricing, it definitely deserves your consideration.

Remember to explore all the available email campaign tools before settling on one. Each tool offers unique features and capabilities, and it’s all about finding the one that fits your business needs most effectively. There are plenty of options out there, and you’re sure to find the perfect match to help you meet your email marketing goals.


Choosing the right email campaign tool can make a significant difference in your business. You’ve seen how Mailchimp, Constant Contact, SendinBlue, and GetResponse can help you reach your audience effectively. While all these tools have their strengths, GetResponse stands out with its robust features, easy-to-use interface, and flexible pricing. It’s a tool that not only meets your email campaign needs but also aligns with your business objectives. Remember, the best tool for you is one that fits your unique needs. So, don’t hesitate to explore and find the perfect match for your business.

What is the main focus of the article?

The main focus of the article is the importance of effective communication in this digital era, particularly through email. It introduces and compares a selection of popular email campaign tools, including Mailchimp, Constant Contact, SendinBlue, and GetResponse.

Why is GetResponse highlighted in the article?

GetResponse is highlighted because of its comprehensive set of features, advanced segmentation capabilities, user-friendly interface, visual automation editor, and flexible pricing options. These aspects make it a strong contender among email campaign tools.

Is GetResponse suitable for all businesses?

While GetResponse features are robust, the article encourages each business to explore all available tools and decide based on their specific needs and goals. What works best can differ based on the unique requirements of each organization.

What should be the deciding factor in choosing an email campaign tool?

The deciding factor should be the alignment of the tool’s features with the business’s goals. Features like user interface, segmentation capabilities, automation facilities, and pricing options should also be considered.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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