Brian Cliette

Unlocking Profitability: Best Sales Apps for Small Businesses in 2021

In today’s fast-paced digital world, it’s essential to have the right tools in your arsenal. For small businesses, a top-notch sales app can be a game-changer. It can streamline your processes, boost your productivity, and ultimately, drive your sales through the roof.

Choosing the best sales app for your small business can be a daunting task. There’s a sea of options out there, each with its unique features and benefits. But don’t worry, we’ve got your back. We’re here to help you navigate this maze and find the perfect app that fits your business needs.

Remember, the best sales app isn’t just about features. It’s about finding a solution that aligns with your business goals, integrates well with your existing systems, and, most importantly, is easy for your team to use. Let’s dive in and explore some of the top sales apps for small businesses.

Factors to consider when choosing a sales app

When you’re standing on the precipice of a major decision like selecting a sales app for your business, it’s crucial to weigh several key factors. Identifying these considerations ensures the selection process becomes smoother, and you end up with an app that doesn’t just look good on paper, but is truly a strategic asset for your business.

Understand Your Business Goals

The first stop in this journey is your business goals. What are the strategic objectives that your business is striving for? These could range from increasing sales, enhancing customer service to streamlining operations. Ensure that the sales app you select aligns with these goals. A mismatch can lead to wasted resources and missed opportunities.

Ease of Integration

The second factor to consider is how well the sales app integrates with your existing systems. You want an application that seamlessly blends with your current technology landscape, not one that requires a total system overhaul. Remember, smooth integration leads to efficient processes which in turn drive productivity.

Here’s a simplified look at these important factors:

Factors to ConsiderWhy it’s Important
Understanding Business GoalsTo ensure the sales app aligns with your strategic objectives.
Ease of IntegrationTo guarantee the sales app blends seamlessly with existing systems.

User-Friendly Interface

Last but not least, think about the user experience. Is the app intuitive and easy for your team to use? You might have a powerhouse of an app, but if it’s overly complex or difficult to navigate, its adoption within your team may wane. Thus, look for a sales app with a user-friendly interface. It not just simplifies processes, but also empowers your team, facilitating them to drive sales and exceed targets.

So, choose wisely. Your decision can be the critical key to your business achieving its goals.

Top sales app options for small businesses

Choosing the right tool for your business can be a game-changer. With an array of sales apps in the market, it may seem overwhelming to pick the one that suits your needs the most. Here, we’ve compiled a list of top sales apps designed to enhance productivity and boost your sales game.

Salesforce is instrumental in fostering customer relationships. It’s widely lauded for its comprehensive feature set and versatility. Salesforce offers contact management, opportunity tracking, and integration with other software. It’s highly customizable, meaning you can tailor it to meet your unique business requirements.

Should your business be geared towards e-commerce, Shopify may be just what you need. It manages your online store and easily integrates with various selling platforms. Shopify also provides analytics tools, further allowing you to refine your business strategies based on reliable data.

For businesses needing a more specialized solution, Hubspot Sales Hub might fit the bill. Hubspot offers an all-in-one platform for sales, marketing, and customer service. It’s a top-notch choice if you’re seeking to align all your customer-related operations within a single ecosystem.

If project management is more your speed, Trello is worth checking out. It organizes your projects into boards, lists, and cards. You can easily visualize your workload, making it easier to identify bottlenecks and prioritize tasks.

While it’s essential to select a sales app that aligns with your business goals, it’s equally crucial to consider the app’s ease of use and integration features. A user-friendly interface and smooth integration with your existing systems are essential factors that can impact the app’s efficiency and your team’s productivity.

A selection guided by your unique business goals and a comprehensive understanding of the app’s features will go a long way. So dive deep into app research, trial periods, and user reviews before finalizing your decision. After all, an app may very well hold the key to unlocking your business’s full potential.

Features to look for in a sales app

When you’re seeking out that game-changing sales app for your small business, there are specific features you need to keep in mind. Ease of use and seamless integration are key, but that’s just the starting point. Let’s deep dive into the essential features that can truly supercharge your sales process.

Reliable CRM: At its heart, your chosen app needs a strong customer relationship management (CRM) module. It should efficiently record customer interactions, track leads, and analyze data trends. A robust CRM not only helps manage present customer relationships but also predicts future opportunities to upscale your business. Salesforce’s advanced CRM capabilities make it the go-to choice for countless businesses around the globe.

Sales Reporting and Analytics: You can’t improve what you can’t measure. A worthwhile sales app offers comprehensive reporting and analytics to highlight your business’s performance. It can provide real-time data about leads, sales conversions, customer behavior, and much more. Armed with these insights, you’re empowered to make data-driven decisions and strategize effectively.

Automation Capabilities: Time’s an invaluable asset in the business sphere. An ideal app should automate repetitive tasks such as email follow-ups, status updates, and data entry. By freeing up valuable time, automation lets your team concentrate on converting leads and enhancing customer relationships. Hubspot Sales Hub, with its extensive automation features, remains a firm favorite for many businesses.

Integration Potential: An app that efficiently integrates with your existing systems – email, project management, etc., can dramatically simplify your workflow. With Shopify dovetailing well with numerous e-commerce platforms, it’s earned a substantial user base.

