Brian Cliette

Top Marketing Automation Tools of 2022: HubSpot vs Mailchimp – Which is Best for Your Business?

In the digital marketing world, automation is your secret weapon. It’s the ace up your sleeve that can streamline your processes, optimize your efforts, and ultimately drive more leads and conversions. But with so many marketing automation tools out there, how do you know which one is the best fit for your business?

That’s where we come in. We’ve sifted through the plethora of options to bring you the cream of the crop. Whether you’re a small business owner, a seasoned marketer, or a startup entrepreneur, there’s a tool out there that’s tailor-made for your specific needs. So buckle up, and let’s dive into the world of marketing automation tools.

What is marketing automation?

Beginning to explore the world of marketing automation may initially feel overwhelming, but let’s break it down simply. In its most basic form, marketing automation refers to any software that automates repetitive marketing tasks.

What does this mean for you? Imagine all those repetitive and manual tasks you do on a daily basis—email campaigns, social media postings, lead generation processes—they can all be automated. This not only saves time but also enhances the efficiency and effectiveness of your marketing efforts.

Marketing automation streamlines, measures, and automates tasks and workflows. This results in increased operational efficiency and a faster growth rate. If used effectively, it can take your digital marketing to exceptional heights.

An important point to remember: automation does not replace your unique, human touch. It’s here to handle the mundane, routine tasks so that you can focus on your strategic vision, creative campaigns, and most importantly, your customers. It’s about coupling your creativity and strategic mindset with powerful technology to make your life easier and your marketing more potent.

Interestingly, marketing automation also provides data-driven insights. You get to know your audience in ways you didn’t think possible, understanding their behavior, preferences, and identifying patterns. Isn’t it empowering to know what exactly engages your audience?

Now before we dive into various marketing automation tools, let’s look at some statistics.

Marketing Automation Stats
Automated emails have an open rate of 70.5% higher than traditional emails.
Companies using automation generate 2x the number of leads than those using just blast email software.
By using automation, businesses have seen a 14.5% increase in sales productivity.

As you can see, the benefits and potential of marketing automation are not just theoretical. They’re shown in tangible results. Armed with this knowledge, you’re better equipped to choose the tools that can genuinely uplift your marketing strategies.

Stay tuned as we delve into the different types of marketing automation tools next.

Benefits of using marketing automation tools

Marketing automation tools provide numerous advantages that streamline marketing processes, freeing up valuable time. These tools aren’t here to replace the human touch in marketing. Instead, they’re efficient technology that handles the repetitive tasks, freeing you to concentrate on strategy and creativity.

Efficiency and Time Saving are two pillars on which the benefits of marketing automation tools stand. When you automate routine tasks, you save time. This benefaction isn’t small—it’s monumental, turning hours into minutes. They handle your email marketing, social media posting, ad campaigns, and more, leaving you to focus on innovation and strategy.

Let’s look at some numbers to make things more apparent. The below markdown table shows the average time saved by businesses using marketing automation tools:

Activity Average Time Saved
Email Marketing 6 Hours
Social Media Posting 5 Hours
Ad Campaigns Management 5 Hours
Lead Generation 7 Hours

Improved Customer Experience is another salient feature. Automation tools track customer interactions, learning from them to provide a personalized customer experience. They assist in sending targeted messages based on user profiles increasing engagement rate. You provide your customers with what they want, when they want it—transforming you into their favorite brand.

By Boosting Revenue, marketing automation tools make a significant impact. They reduce the sales cycle length by nurturing leads with automated follow-ups and relevant content. These practices bump up your conversion rates, which in turn, drive revenue upward.

Data-driven decisions become the norm, thanks to Marketing Automation Tools. With them at your disposal, there’s no room for guesswork or baseless assumptions. They provide data-backed insights, allowing you to make informed decisions optimizing your marketing efforts.

Unleashing these benefits of using automation tools can elevate your marketing strategy to new heights. Investing in the right tool that aligns well with your business objectives is key to reaping these benefits.

