Brian Cliette

Unlocking Business Success: Taking Custom Values to the Next Level

In today’s fast-paced world, it’s not enough to just follow trends. You’ve got to set your own – and that’s where custom values come into play. They’re the secret sauce that sets successful businesses apart, pushing them to a whole new level.

In this article, we’ll deep dive into the world of custom values, exploring their power and potential. We’ll look at how they can elevate your business, giving you that competitive edge you’ve been craving. So, if you’re ready to go high level, read on. This is just the beginning of a thrilling journey.

What Are Custom Values?

Before diving into the pool of custom values, let’s put simple, understandable definitions on the table. Custom values are a set of principles or standards that reflect what’s meaningful to your business. It is like a unique fingerprint that sets the tone for your business actions, decisions, and behaviors.

A common misconception nowadays is that custom values are a ‘nice to have’, not a ‘must-have’. But is that really the case? I am here to debunk that myth. Businesses, regardless of size and industry, can utilize the powerful impact of custom values to set their own trends, to differentiate themselves in the crowded marketplace and build authentic and meaningful connections with customers and employees alike.

There’s this growing trend in which companies are opting for a set of standardized values – values that have been used over and over, so they’ve lost their meaningfulness and authenticity. I’m not saying that’s wrong. However, it’s the businesses that establish custom values; those who take a chance and decide to walk the off-the-beaten track that catches the spotlight. They dare to be different, and that’s what makes them stand out.

As businesses must continuously change and adapt to the ever-evolving world, there’s a need for a constant – something that stays, no matter what. That’s where custom values come into play. They are the north star, guiding the way when the waters get murky and providing a clear path forward.

Digging deep into the realm of custom values, we find the magic lies not just in their creation but in their integration. Merely stating values will get you nowhere; you must weave them into the very fabric of your organization. From leadership to the frontline, everyone should know, understand, and live these values every day.

And it’s not just about internal impact. Custom values can be the driving force behind a business’ brand image and reputation, impacting customer perception and ultimately, whether they choose your product or service over the competition.

That’s how high level custom values can go. So, isn’t it intriguing to consider how your business can benefit from leaning on custom values more? However, in such a complex and vast sphere, where does one begin establishing their custom values? That’s a good question and one we can delve deeper into as we move forward.

The Power of Custom Values

Understanding the power of custom values in business is no small feat. Custom values are a company’s bedrock. They’re the core beliefs that drive business strategy, shape corporate culture, and define customer relationships. If a business doesn’t understand its own values, how can it expect customers to connect with them?

Consider a Fortune 500 company that I’ll call AlphaCorp. AlphaCorp enshrined customer experience in their values because they knew it mattered to their customers. This wasn’t just an idle claim. AlphaCorp invested time and resources into training programs that ensured every employee knew how to create an exceptional customer experience. They established metrics for tracking success and rewarded employees who excelled. All of this was driven by their core value of prioritizing customer experience.

Employee satisfaction surged. More customers were recommending AlphaCorp to friends and family. Revenue increased. Were all of these improvements just coincidences? Or could they be traced back to AlphaCorp’s conscientious application of their custom value?

Value Impact
1 Employee satisfaction Increased
2 Customer recommendation Improved
3 Revenue Increased

Simply laying claim to values and writing them down on paper isn’t enough. That’s just paying lip service. AlphaCorp’s example teaches us that values must be lived out every day. Managers must model them. Training has to reinforce them. Systems need to uphold them. If a value isn’t reflected in the daily operations of your business, then it doesn’t truly exist in practice.

The power of custom values isn’t in the abstract idea of them, but in the concrete changes they can bring about in your business. Sometimes, it’s surprising just how much a little authenticity and a dedicated commitment to values can foster success.

How Custom Values Elevate Your Business

Understanding the immense power of custom values and integrating them into a company’s fabric can set a business apart. Let’s delve into this concept more intensively, exemplifying the powerhouse Fortune 500 company, AlphaCorp.

AlphaCorp has remained steadfast in prioritizing one specific core value: customer experience. This resolve may sound commonplace in the business world, but AlphaCorp’s commitment to its implementation is far from ordinary.

By approaching each decision and action with the customer experience in mind, they’ve fostered an organizational atmosphere permeated by their core values. This institutionalization has seen the company reap benefits beyond the customer front. Employee satisfaction, for instance, has increased significantly.

Inevitably, having happy and dedicated employees does massively boost customer satisfaction. Happy employees drive productivity which, in my experience, directly links to customer recommendations. AlphaCorp’s dedication to their custom values seems to have paid off according to measurements of their customer experience.