Remember that shining reviews and impressive features don’t always guarantee an app is right for your business. The key lies in identifying your unique business needs and prioritizing them in your selection process. Trial periods can be an excellent way to see if a particular app fits with your business operations and ethos. It’s well worth exploring the abundant app ecosystem, and as your business grows, you’ll find the perfect sales app to scale alongside it.

Comparison of pricing plans for different sales apps

When it comes down to app selection, budgeting plays an essential role. You’ll find that sales apps come with a wide array of pricing plans that cater to businesses of various sizes and financial capabilities.

Let’s delve into how different sales apps align their pricing tiers relative to the set features and integration potential.

Salesforce, a prominent player in the realm, offers a progressive pricing model. Its smallest plan, titled Salesforce Essentials, is directed towards small businesses. For just $25 per user per month, you get basic sales and support features. This includes access to its reputable CRM, sales analytics tools, and app integrations. You can later upgrade to higher tiers, with added features, as your company expands.

In contrast, Zoho CRM presents a different pricing structure targeted towards small businesses. Starting at $14 per user per month, it’s a more affordable solution to begin with. Yet, it might not provide the same comprehensive set of features as Salesforce Essentials. Zoho does have advanced plans with more extensive features and capabilities.

Finally, HubSpot CRM stands out with its freemium model. This gives businesses access to basic CRM features at no cost, offering premium features at additional expenses. HubSpot’s Sales Hub, for example, requires a separate investment starting from $50 per month.

Sales AppBasic Plan Pricing (per user/month)Premium Features
Salesforce$25CRM, Sales Analytics, App Integrations
Zoho CRM$14Limited
HubSpot CRMFree (Premium starts at $50)Sales Hub access

It’s important to note here that while pricing is crucial, it shouldn’t solely dictate your choice. Consider an app’s value over its price. An inexpensive app lacking in vital features might prove more costly in the long run when compared to a pricier, more robust solution. Focus on identifying an app that meets your specific business needs and offers flexibility for growth.

Tips for implementing a sales app effectively

You’ve learned about different pricing plans of sales apps including Salesforce, Zoho CRM, and HubSpot CRM. Yet, pricing alone should not influence your choice. When you select an app, how do you adopt and utilize it effectively? Here are tips to implement your choice successfully.

Understanding your core sales process is key before you implement any sales app. Identify your sales cycle and the touchpoints involved. Once you have a clear understanding, map these workflows into the sales app. This assists in mixing the system with your business operation seamlessly.

Staff training can’t be stressed enough. It’s frequently overlooked, leading to ineffective use of the app or worse, total abandonment. Make sure periodic training sessions are part of your implementation plan. The sophisticated app won’t serve your purpose unless it’s used correctly.

A sales app should always integrate with your existing systems. Check whether the app integrates well with your email, calendar, accounts software, or customer support systems. You won’t want to hop from one platform to another to complete a simple task. In the long run, integration saves you time and money.

Implement in stages instead of a one-time, company-wide rollout. This way you can receive feedback and rectify issues in the early stages. Start with a single department or subset of users.

Remember, every sales software has unique features. It’s vital to align these features with your business goals. So you’re not swayed by glittering functionalities that you may never use. Choose the features that will significantly benefit your business.

Measure the success of implementation. You should keep track of performance metrics. Some potential metrics include increased revenue, growth in customer base, improved customer satisfaction. Keep this in your plan as this isn’t just a one-time process, it’s an ongoing strategy. You should have a clear KPI to understand if the app is yielding the results your business needs.

Remember, the intent of a sales app is to improve processes, not to complicate them. You should make the application and transition as easy as possible so that you can kick start your sales.


You’ve got the knowledge to make an informed choice about the best sales app for your small business. Remember, it’s not just about selecting the right app. It’s also about how you implement it. Understand your sales process, train your staff, and integrate the app with your existing systems. Take it slow, implement in stages, and align the app’s features with your business goals. Keep track of performance metrics to measure success. Above all, don’t forget the ultimate goal: to streamline your sales process, not complicate it. Armed with these insights, you’re ready to leverage the power of a sales app to boost your business.

What is the core message of the article?

The article offers guidance on how to effectively implement a sales app. It emphasizes understanding your sales process, training your staff, integrating with existing systems, phased implementation, aligning app features with business goals, measuring success through metrics, and improving, not complicating, processes.

What steps does the article suggest for implementing a sales app?

The article suggests understanding the core sales process, integrating the sales app with existing systems, implementing the app in stages, and aligning its features with your business goals. It also highlights the importance of staff training and measuring the app’s performance using metrics.

Why is staff training important in implementing a sales app?

Staff training ensures that members understand how to correctly use the sales app, thereby ensuring its effective utilization. This step is crucial in preventing confusion or misuse of the app.

How can I measure the successful implementation of a sales app?

The success of implementing a sales app can be measured through performance metrics. These metrics help assess the app’s impact on sales processes and determine if it meets your business goals.

How does a sales app align with my business goals?

A carefully chosen and configured sales app should provide features that align with your business goals. It should aid your sales processes and procedures, not complicate them. The app is a tool to improve efficiency and effectiveness.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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