As we move forward, the next sections of the article will delve into the best marketing automation tools that can serve your diverse business needs. These tools have been selected based on their ease of use, robust features, and compatibility with various business sizes and types.

Key features to look for in marketing automation tools

When you’re shopping for the perfect marketing automation tool, there are a few features that you simply can’t compromise on. Let’s explore these crucial attributes in detail.

1. User-Friendly Interface

Confusing interfaces can quickly render even the most robust tools useless. It’s crucial to find an automation tool that boasts a clear, intuitive interface. You’ll be looking for something that doesn’t require an IT degree to operate.

2. Comprehensive Analytics

Behind successful marketing campaigns, there’s always a powerful analytics tool working in the background. When choosing an automation tool, ensure that it comes laden with comprehensive analytics capabilities. This feature will help you track customer behavior and derive insightful data for smarter decision-making.

3. Email Campaign Management

It’s all in the email. The best marketing automation tools make it easy for you to create, deploy, and manage email marketing campaigns all in one place. They would allow you to personalize your messages, tailor your campaigns to specific audience segments, and measure the performance of your emails.

4. Social Media Integration

With today’s increasingly digital world, you simply cannot neglect the power of social media. Your tool of choice must allow for seamless integration with various social platforms.

5. CRM Integration

It’s about time you bridged the gap between your marketing and sales efforts. By integrating with your CRM, a marketing automation tool can help align your marketing campaigns with sales objectives, streamlining the entire customer journey.

As you navigate the sea of marketing automation tools, remember that the right fit will ultimately depend on your unique business objectives and budget constraints. The best tool is one that aligns with your needs and scales with your growth.

Top marketing automation tools for small businesses

Small businesses require specific strategies and tools to help them increase efficiency, streamline operations, and scale growth. Remember, it’s not about the size of your business, but where you want to guide it that matters the most.


Hubspot is an excellent tool with a fantastic user-friendly interface designed just for you. This tool suites businesses of all sizes. You’ll especially appreciate the comprehensive analytics capabilities Hubspot offers. It arms you with helpful insights about your campaign performance and audience behavior. If you’re keen on email campaign management, Hubspot offers you a well-structured platform for launching and monitoring your email marketing campaigns.

Moreover, with its seamless CRM integration, Hubspot ensures to manage your customer relationships more effectively. Quick tip: don’t overlook the power of social media integration. Hubspot integrates well with social media platforms, allowing you to reach your audience where they spend most of their time online.


Mailchimp is more than an email marketing tool. It has evolved into a full-fledged marketing automation platform ideally suited for small businesses. The platform is known for its excellent email automation features. If you’re working on a tight budget, Mailchimp’s ‘freemium’ model gives you access to essential features at no cost. However, for premium features, you’ll have to go for the paid version.


And then, of course, there’s Zapier, an outstanding app that lets you automate tasks between multiple web applications. This tool saves you loads of time by eliminating the need for repetitive tasks. Connect your email app to Zapier, for example, and send automated emails to your customers. The possibilities are endless.

Choosing a marketing automation tool that serves your unique business needs while fitting into your budget constraints is no easy feat. You’ve got to do your due diligence, research, and make a well-informed decision.

Top marketing automation tools for seasoned marketers

You’ve mastered the basics, and it’s time to elevate your online business strategy. A fitting start for you? Accessing advanced marketing automation tools. These professional-level platforms make your work easier, quicker, and more efficient. Let’s dive into a few worth your consideration.

Marketo is a behemoth in the marketing automation world. It’s an all-in-one solution for seasoned marketers who desire complete control over their strategies. Marketo offers multi-channel marketing capabilities including social media, email, digital advertising, and customer engagement tracking. What sets it apart is its powerful lead management feature effectively nurturing your audience and pushing them further down the sales funnel.