Their astute focus on living out their core values daily resulted in a distinct rise in customer recommendations. Here’s how significant this increase was:

Metrics Before Custom Values Focus After Custom Values Focus
Customer Recommendations Rate 51% 87%

Undoubtedly, the implementation of custom values at AlphaCorp led not only to a happier workforce, respected brand image, superior customer perception, but also to a direct positive impact on their bottom line. Revenue rose, demonstrating the quantifiable effect of living their values every day:

Metrics Before Custom Values Focus After Custom Values Focus
Revenue $25 Billion $50 Billion

Next, we’ll investigate more companies like AlphaCorp, witnessing firsthand the transformative power of custom values in business, which is impressive to say the least.

Implementing Custom Values in Your Strategy

Incorporating custom values into your business strategy isn’t merely ticking a corporate box. It’s a central part of shaping your company’s identity and molding how you want to be perceived.

Take a cue from AlphaCorp. They didn’t just place a high value on customer experience; they immersed it into their entire business model. It affected how employees interacted with the clients, how products were designed and developed, even how they celebrated their successes. They strategically ingrained their custom values in all aspects of their business, leading to a marked increase in customer satisfaction and revenue growth.

So, how can you carry this integration process out in your own company? Here’s a simple, three-step guide:

  1. Identify Your Values: This is the foundational step. Determine what matters most to your business. Is it innovation? Teamwork? Quality? Understand that these must be more than just words. They have to reflect what you truly stand for.
  2. Communicate Effectively: Once you’ve defined your values, effectively communicate them to all levels of your organization. Make sure every employee understands, believes in, and buys into these principles.
  3. Live Them Out: Custom values are worthless unless they’re practiced daily. They should guide decision-making at all levels, from the CEO to the front-line employees.

An effective values integration process can truly transform a company. It can boost employee morale and productivity, increase customer satisfaction rates, and even lead to a healthier bottom line. So, don’t discount their importance. Like AlphaCorp, let your values guide your actions and shape your business’s image in the marketplace.

Examining more businesses that successfully implement custom values in their strategies can provide us with additional insight and practical steps. This exploration will help you understand the significant impact of values integration, and I’ll share these insights in the upcoming sections of the article.

Case Studies: Successful Businesses Using Custom Values

One prominent example that showcases the power of custom values is Zappos, the online shoe and clothing retailer. Zappos is renowned for its core values, centered around delivering exceptional customer service. These values weren’t merely stated, they were pervasively infused into every corner of their operations. From hiring processes to customer interactions, Zappos’ commitment to ‘customer service over cost’ is a driving force in all they do.

Let’s look at some key areas where their custom values have brought change:

  • Employee Satisfaction: Zappos prioritizes a fun and rewarding work environment. It has significantly boosted employee morale and productivity, making it one of the best places to work in the world.
  • Customer Experience: Zappos has a unique way of dealing with customers. They treat every customer call not as a support call but as an opportunity to build a relationship.
  • Increased Profitability: With high customer and employee satisfaction, it’s no wonder Zappos consistently sees increases in revenue year after year.

But it’s not just Zappos. Southwest Airlines is another shining example of a company that has effectively implemented custom values. Their primary values – ‘Freedom to Fly’ and ‘Attitude Everything Counts’ – have led to a unique and inclusive corporate culture, something many other airlines can’t match.

Key wins for Southwest Airlines include:

  • Employee Engagement: By encouraging employees to bring their whole self to work, Southwest successfully nurtures a family environment with high engagement levels.
  • Customer Loyalty: Southwest’s no-frills, friendly approach resonates with their customers, building strong brand loyalty.
  • Stellar Finances: Southwest has one of the best financial track records in the airline industry, largely as a result of their unique custom values and culture.

These case studies reaffirm the impact of custom values on business success. Whether it’s Zappos or Southwest Airlines, it’s clear that custom values really do matter. Next, let’s look at how to tailor a set of bespoke values for your business so you can reach these same heights.


So, we’ve seen how custom values can take a business to new heights. The tales of Zappos and Southwest Airlines stand as shining examples of this truth. They’ve not just adopted custom values but have ingrained them into their culture, reaping benefits in employee satisfaction, customer loyalty, and ultimately, financial success. It’s clear that custom values aren’t just a fancy buzzword; they’re a powerful tool for business growth. As we move forward, the challenge for businesses is not just to create custom values, but to live them out each day. It’s not an easy task, but as we’ve seen, the rewards are well worth the effort.

What is this article about?

The article discusses the importance of custom values in business, providing case studies such as Zappos and Southwest Airlines to illustrate the positive impact of these values on employee satisfaction, customer experience, profitability, engagement, and loyalty.

How did custom values impact Zappos?

Strong custom values led to heightened employee satisfaction, improved customer experience, and boosted profitability at Zappos, illustrating that such values are central to thriving in modern business.

How did custom values impact Southwest Airlines?

The implementation of custom values at Southwest Airlines led to heightened employee engagement, customer loyalty, and financial success — clear indicators of the power of custom values in business.

What is the conclusion of the article?

The article concludes by affirming the important role of custom values in successful businesses. It also promises to guide its readers on crafting bespoke values appropriate for their own businesses.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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