Switching gears, let’s take a look at Pardot, a subsidiary of Salesforce, that’s a goldmine for B2B businesses. Shaped around the needs of experienced marketers, it integrates perfectly with your salesforce CRM, providing extensive analytics and clever automation to segment your audience with precision. Like Marketo, Pardot isn’t just about automations; it’s also about understanding your audience better, supporting you at every level of your sales pipeline.

Moving forward, you can’t go wrong with ActiveCampaign. It packs a punch with a potent mix of marketing automation, email marketing, and sales CRM features. While it’s touted as a tool suitable for all business sizes, seasoned marketers will find its advanced automations and robust targeting methods very captivating.

Lastly but no less noteworthy is Infusionsoft by Keap. Built for small to medium-sized businesses but loved by expert marketers, Infusionsoft focuses on easing your workflow and saving you time. Rich in features, it smoothly integrates with your existing systems using its streamlined API.

Keep in mind that while these platforms are fantastic, they each come with steep learning curves and potentially higher pricing structures. Before you get ahead of yourself, carefully evaluate if the advanced features genuinely match your business needs or not. With this knowledge, you’re better equipped to make an informed decision. Stay tuned for more valuable insights.

Top marketing automation tools for startup entrepreneurs

Within the startup scene, your needs tend to shift towards tools that offer simplicity, cost-effectiveness, and scalability. As such, it’s beneficial to look at automation tools specifically designed with you in mind. Here’s a close look at two powerhouses in the market that check all those boxes.

HubSpot is built for startups. It offers a streamlined, easy-to-use interface, paired with features that can scale as your business grows. The platform combines marketing, sales, customer service, and CRM tools into a centralized hub. Its range of packages and pricing schemes ensure that it offers something for everyone, making it a great place to kickstart your automation strategy.

Key features include lead generation, analytics, email and social media marketing, SEO tools, and sales forecasts. You can also use their Email Health Tool to assess your email performance and find areas of improvement.

  • Lead Generation
  • Analytics
  • Email & Social Media Marketing
  • SEO Tools
  • Sales Forecast

Up next, we have Mailchimp. It started as an email marketing service but has since morphed into an all-around marketing platform for small businesses. Mailchimp offers an easy-to-use interface coupled with advanced features, such as segmentation based on purchase behavior and automation tools that tailor content to users’ behavior.

Key features of Mailchimp are:

  • Advanced Segmentation
  • Automation Tools
  • User Behavior Analysis
  • Email Campaigns
  • Purchase Behavior Reports

Remember, in the end, the most robust tool will be the one that best fits your needs and business goals. Having a clear understanding of what you want to achieve with your automation processes will guide you while selecting the right tool. So, take your time, evaluate each software, and remember that growing a startup is a marathon, not a sprint. Similarly, building and optimizing your marketing stack is a continuous learning process.


You’ve explored top-tier marketing automation tools that can supercharge your business. HubSpot stands out for its scalability, making it a go-to for startups ready to grow. Mailchimp, with its user-friendly interface and advanced features, is an excellent pick for small businesses. Remember, the best tool isn’t necessarily the most expensive or feature-rich. It’s the one that aligns with your needs and business objectives. So, take your time, weigh your options, and choose wisely. With the right tool, you can streamline your marketing efforts and propel your business to new heights.

What is the primary focus of the article?

The article primarily discusses marketing automation tools, focusing on two key players, HubSpot and Mailchimp, that are particularly suitable for startup entrepreneurs and small businesses.

Why does the article highlight HubSpot?

HubSpot is highlighted because it offers simplicity, cost-effectiveness, and scalability. Its features can scale and grow along with the business, making it beneficial for startups.

What does the article say about Mailchimp?

Mailchimp is lauded as an all-around marketing platform for small businesses. It offers an easy-to-use interface, along with advanced features such as segmentation and automation tools.

What is the purpose of the article?

The main purpose of the article is to advise business owners to carefully evaluate different marketing automation software and choose the one that best aligns with their needs and business goals.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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